I didn't realise Back and Bowman were joint CD's. Well done Dave.

Dear Mr Brett Grebert

Here's some more consumer feedback. Your ads are total crap.

Sincerely,

A pissed consumer

I suggest running something simpler during the Rugby - something a bit more brand orientated and patriotic? Seeing that stuff every time a point was scored only made me cringe. Thank god it was a low scoring game. It had NO connection with the viewing experience at all - especially when it was a close game...

I really really liked the Speights beer delivery campaign too.

But that doesn't mean I felt compelled to replicate the idea. Poorly.

It's trying too hard and not funny at all. Consumers want 'instant gratification' from thier ads, games, content etc. Not drip-feed pieces to a puzzle without a payoff. It's advertising, get to the point, and don't waste my time.

Their ads are worse than their beer. And that's saying something. Suck my balls.

Just looked on the website. The Jerry video is pretty funny. Nice one lads.

This truly is woeful.

What on earth is this about? It is not even remotely funny and the premise is utterly pathetic; "Australians feeling we should be sharing our great-tasting, SuperCold product with the rest of the world."

So therefore we've created a 'beer relay' with hilarious quirky characters who don't quite get the Aussie Beer thing. Right. This would be forgivable if it was funny. It's not.

Owes a great debt to the Commonwealth Bank insight that we are all so desperately insecure we need validation from OS that 'only we get it'...

beer o'clock

Early days yet 1:53pm, give it a chance, give it a chance.

Really nice looking design on the site. Have some bad news for Saatchis though, there's a spelling mistake; in the line about worshipping cold beer you've spelt it 'ALTER'. It should be 'ALTAR'.

I watched all the episodes of the New York bloke. It was ok. I just wanted the relay to hurry up and kick off though.

If you look at this website as a piece of communication, the 5 episodes felt like flab - I felt they could have been condensed into one. Four of them were okay, one was pretty weak. Overall, the most entertaining thing for me was the New York accents and if that's the best thing then it's perhaps a wee bit naff.

But ya know, only one bloke's opinion. While this 'New York leg' didn't set the world on fire for me it's a cool campaign overall and I'm left with the feeling that the other relay legs will be fun to check out.

Other than that, I'd just like to apologise to CB Bloggers for posting a comment about THE WORK that doesn't include bitchy insults, snide sarcasm or threats of violence.

Didn't you guys have any money for production? Spending too much time in NZ boys.

The ad on the blog is a bad ......

HOWEVER, the ad showing the runner from the USA is actually not bad. Interesting to see what the next one is like.

I think i like.

http://youtube.com/watch?v=tnSdJlUwSYc&feature=related

Hate to say it but the vids on the website are good.

The Einstein bloke is great. Nice stories.

Are these ads aswell?

What's the real problem here?

There are a billion beer brands all desperately trying to be cool, quirky, special etc.

To me, it's kind of like people.

There are the rare few that everyone wants to fuck and then there's everyone else.

They're OK. They'll find someone who will love them and make them feel special.

But they're never going to be highly sought after by the masses.

There is nothing sadder than seeing people who just don't get it.

Who gives a shit about the spelling at least it's something to notice amongst some very tired ideas that need to be put to bed. An old jewish guy with high pants clumsily running a beer around? Did we put our hands in the bag of humour cliches? Common - you can do better than that!

How many goes at this brief do Saatchi's get before LN give it to someone who knows how to make good beer ads.

How many more briefs until Lion Nathan shut the fuck up and let Saatchis make the ad they want?

Great production on the site. not 100% on the overall idea in the tvc. too complicated?

I have alot of respect for both Dave and Back.

But if you are going to put work up here it's going to get torn apart.
Especially if it's this crap.
C'mon even the public knew they didn't have a choice in the final outcome.
(Bit like the Bundy FF awards a year ago)
It's obvious its already been shot.
All that aside though...
This looks crap,
The Idea is crap,
and what is it even doing on the blog.

Hmmmm, I'm not saying too much yet.

I think it just might be good, but i need to see the rest first.

Some of you guys are very harsh.
Good people behind this work, beware of egg that finds itself on face.
Only a junior would slag it that quickly.

Anything on the web quarter size looks good. Back to basics.

Hmmm, sending beer around the world, what a brilliant succession to sending it on a boat.

Oh what, that's not this beer is it?

I'm with 2.39 on this, I can't believe this was allowed to run, it's not like the ads came out at the same time, the Speights great beer delivery was done last year.

Saatchi's should stop trying to come up with big ideas and just do what they are good at - TV ads.

Lion Nathan should do the obvious thing and give the whole trademark to BMF.

Very poor indeed.

Stick to charity ads. It's the only thing you can do well.

4.28... Lion Nathan as a client are amongst the best this country has got. Ask anyone at BMF (I used to work there... I know). If Saatchis can't sell their work then I would suggest they need to sort that out.

I think Saatchis have had enough cracks at this brand, they haven't nailed it once. At least that client has stuck with them all this time. From your tone I can only assume you work at Saatchis and I hope your client isn't reading this blog.

A blight on the advertising industry.
That's what I hate about it the most.
It lets everyone down.
The reason to bitch is not how ordinary you think it is, but how ordinary the response to it will be by its market.
Ultimately a waste of time an money for LN and their share holders.

Am I in love with it? No. Is it the crap that so many of you total geniuses suggest? No. I actually quite like the idea. Just not sure it will draw enough people to the site. Australians are pretty lazy. Too busy on blogs.

FUCK me, does Saatchis & DDB New Zealand do any real ads for real clients.

Unoriginal crap ....sorry, are you still saying that Nobby was 'old School'? Maybe you should seek out his teacher.....he'll teach you that there's more to being a CD than having a healthy obsession with craft.

8:08pm - what exactly was it about your book that Steve Back thought was shit?

Hey 8.08. Originality and I did the work.

And Carlton draught still kicking ass.

Can the people at BMF please stop posting comments.

Its just a little obvious guys.

Guys, I suggest you get back to finishing off your DM catalogues. Aren't they due to be sent in Thursdays post?

Here are my lessons from the blog.

• Carlton draught got nailed on this blog and it picked up a bronze lion.

• That Duck thing from BMF also got nailed and it picked up a Silver.

• The UN Voices Project from Saatchis got nailed and it picked up a bronze.

the list goes on.

What does this say about The Australian ad industry?

So, if they're sharing the beer around the world, why don't they get to drink any of it?
Seems cruel to me.

Woke up this morning to find that once again Saatchi is getting smashed. I Love it.

I actually think the idea is good.

But fuck it .... i hate Saatchis .... i hate Saatchis ..... all together now ..... i hate Saatchis

The Duck thing actually got Gold. Unbelievably, because the English, American, Australian and NZ judges all thought it was rubbish. Apparently the Euro trash, Asian and South Amercan judges loved the cute duck and forgot it was in the wrong category - an unlikely DM campaign. The Duck won't make it into AWARD, or if it does, it will be a finalist.

Can't wait to see what Droga 5 does with VB.

this is to all the idiots that do not come from the great state N.S.W. if you hate the beer and the adds, the question you must ask yourself is why do you watch and listen to them?. The answer is deep down you do like the beer and the adds. So just shut up and let everyone else kick back and enjoy the adds and most of all the BEER the we love. As for the 4X drinkers in QLD you only have a small selection of your own beer anyway. Heavy,Gold, Lite,or the OLD 2.2 crap.One more thing to say and that is that: GET YA BODY.... INTO THE RIGHT STUFF.....THE BEST BEER ,FROM THE GROUND UP ......TOOHEYS.

There is only one thing to add to the crap that everyone that wants to rubbish the great taste of the best beer tooheys,is that if you really hate tooheys I say it's about time you learn to LOVE WHAT YOU HATE.

don't forget this message is from someone to remember and that gives a shit about what I put into my body. I do know where I come from.....N.S.W.....THANKS BOYS.

931am..... Dont embarass yourself. Interesting how you bunch the Australian and NZ judges in the "English and American" group - when the reality is they really couldn't give a rats arse about us. Our combined markets (OZ+NZ), and judging capabilities and award rankings are a very small piss in their very big pond. In short, we're nada.
The "Euro Trash", Asians and South Americans - hmm, lets check out how much of their work picked up metal - they obviously know something, right? Go and stand in the corner waving your cheap plastic "Aussie Aussie Aussie" flag that you got from the Easter Show when you were 8, smear some more suncream across your freckly nose and snap on your dickstickers. We're not part of any bigger picture down here mate.
Oh, and this work? Not that bad. Brilliant? Probably not. But it's OK.
I can guarantee alot of the schmegma commenting above are either:
a) juniors.
b) juniors at BMF.
c) wish they'de done it and really dont have anything on their reel better than the new big bucket promo from KFC.

Shit 10:40, you had a lot to add about this ADD.

I gather 10.40 is a NSW copywriter with hopes and aspirations to one day become an accountant?

1040 - What the fuck was that all about? I've seriously got the dumb after reading your post. I'm sure Saatchi's and LN are thankful for your support.

Oh great...thanks 10:40,

Not only now do i feel a little more stupid after attempting to read the ....whatever it was... for lack of a better word - swill, you just wrote. I can't even be confident in calling it "writing"

Suggest drinking less than 10 beers before lunch. Then again, we're better off without you...drink up tiger, make you mum proud.

is this blog for real??

why is any campaign that comes from a rival agency always shit? and why is originality the be all and end all?

people in glass houses and all that....

10.40.
awesome.
best comment of the lot!
the fact that some idiots took you seriously makes it all the sweeter.
pissed before lunch - nice play!

Surely 10:40 must be a joke.

No-one can write that badly, can they?

Kind of obvious when he rejigged the Reebok jingle I would have thought.

Shut up you all!!!!!!!!!

I don't mind it. It's a shit load better than the rest of the beer ads coming out of Australia.

My only question: Why has the beer always got a perfect head?

8:58am, you are spot on. The Saatchis UN campaign got dismissed here

http://www.brandrepublic.asia/DigitalMedia/Mobilearticle/2008_05/Review-Erik-Ingvoldstad-McCann-Worldgroup-Sydney/212

And it won at Cannes. 'Experts' and random bloggers....smart people know you just have to take their criticism with a kilo of salt.

McCanns bagging Saatchis. LOL Bit like Lada slagging off Ferrari.

And remember the Folgers coffee spot that got slaughtered on the CB Blog. That won a truckload of metal.

Just seen the ad on Foxsports and i don't mind it at all. Really want to see the rest of the campaign before i say its good.

I will NEVER GET BACK THAT 30 SECONDS OF MY LIFE!

WHO IS RESPONSIBLE FOR THIS???

I think it's nice and it's the first truly integrated beer campaign I've seen come out of Australia – when I say that I mean something with honest audience participation.

Can't think of any other 'integrated' beer campaign in recent years that involved active participation (web '2.0' if anyone needs a new buzz word for their KFC bucket campaign). Boony doll was great, but this is talking to an active audience rather than a passive one.

Something a lot of creatives, unfortunately for a truly integrated creative, never fucking get.

If you boys are hiring it would be great to know.

Hey 8:41 .... um try watching the main ad. Yes that does involve you read a little more of the article to find the link.

I'm hearing rumbles about this campaign. Apparently it gets bigger & better.
- Little Bird.

To reiterate, let's just give this campaign a chance. We've barely seen 20% of it.

95% of the bloggers above would love to have this in their book. Relax.

My hope is that it will evolve a more Aussie character, taking the piss out of the Olympic torch relay, which I assumed was the idea.

I'll keep my powder dry until I've seen more.

Why do we have to wait for campaigns to build to get better these days?

Just because we can use all the contact points known to mankind, doesn't mean we can't have one big, universally likable idea.

First it was "wait for the next ads on CBA they're really good" and "and now its give the campaign a chance"....WTF?

Why can't we just do great ideas that work and that people like the first time they see them...?

I'm sorry the first ad I saw in this campaign sucked, the second one did too, if the 10th one makes the others better, why did you bother with the first 9??

4:01 pm is absolutely f$#!ing right.

4:01, get back to your 1off press ad.
The Caxton call for entries close soon.

Who else thinks 4:01 experiences premature ejaculation?

Very intelligent comment 4:50. Jump on the back of other comments just like you jump on the back of other peoples ideas hey?
loser.

Thanks 4.50.

And to 6.04, 6.05 and 6.09 (who are obviously the same person) your blogging is like your work, it starts badly and keeps getting worse - write a really good blog entry at the begining and you can save yourself a lot of time!

sorry couldn't resist...

What's all the fuss about. The campaign is crap so don't worry about it and just move on.

Once again like 8:58 said ...

• Carlton draught got nailed on this blog and it picked up a bronze lion.

• That Duck thing from BMF also got nailed and it picked up a Silver.

• The UN Voices Project from Saatchis got nailed and it picked up a bronze.

So really guys, what the fuck would you all know?

schweppes got univerally praised here, and it picked up Gold.

racv disclaimer got praised here, and it picked up Silver.

snoop got praised here, and it picked up Gold.

8:46 .... you forgot one.

BMF got nailed for TED and it picked up a .... um .... um .... um .... NOTHING! ha.

Judging by the lack of comments during Cannes I think it's safe to say everyone on here is at a judging level.

Fantastic. I've been entertained, and I'll keep watching. Well done guys.

The idea of most advertising is the same as the principle behind Wonder Bra.

To lift and separate.

So is Tooheys doing that?

yes 1:23. But TED was and still is crap.

I think that was the Cross-Your-Heart bra, 9:58, back in the late 60's/early 70's.

Well before your time, I suspect, and Wonderbra.

Yes 9:58, 3:45 is an accurate historian.

But I am a bra afficianodo.

I think Wonderbra achieves its effect not by lifting and separating, but squashing them together to create a nice, plump cleavage.

Any of you ladies care to validate this absurd but important departure from the less interesting Tooheys discussion?

Rubbish ad.....do better work.

9:00pm. Why don't you lead the way. Post a link to something you've done recently. Love to see it.

Hey 9:00pm, please show us all how.
Post some of your work.

Don't drink beer much prefer spirits myself, but if I had to pick one I would pick new to drink.

Seeing this ad is a bit out of whack, to most ads you see around the place, I found it quite funny and then decided to take a look at the web site for it, so I guess it worked. :)

The new yorker guy is fairly funny but having the guy at the end asking if he's going to drink it is pretty funny simply for the fact their #1 beer is nothing more than water, and thinking about it for them to drink it would probably kill them.

Anyway, looked at the next stage as well, again funny in rthe same way as the new york one.

i think 9:58 needs to get his head out of his ass and wake up to reality
the ad is shitass
lets just leave it at that
shall we?