July 2008 Archives

After nearly three years in the gig, Shaun Branagan has quit NetX, Sydney to join Love Communications Sydney as their executive creative director, to work alongside current CD Scott Waterhouse.
Branagan joined NetX in February 2006 from the ECD position at Saatchi & Saatchi,Hong Kong, where he had been for the previous two and a half years. Before that he was CD of Y&R Sydney, a highlight being winning the 2003 Cannes Direct Grand Prix for client Jim Beam. In 2002, a BRW magazine survey of over 200 Marketing Directors named Branagan as one of the top 5 Creative Directors in Australia.  He has deep offline and online experience and has managed to win awards across all disciplines: TV, radio, press, posters, interactive and integrated.
Since Branagan joined NetX, the shop was bought by BBDO with the intention of integrating the business with Clemenger, while keeping the NetX name.
Waterhouse and Branagan worked together at DDB Sydney in the 90s and the appointment has been welcomed by Waterhouse, who told CB: “It’s great that we’ve managed to secure Shaun. I’ve known him for a long time, having actually worked with him as my creative partner at DDB back in the 90’s, so it’s not only great to have a guy on board who completely gets digital and mainstream, but it’s great know that we’ll be compatible.
"We’ve also both worked at Saatchi, albeit in different offices, so we have a similar approach to great creative ideas. All that’s left for us to do now is to find a new CEO, and then we’ll really be ready to kick arse."
Branagan says he is energised by the opportunity: "To be able to create a modern communications agency is extremely exciting. I'm looking forward to creating an agency that is unique in the delivery and execution of its work, an agency that places integration and digital at its heart, rather than adding it as an afterthought. This is a perfect time to re-ignite Love."
Branagan's role has been filled by former M&C Saatchi digital creative Nic Hodges, who has been with NetX for three months.

Telstra has unveiled Australia’s first commercial installation of 3-Dimensional content and technology with Telstra CEO, Sol Trujillo, opening the world-class Executive Briefing Centre (EBC) in Melbourne. The 3D TV initiative offers a ground-breaking communication medium that engages the new media savvy consumers in retail environments at point-of-purchase.
In an Australian first, viewers are able to engage with powerful 3D content without having to wear polarising glasses. The Telstra CEO features prominently on the 3D TV content display at the EBC explaining what Telstra calls “Next Dimension Working™" for its enterprise and government customers. Other content clips include purpose-built advertising, product information and brand messages for Telstra to demonstrate the power of this technology to the market.
Telstra Enterprise and Government’s Executive Director – Convergent Sales, Paul Geason said: “Following on from Telstra’s recent success with Australia’s first live interactive hologram, we partnered with Prime Digital Media to deliver another first in 3D interactive content. The commercial use of 3D technology and 3D content to create attention-grabbing digital signage has great potential for Telstra’s enterprise and government customers. The technology lends itself to incredible new customer experiences. 
“Imagine the application of this technology to a traditional and crowded media space to create a new direct communication channel for organisations to engage and inform their customers about new products," he said.
 Telstra’s Retail Media Solutions partner, Prime Digital Media (PDM) has created purpose-built product and brand messages to demonstrate the power of this technology to Telstra’s enterprise and government customers. The flat-panel plasma display demonstrates a coming together of Telstra's cutting-edge mediacomms and network capabilities, as well as PDM’s advanced 3D content production capabilities.
 Julie Frikken, PDM Creative Director said: “We are excited to be a part of Telstra's world-class Executive Business Centre in Melbourne. The centre is the perfect launch pad for yet another Australian first - 3D TV. What looks like a regular plasma TV at first glance surprises and engages customers with content that reaches out and invites customers to look again. 3D TV will fundamentally change the rules and scope for communicating messages to the marketplace."
"This media platform certainly feels like it takes us into the Next Dimension. At PDM we are specialists in world-class out-of-home digital content production and 3D TV allows us to push conventional boundaries and capture an audience with simple yet effective brand messages," Ms Frikken added.
Telstra’s General Manager, Innovation Marketing, Leonie Valentine explains the concept behind the inclusion of 3D TV in the Executive Briefing Centre: “The EBC was designed around Telstra’s brand and the Next IP™ network to put the power of what we call Next Dimension Working™ in the hands of our customers. The inclusion of PDM’s 3D content really does take us into the next dimension."
The Melbourne EBC is part of a national customer demonstration capability established by Telstra to allow its Enterprise and Government customers to truly experience the benefits and value of Telstra’s integrated solutions and products through briefings and hands-on demonstrations.
 
For a demonstration of the 3D TV or if you require additional information, please contact:

Telstra:
Martin Barr
Tel: (03) 9634 4990
Mbl: 0418 101 127

Prime Digital Media:
Angela Byrnes - Director Communications
Tel: (02) 9660 9400
Mbl: 0405 837 416

Judges gathered in the Patts building last night to determine the winners of Melbourne News Ltd AWARD School for 2008. From 43 books, the judges selected a top 10, which was then whittled down to decide First, Second and Third.
Patts creative Jim Ingram, who’s heading up AWARD School in Melbourne (along with Patts creative, Ben Couzens) said the work this year was excellent: "here was healthy debate to select the top 10, but ultimately first second and third were unanimously decided. The standard has definitely improved and I think people will be surprised to see the quality of work next week at the Graduation Night. It would be nice to have a good turn out to show it off."
The top students will be announced next Wed night (6th August) at Apartment bar, Little Bourke Street in the city, kicking off at 6:30pm. Entry is free for AWARD members, or anyone who was involved in AWARD School this year. A limited number of tickets are available for non-AWARD members to purchase. For tickets, contact Hannah Morden at AWARD on 02 9699 2999.
 
The judges were:
Jim Ingram and Ben Couzens (senior creatives, George Patts)
James Procter (CD, cumminsnitro & MADC President)
Brendon Guthrie (CD, Grey)
Grant Rutherford (CD, DDB)

Over the past 10 weeks, 10,000 mashup ads have been created by viewers, 2000 Friends have been added on their Facebook page, 1.8 million page views have been recorded on their website and almost 1.3 million people have been watching each week….
This Wednesday at 9pm on ABC1 is the final episode of  THE GRUEN TRANSFER for 2008.
Wil, Todd and Russel are joined by Bridget and Dan.
Finally, New Zealand takes revenge…On the Pitch, Simon Rich from Grey Melbourne and Matt Devine from The Glue Society Sydney, acting on behalf of the New Zealand government to try to discourage international tourists from holidaying in Australia.  Baz Luhrmann may be flogging Australia to the rest of the world, but Gruen does the anti-ad. 
Also, Gruen has a look at the world’s hottest ads from Cannes, what's wrong with the Cheerios ad and Ad of the Week is Fox8’s Football Superstar.
 
Who needs Baz Luhrmann to sell Australia?.... a sneak preview of the final episode:
http://www.youtube.com/watch?v=281ZavSKfoA

Watch the full episode (later this week) and see previous episodes.

Gruen will be back early 2009

Aussie film director Baz Luhrmann has conceived an interim global campaign for Tourism Australia, with the commercials to be directed by Bruce Hunt from Revolver. The $50m tactical campaign, on the back of the launch of Luhrmann's Australia (which will be released on November 13) gives DDB extra time to prepare the next big international push which is scheduled to launch next year.
Says Revolver EP, Michael Richie: "Bruce Hunt is directing the TA commercials, conceived and ultimately produced by Baz. Even though much of the press said Baz was directing, he is at pains to put forward that Bruce is directing it, as he said in the press conference.  Baz said: 'Bruce Hunt is one of our top directors, he will be working with me on 'Australia'. He will bring a very particular look and sensibility to the feel of the campaign.'
Baz's production company, Bazmark is certainly working in association with Revolver. Revolver is facilitating the production (kind of like we did for Chanel, however Baz directed Chanel but again I line produced it). Needless to say, DDB is across all of this."
 
See article in the Sydney Morning Herald.

M&C Saatchi New Zealand has secured the services of one of Asia Pacific’s outstanding creative talents, appointing former BBH Asia Pacific creative director Todd Waldron as executive creative director.
Born in the United States but resident in Asia for much of his life, Waldron has created award-winning work for clients such as Levi’s, Axe (Lynx), McDonald’s and Reebok. Under his creative leadership, BBH Asia Pacific was twice named Agency of the Year, in 2004 and 2006.  
Says M&C Saatchi New Zealand CEO Nick Baylis: “We’ve been very deliberate in our search for a new ECD, and that patience has paid off in spades with Todd’s appointment. He has a track record of producing quality work that can transcend traditional advertising and incorporate digital and interactive in a fresh, innovative manner. That 360° approach is integral to our thinking moving forwards."
Says Waldron: “Nick laid out a vision for M&C Saatchi that offered me an opportunity too good to turn down. Some of the best work is coming out of this part of the world at the moment, so moving to New Zealand is exciting for me from a creative perspective. It will be a great environment to work in."
Adds Baylis: “I like the fact that, as an American who’s lived in Asia most of his life, Todd‘s appointment is a bit of a departure from the typical creative director profile in New Zealand. You only need to look at what he’s accomplished internationally to recognise that he’s capable of making a big impact on the industry here." 

Saatchi & Saatchi Australia today announced the promotion of multi-award winning talent Dave Bowman to creative director, reporting directly to executive creative director Steve Back.
Bowman left Droga5 New York to join Saatchi & Saatchi Australia as group creative head in January 2008 and has been involved in the expansion of the agency’s newly formed division Saatchi Substance. The wealth of international experience in brand entertainment content that he brought to this position has led to his promotion to creative director.
Bowman’s creative credentials have been rewarded with multiple industry awards over the years including Australia’s first Titanium Lion at Cannes in 2005 for the Virgin Mobile '5 Cent' campaign. Before joining Droga5, Back and Bowman worked together at Saatchi & Saatchi New Zealand, a partnership that is now being revived in Australia.
Saatchi chief executive Simone Bartley said Bowman’s return to Saatchi & Saatchi earlier this year had added to the agency’s ability to build innovative campaigns that delivered for its clients: “Dave is a true Ideas person - that is, he is non-traditional in every way. His six months here have had a major impact on the agency and our clients’ business. This appointment is well deserved," said Bartley.
Bowman’s first major piece of work for the agency is the latest fully integrated Tooheys New ‘Supercold’ campaign 'For the Love of Beer' which launched during State of Origin 2. This campaign allows consumers to decide how Tooheys are going to spend their ad budget.
“Dave has been recognised as a top creative talent for many years but the experience he has gained working on major campaigns in New York is very evident," said ECD Steve Back. “He brings a fresh new approach to our clients’ brands, mixed with his understanding of the Australian market."
Bowman, who first made his reputation at The Glue Society, said his appointment as creative director would give him the opportunity to have input across a range of premium brands.
"It has been great linking back up with Steve and in my new role as CD I’m extremely excited about being able to have a bigger effect on the work across the board and at the same time helping our clients find new and interesting ways to connect with consumers," said Bowman.

Curious Film is now representing Lance Kelleher in Australia, New Zealand and Asia, where he is highly regarded for creating dynamic TVCs across a wide range of visual styles with unique intuition.
Says Pete Grasse of Curious Australia: "To describe Lance’s approach to filmmaking, you'd have to say it was atmospheric and inherently visual, with a knack for condensing compelling narratives into highly accomplished pieces of film.
"Lance was certainly on my radar while I was working in the USA and Japan. So when I arrived down under, I naturally saw him as a daunting local competitor for Curious. I’m very glad he’s on our team now."
Throughout his career, Kelleher has directed some of the most visible TV commercials for Australian audiences, including the epic Nutrigrain series for JWT, and last year’s ‘Continental Drift’ for Heineken, Bates Asia and the Rugby World Cup. 
Kelleher began his career as a news editor in New Zealand, fast establishing a reputation as one of this region’s top directors. After moving to the US in the late ’90s, he created a long list of iconic spots for Cadillac, BMW, Dodge, and Lexus. 
Back in Australia, where he now resides, he has directed major campaigns for agencies Saatchi & Saatchi, M&C Saatchi, Euro RSCG, and Ogilvy & Mather for their premier brands Toyota, Qantas, Orange, and BP Castrol.
Says Grasse: "Lance remains highly sought after in the overseas markets where he’s represented by incubator films in the US, Bandits in Europe, and The Garden in Canada, but his focus these days is on working with the most adventurous and inventive creatives here at home, and Curious is happy to have him."
View Lance’s REEL
For more information, contact Pete Grasse, at Curious Film in Australia: peterg@curiousfilm.com or +61 430 596 071 

After a Gold Lion, a best of show at the Caxtons and several gongs at AWARD, Peter Hibberd has resigned from George Patterson Y&R Melbourne. After five years as art director with Julian Schreiber (now Clems Melbourne) and his most recent posting as group creative head of digital over the last six months has come to a close, Hibberd has chosen to spend more time with his family. He can be contacted on 0409 068 435.

Sydney based thebrandshop is set to bolster its creative department with the return from NZ of one of Australia’s most renowned creative directors, Rodd Martin.
He joins thebrandshop as creative director from his position as associate creative director and head of art at Saatchi & Saatchi Wellington, a short term gig he took in January this year. At Saatchi's he worked on such campaigns as NZ Post, NZ Army, Wellington Zoo, TVNZ and 4-Square supermarkets.
“We’re all incredibly excited by Rodd’s impending arrival," said thebrandshop’s ECD Monty Noble. “He brings to the agency a wealth of experience, tremendous craft skills and his recent work shows that he’s lost none of his passion for big brand ideas." 
Earlier in his career, Martin played a major part in establishing the New York offices for both Mojo and Omon. Back in Australia, he was also instrumental in the creation of Brandhouse which grew to a staff of 75 people in Sydney and Melbourne before being sold to Havas’ Arnold US network. His award tally includes seven AWARD pencils, four Clios as well as multiple recognition at Cannes and The One Show. He has also directed many commercials.
"thebrandshop is on a roll right now," said Martin, “In the last 2 years they’ve doubled in size and their work is receiving an enviable amount of praise from both the industry and consumers. The last year at Saatchi NZ has made me match-fit and I now look forward to helping thebrandshop team lift the agency to the next level and beyond."
Martin is set to join the agency on August 11 and will work across the majority of thebrandshop’s client list which includes CommSec, Sanitarium, Valvoline, ACP, Kimberly-Clark and Coca-Cola Amatil.

Another sad day for the ad industry, with news that legendary advertising creative Michael Robinson died yesterday of throat cancer.
Only in his mid 60s, Michael was a real one off character with his trademark handlebar moustache and quick wit. A fine writer, he was loved by all of his generation, and was a stalwart of the Caxtons since it started in the mid 70s. He ran his own shop, Harris Robinson & Associates, later Harris Robinson Courtenay (with Bryce Courtenay, Phil Harris and Vincent Tesoriero) for many years, which eventually folded into Clemenger in the early 90s.
Says friend Ray Black: "These pages are from a book I illustrated for a radio network. My cartoon of Robbo reflects several things about his character: Slightly manic, a gifted writer, his 'Guards' moustache and his love of motorcycles. He founded an exclusive motorcycle club with each member sporting a spiffy green blazer with a monogrammed pocket emblazoned with their crest, 'The Crash and Burners'. His club nickname was 'Red Ott'. Their motto, "We eat our dead". Enough said.
"In his pre advertising life Robbo was in the Scots Guards, which encouraged his meticulous attention to detail. In later life he became a superb wood craftsman.
"Robbo could always be relied upon to be outrageous at Caxton. Who could forget him as the water spurting centrepiece of the Buzby Berkley water ballet in the pool at Noosa? A Talent Quest winner of course."
A decade ago Robinson retired to Byron.
Friend Richard Osborn says Robinson requested no priest, no service, no funeral, just family at his cremation: "Above is a classic pic of Michael (please credit Michael Andrews as photographer]. Quite dashing and distinguished I think and much in the way Michael should be remembered. The best comment I have heard that would sum up Michael is... I quote: 'I have never met anybody less afraid of having a good time'. There will be a big party in Sydney so will keep you posted."

UPDATE: Attention all Melbourne creatives: Projections 08 is tonight!
ACMI cinema in Federation Square will host the screening of the finalists of Projections 08 – the competition for spotting up-and-coming Australian photographic talent.
Tonight winners will be announced in four categories: Best Emerging Commercial Photographer; Best Art Photographer; Best Editorial Photographer; and the grand prize, Best Overall Photographer.
Tickets are $25 and are only available through moshtix.com.au There will be NO tickets available at the door.


Sydney, Melbourne and Canberra will host finalist screenings in July for what is becoming a major talent-spotting ground for the next generation of top photographers.
Creative directors, art directors, photographers and producers are invited to come and have a few drinks, view the work and meet some fresh photographic talent.
Projections is a relatively new competition, jointly presented by the Australian Commercial and Media Photographers (ACMP) and Sony and sponsored by Saatchi & Saatchi, Adobe, Capture Magazine, Gekko, Momento, Sun Studios and Crumpler.
Entries in Projections are in a unique format – photographers are asked to submit a portfolio of work of a continuing theme, rather than individual shots. To best display the bodies of work, the finalists will be shown in a full cinematic experience (with matching soundtracks) at the Chauvel Cinema in Sydney on Tuesday 15th July and at ACMI in Melbourne on Thursday 24th July. Canberra will host a screening at M16 on Friday 18th July as part of the Vivid Photographic Festival.
The photographers are competing in five categories – Best Commercial Photographer; Best Art Photographer; Best Editorial Photographer; People’s Choice Award; and the grand prize, Best Overall Photographer.
In its first few years of existence, Projections has produced alumni who are gaining traction in the industry, both within Australia and around the world. Georgia Metaxas, a finalist in 2004, is now an established artist with a commercial career; Ingvar Kenne, also a finalist in 2004, was selected at the 2005 Cannes Lions as one of the hottest new talents worldwide and now has an international photographic career; Thor Engelstaadt, a finalist in both 2006 and 2007, won the Saatchi masterclass and shot a live campaign as a result; and Calista Lyon, Student of the Year in 2006 and finalist in 2007, is working on Academy Award winner Adam Elliott (Harvey Krumpet)’s new animation.
Tickets for the screenings in both cities are available from www.moshtix.com.au - and at only $25 a pop, you can afford to take the whole creative department.

John Singleton and former SO&M group managing director Andrew Varasdi have finally started their own agency, tipped to be named Banjo, with Allan 'Jo' Johnston also joining in the new venture. It appears Singo and Jo will both work on a part time basis when required.
The industry will no doubt be watching which clients come on board in the coming months.

Contiki's national marketing manager, Antony Arena gave Naked Communications, Sydney the brief to develop an idea to get 18-35 year olds excited about travel, and tap into their sense of spontaneous adventure, while demonstrating the ease of travelling with Contiki (specifically on their Europe Winter Tours).
The idea would need to live in Promoted Video placements on YouTube. The lead-time was one of the campaign’s greatest challenges - Naked had two weeks from the date of briefing to have the YouTube content up and running on the Contiki YouTube Channel .
As well as stimulating the demographics’ enthusiasm for travelling on a Contiki tour, the focus of the campaign was to make booking and taking a tour seem simple.
Spontaneity was key – both of the idea and in its execution. Naked Communications intern Gavin Chimes turned up for his first day on the job, only to be sent off, on the spot, to Europe for a 10-day Contiki trip, all completely unknown to him before hand. Although stunned by the news as he was presented with a pre-packed bag of clothes, his tickets and passport (which was attained earlier), Gavin accepted the challenge and is being accompanied to Europe by D Project Director Damon Cameron, who will shoot Gavin’s adventures across Europe.
The old routine of answering phones, doing coffee runs or picking up the boss’s dry cleaning on the first day at a new job was turned on its head, giving Gavin first-hand experience of the brand, while providing content which authentically captures the thrill of hitting the road on a whim, and how easy this is with Contiki. And giving Gavin the best first day on the job, ever.
Naked's idea captured the Contiki brand philosophy of 'Go Further' and combined it seamlessly with the campaign’s aims to inspire 18-35s to live life impulsively Naked worked with production company D Project to bring the idea to life.
Says Contiki’s National Marketing Manager Antony Arena: "We had a small window of opportunity to leverage the digital power of YouTube and needed a strategically led idea that could be executed on a tactical timeline. The best first day on the job idea is a perfect vehicle to inspire young Australians to take the plunge and travel with Contiki in Europe this winter."
Says Naked’s Executive Ideas Director Paul Swann: "The idea really captured the excitement of taking a Contiki Tour, we reckon it will inspire others to pick up the phone and book."

You can see footage of the whole thing unfold on the Contiki YouTube Channel

ADSHEL Create AWARD Craft will run again this year in Sydney part-time from Monday August 18th through to Saturday, August 23rd (Melbourne dates yet to be released). It will be led by AWARD Committee reps Michael Ritchie, Dejan Rasic, and Buzz Pringle and offers an incredible chance for new creatives to spend intimate time with the industry’s top talent.
Says Dejan Rasic, ECD of CRC Sydney (left): "AWARD Craft is a unique opportunity to learn from some of the most talented people our industry can offer. AWARD has lined up some brilliant speakers this year and students will be able to pick their brains on a range of subjects."
ADSHEL Create AWARD Craft takes the very best emerging talent - the top 12 students from News Limited AWARD School and agency juniors (13 places available) through a week long journey to further their creative thinking, and learn to craft a big idea.  Speakers this year include Mark Harricks, Matt Hayward, Nic Hodges, Graham Nunn, Buzz Pringle, Dejan Rasic, Innes Robbins, Gary Sheppard & James Wallis, Mark Stott and Anthony Xydis.
Some of the best craftsmen in the industry will come together to provide these students with a better understanding of great creative for outdoor, photography, re-touching, copywriting, design & typography, art direction, print production, direction, offline editing & telecine, flame compositing & visual effects, interactive and sound production for television and radio.
AWARD Craft is also kindly supported by AWARD Silver sponsors Cutting Edge, NetX, StellaRadio, and AWARD Bronze sponsors Sound Reservoir.

ONLY 13 PLACES AVAILABLE. Download the booking form:
CRAFTBOOKINGFORM08.pdfOr to register your interest please contact Hannah Morden at AWARD on 02 9699 2999 or email hannah@awardonline.com

30 second ad breaks during programmes such as the Biggest Loser, So You Think You Can Dance, Big Brother, Border Security and the 6pm News are causing massive carbon consequences according to TrinityP3, Australia’s leading independent marketing communications management consultants who have conducted an in-depth environmental audit on the advertising and marketing sector.
“Companies claiming carbon neutrality should ensure they also include the impact of their marketing and advertising initiatives, which produce significant carbon emissions, to avoid any accusation of Greenwashing," said Darren Woolley (pictured), managing director of TrinityP3.
“TrinityP3 is currently formalising a standard carbon footprint measurement of advertising.  This is the first measurement on the impact of advertisements in the world and we will be speaking on our methodology at an international conference in Boston in October.
“Most companies have been obliged to think through their strategies on reducing carbon emissions and they need to remember that their marketing strategies do have an environmental impact that needs to be included.  This is not something that is easily able to be measured.
“Reality Television is interesting as the more viewers and voters that tune in, the higher the carbon footprint.  The more people vote, the more it adds tothe CO2 in the atmosphere.
“When Big Brother launched in Australia in 2001, advertising in the program contributed over 1200kg of CO2 into the environment.  By series eight this year, the decreasing number of viewers decreased its carbon footprint by 50%.
“However, the Biggest Loser is the biggest loser on the environment with a massive 57 tonnes of CO2 per hour produced by the advertising that ran during the final."
To assess the current environmental impact your marketing and advertising activities hold visit www.trinityP3.com.au
 

IBM research reveals Vegemite is the world’s most loved brand on the internet.
 
According to the internet, Russell Crowe loves his with tomato, Miranda Kerr enjoys hers with avocado, while Dannii Minogue says it’s the perfect hangover cure.
And it seems that it’s not just Aussie and New Zealand celebrities that are falling in love with Vegemite; the whole world is - with new IBM research revealing the black spread made down under is the world’s most loved brand on the internet.
Move over global mega brands Coca-Cola, Nike and Starbucks, when it comes to worldwide online users searching brand names and commenting on brand appeal, Vegemite tops the lot.
The research analysed 1.5 billion posts across 38 languages within social networking sites, blogs, message boards, and online news. The results discovered 479,206 mentions for Vegemite, with brand affinity found more often than any other product globally. The research also revealed some other remarkable findings, uncovering the plethora of individual ways people eat their Vegemite.
It appears developing your own Vegemite technique is a national, and now an international pastime – everyone has their own way of eating it. Without realising, you could be an Edger, Dunker or perhaps even a Wormer.
On the back of the IBM research, Kraft has undertaken some preliminary research into the way people enjoy Vegemite. At this early stage, according to more than 1,000 Kraft employees, it appears that there are three core ways people eat Vegemite, Streaker (38%), Slapper (13%), & Nudist (10%). There are another nine or so styles which are prominentt, however, Kraft know that there are thousands more ways that people enjoy it and they want to know how Vegemite makes the nation tick.
Can the way you eat your Vegemite actually reflect your personality type?
Are you a ‘Slapper’? Perhaps this is someone who is loose with the way they apply their Vegemite, and slaps it on like a brickie with a trowel. If so, this could indicate you are particularly disorganised, or in a hurry to eat breakfast and relish in the fact every mouthful is a surprise. Or are you at the other end of the scale, known as a ‘Streaker’, and prefer just a couple of light streaks of Vegemite?  If this is you, perhaps you don’t realise you can never have too much of a good thing.
IBM has started the research, but now it’s time for Vegemite eaters to decide – How Do You Like Your Vegemite? Let the nation know at www.howdoyoulikeyourvegemite.com.au. The results of which will provide Australia with the Vegemite Census 2008 – the ultimate way to consume your Vegemite.

VIEW THE COMMERCIALS
Move aside ‘Happy Little Vegemites’, the Kamen Brothers have lifted the lid on the bizarre underground world of the many strange ways people spread their Vegemite in a new campaign that asks Australians, “How do you like your Vegemite? Are you a Wormer, a Streaker or a Slapper?" Written by Scott Glennon and art directed by Keith Nicolas from JWT Melbourne, the two spots are a bold parody of the 'educational film' format. Seven sets were designed, built and then shot over two days in a studio allowing for a visual style that plays homage to cringe worthy cult-comedy series such as 'Look Around You' and 'Garth Marenghi’s Darkplace Hospital'. All in a day’s work for young director Matt Kamen and producer Chris Kamen as these new spots add to their burgeoning reel of performance comedy, bold casting and kooky set design.
View the the SALLY TVC and BERNARD TVC
Speaking from somewhere off the coast of Australia on The Guild’s company yacht ‘White Pony’ director Matt Kamen said: “It’s been a real privilege to work with Keith and Scotty at JWT on such a universally loved Aussie brand, and even better that the client took a leap of faith by allowing us to bring Vegemite into a new space it hasn’t been before."
Says JWT Melbourne creative director, Richard Muntz: “Internationally recognised symbol, synonymous with the Aussie flag, ubiquitous staple found in every kitchen cupboard: could you up Australians' attachment to the Vegemite brand? Thankfully our task was to do a job on consumption.  Unique as it is, we found within the cult of Vegemite exists a series of subcultures; the edgers, the avocadoers. Holding a nation-wide Census posing a simple question ‘How do you like your Vegemite?’ is an open invitation to every Australian to experiment and then make public the way they Vegemite. Don't knock Vegemite pizza until you've tried it."
 
HOW DO YOU LIKE YOUR VEGEMITE? PERSONALITY REFLECTIONS
The Edger Always very particular about their Vegemite, they like it spread right to the crust. Probably has a very neat kitchen too. Somewhat of a perfectionist.
The Streaker Doesn’t like having much on. Vegemite, that is. Gives the toast just a couple of light streaks of Vegemite. Too frugal, they don’t realize you can never have too much of a good thing.
The Vegecadoer Health fanatic, this person thinks the saying ‘eat your greens’ means with every meal. So, their morning slice of Vegemite toast gets adorned with creamy slivers of fresh avocado. Probably jogs a half marathon in the morning too. These people tend to inspire jealousy.
The Dunker Cuts Vegemite toast into soldiers which are then lowered slowly into a hot and gooey pool of boiled googie-egg. Once they’re nicely coated in yellowy goodness, the soldiers are sent to meet their maker. This person may have a wicked sense of humour.
The Wormer Can’t grow up. Still likes watching the squiggly Vegemite worms appear through the holes in the Premium biscuits. Playful characters, these people squeeze the most out of life.
The Slapper Loose with the way they apply their Vegemite, it’s slapped on like a brickie with a trowel. Could indicate this person is particularly disorganised, probably shows they’re just in a hurry to eat breakfast. They relish the fact that every mouthful is a surprise.
The Tiger Toaster Not quite on the endangered list, but still not a lot of them about. They love strips of bubbling, grilled cheese layered over their Vegemite. Very organised and patient, they are prepared to lay in wait for their meal. Like a tiger.
The Nudist The purist of all Vegemite eaters. No butter. No marg. Just a piece of toast and the world’s mightiest spread. What more do you need? They are Zen-like and remain calm under pressure.
The Crumpeter Saying ‘no’ to convention, they prefer crumpets over toast. Likes to watch black holes forming as the Vegemite melts away into the crumpet’s craters. Definitely likes to think outside the square.
The Philly®Mite Worldly types, these people marry the creamy richness of Philadelphia Cream Cheese with good ol’ Aussie Vegemite to create an extravagant taste combination. Like to indulge themselves.
The Redback Can’t decide whether they want a salad or breakfast, Redback eaters do both with a couple of sweet, juicy tomato slices on their Vegemite toast. Not wanting to miss out on anything, they go for both sweet and savoury.
The Scrambler This person greets the new day with a big, golden pillow of deliciously fluffy scrambled egg placed ever so lovingly next to two triangles of Vegemite toast for a melt in the mouth taste sensation. Scrambled by name, not by nature.

Meet the hottest new creative talent in Melbourne at the News Limited AWARD School 25th Anniversary & Graduation Party, The Apartment Bar, Little Burke Street, Melbourne. 6.30pm on Wednesday 6th August 2008.
 
On Wednesday August 6th News Limited and AWARD will showcase an exhibition of the best work from the 2008 Melbourne AWARD School graduates, announce the top students and celebrate the School’s 25th Anniversary.
For over 25 years AWARD School has nurtured the creatives of tomorrow. While embracing major developments in technology and media, AWARD School still continues to focus on the most important thing, the idea.
Says Ray Black (left, at the Sydney graduation), founder of AWARD School: “Congratulations to all those past AWARD School students who gained from it the knowledge and confidence to go on and become some of our most talented Art Directors, Writers and Creative Directors. Some graduates are now international creative stars. For 25 years AWARD School has given those who felt the calling the chance to get on that first rung of the creative ladder. Its results should give encouragement to those who are thinking of taking that first step. AWARD School would not have survived for 25
years without the dedication, commitment and belief in the idea by all those senior creatives who continue to freely give so much of their time and talent as tutors. Many of them are AWARD School graduates. Let’s also not forget the successive AWARD committees who quietly labored late into the night to help make it happen."
Free door passes will be allocated to students, tutors, lecturers, past students, AWARD members and judges but if you wish to attend one of the biggest industry events of the year, a very limited number of tickets can be purchased for non members. Please contact Hannah Morden at AWARD on 02 9699 2999.

Download the Booking Form:
VICGradbooking2008.pdf

The 2008 Caxton Awards Call for Entry is closing on Friday 1 August (no extensions).
It’s easy to get your entries in on time! Entries can be completed and uploaded using the online entry system, thanks to sponsor AdStream. Simply complete your details, upload the artwork and submit your entry. Visit www.thecaxtonawards.com.au and follow the prompts.
To be eligible to enter, ads must have appeared in Australia and/or New Zealand newspapers between 1 July 2007 and 30 June 2008. A full list of categories can be viewed on the Caxton Awards website.
Winners and finalists will be acknowledged at the annual Caxton Weekend seminar being held 24-26 October. Now in its 34th year, this year’s weekend venue is the beautiful Sea Temple Resort in tropical Port Douglas.
Bookings are now open – the registration form can be downloaded from the Caxton website: www.thecaxtonawards.com.au .
For all Caxton Awards inquiries contact Jacinta Mann at Two de Force on +61 2 9281 8788 or email jacinta@twodeforce.com.au

Tooheys New last night aired the second instalment in its new campaign, For the Love of Great Beer Ideas. Following on from the launch TVC, which centred on the spirit of the innovative Tooheys brothers, the second phase announces the chosen beer idea – the Beer Relay.
Based on the premise that the coldest beer on Earth should be shared with the rest of the Earth, Tooheys New is taking its SuperCold schooner across the globe.
Developed by Saatchi & Saatchi Sydney, the Beer Relay execution opens with a 30 second teaser TVC before a series of five 60 second TVCs follow the sacred SuperCold beer from New York to Madrid to Cape Town - and everywhere in between. See the New York spot.
The Beer Relay executions celebrate Australia’s love of beer, and pride in the Tooheys brand, according to Brett Grebert, Lion Nathan Category Director: “Since the launch of the Great Beer Ideas campaign we have had a raft of feedback from consumers about the Beer Relay, and Australians feeling we should be sharing our great-tasting, SuperCold product with the rest of the world," said Grebert.
“The Beer Relay is a great way to celebrate great ideas in beer and introduces Australian Tooheys New drinkers to a few unique Tooheys fans from around the world," he said.   
Viewers can preview the Beer Relay journey, meet the lucky runners and access exclusive footage online at www.fortheloveofbeer.com.au.
The second phase of the brand website also includes an interactive area for consumers to sketch their own great beer ideas online, for the chance to have them printed on Tooheys New beer coasters.
A dedicated mobile number - 040TOOHEYS – also captures consumer suggestions and feedback, while Myne technology featuring the number 199 IDEAS will be available in the coming weeks.
“A core component of the Great Beer Ideas campaign has been the interaction with Tooheys New drinkers, and we want that to continue. We’ve had literally thousands of ideas and comments submitted online and via SMS, and look forward to hearing what they have to say about this epic Beer Relay journey," said Grebert.
Says Saatchi & Saatchi creative director, Dave Bowman: “It’s been such a great project to work on as the finished product really doesn’t feel like an ad. I think the Aussie beer drinkers will appreciate that too."
The Beer Relay teaser aired last night and footage from the first leg of the journey (New York) is now online. A new episode will launch from a different continent each Sunday.
The Beer Relay component forms part of the For the Love of Great Beer Ideas campaign, and will be supported by free to air and pay TV, online, outdoor, radio, SMS and QR mobile technology and press. The first TVC launched nationally on Wednesday 11 June.

Adweek in the US reports that JWT worldwide CD Craig Davis is set to return to Australia next year, for family reasons, after 10 hugely successful years away. Testament to Davis's creative leadership is the fact that JWT won 39 Lions at Cannes this year, ranking it the fourth most-awarded network at the festival - a vast improvement on when he assumed the worldwide role in January 2005, when the network was not even on the radar at Cannes.

After six years at 70 George Street, two of Saatchi & Saatchi's favourite sons, Matt Gilmour and Anthony Moss, are off to join Crispin Porter & Bogusky in Boulder, Colorado. The inseparable duo did their bit in helping the agency to many prestigious titles during their stay.

Check out this article in yesterday's Sydney Morning Herald...

GPY&R Brisbane has lured award winning senior art director, David Joubert from TBWA\Hunt Lascaris in South Africa, where he worked as a creative group head on Standard Bank, Nissan and Diageo.
Prior to joining Hunt Lascaris he worked at Leo Burnett Singapore, one of the region’s most awarded agencies, on McDonalds, Tiger Beer, Sony, Honda and Prudential. His work has been recognized at Cannes, Clio and The One Show.
Says GPY&R creative director, Tim Green: "Dave is a great talent, one of those people who is always looking for a new angle on things and he understands the power of a simple truth. He’s done great work in South Africa and Asia on world class brands, we know he’ll crash out the same quality here for us."
Says Joubert: “I’m always up for a new challenge and this is one I am really looking forward too."
Green said that Joubert will team up with senior copywriter and former McCanns CD, Andrew Thompson and would work on Suncorp, Telstra, Energex and Asia Pacific Breweries.
Joubert starts at the agency in early August,

RazorJunior, Sydney has created a 45 sec viral spot for Animals Australia. It’s all about the fact that pigs have the intelligence of a three year old child, yet they are subjected to horrific practices by the pork industry.



 

Creative Director: Josh Moore
Copywriter: Nigel Clark
Art Director: Josh Moore
Agency Producer: Liz Coleman
Account Manager: Miss Becky Brown
Production Company: Deep Animation, New Zealand
Animator: Jeff Smith
Sound Design: Nylon Studios

George Patterson Y&R Melbourne has recently fine tuned their creative line up with the appointment of four new creative staff: Evan Roberts joins from FCB Melbourne as a senior writer. He has teamed up with Paul Meates, who has returned from London. Francis Web has come over from Leo Burnett and will work with Vanilla Stener who had a stint at JWT Sydney after completing Crispin Porter's Miami Ad School last year.
Says George Patts Mebourne ECD, Ben Coulson: "These are four freak'n good people with a stack of motivation and their careers in front of them. I think they will get their heads down and deliver awesome stuff. The appointment has paid off immediately on the hygiene standards around the place. Jim & Cuz have even started wearing clean t-shirts every day, and that's good for us all.
"We will soon be announcing appointments in digital creative and strategy. We're also looking to hot-up our design dept and are looking for a 'craft master / head of design'. If you might be the person, give us a call."

A huge crowd rolled up last night to celebrate the 25th anniversary of the News Limited AWARD School, at The Loft, Sydney.
Hosted by the original founder of the course, Ray Black (with red shirt in both pics) and AWARD Chairman, Richard Maddocks (far left in both pics), the evening was an opportunity for the industry's top creatives, students, sponsors and media to gather and view the best selection of student work.
Richard Maddocks presented Ray Black with a black AWARD pencil in honor of him as the founder of AWARD School, and for his ongoing commitment and contribution to AWARD in general. Black continues to lead AWARD CopySchool each year.
The top Student Award for Sydney went to Michael Hughes (centred in top pic), who will now go forward for national judging against top students from all other states. These winners will be announced in coming weeks. The overall winner will receive a free trip to the Caxton Awards courtesy of News Limited.
Second place went to Nathan Willdig, and third place to Adam Ledbury.
These students, along with remaining top 10 (pictured in bottom pic) -  Denny Jones, Korakot Koneaw, Yohan Mirkin, Alex Quinlivan, Anna Short, Neil Walshe, and Corey Yung - are eligible to join the ADSHEL Create AWARD Craft program in August this year. This six-day intensive workshop will be lead by AWARD Committee members Dejan Rasic, Michael Ritchie and Buzz Pringle.
AWARD will also offer the AWARD Mentor program to the top 11-22 students: Ben Alden, Matthew Arbon, Aly Clarke, Sebastian Dante, Lauren Houseman, John Jordan, Belinda Kruse, Cameron Martin, Anna O’Donoughue, George Organ, Ashley Purrington and Danny Whebe.
The judging panel responsible for selection of the top students and the ‘work on the wall’ consisted of Kieran Antill (Leo Burnett Sydney), Paul Bruce and Nils Eberhardt (BMF), Tim Cairns, Tim Green and Adam Rose (DDB Sydney), Luke Crethar (The Glue Society), Alex Derwin (Clemenger BBDO Sydney), Darryn Devlin (Kastner & Partners), Mark Lees (Evocatif), and Ben O’Brien and Jason Ross (JWT).
News Limited AWARD School will host its Melbourne Graduation party on August 6th, 2008.
For further information, including registration for the 2009 program, contact Hannah at AWARD on +61 2 9699 2999 or hannah@awardonline.com

VIEW ALL THE AWARD GRADUATION PICS.

The city of Melbourne was confronted this morning with a controversial street poster campaign professing 'Melbourne Sucks' as the design elite converged on the Melbourne International Design Festival.
The posters point to a web site, www.melbournesucks.com.au, where the creators – Sydney based agency Moon – hopes the provocative message will drive incensed Melbournian designers.
Anouk Darling, Moon Managing Director revealed the agency’s plan behind the daring campaign: "It’s all very tongue in cheek, and part of our cunning plan to attract top designers to Moon. We know there are many outstanding designers in Melbourne and we want them up here in Sydney with us. If you get the campaign and its humour, you’ll get us – we are a unique agency looking for other Mooners to join us."
Current Mooners are attending Melbourne Design Week, an essential event on any good designer’s calendar, to soak up the atmosphere and scout for great talent.
Darling said: “We are anticipating some feisty and entertaining dialogue to emerge from our campaign. And ideally, convince Melbourne’s designers that Sydney can also be a centre of design excellence."
Moon has a strong design heritage and creative ethos, having started out as a design agency. Now, for its international client list Moon offers brand strategy, advertising, digital communications as well as design. 
The agency employs more than 70 people and is based in Surry Hills, renowned for its eclectic blend of creative industries and city fringe lifestyle.
 

Some of Australia's and America’s leading rock musicians are showing their support to one of Australia’s finest session violinists, Wayne Goodwin, who has been debilitated physically and financially by non-hodgkins lymphoma since June 2007, with a relapse of the disease to his spinal fluid in October 2007. Wayne Goodwin discovered the aggressive cancer after it was triggered by tick bites whilst living on Sydney’s Northern Beaches.  
Much loved by the artists he has worked with during his illustrious career including: Crosby, Stills and Nash; Tony Bennett; INXS; Midnight Oil and Sting, Wayne’s talent has prompted his friends and music legends The Doobie Brothers, Graham Nash, Chicago, Emmylou Harris, Jimmy Buffet and John Mellencamp to donate collectable memorabilia to help raise funds for him and The Leukaemia Foundation at ‘A VERY BIG GIG’ on Sunday night August 3rd at Sydney’s landmark live music venue The Basement.
The Basement  has provided their venue and services free to bring together Australia’s leading music and comedic talent including: Ebb Tide and the Shorebreakers (Midnight Oil members Jim Moginie, Rob Hirst, Martin Rotsey), ‘Daddy Cool’ Ross Wilson, Ian Cooper, Dog Trumpet, The Atlantics, Good News Week’s Paul McDermott, Flacco and The Sandman, who have all worked closely with Wayne. The Basement gives everyone the chance to experience this fabulous line-up in an intimate and lively atmosphere.
Wendy Harmer will be auctioneering items including John Mellencamp’s autographed Fender Acoustic Guitar; a Fender autographed by the Doobie Bros and Chicago, framed T-Shirts signed by The Doobie Bros, Gibson Guitar Custom jacket signed by Emmylou Harris; rare X-Files TV Show memorabilia; signed cookbooks from celebrity chefs Gordon Ramsay, Kylie Kwong, Tobie Puttock and Matt Skinner, accommodation packages at Establishment Hotel in Sydney and Jonah’s in Whale Beach, a Sony Bravia TV plus lots more.
Each year in Australia around 4300 people are diagnosed with non-hodgkins lymphoma which has also affected well known Australians such as Delta Goodrem, making it the fifth most common cancer in Australia. In some cases people don't have any troubling symptoms and the disease is picked up during a routine chest x-ray. In Wayne’s case, the ongoing effect of the tick bites signaled trouble. Following breakthrough stem-cell replacement therapy, and the support of his friends and family, Wayne is in remission and making a slow comeback.
The Leukaemia Foundation will provide the opportunity to bid for the collectable items online for anyone who can’t be there on the night. Guitars and memorabillia being brought to Sydney express courtesy of World Courier who specialise in time critical transportation.

‘A VERY BIG GIG’
Tickets through The Basement or at the door.
Price: $50
Time: 5pm-10pm.
Date: Sunday August 3rd 
Venue: The Basement, 26 Reiby Place, Sydney.

STOP PRESS:
Some very rare X-Files memorabilia will soon be arriving from the States to be auctioned on Wayne's very special evening. Wayne's brother, Robert Goodwin was the producer on the X-Files and has given some rare items to auction on the evening. Below are details of the memorabilia with Bob's explanation of where they originated from:
 
HATS
Cast and crew hat, end of first season:
This is one of two hats issued toward the end of the first season of The X-Files, at a time when the show had gathered a small, but growing, circle of fans. This features the first use of what quickly became the traditional X-Files logo, with the X crossing the I in Files. These particular hats were part of an order shipped to our offices in Los Angeles and the studio in Vancouver and were given as gifts to the cast and crew. Soon after, these same style hats became commercially available to the fans. At this stage, we were a 'cult hit', as opposed to the world-wide major hit we became over the next few years.
 
Second unit hat, third or fourth season:
This hat is very rare. It was created by our second unit crew and was gifted to only a few of us lucky ones. Most second units in film and television are small companies that film stunt shots or insert shots (close-ups of important things like a gun in someone’s hand, or the glass vial with the weird extra-terrestrial chip taken from Scully’s neck, etc.). On The X-Files, the second unit was as big and complete as the first unit: multiple large vehicles (camera, grip, electric, props, make-up, costume trucks, etc.) and as big a crew. This was because we couldn’t complete most of the episodes in the eight calendar days we were allotted and had to shoot three or four or more days with the second unit of scenes that had not been completed.
 
SHIRTS
Beginning of first season, cast and crew shirt:
Very, very rare. This is one of the small run of shirts Chris Carter and I had made up for our cast and crew less than half-way into our first season. It has the giant X that was soon replaced with the logo with the smaller X that quickly became the standard that is seen everywhere. This was my personal shirt – it’s slightly faded from being washed several times. I have no idea why it’s so enormous. In those days I was skinny, unlike the more ample me that developed over the following years.
 
Second season, my director gift to crew on Episode 8:
Another rare shirt. It quickly became the habit on the show for individual producers, directors and actors to commission shirts for specific episodes or events. In the second season, I directed 'One Breath' – the episode where Scully was returned after being abducted for the previous three episodes (so Gillian Anderson could give birth to her daughter, Piper), but Scully was on life support and had a number of near-death experiences. Fans have called it the 'sacred' episode and often referred to Scully’s mother as Saint Margaret, who was played in the series by Sheila Larken (also Mrs. Bob Goodwin). Instead of some catch phrase, like all previous T-shirts displayed, I went simple and just put on 'T SHIRT'.
 
Fourth season, another rare one:
I made this T shirt for the cast and crew while directing the fourth season finale, 'Gethsemane'. In this episode, the body of an alien is found frozen in ice in a cave high in the mountains. We rented an abandoned cheese factory, lowered the temperature to 16 degrees Fahrenheit, and built a set made of real ice and snow. It looked great but was a challenge to work in, hence the logo on the shirt.
 
For further information on the memorabilia contact Mary Finkelsen 0402 13 88 31

Sydney based shop, Brave has created the 'hippie concrete truck' for Boral. The new trucks use compressed natural gas, which emit 7per cent less greenhouse gases. It’s a part of Boral's move to improve the environmental sustainability of its business.
Says Brave creative director Yanni Pounartzis: 'We were assigned to communicate a simple message on the barrels, but we realised it was an opportunity to do something far more imaginative. The idea of 'hippifying' the trucks was a bold move, but Boral embraced the thinking and joined us in spreading the message in a fun, colourful way."
Says Glenn Simpkin, national general manager sales & marketing, Boral Limited: “Brave came up with an idea that exceeded the brief and exceeded our expectations. We are so excited with this approach and believe it is a very visible demonstration of our corporate commitment to sustainability and reducing emissions."
The drivers have welcomed the trucks and said they actually feel good about driving them. There are five 'hippie cement trucks' on the road at the moment. Boral plans to expand the fleet in the future.
 
Creative Director: Yanni Pounartzis
Copywriter: Annika Johansson
Art Director: Guy Collins
Illustrator: Karl Kwasny
Account Director: Sue Walsh
Client: Glenn Simpkin

Here is a sneak preview of tonight's THE GRUEN TRANSFER, 9pm on ABC1. Special guests Matt Eastwood and Dee Madigan join host Wil Anderson and regular panelists Todd Sampson and Russell Howcroft.

 

Lowe, Sydney has further strengthened its creative department with the appointment of a new creative team, Nathan Lennon and Dave Gibson.
Lennon and Gibson, copywriter and art director respectively, recently returned from London, where they worked at various leading agencies, most notably BBH.
They will be working across all media platforms, including new media with Lowe’s digital specialist agency Rivet.
Says Lowe Sydney executive creative director Dave Johnson: “Nathan and Dave are a fantastic addition to the Lowe department. Having most recently been full-time at BBH London, their craft and conceptual skills, as you’d expect, are extremely well developed. However, beyond this, they also share a huge passion with us for the new media landscape, which was the other prerequisite for me, and in fact they’ve delivered a brilliant experiential idea for the Socceroos already."
Says Lennon: “Lowe has a heritage of brave, award-winning work, and we’re looking forward to helping Dave [Johnson] and the agency build on this." 

Kirsty Gavin has joined the Mojo Sydney creative department as art director, having freelanced there since November.
Formerly of Vogue London and The Campaign Palace, Kirsty will partner with Dean Barry Frederick Hunt. The partnership has already proved fruitful with the 'Hidden Truths' short film and commercial campaign for Nescafe, and a soon to be revealed pitch win which comes live later this year.
Says Publicis Mojo Sydney ECD, Micah Walker: “Kirsty’s a unique, playful thinker, and because there’s more to her creative world than advertising, she brings a genuinely fresh aesthetic to her work. We’re happy to have her in the department."

If you didn’t see the work of the hottest new directors in Cannes last month, join industry colleagues over drinks and canapés at the Sydney Premiere of the 2008 AFA/Saatchi & Saatchi New Directors’ Showcase.


WHEN: Thursday 31 July, 2008
TIME: Drinks from 6pm, screening to start at 7pm
WHERE: The Palace Academy Twin, 3A Oxford Street, Paddington
AFTER PARTY: The Beauchamp, 265-267 Oxford St, Darlinghurst (corner Oxford and South Dowling Sts).
ENQUIRIES: ph. 02 8297 3800 or events@afa.org.au
Attendees will receive a complimentary DVD copy of the showreel at the event.
Limited tickets are available so book early to avoid missing out!

BOOK YOUR TICKETS
AFA/AWARD members $70 - BOOK HERE
Non-members $80 - BOOK HERE
AFA Youngbloods $55 - BOOK HERE

CB hears from a George Patts Sydney source that the agency has just retrenched around 30 people, including creative director Michael Stanford (left) and several creatives. Stanford was appointed CD in October 2006, hired from Publicis Mojo Sydney where he was group head, an appointment that was a surprise at the time, with many ad watchers expecting a very big name appointment to match the calibre of James McGrath, then ECD at Patts Y&R Melbourne. Prior to Mojo, Stanford was CD at McCann Erickson Sydney.

The shakeup appears to be part of an effort to lift the creative profile of the Sydney agency (to match GPY&R Melbourne) under the new leadership of CEO Nigel Marsh, who reports directly to Y&R worldwide CEO, Hamish MacLennan. New Y&R Worldwide creative director Tony Granger will be visiting Australia in the near future.

A couple of recent car ads on air...

FCB Melbourne has recently aired a commercial titled 'Woosh' for the Honda Accord Euro....

Saatchi & Saatchi Australia created three documentaries about ingenious sporting inventions that revolutionised their respective sports. The films were 'brought to you by Toyota Aurion', a vehicle that changed the V6 game here in Australia thanks to its fuel efficiency, power and control. The films live online at aurionV6.com.au and will soon feature on Pay TV and a number of in-flight entertainment channels.

George Patterson Y&R Melbourne has created an integrated campaign for Intralot, a new lottery company in Victoria. Intralot's company ethos is to make 'more winners, more often'. Their creative execution of that thought is the Luck Factory - a tangible place where luck is actually manufactured. View one of the commercials.....
and here are two product ads: product spot 1 and product spot 2

The latest Drinkwise commercial via Clemenger BBDO, Melbourne has attracted a lot of media attention over the last few weeks. The spot highlights the link between the drinking habits of parents and their children....

... and a commercial via The Works Sydney for 'Top Gear' that sends up the RTA 'Little Pinky' commercial.

A commercial for Viewsonic, which rose to the challenge of a brief to “create a radio ad demonstrating superior picture quality" has won the overall and single categories for round one of the 2009 Siren Awards.
Written by Thomas Duncan-Watt (left) from agency Gorilla Communications, Sydney, the spot called 'Amazon' describes the picture quality of Viewsonic’s LCD monitors.
Judge and previous round winner, Josh Bryer from agency Mark in Sydney said the ad was a clear winner: “A great and simple idea, beautifully crafted, with excellent sound engineering. And a brilliant answer to a very tough brief."
Duncan-Watt said the challenge of the brief was also his inspiration: “I feel like it is the kind of radio ad that you can listen to several times and always hear something new. The level of detail and effort that went into the production is really evident in that way. Then again, for a machine that can produce more colours than a television screen, what better medium than radio?"
There were two highly commended entries in the single category. They were both written by Ryan Albuino and Andrew Chu from Marketforce,Perth for Lotterywest and were called 'More Words – Weatherman' and 'More Words – Pilot'. These two ads were also part of a campaign of three ads that won the campaign category.
Josh Bryer said about the campaign winner: “More Words is a clever and engaging idea, bought to life in three significantly different ways – all with good audio craftsmanship behind them."
Highly commended in the campaign category was a spot called 'Find Your Animal' for Perth Zoo, written by Kurt Beaudoin and Josh Edge, from agency, The Brand Agency, Perth.
Winner of the craft category was 'Flying Knee' for the Epworth Foundation with sound engineer, James Ashton from production studio, Risk Sound in Melbourne.
The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.  The awards promote the importance of creativity as a way to make radio advertising more effective. Entries for round 2 for 2009 are now open and close on August 1. For more information visit the dedicated website www.sirenawards.com.au.

ADSHEL Create AWARD Craft will run again this year in Sydney part-time from Monday August 18th through to Saturday, August 23rd (Melbourne dates yet to be released). It will be led by AWARD Committee reps Michael Ritchie, Dejan Rasic, and Buzz Pringle and offers an incredible chance for new creatives to spend intimate time with the industry’s top talent.
Says Rasic (pictured), ECD of CRC Sydney: "AWARD Craft is a unique opportunity to learn from some of the most talented people our industry can offer. AWARD has lined up some brilliant speakers this year and students will be able to pick their brains on a range of subjects."
ADSHEL Create AWARD Craft takes the very best emerging talent - the top 12 students from News Limited AWARD School (free) and an additional 13 agency juniors.
($850+GST) through a week long journey to further their creative thinking, and learn to craft a big idea.
Speakers this year include Mark Harricks, Matt Hayward, Nic Hodges, Graham Nunn, Buzz Pringle, Dejan Rasic, Innes Robbins, Gary Sheppard and James Wallis, Mark Stott and Anthony Xydis.
Some of the best craftsmen in the industry will come together to provide these students with a better understanding of great creative for Outdoor, Photography, Re-touching, Copywriting, Design & Typography, Art Direction, Print Production, Direction, Offline Editing & Telecine Flame Compositing & Visual Effects, Interactive and Sound Production for Television and Radio.
 
HURRY: ONLY 13 PLACES AVAILABLE. To register please contact Hannah Morden at AWARD on 02 9699 2999 or email hannah@awardonline.com

Who managed to get a 3G iPhone on Friday? If you have bought or are considering buying an iPhone, the big question right now is which network - Optus, Vodafone, Telstra or 3 - to go with and what is the best plan? Is it best to buy outright or on a plan? 

Sydney start-up Bulldozer has been awarded the global launch for Flaik, a GPS unit for skiers and boarders that has just won the top prize at the 2008 Australian International Design Award.
Based in North America and Australia Flaik (www.Flaik.com) is the world’s first real time tracking device for the ski industry and is currently being used and trailed in prestigious resorts such as Whistler, Steamboat and Aspen. It records all your performance statistics, see on a map where you’ve been and keep track of where users are – great for parents.
Ex-Australian Ski Team member and Bulldozer founder Andy McKeon has also joined the board of directors and brings with him valuable knowledge of the ski and tourist mindset.
Bulldozer has forgone the usual monthly retainer, opting for an equity share in the company. A model that is increasingly common for agencies such as Crispin Porter + Boguski and Anomaly in the USA where agency founder McKeon worked for the last decade.
"We are putting it on the line and have some skin in the game. The future success of Flaik and Bulldozer are now inextricably linked," enthuses McKeon.
Bulldozer got involved early in the strategic positioning of the project and changed the company's focus from individual skiers to bulk purchasers like resorts, ski schools and tour groups. The new strategy has met with immediate results with soon-to-be-named prestigious American resort currently negotiating to take on 1800 Flaiks.
Flaik Chairman Michael Bosscher said he was drawn to Bulldozer because they provided more than just typical ad solutions: “We haven’t even spoken about ads yet. They helped us with the up stream thinking. How to position and maximize our revenue models. Now the sales are happening next up is PR, online, trade shows before we even get to the more traditional ad stuff."
“This is what gets us excited," says new Bulldozer MD Caroline McLaughlin. “Solving real business issues. It doesn’t hurt that lift tickets are now tax deductible too!"

Design award details: http://www.designophy.com/article.php?id=1882

Don't forget News Limited and AWARD are hosting the 25th Anniversary and graduation party for AWARD School 2008 this coming Wednesday, July 16th @ 6pm at The Loft, King Street Wharf, Sydney.
Entry is free to students, lecturers and top CDs. For others who wish to attend one of the biggest industry events of the year, a limited number of tickets can be purchased by contacting Hannah Morden at AWARD.
Tickets are $28 including GST for members and past students, and $45 inc GST for non-AWARD members and industry guests. All food and drinks will be included.
Says Ray Black, founder of AWARD School: “Congratulations to all those past AWARD School students who gained from it the knowledge and confidence to go on and become some of our most talented art directors, writers and creative directors. Some graduates are now international creative stars [Dave Droga, Craig Davis, Leo Premutico]. For 25 years AWARD School has given those who felt the calling the chance to get on that first rung of the creative ladder. Its results should give encouragement to those who are thinking of taking that first step. AWARD School would not have survived for 25 years without the dedication, commitment and belief in the idea by all those senior creatives who continue to freely give so much of their time and talent as tutors. Many of them are AWARD School graduates. Let’s also not forget the successive AWARD committees who quietly labored late into the night to help make it happen."

This Wednesday, July 16th @ 6pm
The Loft, King Street Wharf, Sydney.

www.awardonline.com
RSVP hannah@awardonline.com or call 02 9699 2999.

The debate on whether Australia should really invade New Zealand has been raging since Wednesday night, when The Gruen Transfer on ABC-TV laid down the gauntlet between two Sydney advertising agencies to come up with a mock TV ad to promote an invasion. The 'call to arms' was watched by 1.3 million people, making it the most-watched episode in this current series.
As part of the popular The Pitch segment, Neil Mallett from Marmalade and John McKie from 303 came up with two very different and funny ads, which, since airing has been a massive hit online and generated media interest in New Zealand.
The clips have been viewed over 50,000 times on the shows website (an increase in traffic of over 30%), as well as another 12,000 on YouTube.
One YouTube viewers said yesterday; “Isn't this a call to arms? Shouldn't it be seen as an act of terrorism? NZ govt needs to look at the legal consequences of this idiocy. I as Maori will not stand to be invaded by ANYONE! BRING IT ON!!!"
Over 6,000 people have voted for their favourite ad so far, with 303’s 100% for the Taking, attracting 70% of the votes. Intriguingly, Gruen’s panel of advertising professionals saw it the other way, handing the coveted Gruen trophy to Marmalade’s ad proposing an new Australian national holiday to celebrate our all-to-easy conquest of New Zealand.
Meanwhile, TVNZ’s The Close Up screened the clips and the New Zealand Herald featured articles.
The Gruen Transfer's regular New Zealand panelists, Bridget Taylor, from DDB New Zealand said: "When ads become entertainment and spark debate, you know you’ve done your job as an agency.  These campaigns hit the spot and have got everyone laughing, nervously for more than a few kiwis."
In the final episode to air on Wednesday, July 30 the tables are turned, with two competing ad agencies acting  on behalf of the New Zealand government to discourage international tourists from holidaying in Australia.
You can view The Gruen Transfer episodes online

Roger MacDonnell will step down from the leadership of Colenso BBDO and Clemenger Group New Zealand after 40 years at the helm at the end of this year. He will continue in a part time capacity and remain a Director of Clemenger Group Ltd.
Taking over from MacDonnell and assuming the role of CEO Clemenger Group New Zealand and chairman of Colenso BBDO effective January 1, 2009 will be Jim Moser (left), who is currently managing director of Clemenger BBDO Sydney.
Taking over from Moser in Sydney, effective August 1, 2008 will be Andy Pontin who is currently managing director of Clemenger Proximity Australia. Pontin will continue to have responsibility for Clemenger Proximity in Sydney.
“These changes demonstrate the Clemenger Group’s commitment to the development and promotion of the best people in our industry. That these changes will occur seamlessly and that we do not have to go outside for such important appointments is proof of that," said Robert Morgan, executive chairman of the Clemenger Group.
MacDonnell has enjoyed a magnificent career with the Clemenger Group dating back to 1969 when he co-founded Colenso. Colenso quickly became one of New Zealand’s top agencies and has since assumed the mantle of New Zealand’s No 1 home grown iconic agency brand.
MacDonnell's achievements are numerous, he has been one of the most important and influential industry figures in New Zealand.
“The success of Colenso has to a very large extent been built by Roger MacDonnell (left). His inspiration and passion for creativity and sheer drive has been the single most important ingredient to Colenso’s success," said Morgan.
Moser joined Clemenger BBDO Sydney as managing director in 2000 after already proving himself as an excellent agency MD for BBDO in Europe. "During his time at Clemenger BBDO Sydney Jim has created a wonderful culture during the most successful period of the agency’s history. In amongst many accolades the agency has received under Jim’s leadership is winning more AFA Effectiveness Awards than any other agency in Australia for the past decade, winning Agency of the Year from B&T in December 2004 and winning Adnews Campaign of the Year for RTA this year.
“This is a well deserved promotion for Jim who has proven himself as an excellent leader during his career with Clemenger BBDO over the last nine years in Sydney. Our business in New Zealand goes from strength to strength and I am certain that this will continue long into the future under Jim’s leadership," says Morgan.
Andy Pontin (left) moved to Australia in 1995, quickly becoming a leader in the advertising community. He is a past chairman of the Australian Direct Marketing Association and in 2003 won the coveted Direct Marketer of the Year Award, establishing him as one of Australia’s top marketers. Pontin became CEO of Clemenger Proximity in 2006 and this year Clemenger Proximity was awarded Direct Marketing Agency of the year by Adnews (and finalist for B&T) amongst achieving major recognition at international and local award shows for Clemenger Proximity’s work.
Says Morgan: “That Andy is a direct marketer by background demonstrates our belief in the need for seamless integration between our mainstream, direct and digital disciplines. He is also a passionate believer in the production of outstanding content, no matter what the distribution channel. He is the perfect partner for Richard Maddocks to lead an amazingly talented team into the future at Clemenger BBDO Sydney."

When you're with Vodafone you can do more with your mobile than with anyone else. The spot, on air on both sides of the Tasman, was created by Colenso BBDO Auckland and directed by Patrick Hughes via @radical.media.

View the commercial


Executive Creative Director: Nick Worthington
Creatives: Sarah Longworth and Mick Stalker
Agency Producer: Jen Storey
Director: Patrick Hughes
Production Company: @radical.media

CB hears there's a changing of the guard at one major agency group, with the MD of its main Sydney shop moving across the Tasman to head up the group's New Zealand operations. The Sydney MD's role will be filled by an exec already within the group. More on this tomorrow morning.

Australian marketing management consultancy P3 has undergone a name change to reflect its recent expansion into the international market and a new strategic direction. The company will trade as TrinityP3.
The company has recently opened offices in Hong Kong and Singapore, with a view to expanding to Dubai, London and the US in the coming years.
“The addition of Trinity to the P3 name is a reference to the importance of balancing the trinity of cost, time and quality in the increasingly complex marketing communication category," said managing director Darren Woolley, who is a former Melbourne ad agency creative (pictured).
“Smart, sophisticated marketers have already realised that the paradigm has changed. Multi-channelled, interactive, co-ordinated and customised communications are needed to effectively engage today’s consumer. With this comes the need to strategically manage an ever-growing number of channel specialist, communication suppliers. TrinityP3 will be helping marketers achieve strategic alignment, constant process improvement and monitoring on-going performance with operational assessments."
TrinityP3’s renewed focus on strategic alignment will entail making sure all aspects of marketing communications processes are seamlessly aligned with objectives from business to supplier.
On the process improvement side, the emphasis will be on improving speed to market and cost efficiency while enhancing quality through process improvement and skill training.  
Finally, on the operational assessment front, the focus will be on ongoing assessments to monitor the marketing communications process to identify improvement opportunities across production, media, environmental impact and all aspects of marketing communications. 

UPDATE: CB hears Jack Watts Currie has been handed the Thrifty business without a pitch....

Thrifty is definitely leaving JWT Sydney (the staff only found out today) but is not going to Leo Burnett Sydney as some might have expected (following former JWT joint ECDs Andy Dilallo and Jay Benjamin). It appears the client has already chosen another shop (without the expected pitch), with one source saying the decision is based more on cost than creativity. Prior to moving to JWT in early 2007, Thrifty was at Whybin\TBWA.

The deadline for the AWARD Call for Entries has been extended to Tuesday, 15th July – LESS THAN 1 WEEK LEFT TO ENTER!
Please note that late fees apply to all entries submitted online after 5.00pm Tuesday, 8th July 2008 (+ 15%). Late fee charges will not apply if your entries have been submitted online and paid for by 8th of July. Artwork must be received by 5.00pm Friday, 11th July.
AWARD accepts work that has appeared anywhere in the world, with the following requirements:
    A - In all non-craft categories; the work must have originated and been completed in Asia, New Zealand or Australia.
    B - In craft categories; the work must have been completed by an Asian, New Zealand or Australian supplier, even if originated elsewhere.
Community Service and Charity ads are eligible in Television Craft
Special offer: If you enter one or more than one entry into the Design category you’ll receive one free entry in Design.
AWARD Call for Entries Link: www.awardonline-cfe.com
AWARD is included in Campaign Brief and Campaign Brief Asia Creative Rankings
For further information please contact AWARD on +61 2 9699 2999 or email callforentry@awardonline.com

KODAK and AWARD have announced the salubrious panel of judges and the Call for Entry launch.
Designed to recognise and promote exceptional new commercial directors in the Asia Pacific Region, the KODAK AWARD New Director Of The Year will honor outstanding commercial directors whose fresh thinking and creativity sets them apart from the rest.
“Kodak and AWARD are honoured to have such high-ranking members of the advertising sector generously provide their time to judge the entries," says Greg McKibbin, Regional Business General Manager, Entertainment Imaging, Asia Pacific Region. “Offering new talent the chance to get noticed in this way is one of the core goals of the competition that can have a significant and positive impact on their careers."

The Judging Panel:
Joel Limchoc, Creative Director, BBDO Guerrero Ortega Philippines
Michael Ritchie, Managing Director, Revolver Films
Patrick Hughes, Director, @radical.media
Corey Esse, Head of TV, Publicis Mojo Melbourne
Jagdish Ramakrishnan, Creative Director, BBDO Singapore
Masako Okamura, Creative Director, Dentsu Japan
Cameron Blackley, Creative Head, Droga5 Sydney
Andrew Lok, Creative Director, Ogilvy & Mather Greater China

View the viral ad promoting the Call for Entry.
 
Eligibility
All entrants must be current commercial directors, and have only been in the commercial production field for a maximum of three years.
You are eligible if you have been directing other material previous to your commercial work.

Preparation of Entry Material
All Entries are FREE and are due on 8th August 2008
Entrants will be required to submit the following requirements:

1. A one-page word.doc file of their resume.
2. Three selections of their best work, anything for broadcast directed by 
yourself at any point in your career. Moving image only – ie. art pieces, 
animation, commercial art, music 
videos, shorts, viral design.

The Rewards
The winning KODAK AWARD New Director Of The Year will be awarded a prize of 10 x 400’ loads of 35mm Kodak Motion Picture Film valued at approximately $4,000.00. This prize will allow the filmmaker to express him/herself with high quality film images and subsequently build upon and enhance their show reel.

The New Director Award’s night will be held in Sydney on September 17th.
The winner will also be introduced and recognised at the AWARD Presentation Evening to be held on November 27th 2008 and attended by up to 800 of the finest industry members from the region.
For further information check the website www.awardnewdirector.com
 

Looking to grab attention with thinking a little outside the traditional media square? Check out the work of new Pond member Hadleigh Averill. The art director, artist, streaker and Himalayan cave dweller has used his shock tactics to good effect all over the show, including Blueberryfrog (Amsterdam), Saatchi's (Los Angeles) and Cunning Stunts (London).  
From creating ‘living rooms’ in 8.5 m parking spaces for Ikea, launching Sony Ericsson’s new PC card and, more recently in NZ, recruiting Russian agents for Smirnoff – Hadleigh’s work shows that guerilla has become less 'scambient' and more strategically sound ambient media – with impressive results.
Hadleigh’s based in N.Z but happy to jump on a plane (or out of it) so check out his folio at www.thepond.co.nz  and if you’d like to book him, call The Pond on +64 9 373 3791.
The Pond is a consultant creative department, consisting of talented writers, art directors and designers who work together to offer creative services to the advertising, design, interactive and PR industry.

Tourism Australia has announced the selection of DDB Worldwide as its new global creative services agency for the next three years.
Marty O’Halloran, CEO and Chairman, DDB Australia and New Zealand, said: “This is a tremendous win for DDB and we are really looking forward to working closely with the Tourism Australia team to build an energetic and dynamic brand.  The response to Tourism Australia was an integrated approach that reflected the creativity, connectivity and collaboration of the DDB Global Network."
Tourism Australia Chairman, Rick Allert, said DDB Worldwide was chosen following an intensive and highly competitive selection process involving many of the world’s best creative agencies.
“In appointing DDB Worldwide we have chosen an agency partner that not only provides the requisite international network and infrastructure credentials, but is also, most importantly, at the top of the creative game globally," Allert said.
Tourism Australia’s Managing Director, Geoff Buckley, thanked all of the agencies who participated in the tender process for their time, effort and commitment.
“In particular, I would like to thank the other short listed agency Saatchi & Saatchi for participating in this exhaustive selection process. We congratulate them on reaching the final shortlist of a very competitive tender."
Mr Buckley said that Tourism Australia’s focus in the coming months is on maximising the global marketing and promotional opportunities presented by the Baz Luhrmann movie Australia due for release in November 2008. 
“DDB Worldwide will be assisting Tourism Australia to maximise our promotional opportunities around the movie which offers huge potential to put Australia in the spotlight globally and ignite the Australia brand to motivate people who will see the movie to then see the country," said Buckley.
The appointment of DDB Worldwide completes a global tender process that commenced in February 2008. The final two short-listed agencies – DDB Worldwide and Saatchi & Saatchi – participated in extensive in-market reviews. The process concluded with final presentations in Sydney at the end of May. The selection of DDB Worldwide was unanimously approved by the Tourism Australia evaluation committee and endorsed by the Tourism Australia Board. The tender process was conducted in accordance with Commonwealth Procurement Guidelines and was overseen by the Australian Government solicitor as Probity Advisor, and KPMG as Probity Auditor. 
Tourism Australia is currently finalising the selection of an agency to provide media buying and planning services. 

Nigel Marsh, the new group CEO of Y&R Brands, has announced the appointment of a new managing director of the George Patterson Y&R flagship office. Strategic planner Julie Porter will lead the Sydney office, taking over from Andrew Sargant.
The appointment reflects the new CEO’s high ambitions for the group: I have a mandate from Sir Martin and Hamish (McLennan) to have all the Y&R Brands group companies performing at the top of their game, so some fine tuning is necessary. Fortunately we have some of the best-known brands in this market in George Patterson Y&R, Ideaworks, PPR Wunderman and The Campaign Palace, as well as an enviable client portfolio We have great management and an awesome reservoir of talent across the group," says Marsh (pictured with Porter).
"Julie will be an incredible asset to the team."
A highly credentialed psychologist, Porter has had extensive experience in the UK, US and Australia. In the UK she worked with leading creative agencies AMV BBDO and Gold Greenlees Trott. She ran her own organizational change management consultancy, Creative Thinking, before relocating to Australia in 2004 where she has served as planning director at M&C Saatchi and more recently Clemenger BBDO, Sydney.  Porter’s client portfolio includes leading FMCGs, financial services and telcos.
"Julie and I have worked together previously in the UK and I’m thrilled she has decided to come on board.  She is a world-class strategist and her track record with leading creative agencies and award-winning work will bring a new focus to the Sydney agency. As a psychologist she understands consumers and knows how to chart and implement effective organizational change. She also has the high-level telco experience will be an invaluable resource for Telstra."
Says Porter: "It’s not about reinvention. It’s about harnessing all the good ideas in GPY&R and creating possibilities for clients. It’s about creating a ‘see and do’ as opposed to a ‘wait and see’ culture. 
“Clients want to work with successful agencies. I want to provide the leadership and resources which will allow Patts to reclaim its status as an industry legend."

ABC-TV announced today it has commissioned a second series of The Gruen Transfer from Zapruder’s other films.
The current series is averaging 1.2 million people each week, with an excess of over 100,000 downloads and streams on the website.
The show is hosted by Wil Anderson, and features advertising industry regulars Todd Sampson and Russel Howcroft. The new series will go into production early next year, with the final episode of the current series to screen on Wednesday July 30.
The show’s website (www.abc.net.au/gruentransfer)has been breaking records and attracting massive attention with user-generated video mash ups. Over 8,000 mock ads have been produced by viewers using the Ad Remix Tool, and the site has attracted over a million views since the show premiered.
Says Amanda Duthie, Head of Arts, Entertainment and Comedy: “We are excited about the success of The Gruen Transfer. Not only because it’s an original Australian concept, but that it has worked on TV, as well as online. The video mash ups has been phenomenal."
Says Andrew Denton from Zapruder’s other films: “We are thrilled to be given a crack at a second series, as, in some ways, it feels like we’ve only just begun to explore the extraordinary world of advertising and its ways of persuasion.
"We are also looking forward to handing out more impossible advertising challenges to the industry, such as making Sam Newman a spokesman for women’s rights, or selling nuclear reactors as the must-have facility for your town."
Says Arul Baskaran, Executive Producer of ABC-TV Multiplatform, who commissioned the Ad Remix Tool: “The web is changing the way viewers engage with TV. The video mashups success is fantastic and a perfect extension of the show’s exploration of advertising."

The Beaver discussion Australia had to have...
http://www.youtube.com/watch?v=XJgRxXil0lQ   
Also, what's it for? watch tonight for the answer....
http://www.youtube.com/watch?v=czrXixxOUsg
 
Wil, Todd and Russel are joined by Jane Caro and Matt Eastwood. Also up for discussion tonight: Ricky Ponting's many endorsements and on the pitch, return to child labour.
 
gruen transfer - wednesdays abc1 9pm

From the people who found a way for you to hold hot meat at lunch, Four'N Twenty now proudly brings you one of their crowning achievements - the Four'N Twenty MAGIC SALAD PLATE™  in a new campaign via Clemenger BBDO, Melbourne.

Research has practically proven that salad can't fill the seriously hungry stomach, so why waste time trying? Simply place your delicious Four'n Twenty pie in the area provided on the Four'N Twenty MAGIC SALAD PLATE™ and suddenly with no effort at all, it looks like you're having salad as well!

Australia proved its place on the world advertising stage once again with 7 Golds, 6 Silver and 8 Bronze World medals at the New York Festivals 2008. The Awards Gala was held last night (Monday 30th June) and featured some great work, much of which has already been recognised at other shows.
Leo Burnett Sydney was the big winner, picking up 3 Golds for Earth Hour, 2 Silvers (for WWF and Bundaberg Rum), and 3 Bronzes (for MacDonald’s, Bundaberg Rum and WWF).
Clemenger BBDO Melbourne also picked up a Gold for Carlton Draught 'Skytroop', as did JWT Sydney for Thrifty, Fin Design & Effects for Toyota and Song Zu for Coco Cola. New Zealand scored no Gold, and only 1 Silver and 1 Bronze for Rapp Collins Perpetual Card and 1 Bronze for Curious Film’s AMI film.
Local judges this year included Steve Back, ECD of Saatchi & Saatchi Sydney and Mark Collis, the former ECD of Leo Burnett Sydney (now at Ogilvy Tokyo). For the full list of winners and finalists go to www.newyorkfestivals.com

Clemenger BBDO Sydney has snared Al Crawford from DDB Sydney as Strategic Planning Director. He has an impressive pedigree working for some of the industry's most creative agencies and campaigns.
Crawford’s career has spanned stints at BMP DDB in London, Saatchi and Saatchi Sydney and DDB Sydney, where he was Head of Planning across the DDB Group for the last three years, as well as being on the DDB Sydney board and the Planning Futures Group, the global thinktank for the DDB network.
During his time in Sydney, he has worked across clients as diverse as Wrigley’s, Audi, Dell, News Limited, Arnott’s, Clorox, McDonald’s, Lion Nathan, Fairfax, AV Jennings and Continental.
Crawford has picked up numerous awards on both sides of the globe, including D&AD pencils for three years in a row on The Guardian newspaper, AFA and IPA paper awards for AV Jennings and The Guardian, APG recognition for Seeing Eye Dogs, Clean Up Australia and British Gas and was nominated a Campaign ‘Face to Watch’ in the UK. Al also counts the introduction of Twenty 20 cricket as one of his greatest achievements, having conducted the research and presentation which led to its acceptance by the ECB.
"What we were searching for is a partner in the creative process who had the planning bit on their business card," said Richard Maddocks, executive creative director of Clemenger BBDO Sydney. “Even better than that, we found someone who doesn’t talk as much as most planners and when he does it makes complete sense. Al is going to be crucial to our creative leadership."
Says Crawford: “The first step towards producing outstandingly creative and effective work for clients is to have a dynamic strategic and creative combination at the heart of an agency. In Rich, I’ve found someone who is not only creatively brilliant, but is also incredibly smart and down-to-earth. I know the agency is already on the up-and-up and I’m delighted to be joining at this exciting time!"
“Clemenger BBDO Sydney is experiencing a renaissance right now with almost an entirely new Management regime," says Jim Moser, managing director of Clemenger BBDO Sydney. "We have chosen the best people in the business to form the team that I have no doubt will take this agency to the very top creatively. Al represents the new breed of global Strategic Planner – obsessed about the work, operating in a currency of big ideas and channel planning literate. I am extremely proud of the passion and energy that infuses the agency right now and feel confident that Al’s contribution will add that extra little bit of magic to an already vibrant mix."

Whybin\TBWA\Tequila, Sydney has created a new campaign for eBay.com.au called 'Big Game Bargain Hunters'.
Themed around an iconic African big game safari, the ‘Big Game Bargain Hunters’ campaign highlights the unique bargains and extensive range on eBay, and taps into the shopper’s ‘thrill of the hunt’ for great buys.
The ‘Big Game Bargain Hunters’ campaign, follows the successful ‘Make Shopping Exciting’ brand campaign of 2007, and targets a broad consumer market including new and existing shoppers.
According to Whybin\TBWA\Tequila managing director, Paul Bradbury, the new campaign reinforces the fact that eBay is the best place to find a range of bargains: "Our research demonstrates that it’s not just about finding a great bargain, it’s how you go about hunting down the potential purchase. eBay shoppers – diehard, occasional or new – enjoy the ‘thrill of the hunt’, whether it be finding a rare collectable, nabbing an outstanding bargain at the last minute or using ‘all the tricks’ to being a great shopper on eBay. The ‘Big Game Bargain Hunters’ creative captures these insights concisely."
The ‘Big Game Bargain Hunters’ campaign is underway across TV, press, print, outdoor and online.

VIEW THE SPOT

Client : eBay.com.au
Agency : Whybin\TBWA\TEQUILA Sydney
Creative Director : Garry Horner
Creative Team : Joe Craig, Janelle Shearer
Agency Producer : Sean Ascroft
Account Directors : Olivia Hall, Ryan Bernal
Planner : Matt Robinson
Director : Sam Bennetts
Production Company : The Feds
Editor : Simon Nijoo, Guillotine
Post Production : Illoura
Sound Design : Front of House, Phil Kennihan
Media Planning & Buying: Total Advertising