That's what happens when you take a keyword with videos that have 6 million hits already and do something similar.

When you get to the amount of hits this one has then you can write to your mum.
http://au.youtube.com/watch?v=PTU2He2BIc0

Allan Moore spot for Pro Tec from his Def Wish All Stars clip was sooooooo much better. And he did it 4 or 5 years ago and mostly all himself. Sorry.

Sweet as the stuff itself.

I haven't heard the berimbau since dabbling in capoeira a few years back.

Good to see some original moves there.

All the best getting to 1 mil.

I Haven't heard the berimbau for ages.

Nice stuff. Some original moves there too.

All the best getting to 1 mil.

Flashbacks of Bondi on a Saturday. Stick a camera on it and there you have it.
Sorry, I don't get it. Must have lots of friends.

Sorry, but what a load of bollocks.

Gratuitous drinking shots bolted onto some borrowed interest.

Its getting hits from fans of the sport - its not a killer idea or even a well shot film.

Whats next in the campaign - how about we drink coke then do the lambada?

Man there are some jealous tossers on this blog.

The idea isn't amazing but it's a nicely shot film for coke that the target market will watch on youtube.

And it's good to see creative people doing more with their spare time than thinking up scambient ideas for landmine charities.

What have you done lately 2.52?

My video got 1 million views on pornotube.

Totally agree with 2:52. There's a lot of hard core capoeira fans out there waiting for anything new on the sport hence half a million hits.

As for this piece of "advertising" it's seriously nowhere.

Also Adrian Moat's Nokia Capoeira http://www.youtube.com/watch?v=z1RHR4qH_WA

A dog having a shit gets thousands of hits on YouTube! But she does look hot.

yay

Forced. Very forced.

boring.

I'm lovin the tea partay! Hilar!

Sorry. I don't think it's very good. Nothing special really.

jesus, give her a fucking break guys.

It was shot for fuck all money and she did a bloody good job.

the idea isn't so hot, but how many 'briefed-straight-to-director' jobs ever have an idea? That's our job.

If you want to flame anyone, you might want to start with an agency that couldn't be arsed coming up with an idea, so they decided to pull the old 'let's put the brief out to a bunch of up and coming directors and see what they come up with' stunt.

Sorry... but my question is.... "and?"

It's been done - repeatedly. Sanitary pads, energy drinks, Nike, Nokia - they've all done it. Pretty lame. Should have done their homework!

Have any of you bloggers bothered to read the comments from some of the 550,000 punters and potential diet coke consumers who viewed this on-line?

Who are you people making ads for?

In fact are you people actually making any ads?

Nice.

Sure it's Diet Coke, but hey last time I checked that's a real client and a bang on solution for their demo. As opposed to DPS's for Tonka trucks in BRW.

Google say that people upload something like 15 hours of footage to YouTube every SECOND. So getting the equivalent of everyone in Perth, Canberra and Hobart combined to see your work, is a tidy effort. Sure I could upload a video of me on my camera phone doing my interpretation of 'capoeira', but I doubt it'd warrant any attention that was praising as what this vid got.

If any of you have produced something that has attracted half a million eyeballs, let's see it.

no need to get so defensive about your work.

it's ok. but honestly, i didn't take coke away from it. i just saw boring tai chi dance moves. the other capoeira films were more exciting.

and i really didn't get that i'm supposed to drink coke or it gives me energy out of it. i missed the product shot completely. unless you guys are seeding shit in the comments.

which means it's an inexpensive wank.

Hey Leana, good stuff.
Don't listen to em. The industry is full of people who talk about doing something but actually never do it. Rise above it.

Not bad. The agency produces a couple of TVCs that get a bit of airplay and commissions a bunch of short films that have a life of their own for ever more. Drink it up.

I think if you post an article on an industry blog like this you've got to take the criticism on the chin. Overly defending just gets embarrassing to watch... btw the delete comment function is a great feature on Youtube isn't it...

I bought one of those old Nokia's and it fell apart with my first Capoeira move. Spewing... Talk about false advertising.

It's OK...

But is it worth making an example of? Not really...

Congratulations on your film. I don’t want to disappoint, but a ‘one-off’ achievement of half a million views after one year’s viewing, or even a million+ views on ‘just one’ clip, does not mean a CHANNEL is well branded across a network, like YouTube or any other. Everyone, of course, would like any clip they posted to get these kind of views instantly, including me. But, I’ll suggest to you that had this clip originally just featured as part of a Utopia Films portfolio site with many Directors and many Clips, it might not have been ‘singled out’ for as many views. Utopia have, in fact, marketed it superbly, not just from this blog spot on Campaign Brief, but by setting it up as an individual 99utopia channel, promoting a cool director called Lena, who I still heartily congratulate. And, a cool title, Capoeira Girl, with appropriate tagging for worldwide Capoeira interest. Before I get abused, I am absolutely not jealous of these figures and my views and ratings have now been added to the 99utopia channel numbers. But its important that people understand this is still marketing and its good marketing. I have not checked the overall audience interest figures in Capoeira over the last year or the countries the interest is coming in from, all possible on Google, but this will, I’m sure, also have contributed to your viewing tab. We do a lot of ‘pseudonym’ work with other young artists, film makers and animators across YouTube and those kinds of channels, but never promote through our own brand. Our own brand evolved from an award winning presence on WotNext, now closed locally and now renamed and rebranded across various Metro London titles and various in New York. As a YouTube ‘brand’ we have only wanted to steadily build traffic and our off site emails of the last year have consisted of a regular, that’s daily, 3,000 audience, who we keep in contact with, for exchanging creatives, music, animations, video, etc, and we have got at least 10 digital strategy consulting jobs from it. So with that, its not number of ‘hits’, but nurturing the relationships we have built through the channel. Everybody has different reasons. My fave clip of all time on YouTube was Treadmill, but before it became famous and mainly because of the song. It was concepted, directed and shot by a choreographer, who at that stage, had never directed any film. That’s why I liked it. Because its pure figures, millions upon millions happened almost instantly, based on just being a brilliant band and entirely unplaylisted song and brilliant user generated entertainment that became instantly popular. It was ORIGINAL.

that's a fuckin big paragraph.

maybe next time you could do away with word spacing, just to make it even more impossible to read.

So, the difference between a film and a long ad is?

Yes, it's nicely shot.

The money shot brought it right back to earth.

So sorry 6.07pm. If I was not working on an offshore project right now, I could get someone to send you some reading specs. Did not quite catch the name, was it something like Anonymous?

Oh-somebody just pointed out the specs might not help, because they said your pony-tail was in your eyes; or your wig, or something..

Look, I know you are out of work and I would love to hang around to have writing and diction lessons from an obvious master, but making money is far more fun than 'spacing out' this reply to you, Anonymous.

Something tells me that Lena wasn't quite aware of the nest of vipers she was walking into when posting work on this site.
If I'm right then don't despair Lena. It's a nicely shot piece of film and if that's what you were intending, then you succeeded.
This blog is filled with very angry people, creatively-frustrated by the difficulties of getting ideas approved, who bolster their own egos by anonymously canning other people's work.
In turn, the creative person being criticised looks around at their peers and not knowing who criticised them, is suspicious of all rival agencies and peers. This makes them feel like taking it out the next work posted, thus creating a cycle of negativity. And this is what the blog has given us basically. This used to seem like a much friendlier industry. Carry on.

607 here.

thanks for using paras this time.

and good luck with the 'offshore project' and your money-making. Generally, I've found that the people who are successful and secure with their place in the world don't need to drop phrases like 'offshore project' and 'making money'. But hey, whatever.

CONGRATULATIONS TO LENA, as originally stated.Totally agree with 125, but not sure why you remained anonymous? Sadly, this blog has been filled with angry vipers for a very long time and well before I even knew it existed. 607 is one of the little snakes and the phrase ‘offshore project’ is only ‘dropped’ to show why I cannot always give immediate response, due to not being online at same time. 607, ‘offshore project’ is not a phrase, it was a description. Generally, millions have found that the people who are successful and secure with their place in the world can at least drop their own name. BTW-Have you watched Lena’s great film yet?

I thought it was extremely well edited.
I notice that Dan Mitchell of MRPPP was the editor.
He is a gun that bloke.
Best in Sydney by a long way.

type in 'trent punchbowl' in to youtube and see what two drug fucked students did and how many hits they got.

It is edited, that's the problem.
The real deal has no cuts. Just wow!