ANOTHER GOOD IKEA FROM 303 PERTH

IKEA_storage.jpg IKEA provides storage solutions for everyone. 303 Perth demonstrates how IKEA does this within the newspaper medium. A top idea, chosen as one of this week's Top 6 on www.bestadsontv.com.

Agency: 303, Perth
Creative Director: Lindsay Medalia
Creative: Richard Berney
Photographer: Nic Montagu

26 Comments

Anonymous said:

Good ad. And I hate 303. But it's good.

Anonymous said:

awesome.

Rich C said:

Nice work Berney. Ken Arrowsmith would be proud of you.

Anonymous said:

Another bad pun from the sub editor.

Anonymous said:

So did Host lose the account?

Anonymous said:

I'd pay that, nice work.

Anonymous said:


So the NZ blog now requires names and email addresses. When are you going to introduce that on this one, Lynchy?

Anonymous said:

Now that's a Caxton

Anonymous said:

Hate the tv ads from a few days ago but this... this is great.

Anonymous said:

Lovely work

Anonymous said:

Pretty basic.

And necessarily in that good way.

Anonymous said:

Lovely stuff. Well done.

Anonymous said:

Yes good ad, but scammy. Probably ran once in a rural newspaper somewhere. How many people actually would know to move the page out. Having said that 303 are really showing up Host on Ikea.

Anonymous said:

Anything that runs in Perth is scam. It's got like 5 people.

This is great. I love it.

Ooooh and it ran full size as well.

Anonymous said:

Tip for youngsters: sure clean up your ads a little if they're shit, but if the ad is half decent and you don't want everyone to think it's a scam leave the masthead on the paper. In the same way, if it is a scam, ad a masthead. I don't know of a single paper that doesn't have at least the name of the paper, date and page number.

Anonymous said:

What the fuck are you on about 3:30PM? Full page ads in metro dailies NEVER carry the page number, date or name of paper. Pages with articles, yes. FP ads, no.

Anonymous said:

So a Perth agency conned a regional rag into giving them a couple of pages to get the ad up. Big fuckin deal.

Anonymous said:

Wrong 3.54!

METRO dailies do have page numbers and dates on full page ads. Rural newspapers don't. As this is Ikea's first ever non retail ad I'm sure this has a multiple insertion media plan behind it. Can all agencies in Broome please keep their eye out.

Having said that, good luck to the creative who got it up.

Anonymous said:

Tip for 3.30. Always remember that Perth is closer to Singapore than it is to Sydney.

Anonymous said:

If you read the press releases elsewhere they always say it ran in a rural newspaper.

Not trying to hide anything there, think that was part of the plan.

Anonymous said:

it's been dunn... by karl dunn as a matter of fact... singapore awards show a few years back.

Anonymous said:

I'm not one to get flustered often but something that would be an enormous help to me is if people are going to post 'its been done' - can they please post a link?

Thankyou 11:07 for at least giving us a name and a country.

Anonymous said:

11.07. Bit harsh mate. Even for an anon post on the blog. Just looked at the idea - apparently for a zoom camera. But it wasn't even a real ad, just a promo for the paper itself. Not really the same idea is it? Simply a similar use of media. Everyone else, decide for yourself.
http://www.karldunn.com/kdprint/camera.html

Anonymous said:

same, same but different
http://www.karldunn.com/kdprint/car.html

Anonymous said:

Karls stuff sure looks like it ran for real in Photoshop issue 5 (before the CS issue).

Read an amazing quote, kind of relevant. "Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats."

Anonymous said:

How the fuck did a press ad campaign like Karl's win a CCA direct award? Maybe you have to pull the page a bit more to reveal the response box? Yet another example of how things are pushed to the limit in Singapore and why they really shouldn't be allowed into Australian awards (where real clients and real budgets occasionally drag creatives back to reality)

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