PUBLIC SPEAKS UP FOR LUCY THE PIG
The hard-hitting Animals Australia radio campaign, 'Lucy Speaks', via Razor Sydney, has received unprecedented public sympathy, with donations flooding in to keep the campaign running.
"We only had enough money to pay for a week's worth of air time in the capital cities," says Glenys Oogjes, Animals Australia's executive director. "But the overwhelming public support means we are now in our fourth week … and I don't know how long it's going to last."
The Pork Industry is feeling the heat, with senior executives of Australian Pork Ltd rallying together this week to try and counter the campaign.
The radio spots, via Razor Sydney, feature a young girl voicing the miserable life of a factory-farm pig kept in confined quarters.
Listen to the spots:
PREGNANT
STALL9J
DARK IN HERE
Agency: RazorJunior, Sydney
Executive CD: Josh Moore
Copywriters: Josh Moore, Nigel Clark, Danny Brown
Sound Engineer: Simon Lister @ Nylon
Producer: Liz Coleman
Suit: Miss Becky Brown
"We only had enough money to pay for a week's worth of air time in the capital cities," says Glenys Oogjes, Animals Australia's executive director. "But the overwhelming public support means we are now in our fourth week … and I don't know how long it's going to last."
The Pork Industry is feeling the heat, with senior executives of Australian Pork Ltd rallying together this week to try and counter the campaign.
The radio spots, via Razor Sydney, feature a young girl voicing the miserable life of a factory-farm pig kept in confined quarters.
Listen to the spots:
PREGNANT
STALL9J
DARK IN HERE
Agency: RazorJunior, Sydney
Executive CD: Josh Moore
Copywriters: Josh Moore, Nigel Clark, Danny Brown
Sound Engineer: Simon Lister @ Nylon
Producer: Liz Coleman
Suit: Miss Becky Brown
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Leo Burnett in Melbourne handles the Australian Pork account. I'm dying to see what they come up with. Don't forget to post it, Lynchy.
It's so true- 3 year olds can be such pigs
Nice work. Well done Josh and co.
Great radio
Pigs rock.
Nigel would prefer Nigel and Co in any further accolades.
Thank you, Nigel.
ok.
I think this is being a bit over hyped now.
hard hitting it aint.
The campaign triggered days of discussion on Melbourne radio station 3AW, bringing the issue to the attention of the non latte/chardonnay sipping ordinary mass market. Some agreed with the facts and method of communication, others disagreed.
For most, it would have been the first time any of them had given the issue the slightest thought.
Well done to all involved. Your work just might make a difference.
Does Leo Burnett still have the account???
All i have seen of late is those ads for the personal trainer
I too wanted to dislike those ads at first Mr not hard hitting.
cute kids in radio, nothing new blah blah blah.
But the 3 year old kid comparison thing is full on.
If you knew any kids of that age or even younger, you'd feel as ill as i do after hearing those spots.
nice one Josh & co.
Yep. Those are Leo Burnett 'real' ads.
You've seen the movie, now eat the star.