Looking to grab attention with thinking a little outside the traditional media square? Check out the work of new Pond member Hadleigh Averill. The art director, artist, streaker and Himalayan cave dweller has used his shock tactics to good effect all over the show, including Blueberryfrog (Amsterdam), Saatchi's (Los Angeles) and Cunning Stunts (London).  
From creating ‘living rooms’ in 8.5 m parking spaces for Ikea, launching Sony Ericsson’s new PC card and, more recently in NZ, recruiting Russian agents for Smirnoff – Hadleigh’s work shows that guerilla has become less 'scambient' and more strategically sound ambient media – with impressive results.
Hadleigh’s based in N.Z but happy to jump on a plane (or out of it) so check out his folio at www.thepond.co.nz  and if you’d like to book him, call The Pond on +64 9 373 3791.
The Pond is a consultant creative department, consisting of talented writers, art directors and designers who work together to offer creative services to the advertising, design, interactive and PR industry.