I love the creative use of typography on this one, Awesome job guys.

nice art on the drugs one,

but, they seem to have convinced me that i should be on drugs 100% of the time, take me to the cocaine badger

I love the seat belt ad - that should've won. Has it been done before? Haven't seen it. Anyone?

Great Art Direction. Super work.

From here in New Zealand it would appear, in this instance, that while the Sydney ad community wanks itself senseless amongst its shitty ads, Adelaide and Perth does the opposite.

That seatbelt ad has been kicking around for yonks. i'm sure i saw it in CB about 6 months ago. Why is it up for this round of could be a caxton?

I like these. Reminds me of the acid trip I had when I was driving up the coast.

Really, really well done. I expect this to pick up internationally. Congrats.

Don't know why those won, they just make me want to take drugs (albeit not then drive on them). Love the seatbelt ad, that should have won by a mile.

Very nice work, but I'd rather be talking about Droga5 and the latest Shhhhh VB work.

And I'm pretty sure I'm not alone.

Man, being straight is so Times Roman.

Finally advertising that explains how fun drugs are.

Simple. I like it.

I'm too bend to read it

I may be stoned but where's the idea?

Nicely art directed.

Having said that, I don't know too many 19-year-old stoners who would read copy that long and graphically complex.

Not sure.

hahaha... courier, times and helvetica.

Where's franklin gothic?

eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeew, it has copy in it. The judges won't like that. Can't have ads with copy in them.

Gee 11.13, let's think now. Let's think really hard.

You saw it 6 months ago and you can't figure out how it could be in the Caxton comp.

Hang on, I've got a thought from wayyy left field. Could it be that the Caxton's is an ANNUAL event you MONGA?

People just think they've seen the seatbelt ad before because it's been floating around on blogs and in press for so long now. It's not new, but it's good. There are also a few other (less effective) executions in the same campaign.

Visualize a notorious creative director holding up this pretentiously crafted campaign of convoluted copy, vigorously shaking the pages in the faces of these starry eyed juniors, to say but a few words, where is the idea. I can't find an idea in here.

I'll bet my 3rd testicle that the seatbelt work was pr'd before it actually ran. And now that's it actually run, it's eligible to win stuff.

I wonder what people will think of this scurrelous turd of a blog if you continue to give them a free pass. Coward! Pathetic!

This might be friday lunch talking, but I really like the telstra stuff. Not the world's toughest brief but they've had fun with it. I like it. Hooray. Group hug.

Does anyone seriously believe this campaign
is going to stop people driving on drugs?
It looks like they were driving on drugs when they did it.

11.18. On the money.

If the boys in my local coffee shop get hold of these, they'll be up on the wall as advertising [for the shop].

Nice lookin', but make me want to call my dealer, rather than lose his number. But I'm lucky, my dealer delivers.

.

Wow good ads are back. And from Adelaide. v impressed. nice work from Bennelli too as always (pity about the next G logo). I can't believe the comments on effectiveness, perhaps the suits should leave their comments for Adnews. As for the seatbelt, idea... ok, though I wouldn't design an ad for news with that much black density. seems like a retrofit.
The best ads won from a news pov in my view.

Nice of them to rip off this logo in the first ad: http://www.damndjs.com/wemf/wemf2008/wemf2008logo.jpg

5.05pm. Are you mad? What's so good about it? Too much of the good stuff.

12:49.

And where did you rip that appalling piece of art from? I'm assuming it's yours, cause it's fucking terrible. No I'm not a junior. I lecture at 4 of the most prominent design colleges in Sydney. Wanker.

It's design. And it's nowhere near close to the shit you just showed. Pull your head off your dick.

Honestly, the difference between design and advertising is in design, people pay homage to other people. In advertising it's viewed as 'stealing'. And in design, if someone copies your work, it's a good thing. It means you did something good. In advertising, hacks moan about ads people 'copied' from them, even tho they got their inspiration from someone else, I dunno, grrr, or something like that.

Remember in primary school, you had your hand up in class, and someone else said what you wanted to say before you?

Yeah, it's that sad.

4:06 - Calm yourself down there buddy. No it isn't mine and i agree it is an abortion. That said, put your glasses on you self-important idiot, whether it is stock or stolen, the elements are pixel for pixel.

Yeah these are nice to look at, but there's no real emotional impact. They are really good but the seatbelt ad is so much better-so simple yet so powerful. I'm assuming they'll both be in Award,it will be interesting to see how they fare there.

12:49.

There was this thing once, where a bunch of drop-outs decided to import hash and use the money to fund research and distribution of a chemical called LSD. This hippie mafia helped spawn a small movement called 'the 60s'.

It was also one of the most prolific creative times in the history of mankind – especially in music but also graphic design. New typefaces came out every hour, hand cut out of wooden blocks the hard way.

Since then, thousands and thousands of pieces of art, when trying to represent 'utopia' have borrowed and modernised this style, quite possibly because the 60s represents, in our heads, an ideal world when everyone walked around fucked off their tits listening to Hendrix.

Learn some history about the industry you work in, it won't hurt you.

Sorry ladies, but who on earth but a few ad junkies would bother to decipher the type to get the message. Even Andy Blood says he doesn't know if he'd read them.

12.49pm
Yep the industry has done it again.

Not mad 4:29, just, like the diving judges at Beijing, appreciate degree of difficulty. Don't know about you, but I just appreciate good ads for real clients.

Shut up and do some work you keyboard stabbing blog bandits. They're OK ads, but let's all be honest honest with ourselves for a minute. Are these ads really, really that good? Do they warrant such over the top gamma ray induced aggression? Do they really make you go, "fuck, I wish I came up with that"? Come on.

They're really just "Yeah that's cool, what's next?" kind of ads.

Need a friggin beer and it's only Monday.

Brilliant. They're engaging, relevant and clever. Well done Adelaide.

The best print ad I ever saw was ironically for a digital agency in Oz, where they fucked up a print ad on purpose to show how badly us ATL agencies fuck up digital. It was memorable and spot on. Even though by making it so bad it became so good.

12.49 are you mental? There are literally thousands of examples of that design, as pointed out nicely by 7.29. Were you born in 2005?

i love how the blog is reserved for people who have too much time to write ads. yes, this campaign should have been given straight to a designer.. not actual 'thinkers', but hey. who cares.

Come on angry juniors, bite. Bite it hard you farkers. What's wrong with you? Let's rev this shit up a little hey. Don't tell me everyone has grown tired of this thread already. I'm enjoying the juvenile blog-bitch slapping fest. Love it. Hard baby, yeah!

Cause driving high is so much worse than drunk driving.