MOON TEMPTS MELBOURNE DESIGNERS TO SYDNEY WITH UNORTHODOX CAMPAIGN
The city of Melbourne was confronted this morning with a controversial street poster campaign professing 'Melbourne Sucks' as the design elite converged on the Melbourne International Design Festival. The posters point to a web site, www.melbournesucks.com.au, where the creators – Sydney based agency Moon – hopes the provocative message will drive incensed Melbournian designers.
Anouk Darling, Moon Managing Director revealed the agency’s plan behind the daring campaign: "It’s all very tongue in cheek, and part of our cunning plan to attract top designers to Moon. We know there are many outstanding designers in Melbourne and we want them up here in Sydney with us. If you get the campaign and its humour, you’ll get us – we are a unique agency looking for other Mooners to join us."
Current Mooners are attending Melbourne Design Week, an essential event on any good designer’s calendar, to soak up the atmosphere and scout for great talent.
Darling said: “We are anticipating some feisty and entertaining dialogue to emerge from our campaign. And ideally, convince Melbourne’s designers that Sydney can also be a centre of design excellence."
Moon has a strong design heritage and creative ethos, having started out as a design agency. Now, for its international client list Moon offers brand strategy, advertising, digital communications as well as design.
The agency employs more than 70 people and is based in Surry Hills, renowned for its eclectic blend of creative industries and city fringe lifestyle.
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moonsucks.com.au
city fringe lifestyle?
Melbourne sucks but Sydney sucks cock
It's kind of like when a team of guys come up with a really funny ad for girls.
Except that girls don't think it's funny.
Lack of a genuine insight mixed with arrogance is a dangerous mix.
Cowboy stuff. They should know better.
p.s. I'm from Sydney.
Got to laugh, even the poll on their page is backfiring for them. Sydney's currently leading the which city sucks more poll!
Weak, no one will fall for this rubbish.
Misses the mark by a long way. yep, moon sucks big time. who'd want to work for these idiots?
Brisbane sucks.
really there is no arguing it.
Always appreciated moon designs work, ever since their sales catalogue for Macquarie street apartments. This is definitely not one of their best and maybe should have kept it quiet.
Hate to take the bait on this crap. Fuck you Moon!!!
A disaster unfolds.
I actually don't think it's that bad? Although... I'm from Sydney.
Melbourne sucks is kind of an obvious truth.
I prefer the radio competition Tom Moult told me about a few years ago.
First prize, a week in Melbourne. Second prize, two weeks in Melbourne.
Was thinking Sydney was cool, now I know it's shit.
Too much Coke and too many Singletons.
.3.07 ... how bloody ancient are you?
Fucking oldest gag since Graham Kennedy made crow sounds.
Made up before Melb became cool and Sydney blew coke up it arse.
Like they say....you can walk into a room full of people and spit on the table. They'll remember you for the wrong reason.
Ok, so now Moon design is a useless as the rest of them. Come on guys, you get one ad guy into your realm and he fucks your reputation by producing this shit. Are you guys getting dumber or just trying to be an 'Advertising Agency'. Please keep Design and Advertising at a distance. Remember Designers go to Uni and Ad idiots go to AWARD School.
Who the Fuck is Moon? More so, who the Fuck cares about Moon.
The Pope didn't visit Brisbane or Melbourne - cause we don't need saving.
Fuck off Moon, dick-heads.
if they had used humour they might have got away with it but instead ...shit, complete shit. Shut the fuck up Moon.
Probably the worst work shown on this blog - ever.
Obviously chasing junior juniors.
"....the work's better." ?
Where did that come from?
BTW, I'm from Sydney.
Moon are fools.
They obviously don't know much about advertising. Clowns.
The fuckwits are getting some feisty debate alright.
Just tragic.......that's why DESIGN happens in Melbourne and Sydney gets Moon.
pretty lame.
no, actually it's really fucking lame.
5.40... George Bush went to univerity
even though he couldn't spell it
Certainly got everyone talking about Moon. I guess it's working for them then. What's that line, "No such thing as bad publicity?"
11.07, a plane crash is bad publicity for the airline. I think that Moon's reputation has been seriously damaged with this junk.
I agree, this is a self-inflicted PR disaster on an unprecedented scale.
What were they thinking? Were they thinking? Bizarre and stupid.
Funny thing is. Your all talking about it...
Well done Moon. At least someone in Australia is ruffling feather's.
Isn't the whole point of it actually pretty complimentary to Melbournians? Or did you all just get venomed up without actually visting the website?
Well.....all I can say is that the eloquence of the sledging thus far really screams 'superior', don't you think?
O to be so excruciatingly CLEVER. Really....it simply must hurt.
"Fuck off Moon", "Moon are fools", etc, etc. Truly......gifted stuff, people.
Good on you, Moon. Hopefully the people you're targeting in Melbourne don't subscribe to the twaddle being trotted out by the copywriting genius that evidently populates this site. Go get 'em, and keep up the great work.
"I agree, this is a self-inflicted PR disaster on an unprecedented scale."
And this is possibly the grossest exaggeration ever, no doubt written by someone with delusions of adequacy.
Wow, who use's this website? A bunch of old withering has bins? Or perhaps even hacks that can't make it into the real world? Obviously anyone with an inch of credibility wouldn't find time to write something here...
Saying that, here I am writing. Only in hope to steer away veering creatives.
Get back to fucking work, and get something out there. Rather than sitting on a credit-less 'industry' blog.
Oh dear....too many people have the time to comment on crap...oh well, it's Friday.
"withering has bins"
please tell me English is your second or third language.
3.40 ... Take it easy bro, take the piss, give the piss.
Serious pr fuck up here. Anything good (like talented bunch) is gone and replaced with ... well, sadness at their arrogance.
Time this blog moved on ... bored shitless with Moon's fuck up.
Maybe sydneysucks may have worked better. After all they are trying to suck people to Sydney. And more Melbournians may have been drawn to it. Probably wouldn't have caused the controversy tho.