A top talent lost to the poms!!!

" BUMMED" ???

i love the way he slid some of his work into his "comment". A man who understands the value of PR. He will go very far!

good luck in the new job!

4.11. He's Irish

Steve's a good bloke, but I BET he cut off the crappy bear at the end of his Bundy ad before showing the boys of AMV.

'Cos I sure as hell didn't see it when I judged it.

Nice guy... Right to the end.

Such a nice guy and a great talent. Good luck Steve. I'm sure you'll go really well over there.

Nice one, out of the pond.

apart from 4.11, blatantly just smashing the keyboard in self excitement to type something 'witty', i love the positivity on this so far...

Good on ya our lad.

You'll kill it over there. You're a hardworking, ambitious bugger - and you've managed to get out some lovely work - real work too.

Proves the point that scamming doesn't always land you a plum position in London. Real work for real clients with real ideas does.

Say hello to Jonesey for me too.

Andy F

3:35

That had fuck all to do with Steve Coll.

Well done Steve. Enjoy yourself - Daz

When I first had the pleasure of writing to Todd ‘n bumping into him @ Ad News Awards, I had said that, as a punter, Inner Child had been an earth moving campaign for me. It was like my Truman Show of the ad break and something I thought could never happen with such a brand. It changed my perceptions and made me try new product at breakfast and lunch times. I still think about that campaign and often hear its music and see it in my head. It was genius, I think. If you had a lot to do with it, then AMV BBDO in London are very lucky to have you. THE BEST OF BRITISH 2U.

cool article! the SMH one I mean.

love the way TBWA paris is doing anti-chinese ads while TBWA Beijing is doing pro-chinese adsthat article is quite interesting.

it just shows how much this industry can suck balls!

sorry, steve, to be jumping in on your article like that. enjoy your new job.

10.11am.
Perfect words for a perfect guy.

Wow Chris that was impressive.

Shame Singo's can't deliver on KFC as good as Leo's with Maccas as you'd definitely be smashing a spicy zinger fillet combo for breakfast tomorrow...forsure!

Forgive me jumping on my soapbox, but If 7.32 is in a position strong enough to be judging awards, and is not making a nasty comment (which he isn't), shouldn't he therefore be in a position to give his name?

It would add gravitas to his point, which I am sure is true.

doddsy, he doesn't need to do that.

just ask anyone who viewed the film entries at cannes (accessible to all, not just judges). The bear wasn't there. saw it (or didn't see it) with my own eyes.

I don't blame him though - I'd be getting rid of it too. Anyway, dropping off the bear was the least of Australia's scams at cannes this year.

My kiwi friends tell me the bear failed to make an appearance in Cannes judging as well.

I thought somebody else actually came up with the inner child spot? Wasn't there a legal thingy about it?

Well done our lad. Let us know when you're having drinks.

Will and Chris

I think he should stay in Oz. He's fuckin famous now.

Genuine, humble, great bloke.

It was an absolute pleasure working with you during my time at Leo's. All the best brother.

- James

10.13...ur are spot on... Idea came out of Patts years ago.

I guess this shit happens all the time.

Is it just me or does Leo's have a revolving door in their creative department?

Maybe I 'm a marxist, but i always thought the inner child ads inadvertently reinforced the McDonalds "hook 'em while they're young" ethos which, to my mind, is kind of creepy. same with that older ad where the little kid is on a swing and smiles everytime he gets high enough to see the McDonalds logo.

What is it with the Bundy bear? He always gets lost between the agency and award judging. Enlighten us Leo's.

I don't know 2.46, did you get sacked from Leo's? If so, maybe it is just you then.

Steve you're an amazing guy. Thanks for making us all proud with your cool work. Real work that actually get played on real media.

About time Steve...Well done.
Hope you and Fleur have a great time in London, wish you all the best of luck at AMV.

MS

Hey Steve, Good luck son. You're gonna love the scene in London.Good move ahead because you can always come back. Especially from a good place like AMV. Drop me an email sometime I'm on the Y&R list. Sutho.

"Bear, what bear?"

- Cannes 2008

Anyone finding a lost polar bear please return to Leo Burnett's. It feel off a Bundy commercial somewhere between Sydney and cannes