TOOHEYS COMPLETES GLOBAL BEER RELAY

Tooheys New completed its global beer relay this morning, the journey closing with a 20km 'Sydney' leg from the Tooheys brewery in Western Sydney to the CBD.  
A team of enthusiastic volunteers brought the famous Tooheys New schooner, which had already made its way through New York, Madrid and Cape Town, from the Tooheys brewery at Lidcombe across the finish line at Martin Place – without spilling (or drinking) a drop.
The Sydney leg, which featured 40 runners, a branded Tooheys New beer relay-scooter support crew and a team of logistical staff, and had the resounding encouragement of early morning commuters as it wound its way through the inner west during peak hour. The relay culminated in a free public barbecue breakfast at Martin Place Bar, celebrating the completion of the journey of the sacred Tooheys New beer.
Along the route, runners gave ‘high fives’ to commuters waiting at bus stops on Parramatta Road, people peered out of bus windows as they travelled alongside the runners in the bus lanes, a fire engine racing by sounded its horn, road workers stopped drilling to cheer on the team and cars beeped in support of the runner carrying the schooner of beer.  Some passers-by even stopped to take pictures and record moving images on their mobile phones.   
The Sydney leg of the Tooheys New Beer Relay was developed by communications agency ResPublica, in conjunction with Saatchi and Saatchi, Sydney and Tooheys New.  
The idea to share the coldest beer on Earth with everyone else on Earth for a global beer relay was born from the current Tooheys New Great Beer Ideas campaign, developed by Saatchi and Saatchi. The campaign has been well received by consumers, with thousands of comments and original ‘beer ideas’ submitted via SMS and online.  
Exclusive online-only footage from the global journey is available at www.fortheloveofbeer.com.au.

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