Boral Grrrr

http://www.youtube.com/watch?v=VwRCBHhyrAA

thats the coolest thing I've seen for ages come from oz.

I dig it.

Great idea. Funny, relevant and unexpected. See, you don't need a million dollar TVC to hit a home run. Well done guys.

This is great!!! Brilliant eye catching idea to get the message out there! Cant wait to see the blokes driving these around town!

Guys,its concrete truck for Gods sake....globally concrete is recognised for being enviromentally UNfriendly......a seriously flawed approach.

7:23

Every company/household/individual contributes to global warming in some way. Show us a major company that doesn't. It's about finding ways to combat it. This is obviously their way.

The idea is sweet. Except it.

It's like a year 12 art project, only not as good.

Unexpected! Are you mentally retarded?!

wicked fun
encourages green thinking ... and red and blue and yellow too

Brave, powered by poo.

7:23 I'd like to challenge your pea and say 'that is probably why they got the brief in the first place.'

We are, supposed to change people's opinions about things are we not?

Excellent stuff. Great work. Gosh Lynchy must be getting hip to it - stuff that's not a tvc - sorry I mean 'film'.

it's amazing. advertising has got left behind. wake up please. hello, hello. my mum could have thought of this. please wake up. today, or at worst, tomorrow. i feel sick.

Everyone aims to do something unadvertising. progressive, different, whatever.............these guys have done it. And they've done it with a boring company. That has do be commended.

Now that is a concrete concept.
2gs

Look, I'm drunk. I'll admit that right now. I've just seen my dinner guests out the door. But for fuck's sake this is horrendous. 7% less greenhouse gasses? Is this your strategy?!?! Can you imagine anything else claiming to be 7% better than it's predecessor? Cream: now 7% creamier. Global warming: now 7% warmier. What a crock of shite! Everyone involved in this should take this advice: immediately desist from all advertising and marketing activity. Not only are you not qualified, you're a dangerous influence on the young and stupid.

agree... greenwashing

Guy Collins - well done buddy.

Annika Johansson great vision.... I think she is a name to watch now & in the future.
One of the true forward thinkers. Well done Annika.

Yeah well done Annika.

It's great guy's.... Well Done

Well done guy's.... I mean Guy & Annika.

Fuck there's some bitter people on this site.

Boral have never done anything creative. It's a big acheivement. Well done.

I think it's cool and using company trucks as a billboard for advertising that consists of more than just their phone number is great.

Good type with the Art Direction too.

But yeah, making noise about just 7% less emissions is a bit much.

Very brave..... Nice!

I dig it man.

11.41pm Get a life.

nice thought

Lucy in the sky with concrete ... could be a song in that.
Good work you guys. Made something strong when most would have done nothing.

What sort of decent dinner party is over by 10:41, 10:41?

It's a fun idea, way above & beyond what was asked for and it exaggerates a fact, which is what advertising does.

Can hate be good? Can hate be great? Can hate be something we don't hate?

Who knows? But I know I'd get dizzy trying to read those headlines when the tub's spinning around and around and around ...

Proof that you should never drink and blog. Apologies to anyone who was offended by my outrageous post from last night. I was clearly not thinking.
Still, in the absence of any intoxicating influence, I still think it's strategically flimsy and nothing special creatively. And you don't get extra points for degree of difficulty because the client has never done anything creatively before.
It's not terrible, it's just not terrific.
No hard feelings.
P.S: 4:26 - exaggerating a fact is a lie. Lie to your consumers and they get pissed off. Probably about as pissed off as the poor guys who will be driving these trucks around.

Exaggeration is a basic tool of advertising, 10:41.

And judging from your latest pontification, so are you.

10:41 is right, 8:57.
Exaggerating benefits, yes. Exaggerating truth, no.

For example, if the weather was going to be 19 and sunny with a chance of showers, you probably shouldn't say "It's going to be so hot we're all going to melt and then it's going to rain so hard we'll all drown. Speaking of, I just saw some old geezer with a beard leaving Bunnings with a shitload of wood and two of every animal in tow."

There is a difference.

Well said 8:57

9:37, that's an example of a lie.

I stick by my proposition that exaggeration is what we do.

We are marketing barristers. Our gig is to accentuate the positive and that's usually done by highlighting in a persuasive way the virtues of the offering from those we are employed by ie: clients.

Illustrating the positive often requires giving it more prominence and importance than it possibly warrants. But that's our job.

If you still doubt that what I say is correct, have a look at any ad recently touted on this blog as examples of the industry's finest. Intralot, Vodafone, Magic Salad Plate, even the contentious and much lauded Olympus binoculars ads.

Or did you fail to notice the exaggerations contained therein?

9.37 you're trying too hard. Try award school next year and maybe you can move out of digital or media or finance.

Arguing with people on this blog is like masturbating with a cheese grater. Painful, unlikely to result in a happy ending and at the end of the day you simply look like a stupid wanker.

You're all getting caught up on the 7% fact. At the end of the day the trucks now run on compressed natural gas as opposed to diesel. Surely, that's a good thing.

It's that simple kids.

You still don't get it. Exaggerating the benefit isn't exaggerating the truth. Illustrating the positive isn't exaggerating the truth.
Intralot is fantasy. Vodafone is surrealism. Magic Salad Plate is comedy. Olympus is an exaggeration of a benefit.
A cement mixing truck that claims to be good for the environment because it produces 7% less emissions isn't an exaggeration of a benefit. It is, however, fantastically comedic and surreal that you can think that it isn't an exaggeration of the truth.

12.04, you are such an intellectual giant. Thank you for explaining all that. Fuckwit!!!

How's that cheese grater working for you 1:52. Good? That's nice.

Love or hate the idea at least someone finally did some semi decent art direction.

I don't know what's happened but the last 10 or so campaigns on this blog are pretty fucking poorly crafted, there's one or two in particular I can think of that were absolutely appalling.

I think some people could possibly benefit from locking their ideas off a little earlier and allowing a bit of time to put shit together, even if they are stealing it off youtube.

Or hiring a decent head of art.