With the press releases, some of the ads refer to themselves as 'films' - is that meant to be a joke. Self-delusion beyond belief.Why do people still feel the need to do this? Its ads not films. The irony is if you do get to make a film you'll be dying to make it commercial.

Well done to the boys at Saatchi finally watchable content.

it's a british thing.

also check cannes: the category is film, not TVCS.

just semantics. you can untwist your knickers now.

Honda:
First thought.

Agreed 9.22, that's a great insight for a car so comfortably behind the eight-ball in the category.

The Honda spot is kind of an overstatement.

Honda's a nice cars - ask any suburban accountant.

The metaphor of flying along doesn't quite fit what is a staid car.

I'm sure there is a long planner's document about freedom and the like but I don't buy it.

I also find the Saatchi's ads a bit boring.

The analogy route seems a bit disconnected.

It's like they are reaching for something profound to make their own claim impact more significant.

Having made both of those criticisms, I worked on Holden for a year-and-a-half.

These are both miles ahead of that smoking turd.

Is it just me or is the Toyota stuff really friggin lazy.

"Our car is just like this.... or that, oh yeah, and it could be that too!"

there's no real idea in it at all. Tell me I'm crazy....

Honda Ad. Brilliant.

Fin.

I reckon the production for Whoosh is pretty impressive - the flying is more realistic than I've seen in any of the superman movies.

You're off the rails.

Flying and cars.

Nothing that innovative in connecting the two.

And by the way, this isn't a post production blog.

So, visual effects are of minor relevance.

Correct, 2:41.

The first 5 seconds of the Honda spot were pretty good the first time I saw it on air, and had me hoping it was going to be a really good ad for something.

But it wasn't.

I think the Toyota spots, while obviously not pitched at tossers on a jury, are fair enough. Don't forget what a mountain you've got to climb to change the Aussie male's mindset about automatically buying a Falcadore.

Both pretty good.

Honda spot is better then alot of ads out there, still far off world beating though.

The Aurion TV spots are a little under done, wreaks of some client creativity, but I think the content viral films are quite nice. Well done, tough market to crack.

Its a step in the right direction.

Good on ya, Saatchis. Watched them and enjoyed them.

Good on ya,Saatchis. Watched them and enjoyed them. Mind you, i should,i did do them.

Aurion Viral Films are pretty cool. Shame that I didnt know they existed for the last few months, the ads dont direct you to them at all.

...watched the surfing bit, loved it.

Long way 'round, but ultimately, little connection [for me personally].
Whatever sex was possible, you probably achieved it.

Looks great though.

the documentaries are too not bad.

the link to the car is tenuous.

The Toyota Aurion doesn't appear to be a "game changing" car.

It seems it would have been better if they built the car into the concept a bit more so that the jump from the thruster or golf club to car wasn't so brutal.

Re: The Aurion spots and docos.
These spots don't really connect the Australian-ness of the Aurion's innovation as all the other sports innovations that are used as the comparison are generated in the US.

The docos themselves fall flat as they have no dramatic structure and are simply a collection of uncontested statements with a heavy post treatment. Its like some one has seen an Errol Morris doco but has no idea how to make one..

My comment may sound a little dumb, but the whole idea the third fin on a surfboard is somehow related to toyota is so full of shit and forced it's not funny. Oh sorry it's a metaphor. Fail.

At least Honda have something relevant to the car / proposition. And it's nice to watch.

Both shit.

When you see the latest stuff from saatchis like tooheys and aurion you've got to wonder why oz tourism just didn't hand them the business?