Y&R announced today the appointment of Aussie expat Marcus Rebeschini as Chief Creative Officer of Y&R Asia.  Rebeschini comes from TBWA\Chiat Day New York, and previously built his career in the Asia-Pacific region, starting at Grey and later Pure Creative in Melbourne, then on to TBWA Singapore.  He will join Y&R’s Singapore HQ group in September.
Rebeschini succeeds fellow Aussie expat Rowan Chanen (who texted CB Asia' editor Kim Shaw this morning, stating he was "moving on" but not elaborating).
“We have been making great progress in Asia, winning new clients, strengthening our digital capabilities, expanding our offering, adding new talent.  I am tremendously excited about having Marcus as my new creative partner in the region.  This is an important statement about our direction and the level of creativity that we intend to reach," said Ambar Brahmachary, President of Y&R Asia.
"All around our network, we are recommitting to pushing our creative standards even higher.  We have a great deal of talent in the region, and Marcus will be an inspiring leader who will encourage creative collaboration. He has roots in the region. He’s immensely talented. His work is not simply award-winning; it’s tied to great results for clients," said Tony Granger, Global Chief Creative Officer of Y&R.
"I’m thrilled to return to Asia, and equally thrilled to be given this opportunity to be part of Tony Granger’s leadership team as he steps up the network’s creative focus.  After meeting Ambar and seeing the foundation he’s already built for the Asia region, I already foresee that he is going to be a great partner. I look forward to working with both of them, as well as with everyone in the region," said Rebeschini.
At TBWA\Chiat\Day New York, Rebeschini worked on global and regional briefs for the past three years.  Before that, he was at their Singapore agency, where he was part of the team that made the agency the #1 creative agency in that market, as well as earning numerous Agency of the Year citations. His work in both NY and Asia has earned him Gold Lions at Cannes. Rebeschini was Equal #1 (With ex-partner Rob Kleman) in the 2006 Campaign Brief Asia Creative Rankings, and he has won hundreds of global and regional awards throughout his career.