quality. well delivered.

This ad works so well, my wife made me go to Ikea last weekend before she'd even seen it. Unlike the couple in the commercial though, we didn't fight beforehand. Just when we got there and on the way home.

and they directed themselves

I like it - simple and well produced.

I want to like these, and I think I do as they're simple (as always Ikea)
but
I do get a bit of an uneasy feeling about how depressed these people are about a friggin cupboard/curtain/couch...and how ikea can help them magically transform.

I get the whole "exaggerate the problem to make the solution more than it is" paradigm...but

Ah fuck it...I just dig 'em

If anyone would believe that 'change is good' it'd be IKEA. How many agency relationships does that make it now over the past few years?

nice work guys.

Is that a new tagline? How long has it been kicking around for? Anyone?

Six words spoken over 30 seconds? That's a good client.

I like em.

Sorta interesting. Like the performances. Hate the sting at the end.

11.12 This campaign is for IKEA in Perth and Adelaide only. These (and the future NZ expansion) are franchise stores and 303 in Perth has handled the account for well over 10 years. IKEA stores in Sydney, Melbourne and Brisbane are owned by IKEA Sweden and have nothing to do with the franchise stores. Host is the appointed agency for these east coast stores. BMF previously handled the account for around 5 years, maybe more.

These are nice little spots, good work.

Wow, these are nice little nuggets of loveliness. Ikea is so cool. I reckon there's a market for an ikea assembly guy to put that Oyvandosupdtl desk together for us though. He could come with an alan key, and a useless set of assembly instructions. Wudayareckon friggers? I love beer, and beaches.

best thing is, they're far better than gags. we live in a shithole and this is exactly how we feel.

i hate 'em. makes me realise how many relationships are teetering. made me feel depressed. bring back the kooky finnish ones - even if we couldnt relate, at least they were funny

Hey, 2:23...Why would you post as anonymous when it is quite obvious you are from 303....did you lose your alan key. You idiot.

wear out factor of one watch.

Now that these are online I know who they are for.
Unfortunatley for me, part of Ikea's key demographic, I've never stick around for the big idea, there's no way that I'll hang on to see the rain change to sunshine.
I've channel surfed these ads every time that they've come on, thinking that they were for something depressing - I don't need that after a hard day at the office thanks.... Great ads for past times but 10 seconds of grey may aswell by an age with all the other channels out there.

Weren't anonymous comments being turned off for posted work?
Anyway, great work 303, love the music.

5.22/5.58. Watch out for the ellipses. They're a dead giveaway. Like a limp.

Yeah pretty fresh.

i think 2.23 is more likely the clients response...

I'm with 5.58.
Really, you guys love this work?
Puns?

ps, the brochure is out world wide, other work is out there, interesting to compare.

12.33am. You are clearly from overseas. Or an insomniac. Your opinions are therefore worthless on every category except Travel and Pharmaceuticals.

10.43 FTW!!!

They're nice spots professionally done but they will hardly clean up at award shows. I agree with 12.26 - six words spoken over 30 seconds. That's a very good client.

the press ad is wicked

"The juxtaposition of two previously unrelated ideas."
That's one definition of 'Creative.'
This approach has that definition nailed. Great script. Great production. Great stuff.