BIG BARGAIN HUNTERS SHOP AT EBAY
Whybin\TBWA\Tequila, Sydney has created a new campaign for eBay.com.au called 'Big Game Bargain Hunters'.Themed around an iconic African big game safari, the ‘Big Game Bargain Hunters’ campaign highlights the unique bargains and extensive range on eBay, and taps into the shopper’s ‘thrill of the hunt’ for great buys.
The ‘Big Game Bargain Hunters’ campaign, follows the successful ‘Make Shopping Exciting’ brand campaign of 2007, and targets a broad consumer market including new and existing shoppers.
According to Whybin\TBWA\Tequila managing director, Paul Bradbury, the new campaign reinforces the fact that eBay is the best place to find a range of bargains: "Our research demonstrates that it’s not just about finding a great bargain, it’s how you go about hunting down the potential purchase. eBay shoppers – diehard, occasional or new – enjoy the ‘thrill of the hunt’, whether it be finding a rare collectable, nabbing an outstanding bargain at the last minute or using ‘all the tricks’ to being a great shopper on eBay. The ‘Big Game Bargain Hunters’ creative captures these insights concisely."
The ‘Big Game Bargain Hunters’ campaign is underway across TV, press, print, outdoor and online.
VIEW THE SPOT
Client : eBay.com.au
Agency : Whybin\TBWA\TEQUILA Sydney
Creative Director : Garry Horner
Creative Team : Joe Craig, Janelle Shearer
Agency Producer : Sean Ascroft
Account Directors : Olivia Hall, Ryan Bernal
Planner : Matt Robinson
Director : Sam Bennetts
Production Company : The Feds
Editor : Simon Nijoo, Guillotine
Post Production : Illoura
Sound Design : Front of House, Phil Kennihan
Media Planning & Buying: Total Advertising
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Funny.
Should've ended it in the field, the trophy room shots kill it. No pun intended.
Wild-life-documentry-inspired-piss-take number 1,476.
Wow! it's really awesome. NOT!
lamp gag is great
solid spot
Looks like someone has been looking through the old guard books. Playstation ad from a couple of years ago. Well done TBWA. Cutting edge wallpaper
So who did you rip off this time guys?
Crap.
At least it's not a scam ad.
I think some of the visual effects look good, particularly the books made to fly like birds.
It's interesting that eBay is starting to advertise, and is doing so in the most traditional of channels.
One can only assume they are starting to feel their competitors' efforts.
I am not convinced this ad is strategically or creatively quite good enough to do much for them, though.
Lucky they are the market leader.
Good little 30' spot ,liked the post.
That Joe is really hot. How about a photo of him?
It's good to see a real ad for a change. And one that is well done too!
It looks great and I clearly understand the story. Simple idea, well crafted... well done.
Really cool ad guys. Well done and I don't work there.
The VFX look like they could have used a bit of budget. Good for eBay but, better than that trolley crap.
Well considering just how bad the campaign was last year, I'd have thought anything could be better.
I was wrong. No argument from me that it's a very well shot spot. But it's still just a bad ad with a big budget.
You have to love comments that end with, "and no, i don't work there". Suuuuuure.
Marginally better than the last crappy ad with the chick in a trolley in the snow, but not much. When is ebay going to get over explaining what shopping online is - we do it we get, it's been around for 10 years. Clunky direction.
Well done.
This would have worked much better as a scam ad. The reveal of an actual client and the need to communicate a real-world message to consumers get in the way of what could very well have been a new benchmark in agency-funded production-company arm twisting. Obviously you would need to get rid of the whole african plains things and that voice over. It would be great to see how the guys at JWT would have approached it.
Blank screens is so '1973' - 2.57.
I laughed in disbelief when i first saw this ad on tv and am surprised people actually like it. It was horribly corny. Nice effects but not much more. Haven't seen the trolley ad.
i do like their SMH ads currently running though, nice and simple.
Probably the same way they approached thrifty - steal the client from whybins then do kick ass work on a tight ass budget.
snooozzzze! another award losing banal piece of wallpaper - well done Whybins
Just terrible. I think you should hang up your boots. If you're PR'ing this stuff you truly have got no idea anymore.
Great effects and good look. Don't know if it needs the lamp part but whatever. My sound wasn't working on my computer but the voice over i have heard on tv is a little annoying. I did notice it though and liked it. Should take off the VO and put it up for awards. I recon it would get noticed. Good one.
As far as TVCs for websites go, the RSVP 'Beat the odds' spot is a lot more persuasive.
Doesn't need the VO at all. Ruined it.
What is it with clients covering everything with words?
2:37 those RSVP ads from Love are top of my list right now. the insight is so spot on!
Can you auction creative departments on eBay?
I work for Love and just wanted to post something positive about my agency on here. If anyone knows a better PR strategy, please reply below
This thread proves that bad work generally gets the thumbs down from the bloggers, slagged for being unoriginal and boring - and rightly so.
On the other hand, good work (like the latest Four 'N' Twenty campaign) gets the thumbs up. It was the same for Schweppes 'Burst' when it first appeared on the blog (I estimate over 85% approval from the 91 comments).
I bet the Four 'N' Twenty work also gets awarded, and EBay and SMH bomb. After all, the bloggers have the same instinct for good and bad work as any jury.
Let's hope more good work gets on the blog because Australia needs it.
12:27. Hi Joe!
hi joe,i wouldn't listen these idiots,its a good spot mate,well done,
Brilliant if a little cockeyed strategy, 7:52.
But if you work for Love and are looking for an even better outcome, dress like a slut and lean up against one of the car showrooms on William St Sydney.
You'll pick up a good few quid too.
Better still dress like a slut and go for drinks at whybins.
I liked it. Yes it's a shame about the voice over but hey it's an ad.
bargain hunters okay, but throw in big game and it's twice the pun
lame
12.55 - What's Love got to do, got to do with it?
Hey 9.30am
Done anything lately?.... lets see it. Yes, mmm, I thought so.
Wow. Lots of angry midgets on this thing.
I don't know, 6:03. Ask Tina Turner.