DD-Boom!

saatchi & who?

Simone will not be amused.

Steve should watch his back.

Well done DDB.

Who is the DD-Dick who keeps doing DD-Gags?

DDBalls deep!

DDB-OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM

Lets see some bloody good work guys.

D

It was clinched by Matt Eastwood's performance earlier this week on Gruen.

So that where the bloody hell it went.

Is this true or another ddb scam?

Sorry & Sorry

Me thinks maybe in the long run well done Saatchi

Bloody well done Ted H.

DDBlah!

Are your guys being DD -DumB or what?

M&C Saatchi should have kept the account.

Best written article on the blog thus far.

Marty rock$$$$$$$$$$$$$$$$$

good on you ted

Given Teddy H is considered to be the arch enemy of the Labor Party I suspect that if he was involved he was kept well under wraps.

4:03 - was that the comment about no men in heaven?

Well done Ted H. You have done it again.

So, Rick Allert decides to award the business to DDB. Wasn't he the Chairman of Coles Myer? A company with not a great track record of stellar decision-making.

I reckon they should have given it to Goodby's.

5.42pm
About 1 million.

Lucky & Lucky.

DDBad move.

Hey 11.35, I'm curious as to why it would be a bad move to get a client that is going to spend almost a fifth of a billion dollars over the next three years?

thats hesh.

Sorry but Australia the movie may be around a few months or if lucky, a few years. Like everything else in advertising/marketing communications these days, all sounds & seems very short-sighted.

based on the trailer it looks like a flop.

It seems winning CB Agency of the year on both sides of the Tasman pays off! Well done DDB and well done CB for picking them.

I'm sorry but didn't the ECD spend a number of years working overseas in both England and the US (and nearly 20 years in NZ in the case of the CEO).

Clearly, they are both compromised when it comes to spruiking Australia to the rest of the world.

If you love this country so much, why did you spend so much time abroad?

Shame!!!

Surely we're not going to be represented by a Jetstar or Australian Pensioners style campaign - oh dear.

"Say G'day" spoken by E.H.

4.48 Did you really just say that!

If you are not taking the piss 4:48 (and I fear you may not be), you are the biggest dickhead to ever post a comment on this blog.

should they be ruled out because they're owned by a foreign holding company too

No he typed it

4.48... Are you (a) an idiot? (b) from Cronulla? OR (c) both?

Hey 12:28

I've got 7 AWARD pencils, multiple Cannes, D&AD, One Show and Clio gongs! Oh, and I'm from Cronulla! I'll take the apology now - start fucking typing dude.

And no, I'm not 4:48 (who really is a supreme fuckwit)

M&C won't be worried. They can come up with radio spots that magically make dogs bark. When you can do that, who cares about accounts worth $200 mil?

The no. of idiot in this industry never ceases to amaze.

4:48 is either

A) A Pom come naturalised Aussie
B) Suit at McCanns

I work at M&C, and firstly, congratulations to DDB - very well deserved guys.

Secondly, 1:55, you can stick one of our Silver Lions up your fucking arse.

or
c/ The TWAT from DDB who keeps putting DDBoooooom

Michael Clarke's from The Shire too, and he's won a Bingle.

Sorry that wins hands down 1.40.

There are some very stupid postings today but i'm sorry 4.48, they are right. What a ridiculous comment. I'd say the very opposite, any one who hasnt left Australia is not the kind of person that would have a clue about marketing it to the rest of the world.

4:48 here.

I stand by my comments completely, despite a reasoned response from 2:58pm.

The agency that represents Australia to the rest of the world should be composed of those who love this country.

Not those who went off looking for a better deal overseas.

Such actions show disloyalty to our industry and our country.

Have you ever heard of the brain drain in any number of fields that seriously undermine our economic wherewithal?

It's a problem that TA should have a position on.

Try getting an ad up for the Sydney Film Festival without a Sydney director.

That may not be a fashionable viewpoint.

But it is the correct one.

Well done DDB. Well done Matt Eastwood! Good way to start the new financial year.

4:48

I assume as a matter of principle, you refuse to work on any foreign brands, you idiot!

Hey Cronulla guy with all the gongs...where did you steal 'em from?

maybe they should have appointed pauline hanson? she loves australia. and i don't think she's ever been overseas.

Why is it that the moment you voice a degree of patriotism, some Melbourne art director (read, ass!) has to label you a racialist?

4.48 (Now 3.32)

You're not advertising Australia to Australians dickhead. I think you may have over looked the fact that there wasn't an Australian owned agency on the pitch list.

And on the matter of disloyalty... The guys came back (With big international experience) They're Aussies that have done us proud by taking the jobs that others in the UK and US weren't good enough to take.

I was going to say that you're a few sandwiches short of a picnic but you forgot to bring all of them. I'm tipping all those sandwiches were Vegemite too but I guess you don't know they're owned by Kraft now (Kraft is American).

$180 Million? That's a lot of Olives.

Monty? Did you have something to do with this?

Looks like your work Mr Arnold.

4:48 - What planet are you on? Knowing your target is vital in any campaign. How the hell are you going to do that if you've never set foot out of this country? Research everything to death? It's like trying to sell beer without ever having been to a pub.

5:53 - Patriotism? Fuck off. I can be a very proud Aussie and still live overseas. You are referring to Nationalism. Learn the difference.

4.17pm
Looking for a pay increase? DDBad payers.

Next story!!!

This post has ended up in Moronsville.

I get enough of that from suits.

I don't need to cop it here too.

Onya DDB.. be careful what you wish for -- make sure you keep your other clients happy, too.

Can we post some thing new please, Mr Lynch?

Gagging to bag some one else; to chop an old colleague or two down; to drop the soap in front of a few old rivals, to pretend it's all about Australia, and not just about me.

Can't you see we're all becoming too cheerful?

Hey 4:33...

the gongs weren't stolen dude. In each case they were handed to me by some 2nd rate, 2 bit celebrity who's career had been reduced to hosting advertising award nights. I was then led off the stage by a babe in a shimmering cocktail dress.

...and this all happened while you vigorously slapped your hands together.

CG

The level of debate on this story is truly cringeworthy.

Is anyone contributing to the 'discussion' more than 4 years old?

I'm about to turn over a new leaf and not bag anyone on this thing anymore, but before I do, you guys who wrote that whingy dog scam "it's such a shit radio ad we'll enter it in direct" are proving yourselves to be a right cluster of arse-monkeys.

DDBoring

Oh, I remember you CG...you had a Australian Flag over your shoulders.

It must be heart breaking to not even be the best creative in your suburb Cronulla Guy...Ian Morton is from Cronulla

2;28, let me guess, you can make your Lion bark, right?

9:32

I presume you're referring to my 'stick one of our silver lions up your fucking arse' comment.

And again, I do work at M&C, yes, we did win a fair amount this year, but no, I had nothing to do with the dog radio ad.

But baring in mind it got into D&AD, I guess you can stick the 'arse monkey' comment up your fucking arse too.

Silence the stain

Hey 1:23.
I just typed 'baring in mind' into google.
It said: Did you mean "Bearing in mind?"

I can't believe you work with these guys and you're sticking up for them. They've just spent about $5k entering an ad into award shows that would have made the agency about $50. Remind them of this the next time the agency can't afford to give you a pay rise.

Cue the circus music, arseclown.

The more I see the path of some creatives in this business, the more I understand that it is not as much about talent as it is about making nice to the right people.

Write some average ads, be charming to clients, claim credit for some ads that are not yours.

Watch the dollars roll in.

Cynical.

Checkout 1:23 and 2:27 in this music clip:-

http://www.youtube.com/watch?v=GQhYluGSdq0

2.31

I guess it depends on whether you want the gig & the $180 mill account.

Some do, some don't.

3.51.

2.31 here.

Of course everyone wants it. And I do not begrudge the success.

However, my observation is that sometimes the rewards (as opposed to awards) do not go to the most talented or the most deserving or the most creative.

By the way I am not a creative. Just a very close observer.

(Can we just develop code names for this blog?)

Interesting.
Well-known CD departs agency, but agency goes on to land enormous piece of business anyhow. Then said CD lobs up at new joint which subsequently goes from being the most awarded agency in the country, to not scoring TA or pretty much any other client in six months and having a stack of great creatives fly the coop faster than bats outta hell.
Isn't it time someone joined the freakin' dots? Lots of unhappy people there these days, and it sure isn't coz they didn't win this account.

Well, 5:20, if you join the dots you end up where the commentary began on this story. Simone won't be pleased, and Steve better watch his Back.

I agree with 9.32 I eat Pal and even I was appalled at such a lame radio scam. Dog radio indeed. Ultrasonic frequencies? What a load of poop. Couldn't hear a bloody thing. Clean up your act boys or I'll come and wee on your doorstep.

Your Australia is Waiting.

I've got 7 AWARD pencils, multiple Cannes, D&AD, One Show and Clio gongs! Oh, and I'm from Cronulla! I'll take the apology now - start fucking typing dude.

Is dat choo, Ezza?

2.31 aka 4.12 pm

3.51 here again.

I agree with you.

It's easy to be cynical.

Creative Directors for the most part are average writers/art directors who have become Creative Managers that hire people to win them awards.

Some aspire to be like this, but some great creatives just want to be great creatives.

The bigger the agency, the easier it is to be a Creative Manager. No one is going to ask the CD to write an ad and you can hire plenty of talented teams and have the budget to enter plenty of awards to make you look good,

So if you're good, stay a creative or CD a small-ish joint.

If you're not so good, you might just be a CD of a multinational one day.

Hey, 5.20

I'd say it was more a case of the creatively average disappearing when they were asked to do real work. The people who were any good seem to have stuck around and the old-schoolers are the ones flying the coop. Just wait for the tide of tired 'consultants' to hit the market scrapping for freelance.

3.51

2.31 aka 4.12 here again

You are right. But is there a rule that says that the CD has to be an ex-creative? Perhaps a great strategist or dare i say it, suit (actually probably not) could perhaps do it better.

Nurture the talent, the ideas and get better outcomes. You do not have to be creative to recognize great work. Sometimes you can be too close to it.

Great directors are not always ex actors. Or is that a bad analogy.

Or do they need to be creatives so when you can present credentials you show the CDs "work".

Seems that we need to evolve.

Pleeeeeeese don't do a road crash like the scratchies Bingle bungle.

8:01AM - Wrong dude

2.31,

3.51 here.

I guess a CD doesn't have to be an ex-writer/art director.

It wouldn't work in a smaller agency as the CD is required to write & art direct as well as CD.

In a big multinational, he/she could possibly be an ex-film director, strategist, or from some other related creative field, or maybe an entrepreneur?? Would the guy who created, ran & sold Nudie make a better CD?

Though ultimately, a big multinational may be better served with a couple of creative group heads that split up the client base and oversee the teams with no CD.

3:47. I think it's more of a head chef situation. Much easier to be one when you've cooked in a kitchen before.

The idea of a CD coming from a different discipline has some merit. It might cut through much of the 'advertising as art' BS. Just think of the considerable knowledge that Dr Harry could bring to an agency as CD - working with dogs, background in tv and radio etc. I understand his career as a 'celebrity vet' is currently stalled and, excuse the pun, would be quite a catch for an agency out there.

DearDearBrilliant win!

well having just returned to Australia from an overseas assignment I am staggered at the bitchiness in the Australian advertising industry. It really tops anything I see in other parts of this globe. To win the ATC you need to coordinate presentations in at least six other countries where Australians are in great demand as visitors!

4.48 your are truly a blooter. Marty is an Australian who built a number 1 DDB agency in NZ, and is doing it again in Aus. And Matt has the kind of international creds that Australian clients are searching for. Not forgettng all those other talented DDB people who pulled this off! In Australia and globally.

Well done Marty, Matt and the team. I never underestimate you as competitors.

I think the idea that 'Anyone can be a CD' belittles the tremendous skills and contributions that CDs from creative backgrounds build up over their years in creative departments. It also belittles the current stock of CDs who are doing an incredibly good (and often thankless) job at their respective agencies.

A good CD from a creative background will simply 'get' the creative process much better than a strategist. They will understand and know how to manage creative egos, how to sell the creative work properly and have the creative insight to contribute well on treatments when it comes to producing work in print, tv, web etc.
I think creative people are more open ideas, where as strategists are more open to what research says.

I'm all for Strategists working closely with creative, but assuming the helm and vetting work? Dunno about that. You may as well do like Jack Russell says and give Dr Harry a go.

i think matt really has shown up all the naysayers these last few years.

campaign brief agency of the year.
biggest business win.
grown a beer gut and some stubble.
got some spectacles.

probably done better than most, i would reckon.

6:03, you forgot, leant on his marker minutes before photo shoot.

7.42

That's soya sauce, he hasn't picked up a marker since mid 90's.

7:24 & 11:24, Matt's a writer.

We get you art-director types to do the marker bit.

Your Australia is waiting

Is that their strapline? It's nice. Really nice.

That will get all the Art Directors shitty, won't it now? I mean imagine having a discussion on something as insignificant as copy. Copy is such as waste of time, isn't it. Copywriters are just deadweight now, aren't they :)

Australia, your chicken is ready.

Yeah, I reckon "Your Australia is Waiting" sounds good, too. Better bags the URL now and con them into paying for it!!