They're publicly saying it wasn't a full on pitch but the reality is that it was. They apparently were also blown away by the creative that was presented. According to my source, the winning agency was the winner by miles, Creatively.
If it wasn't about creative, they would have just asked for a credentials pitch or a strategic pitch. But they went the whole hog. I think publicly they're trying to be a little more respectful of JWT. Nice people.

Weird. Very quiet pitch if that's case. Let's hope they realize the brand they've started to build.

DDBoom!

So who won it?

Better than a couple of Canne paperweights? Must be bloody good creative. NOt so sure about the daughter spot, but the ambient was brilliant.

9:07

You are so full of shit. The fact is the new agency was awarded the business without a pitch. It was based on price.

Another Gold for 'price'

Although I know nothing of the pitch, you'd have to say that if 7:36 is correct, that's an example of thrifty thinking.

Can I politely, and respectfully ask Mr 'DDBOOOM' to please, please SHUT THE FUCK UP.

Not sure if that's thrifty thinking.

Given how much 'ddboom' pays people I can see how one would assume it was them.

and what are you full of, 7.36? I'm betting JWT would have done pretty much anything to keep Thrifty, but the client just wasn't interested. I'm also betting 7.36 works for JWT.

Yes! DDBooom is doing my head in. Stop it! It makes your agency feel like it inhabits pimple faced arse bandits.

To me, the point is the utter disconnect between our awards culture and the goal of building a client's business. Sometimes clients ditch a good agency for reasons beyond the agency's control such as a global realignment. Usually, however, it's because clients don't believe they are getting value for money. If those Thrifty ads were really as good as the Cannes judges said they were in terms of building Thrifty's business, I have no doubt they'd still have the business. How can creative work be judged in isolation from its effectiveness? That's not to say that effective work is ipso facto worthy of creative praise. Equally, though, creative work that does zip for a client's business is also meaningless rubbish. We all lost our way when we started doing work to win awards rather than work to build brands and in turn businesses. By becoming inwardly focused, we became irrelevant.

We're you on a dare to put ipso facto in a sentence?

Lorem ipso facto dolor sit amet-o!

I find it hard to believe that the creative work done for Thrifty wouldn't have done some good business for them. Seems like a good meeting of creative to drive sales.

Can't wait to see whatever the winning agency has come up with.

11.11.
Do not upset the awards apple cart mate. Once creatives realise that it is not about their own personal glory they'll stop trying so hard and things will go to the shit even more. Without banging on about the UK too much, the best creatives there understand the brands they are working on (thanks to good planning) and then do great work that fits in with the brand (thanks to good selling by the suits) and which goes onto to win awards (because it is good). Here, the "best" creatives work out what will impress a jury and then sneak it past/around/under the client while the planners shift through meaningless quant and qual and the suits buy stuff off strawberry net and facebook their friends. And then we all wonder why a client leaves an agency after another meaningless big awards win.

Were you on a dare to use it twice?

Pitches,as we know aren't won on creative....although ironically they are lost on creative.

NO pitch?

What was I doing working to all hours on the other week?

Must've been my imagination.

Beautifully put, 11:11 & 12:13.

Nice consecutive numbers, too.

The planets must be in alignment.

So no one knows where it went huh?

The DDBoomer is probably the same cunt who keeps asking Monty for his opinion.

I think Monty is behind it all.

JWC! WTF?

Now that's Thrifty Thinking!

Jack Watts -curry!!

Thrifty must be the shittiest client in the whole wide world. What sort of client runs away when the work gets too good? A tragedy.

Singo's recommendation.

JWCheap

What a coup for JWC! Well done!

Sure, and I'm responsible for global warming, Barry Hall's temper and Julia Gillard's hair.

Sorry to disappoint you, 3:58.

Monty

Keep it all in the STW family.

Anyone who doubts the awesome brilliance of JWC, watch the amazing 4 minute preso on their website. They truly, truly rock
http://www.jackwattscurrie.com.au/

What this saga shows is just how impressive agencies suck as W&K, AMV etc are. They not only do award-winning work, they do it for the same client(s) over literally decades. It's short-term thinking - from both clients and agencies - that infects and discredits our industry. Indeed, something tells me it is unlikely JWC (assuming they have won the account) are likely to be winning awards on Thrifty come 2018.

Once upon a time there was a creative called 12:13. He a others like him sat atop Mt Insight flanked by the fond memories of their 1993 Tescos flyers. One day 12:13 decided to sharpen his Clark's Wallabees, pop on his Fred Perry jumpsuit and do some spanking new work of his own to show the people at the bottom of the mountain. It's gonna be so easy to make it stand out there surely - he said to himself. Then, when he naturally got rich and famous and rich, he thought:
"Maybe its time to go back to old Blighty and see why it was that I couldn't make a go of it there. Perhaps everyone will have forgotten what a patronising and obvious person I am."
God knows, they tried to stop him. (the others promised to do more soccer violence or whatever it took). But sadly, 12:13 had decided to leave and they had to struggle on without him.
And they all lived happily ever after.

Bwahahahaha - it's only logicol

Fuck me, that website is unreal.

It's pretty simple what happened here. Thrifty need someone who can get their day to day down and dirty stuff done well, quickly and cheaply. As much as they'd love to do a hundred 'Birthday Girl' spots and the like, they can't afford to. I've met them before and they are fantastic people with good vision, they just don't have the dosh to realize that vision. This will help keep the head above water.

7.52.

If you are going to write incisive and witty blog comments at least try to make them incisive and witty. 11.11 and 12.13 have made valid comments about the state of Australian advertising and the best they get back is a half-arsed attempt at satire. No wonder nothing with copy from here ever wins anything.

Let's hope JWC does not lose the brilliant "Thrifty Thinking" line JWT came up with (a line that could last decades) and continues to produce ads and stunts like those produced by JWT that reflect that unique positioning.

could it possibly be other fuckwits from other agencies putting up ddboom because it's so annoying. seriously, who would do this about themselves... if it is from ddb then shut it. if it's other people please shut the fuck up, it's tired and not funny.

Thrifty Thinking was an existing line.

DDBoom is the blog equivalent of tagging.

It's ugly, pointless and self-indulgent.

Administrator, in the interests of keeping a public space inviting for all, fuck them off.

Seems we always forget to do the polite thing first on this blog. Congrats to JWC. Good to see a smaller shop get a shot at a relatively big brand. I know if I had my own agency and just lined up Thrifty I'd be popping the champagne.

Just for the record JWT did NOT come up with the 'Thrifty thinking' they inherited it from Whybins and then did something great with it.

7.52 I love you

9.41. You are 7.52. Stop blowing yourself off

Congrats JWC. Great to see a small agency winning pitches against the big shops.

The pressure is on to do some great, effective work for Thrifty... I hope you pull it off.

In its own clumsy way, this thread is doing what interactivity should do.

We're learning stuff.

We've learnt that Thrifty Thinking was not originated by JWT, but was inherited and refined. That's interesting.

We've learnt about JWC, an agency most people hadn't heard of before this story broke.

And we've learnt that well-written, well-reasoned copy is a rarity.

6.24 right on. Who owns JWT and who owns Jack ?

I have to admit I've been a bit of a JWT knocker recently. But I thought the unpaid for media idea on television was genius. Trouble is I didn't get to see it for real. They should have done it time after time after time. At the football, at the rugby at the soccer... Everywhere! We should have seen it just as much as we've seen DDBoom. Then it really would have done a great job of selling the story. It would have got loads of free PR too. Then I don't think there's a chance in hell they would have left. Why would they. Their TV advertising wouldn't have cost them a cent. That's thrifty thinking. Sadly though, they just did it once and yep... Entered it into awards. A real missed opportunity. (There I go again... Bagging JWT... Sorry)

as i understand it STW has no shares in JWC but JWC does own shares in STW and scuttlebutt has it this isnt their only new win stay tuned

Kind of ironic that JWT lose the business to JWC - seeing as WPP is about to buy JWC. I saw Martin Sorrell at Trader Vic's last night and he neither confirmed or denied this rumor. Yes, his hair was perfect! Ah ooo . . .

Everyone know that singo is selling JWC to WPP (he owns 85% of it) so he can start up his new agency with Andrew Varasaadi. My cousin works in a printers and he's seen the new stationary - the agency is called Dog Fish. WTF?

im a writer any jobs going at JWC?

I heard thifty owns JWC

and JWC owns JWT

and JWT owns SOM

and SOM owns ETC

and ETC owns SFA

Well done JWC. Re some of the comments here? Geeesh, you gotto love this business! - from the people across the park ;-)

Whybin's wishes they came up with Thrifty thinking.

Congrats JWC from the derro who sleeps on the park bench in the park opposite the agency.

haha that you davy?

No. My name is aaaaaaaaaaaaarrrrrrrrrrggggggghhhhhhhhhh...

anyone know if its true they are looking for a writer?

For the record JWC is fully independent and wholly owned by Jack Singleton, Rob Currie and myself. We have no intention of selling currently and are flattered by the attention about Thrifty and, yes, it's true - we are looking for a mid-weight writer

Maybe they just didn't like the sandwich lady at the office.

Hey 10.23....its a fact ....so go back to cleaning the toilets.

This thread continues to delight, amuse and inform.

Now we've learnt that Singo has nothing to do with JWC, that it's independent, fully owned by its principals, and I imagine, much to the delight of 4:28 and 11:03, they are indeed looking for a middle-weight writer.

Would it be a strategic coup or a massive blunder to approach JWC and admit you're the writer who sounded out the job on the CB blog? I'm not sure myself. I can see points for and against.

Opinions, bloggers?

Colin?

How do we know that's really Colin Watts?

I mean, this whole thing could have been written by Sir Martin himself.

Where is the credibility in the anon blog?

What are your credentials, Sebastian?

Thrifty Thinking turned around Thinking Thrifty, which came out of Ideaworks.

And my great grand-father invented the question mark...

good question about the writer one of the things we should all be doing is exploiting all mediums all the time everything is an ad and its never a blunder to approach someone direct

So there you have it, 4:28 / 11:03.

An invitation from the man himself. Go for it.

Let us know how you get on.

Colin,remember what your teacher taught you about punctuation?

me no writt too well 7:59 pictures yes,punctuation nope :)