AWARD SCHOOL ADELAIDE GRADUATION
News Limited and AWARD came together last week to celebrate the 25th anniversary of AWARD School, at The Oriental in Norwood, Adelaide.Hosted by AWARD Committee Representatives Peter Withy from KWP! and Jim Robinson from Jamshop, the evening was an opportunity for the industry’s finest creatives, students, sponsors and media to gather and view the best selection of student work.
“Rest assured that the advertising industry stands in good stead. It’s great to see that the talent pool in Adelaide continues to grow," says Peter Withy, SA co-School head.
The top student Award went to Chay O’Rourke, who will now go forward for National judging against top students from all other states. These winners will be announced in coming weeks. The overall winner will receive a free trip to the Caxton Awards courtesy of News Limited.
Second place went to Simone Rister, while the overall best piece was submitted by Belinda Giles.
The judging panel responsible for selection of the top students and the ‘work on the wall’ was: Corey Swaffer - Martins Integrated, Andrew Millar – Blacksheep Advertising, Parris Mesidis – Showpony Advertising, Jim Robinson - Jamshop, James Rickard – kwp! Advertising, Peter Syndicas – WDM Advertising, and Jeremy Edgerton – Clemenger BBDO, Adelaide.
Images, from top:
Top Student Chay O’Rourke and Dan Demaria - News Limited
Ikea poster created by Chay O'Rourke
Chupa Chups ad created by Simone Rister'
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ikeas pretty sweet.
Not sure if I get IKEA.
Is it trying to say TIDY?
Howzabouts 'neatly complied cash on premises'
Chupa Chups - Nice work ;)
God help the industry if you're a creative 1:28.
"Neatly complied"? Eh?
Back to school for you, my man.
1.28 are you serious!!!! Fark me!
Love the Ikea one, really nice, simple, instant and clever. Well done.
It's a retail headline, 1.28.
Does this help at all.
1:28....you just made me feel a little bit smarter this morning.
thank you...
I'll have fries with that please.
ha ha, sorry, I meant 'compiled'. Long night...
VERY LITTLE CASH ON PREMISES
Sorry but I just don't get it.
Dan Demaria! It's your old red-headed bud from DDB days. Good to see you've crossed over mate!
Why is there a colourful giraffe's foot on a juicer?
1.28:
Do you handle accounts of a certain telco at a certain M&C Saatchi?
If you don't, you fucking should.
Perfect fit.
1.28 is a legend.
1:28 & 10:23.....Oh yeah and a Strawberry Sundae.
1:28 someone has to put you out of your misery....
"Little cash on premises"
means.... you won't need to spend much cash on your home/premises at Ikea.
Truth is this headline is way too slow for a poster.
1.28 im going to tell you, but only because it makes me feel smart, not because of the enormous pity i feel for you
very little cash on premises - ikea don't charge alot so they wouldn't have much cash in their tills
i can't imagine how you feel
1.28
You are the funniest thing to happen to this blog in some time. Well done.
G'day old red-headed bud from DDB (Mish?) - the photo looks like I'm pissed but I wasn't...well, not that much...at least not that early in the night. DD
1:28
Normally this blog can be unnecessarily bitchy,
But your comment deserves what it gets.
Peter Syndicas is king.
10.59, how did you know?
It is tempting fate to include the word 'premises" when your ideas clearly lack any.
Not quite 11.40, have a look at 12.22's answer, it's the one you're looking for.
1.28. So much to be said about your creative insights. However I'm going to aim at your use of:
HOWZABOUTS
Is that how you speak? 4 weal dude?
Ha Ha oh, ok I get it now. Thanks for dissolving my senior citizen moment :) Group hug
Great that it sparked a few Optus jokes though...
The work: a nice line yes, but Ikea, cheap? Questionable strategy.
Ikea's USP is all about quality bits and pieces that streamline your living environment and make it uncluttered. Surely making noise about that would be a smarter territory to explore.
Well done for getting your work on the hallowed CB Blog nonetheless. Good luck with the job hunt.
i get the ikea idea.it's only been done a thousand times, but hey... its award school.
i saw a funny warning sticker on the door of a pub recently -
'No Coopers Sparkling Ale kept on the premises over night'
not the exact wording... but it's funny.
This blog is a piece of shit
12.22, close but no cigar, Mr. Smug.
11.40 is actually correct.
Seems that this headline may be a bit too clever for its own good.
Either that or many advertising people aren't as clever as they'd like to think.
1:28
Thank you. I am a freelancer and you have just made me feel so much closer to gaining full-time employment. Appreciate it.
1:28
I like pies.
1:28 / 10:23 / 2:19.
The blog was originally set up for creative professionals (professional means working) in advertising. It's good Lynchies expanded his target market but please, stay out of the creative department. I'm guessing you're a suit? I hope?
IKEA = cheap but good crap (perception that's been around since I was at uni anyway).
If you want to shift market perception, go right ahead, but please don't post it on here.
Hey Ikea guy. Nice ad.
Welcome to the unfortunate world where even creatives and maybe your cd will say crap like 'too slow for outdoor'.
i hope you end up in a good place, it's a sweet line. 303 seem pretty decent.
best of luck.
Who is dumber 11:40 or 1:28?
I reckon 2:33 is 11:40
6.06PM
What the hell? It's creative "Professional" wankers like you that give us all a bad name.
What have you ever done that makes you so good...
6.06 = TOSSER!
6.52. Bagged the shit out of someone without resorting to lowest common denominator rhetoric.
Thanks for the group hug/explanation of headline, glad I could make your day :)
6:06pm, you're wrong. The brief; IKEA = cheap, is flawed. I see 303 have a TVC out for IKEA that focuses on 'better storage solutions'.....a much smarter long-term strategy than 'cheap'.
If you're short of cash i.e a solo Mum, a uni student or 3:55pm, you're not going to go to IKEA.
8:37pm i think you've completely missed the point. this is award school with fictitious briefs and "cheap furniture" was the SMP they were given. the point is that the students learn how to write creative ads based on this proposition.
it is completely irrelevant whether or not the SMP is flawed from a real world point of view.
6.48, you're on the money there I reckon!!
Which one's are the solo mum's? Are they the one's with soft drink dribbling down their chins?
I'm doing the 'creative thing' (side project) and currently making a romantic gay porno in the format of a paperback novel. It's basically a book full of some the comments you write ... 5 guys tossing themselves off with the slightest (or no) stimuli and a whole bunch of other guys standing around shaking their heads.
The market's kind of niche, but I got some hookups overseas. Keep it up guys, I plan to retire on this.
oh
my
god.
i can't believe you lot are actualy arguing about/like this.
saying that, im a bigger wanker for even reading it all.
You're all wankers.
THE END.
Hey anyone watch CSI? The Adelaide dude in the photo is sporting a Grisham beard!
I've just logged in after a year of absence and realised why I gave it up in the first place. However, I'm happy to lower to myself to the schoolboy level of dialogue to answer 10.59 comment about 'handling accounts of a certain telco at a certain M&C Saatchi'.
No, he, (1.28) doesn't.
I do.
And if you want to have a chat about it give me a bell and we'll discuss it in detail or better still put your name and contact details on the blog and I'll come and have a chat to you.
Paul Carpenter - Creative Group Head Optus.
Clever ideas but who really gives a fark