AWARD SCHOOL BRISBANE GRADUATION
News Limited and AWARD came together Monday night to celebrate the 25th anniversary of AWARD School, at The Ryan Renshaw Gallery, Brisbane.
Hosted by Brisbane School head, Grant Johnston, News Limited Speaker Kylie Farr and AWARD, the evening was an opportunity for the industry’s finest creatives, students, sponsors and media to gather and view the best selection of student work.
“Even though we had a clear winner, it was quite competitive with a few standouts amongst the twelve putting down some very nice ideas. With more students looking to become art directors it seems the visual ideas are still going strong. Graduation night is the end of four months of hard work and most of students have some work up on the wall to show for it. Well done,” says Johnston.
The top student Award went to Andy Rohani who will now go forward for national judging against top students from all other states. These winners will be announced in coming weeks. The overall winner will receive a free trip to the Caxton Awards courtesy of News Limited.
Second place went to Damien Jolley, and third place to Isabelle Hiew.
The judging panel responsible for selection of the top students and the ‘work on the wall’ were Rem Brujin – Make, Grant Johnston – Clemenger BBDO, Philip Nobay – Gallery, Cristian Staal – Cummins nitro, and Lars Vester – De Pasquale.
For further information, including registration for the 2009 program, contact Hannah at AWARD on +61 2 9699 2999 or hannah@awardonline.com
From left: Kylie Farr – News Limited, Grant Johnston – AWARD School head, QLD, Isabelle Hiew, Andy Rohani, and Damien Jolley
Featured work:
Insta Dry ad created by Andy Rohani
Insta Dry poster (real roller attached to poster) created by Damien Jolley
29 Comments
that second instadry ad is brilliant.
Not as good as some of the other states’ work, but that’s because I wasn’t amongst the 12 lucky students (kidding, kind of). I seriously think that there needs to be more than 12 spaces for the Brisbane school. I know that well over 100 people apply and, regardless of the quality of the applications submitted, the group taking part is always ridiculously small. With more agencies (and offices for southern agencies) opening their doors up here all the time, surely the Brisbane AWARD School quota needs to be looked at.
I wish I had a relative in the industry.
2:44 – unfortunately, due to where the majority of clients are located there aren’t that many ad agencies in Brisbane – so why flood the market with 100 juniors for only 2 jobs?
I’m not saying all 100+ applicants should get in, just that the quota needs to be increased. And not all of the graduates need to stay in Brisbane – they might head south with their AWARD portfolio to cities with more available roles. But there’s definitely enough demand for more spots at the School in Brisbane and that demand is currently not even close to being met. I guess that keeps it nice and exclusive though.
Andy Rohani sounds like a Viz character.
The tudors should really push students past first thoughts.
There is nothing new in these.
They just tick the… that works box.
hmmm.
http://adsoftheworld.com/media/print/nerolac_quick_dry_paint_floor?size=_original
Quick dry paint? Here’s a quick link. http://adsoftheworld.com/media/print/nerolac_quick_dry_paint_floor?size=_original
I know it’s award school and kudos to those (particularly in Brisbane) who get in… but hey mentors, get the students to think a little harder.
And sorry 2.35, but the second idea had to be explained to me.
Sorry to be the party police, but that first ad was done 3 or 4 years ago by an agency in India (but they had the dude painting the floor the wrong way around instead).
3:30.
Tudors?
Is that the best Brisbane had to offer?
ouch.
congratulations ‘isabelle’ !
Yeah that Henry the VIII guy is a bit soft.
Yeah, nice one 3:30…’tudors should really push students past first thoughts’. That’s brilliant! I think the Normans and the Saxons and all of the other people from periods throughout England’s history should knuckle down on their students too.
You’re not a writer are you, 3:30?
Unfortunately, 2.44 – there aren’t that many roles down this way either, unless you’re exceptionally talented and exceptionally lucky.
There’s been a lot of talk about reducing the quota for Sydney’s intake to 30, because really there’s only four or five teams who get placed out of every year. One or two might be lucky to go to good homes.
Just for fun, lets throw it out there and let some bloggers see if they can crack the brief in an original and interesting way….
Prop: Dries Instantly
Medium: Print
4:32 Maybe M&C could do a radio ad in a frequency that only CDs can hear to help find good homes for them?
4.32 FTW! I’m here, sitting at my desk, beer in hand, wiping tears of laughter from my eyes! Love it!
i think the IKEA Sofa idea from AWARD perth :
http://www.campaignbrief.com/wa/2008/08/award-school-08-the-work.html
is much stronger than some of the ads seen from other states.
4:43
Your brief (and it’s not your fault) demonstrates what is wrong with AWARD School and the Cannes ‘style’ of ad writing.
Most great ideas come out of the brand not the proposition. In a world of product parity, merely expressing a proposition is not a sufficient response to a brief. You need to express the proposition in a way that only that is unique to the brand.
Just a thought.
5:59 love love love the ikea and itunes radio from WA.
3:48 i had to read the description on the drawing too, but once I understood that I still thought it was a good idea.
To 3.43 and 3.48
So the ad was done in India a few years ago …..
I guess that means most people in Brisbane saw it?
Bagging people because they have an idea that’s also been thought of thousands of kilometres away (and i’m sure it wasn’t original for them either) doesn’t mean they didn’t come up with it independently. It’s a shame that people here just can’t congratulate someone for putting in the hard work and being rewarded for it.
Sorry I had to refer to you both as a time. I would have used your names had you put them to the post rather than use anonymous which, ironically, has also been done many times before.
7:21’s on to something without realising it:
All modern print ads should come with an asterisk leading readers to a short explanation of the idea. Perfect for the current fashion of headline-less, copy-less, figure-it-out-if-you-can-be-bothered Cannes style of ad. Or perhaps there should be a coupon you send off and receive a brochure explaining the enigmatic puzzle you’re staring at.
Similarly, each TV ad could end with a presenter at a desk explaining the incomprehensible trendy nonsense you’ve just endured while scratching your head and muttering” WTF?”.
12:07 or “matt”, i don’t think anyone would think to look at all the ads in India or wherever, but when award students are being judged by the best cd’s in town, and how every cd’s intro strarts with a stand on top of a building pants down screaming “hey world, look at me, i won an award” style, and especially as cannes is the benchmark of advertising spankfullness, then maybe the fact the the ad won a bronze at cannes 2007 may have trigured alarm bells.
who knows.
5:07 PM – I’m not sure who you are and thanks for cracking a joke.
But I’m worried about one or two people’s unhealthy obsession with a team that won at D&aD this year. Yes it is a bit annoying that “it didn’t actually work, technically speaking.” I’m no scientist so I can’t confirm that. But you really, really have to let it go.
Below is a list of reasons why you might not have let it go:
1. You did AWARD together, he was a fuckwit, and he got placed before you.
2. You used to be teamed up with him, now he’s doing better than you.
3. You turned down a job at M&Cs because you didn’t want to be retail bitch now they’ve won D&aD
4. You used to work at M&Cs and got fired.
5. You went for a job at M&Cs and that recruiter in North Sydney fucked everything up
6. You went for a job and got turned down
7. The CD used to work for you and now he’s ranked higher than you
8. You used to be CD there now you work at Singo’s
9. You don’t have a life?
10. You find it difficult to get over things, for which I recommend masturbation (to orgasm), heavy exercise or yoga / meditation.
Let’s move on and hope all the doggies find good homes where they don’t get beaten up by alcoholics, where the doggies don’t get jealous about other doggies homes and what kind of special treats they get, where the doggies owners treat them like little human beings instead of dogs.
Matt said:
To 3.43 and 3.48
So the ad was done in India a few years ago …..
I guess that means most people in Brisbane saw it?
Bagging people because they have an idea that’s also been thought of thousands of kilometres away (and i’m sure it wasn’t original for them either) doesn’t mean they didn’t come up with it independently. It’s a shame that people here just can’t congratulate someone for putting in the hard work and being rewarded for it.
Sorry I had to refer to you both as a time. I would have used your names had you put them to the post rather than use anonymous which, ironically, has also been done many times before.
You heard of the 100 monkeys idea?
Anyway. We compete on a global scale, so our originality should be judged on it too.
And I’m not saying that the person’s idea doesn’t have credit – assuming it is their idea, which I do. It simply can’t be ranked as highly as something completely original.
That is the crux of the matter. A truly original thought will ripple across the creative pond.
Nice analogy 7:55. But I’m making jokes about it, you’re spending an hour crafting a long-winded, tiresome and exceptionally unfunny response – at 7:55 on a Saturday night. You cock.
Or at 10:50am on a nice summers morning after catching up on the news back home.
2:09 it’s not a print ad, it’s a poster.