Black tongue.

Is it april fools day AGAIN?

Might be a few old creatives with a brown tongue trying to score a job.

Squeal ....

Jo playing the banjo these days?

5:33,
Gold.

Get your bile ducts ready boys and girls, Singo's back in town.

Oooooh. Can't wait for those world class integrated campaigns to roll out of this shop.....

Just got the news: It's going to be called 'trust fund for the grandkids'.

Yeah, that's right juniors, get stuck in.

Another blight on the advertising landscape.

I knew this would ruffle a few feathers lol

Watch the new biz roll in.
Singo still has a few tricks up his sleve.
He's made more money building up and selling agencies to dumb yanks and poms than anyone.

Forget these old buggers. I fell over CB's other website and check out who is coming to Sydney. What is in the water in Perth?

http://www.campaignbrief.com/wa/2008/07/sevens-publicist-heads-east.html#comments

Looking forward to seeing the digital work out of that creative department.

Yeah go Singo...your a legend.....why?

Banjo, that's the gayest name ever!

Singo, the Collingwood of advertising.

'ckin oath. Is there any ugly Perth chicks apart from Gina Rinehart? All the ones I know are smokin'. They are a bit crazy though....

aaahhh, the arrogance of youth. Have respect you guys. These two are true legends.
As to jingles being out of date in advertising. True they always have been! The thing is, Mo doesn't do jingles he writes music and lyrics. You got an i pod?
Stay tuned.

Why are the poison pen brigade always anonymous? If being cynical makes you feel a little better about your own ability, knock yourselves out. Try getting runs on the board like these old bastards have done. I dares ya.

I reckon they'll make a shitload of money and a shitload of ads that consumers like. They mightn't get lots of love on the blog from a bunch of excitable juniors, but they will probably enjoy a high standard of living, free of vitriol and low self esteem. You knockers are absolute nobodies and everyone knows it. fuck off now, eh?

Welcome back Jo!

10:15 – do you mean Jo?

Good to hear an authoritive voice on the subject.

10.15 here ... I fucked up ... it is of course Jo, not Mo. Whoops!

All the best Vara.

Roy

Good luck Vara, you've done the hard yards and paid your dues, looking forward to seeing some great work and the impact on the industry....go get 'em, I'm sure I'll speak to you soon

Why's everyone assume it's juniors bagging it? I'm a junior and I've give my right nut to learn from Singo and Jo!

http://www.boreme.com/boreme/funny-2007/deliverance-banjos-p1.php

Well done Cray!

phhhh geez these old boys are gonna struggle with the today's fragmented media landscape. The 30 second TVC spot is long dead.. some how I can't imagine those guys doing anything integrated or media neutral.
At least they've got Andrew at the helm.

Grumpy Old Men 3

The rumour is Qantas will be doing some cost cutting with it's agency costs also.

4.08 that's bullshit. The principles for connecting with punters are still the same.

Until people realise this we will keep seeing alot of the bullshit we see on this blog - Bloody ordinary executions looking for an idea!!!

Get your head out of your arse....

Go get em boys....first stop SOM!

At the very least, their spelling and grammar will shit on that of the stupid little idiot naysayers who populate this blog.

Don't you worms ever read what you've typed before you hit 'submit'?

I don't think Singo, Som, Vara or Mo have done an advertising campaign: traditional, integrated, fragmented, or what the the fuck, That the have public really liked, for a long, long, long time. And on that reputation, Good luck in finding the talent to do it for you.

Banjo?

i know someone who snapped their's once.

painful.

should have lubed up.

11.45AM

'...a shitload of ads that consumers like...'

!!!!!!!!!!!!!!!!!!!!!!!!!????

As I recall, Singo still owns a swag of radio stations, some of Lonely Planet (including online), created his own beer product that he sold to Coke, invented the 1300 phone market in Australia, bid for the Pay TV license, used to host his own TV and radio shows, owned a chunk of Channel 10, and I think, bought his own circus.
I reckon he gets integration fine.

Jo's great, Singo is Singo and I've never heard of the bag carrier.

The ads will be what they will be.

Of more interest in these supposedly media-neutral times will be which clients will go to them, and whether they find success.

All the comments above about new media are no doubt true. But I agree with a couple of the posters and suspect that the trad 30" spot is not dead. Especially for the clients that Jo is likely to get.

Does anyone's Mum troll YouTube? Or get their news from Gawker?

No. They are the mainstays of trad TV, the Tele and Women's Weekly. All of which still attract many more millions of eyeballs than any of the online/new/cool alternatives.

What would they know about new media or running a business in the 21st century? Well, between them they've owned owned a tv station, a radio network, a brewery, Lonely Planet, written and performed a numer 1 hit, started and sold 4 agencies, turned the Magic Millions into a squillion dollar business, helped fund Crocodile Dundee, written, performed and produced 50% of Australia's most popular ever campaigns, started a political party, helped get Bob Hawke elected, helped get Keating elected, operated the fish and chip shop and iceworks on Hamilton Island etc etc etc.And whats more they did it in their agencies, doing it their way. If any one of you sycophantic little shits achieves 0.01% of what these guys have done, are doing and will do it'll be a fucking miracle.

...Think of it as another agency with more jobs and possibilities. They will hire young smart asses to fill them in, I'm sure. More shops means the industry is going ok. Why bag it?

Ultimately, it will be the talented young people that decide their credibility on a creative level, whether they are planners or creatives or both. So get in their boys and girls.

We all know of 30 people who'd start there tomorrow.

Singo don't need the money either, who ever said he needs the cash is an ill-informed doofus who's never done anything, anywhere, ever.

So fuck off.

11.31...."the bag carrier"??? You are, indeed, a fucking idiot.

Finally, the trend to commonsense on this thread.

Fuck off, juniors and go play with your Xbox.

I agree with 12.20am.

Whilst our industry is obsessed with youth, most of them (in the real world) don't have a lot of excess cash. It's the 40+ & baby boomers who have the disposable $$ and plenty of them relate to people like Singo, still watch the 'box', go to the pub, the footy & have a punt. Sitting in a room on your own with a computer talking about 'digital integration' doesn't do it for everyone.

Wow bit of fire in the belly here...

or is that indegestion?!

Don't know about indigestion but there's a lot of hot air.

Singo is one of the greatest admen Australia has ever produced and Jo one of the finest creatives to ever put pen to paper.

These two blokes have achieved more than 99% of the people contributing to this blog and I have no doubt that their latest venture will see them achieve even more.

I was once told by a headhunter, he had been called by every creative at SIngletons in Sydney, over a period of three months. It must suck to work there.

To 7.57 ... they've already got the best planner around and they know how to win business.

The principles of great advertising remain. Jo is the king. Wouldn't it be nice to have a great idea to integrate rather than trying to use the medium as the idea....a la Tooheys.

They know what they are doing. Watch this space I reckon.

You idiots. All I can say is you better hope these guys don't get a shot at your clients. They know what they are doing and Jo is the best creative man in town. You may have noticed that Tourism Aust want a campaign that worked like Hogs campaign. He did it and it is still the most famous one of all. Love the line Jo. Still one of your best, oh along with "Feel like a Tooheys, C'mon Aussie c'mon and the other 20 that every creative in the country wishes they had done. Hey boys, "you oughta be congratulated" - oh that's another one. Privately owned creative agencies may just be the way of the future. Got a job.

Let's start a book on the first agency to lose business to Banjo. I'd piss myself if it turned out to be those pretenders from the rocks.

Its pretty evident that the less famous members of this new start up agency are spruiking themselves on this blog. Get real boys, its pretty transparent.

Hey 11.46, I am not spruking myself on this blog.
You guys are doing it for me.
Or am I?
Or are you, me?

' Ad-writers abandon their parts. They forget they are salesmen and try to be performers. Instead of sales, they seek applause'
Claude Hopkins wrote that in 1923. Never heard of Claude? You're probably the reason why most ads today are bloody useless!
There's many a good tune played on an old banjo.......

Singo will piss it in. He reads the wind better than an old Indian wind reader - and those guys are good!