September 2008 Archives

At 12:50pm on the Toyota AFL Grand Final Day, viewers saw the highest game of Australian Football ever played.  Saturday’s unofficial curtain raiser was a game played at 10,000ft, with a bunch of skydiving stars turning their skills to footy.
Falling at speeds of up to 200km per hour, two teams tackled each other and marked a specially designed football while four impartial skydivers fell with the goal posts. If you missed it, see it HERE
This was another ridiculous world first from the well-meaning Carlton Draught Sky Troopers, and an official part of the Toyota AFL Grand Final proceedings.
“We loved the idea immediately, as it’s another example the brand not taking itself too seriously," said Group Marketing Manager Vincent Ruiu.
“Given the high production values of the networks, particularly around a pinnacle event like the AFL Grand Final, we definitely had our work cut out," said Traffik Managing Director James Neale, “but it came together brilliantly."
 The Sky Troopers appear in 'Sky Troop', the most recent instalment in Carlton Draught’s “Made From Beer" campaign, which was launched in February this year.
Carlton Draught is the number 1 Draught Beer in Australia and continues to buck the category trend with double digit value growth.
 
AGENCY CREDITS
Lead Agency: Traffik Marketing
Group Client Director :Adam Jeffery
Client Director: Bree Mankin
Client Manager: Stephanie Usher
PRODUCTION
Production Company: The Precinct
Director: Veeran Naran, Henry Motteram
CREATIVE AGENCY – SKY TROOP
Creative Agency: Clemenger BBDO
Creative Director: James McGrath
Creative Directors: Ant Keogh and Grant Rutherford
SKY DIVING STUNTS
Company: Melbourne Sky Diving Centre
Stunt Coordinators: Nir Davidson and Ossie Khan
 

Curious Film is pleased to announce it has joined Landcare Research's carboNZeroCert programme and will begin measuring all carbon emissions from its corporate and production activities from 1 October 2008.
Over the next 12 months, Curious Film will measure and reduce the company’s greenhouse gas emissions as part of a thorough independent verification audit, which will be completed in October 2009.
When the audit is completed, Curious Film will offset any unavoidable emissions using a verifiable carbon offsetting provider. As a result, all shoots undertaken with Curious Film will be carbon neutral regardless of location, budget and client sector from 1 October 2008.
“We are committed to achieving carbon neutrality for all our productions. We are implementing sustainable practices both on location and in the office in an effort to reduce our emissions at source. What we cannot reduce, we will offset," says Matt Noonan (pictured), executive producer at Curious Film.
“We have chosen to work with carboNZero because it is firmly grounded on over a decade of research on climate change, greenhouse gas measurement and carbon monitoring, with technical and ethical oversight from a highly regarded independent advisory panel. The credibility and integrity provided by the carboNZero programme is important to Curious Ltd and our productions," says Noonan.
Curious Film is also working with independent consultants to develop a Best Practise Production Guideline to continually improve the company’s emissions performance on a long-term basis.
“Our carbon neutral programme is vital because of Australia and New Zealand’s remoteness. We want international clients to feel comfortable about shooting in the Southern Hemisphere, and we want local agencies and clients to feel comfortable shooting overseas while still remaining carbon neutral," he says.
While researching the carboNZero programme, Curious Film discovered many corporate clients already have very strong environmental policies in place and are likely to expect more stringent environmental credentials from their agency and production suppliers.
CarboNZero will monitor the ways that corporates measure their own production emissions to avoid double-counting. Given the complexity of measuring carbon emissions, Curious Film will bare the costs of its carbon neutral program entirely, without increasing production costs for agencies and clients. 

The national winner of the 2008 News Limited AWARD School is Annie Egan from Melbourne.
As the News Limited AWARD School overall winner, Egan (pictured with Andrew Hockley from News Ltd) will receive a 12 month AWARD membership, and a ticket to the AWARD Awards Presentation Evening on November 27th, 2008. Annie will also receive a trip to this month's Caxton Awards, courtesy of News Limited.
Says Garth Agius, Director of Trade Marketing, News Limited: "AWARD School plays a significant role in nurturing talent to create fresh creative ideas, which we’re very pleased to be able to support. Well done for pushing through the challenging course to all graduates and particular congratulations to Annie Egan from everyone at News."
The following winners are also to be congratulated;
Calli Crump – Perth winner
David Donald – Hobart winner
Michael Hughes – Sydney winner
Chay O’Rourke – Adelaide winner
Andy Rohani – Brisbane winner
News Limited AWARD School will be held in Sydney, Adelaide, Perth, Brisbane, Hobart, Melbourne and Wellington in March 2009.
Applications will open in January 2009. For further information, including registration for the 2009 program, contact Hannah Morden at AWARD on  +61 2 9699 2999 or email hannah@awardonline.com

Pyrmont-based music and sound design company Noise have won a Gold Promax for Dan Higson's work on The Box. The Promax BDA ANZ Awards presented by Craig Reucassel and Chris Taylor from The Chaser, were held in Sydney on the weekend at The Art Gallery of NSW. This year the big winners were Foxtel, winning 5 Gold awards for work done by Area 51, including the Best TV Promo sponsored by Engine. 3 Drunk Monkeys also won for Best Integrated Marketing Campaign for HD+.
NOISE's winning sound design for The Box can be seen and heard on their website or on youtube.
Area 51 picked up five Gold awards for the following:
Best Television Image Promo (Gold) - A Fair To Remember        
Best Entertainment Promo (Gold) - A Fair To Remember  
Best Children’s Promo (Gold) - My Playtime                            
Best Sports Promo (Gold) - We Are Football                       
Best Interactive Promotion (Gold) - Remote Record
A complete list of PROMAX winners can be viewed HERE

After a successful week in Sydney, ADSHEL Create AWARD Craft will run this year in Melbourne, part-time from Monday October 27th through to Friday, October 31st.  This week offers an incredible chance for new creatives to spend intimate time with the industry’s top talent.
Says Dejan Rasic, ECD of CRC Sydney: "AWARD Craft is a unique opportunity to learn from some of the most talented people our industry can offer. AWARD has lined up some brilliant speakers this year and students will be able to pick their brains on a range of subjects."
ADSHEL Create AWARD Craft takes the very best emerging talent - the top 10 students from News Limited AWARD School, and agency juniors through a week long journey to further their creative thinking, and learn to craft a big idea. 
Speakers this year include Ron Mather - It’s the Thought That Counts, Paul Baxter – Risk Sound, Stuart Crossett – Stuart Crossett Photography, Anton Drazevic & Peter Singline - Storm, Nic Hodges – NetX Sydney, Michael Syme – Whybin TBWA,  Alex Kerley & Joana Barros - ADSHEL, Rohan Voight – Grey Worldwide, and top director & producer from EXIT films and leading post production members from MRPPP.
Some of the best craftsmen in the industry will come together to provide these students with a better understanding of Great Creative for Outdoor, Photography, Re-touching, Copywriting, Design & Typography, Art Direction, Print Production, Direction, Offline Editing, Flame Compositing & Visual Effects, Interactive and Sound Production for Television and Radio.

LIMITED PLACES ARE AVAILABLE. To register your interest please complete the
CRAFTBOOKINGFORMVIC.pdf.
Enquires: ontact Hannah Morden at AWARD on 02 9699 2999 or email hannah@awardonline.com

What do you get when you put a junior account executive with creative flair together with a finished artist with a hunger for producing award-winning advertising? The winner of this year’s The Age and MADC Creative RAW!
Reality Group junior creative team Scott Maggs and Peter Cvetkovski proved their idea was gold star worthy at the Melbourne Advertising and Design Club (MADC) Creative RAW competition sponsored by The Age on Friday 19 September.
Scott Maggs has only been in the advertising industry for four months and has quickly realised the creative side of business is where he would love to be. The other half of the winning team, Peter Cvetkovski, is a trained artist with a yearning to be an art director. All they needed was the right opportunity to start achieving their dreams and this was provided with Creative RAW.
Twenty-one teams, all with less than three years experience, gathered at FAD Gallery in Melbourne on Friday morning to battle it out for the crown of MADC Creative RAW champions.  The teams received the secret newspaper advertising brief for The Age and news of the client - which was revealed as Krispy Kreme.
The brief, entitled “Share some simple fun with your colleagues in the office by ordering in boxes of Krispy Kremes,” was met with a whole host of creative ideas; but none better than the winners, who came up with an idea that impressed the judges for its ability to transcend media channels.  
“Scott and Peter came up with the concept of ‘The Chosen One’. The Age advertisement would have a post-it note which you could take off and put on someone’s back, making them the chosen one who has to order in the donuts for the office," explained Emma Hill, Chairman of Judges for Creative RAW 2008.
“This idea won because it was a bit left of field and it demonstrated a good use of media, as it is able to go beyond just the print medium and integrates other media outlets," she said.  
Bruce Williams, Creative Director of Reality Group, entered the winning duo into the competition and believes the result reflects the amount of effort the team put in both leading up to the competition and on the day. He described the team effort as exceptional.
“The team was just happy to get into the Creative RAW competition because they knew they would get a lot out of the day.  For the two weeks leading up to the competition Scott and Peter would get together and work through their lunch breaks and well into the night, researching award-winning campaigns," Mr Williams said.  
Creative Directors and Senior Creatives from various Melbourne-based agencies, as well as the Krispy Kreme client were on hand all day on Friday to answer questions and assist where possible; giving the teams access to expert advice and the opportunity to network and gain constructive feedback.  
Mark Gilbert, Marketing Manager of Krispy Kreme Australia, commended every team’s efforts on the day.
“It was a fantastic day to be part of and to see some of the Australian advertising industry’s best talented Copy Writers and Art Directors work so well together in their teams. They were all very talented and were a fantastic group; I really enjoyed meeting them and it was honestly very difficult to choose a winning team," he said.    
Mr Gilbert was especially impressed with Scott and Peter and how raw their ideas and concepts were.
“The winners from Reality Group came up with a print ad that answered the brief objectives spot on, adding real value to the ad by engaging the reader with the aim to have real talkability and most importantly, fun," said Mr Gilbert.
David Hoath, Sales and Marketing Director at The Age, said they initially came up with the idea of the competition as a way of harbouring young creative talent.
“The Age, together with MADC, is committed to setting a professional standard in the industry in Melbourne and this is an opportunity we can give to assist this emerging talent, whilst at the same time creating a renewed interest in newspapers as an advertising communication medium," he said.   
The winning work by the team at Reality Group will be turned into a finished execution that will appear in The Age, plus Scott and Peter also received a $1500 voucher each to be spent on Apple products of their choice.
“Scott and Peter are over the moon with winning and now just want to do a great job for the client, Krispy Kreme," Bruce Williams said.     
In a close competition, runners up were Chris Ellis and Chris Rogers from Belong Group and in third place was James Orr and Carly Williams from JWT. An Honourable Mention was given by the judges and The Age to Regina Stroombergen and Annie Egan from George Patterson Y&R for their unique concept.

The Inspiration Room, the creativity-focused site built mostly in Australia, has just been named Adobe Site of the Day. Adobe describes the site as a “comprehensive repository for a wide variety of high-quality designs", showing where a little imagination and a few Adobe tools, such as Flash, Flash Player, Flex, and Illustrator, can take you.
The Inspiration Room is emerging as a global effort designed to influence, affect, and involve creative communities in the development of a world standard for inspiration. The site is designed to host the most creative advances in graphic design, illustration, ads, show reels, music videos, and photography.
The Inspiration Room team is excited about the chance to showcase groundbreaking data visualisation technology. They're combining customised filters, animation and use of visual objects to create an enjoyable and intuitive search process.
The Inspiration Room Daily, the blog/magazine launched in August, is available as a daily e-newsletter. The Inspiration Room also includes access to AdWeek, New York Times, Reuters, Brand Republic, and BBC news feeds.

Check this video from the agencyspy.com site in the US:
Says agencyspy: "Droga5 and Sarah Silverman have thrown their hats in the fierce political furnace that is the 2008 Presidential Election. Pro-Obama Jewish voters have organized to mobilize young Jews to go to Florida to convince their grandparents to vote for Obama. The Jewsvote.org campaign is called the "The Great Schlep" and stars the fabulous Sarah Silverman. Droga5 produced the video. One of the good things about Droga is that they manage to keep their fingers in all the right pots."

Saatchi & Saatchi Auckland has appointed CumminsNitro, Melbourne team Matt Page and Carolyn Davis, who will join the agency in November as creative group heads.
The pair have spent the past three and a half years producing award-winning work for clients such as Clarks, Virgin Blue, Virgin Atlantic and the Australian Multiple Sclerosis charity.
Their work on Multiple Sclerosis included a ‘Coin Operated Scientist’ ambient piece and a thought-provoking ‘Saboteur’ TV spot showing a house and everyday household items being sneakily sabotaged – from oil on the kitchen floor through to hot and cold taps being swapped, string across the top of stairs and Vaseline smeared on reading glasses – to represent some of the issues of living with multiple sclerosis.
Most recently, they created the Dove Chocumentaries for Mars Snackfoods.
Page and Davis’ award success includes wins at AWARD, Caxton, ADMA, and MADC Gold.
Saatchi & Saatchi New Zealand ECD Mike O’Sullivan says the pair has a fine track record: “We’re really pleased. This is a good hire for us, and we’re really looking forward to Matt and Carolyn coming up with some great ideas on this side of the ditch."

To celebrate its 10th birthday, Google announces Project 10100 (pronounced Project 10 to the 100th), a call for ideas to change the world by helping as many people as possible.
Google is asking users across the globe to send in their ideas – big or small, technology-driven or brilliantly simple – for ways to improve people’s lives. The company has committed $10 million to turn up to five of the best ideas into reality.
Google will identify the 100 best ideas, then ask Google users to vote on which ideas the company should fund. User votes will select the 20 finalists, and a panel of judges will then choose up to five ideas for final funding.
One of Google’s founding principles is the idea that great ideas can come from anywhere. For example, Google News began when on 9/11 an engineer became frustrated that he couldn’t aggregate news sources from around the world in one place. Google Chrome emerged when engineers realised they needed an entirely new web browser to sufficiently engage with rich web applications.
Some ideas that have inspired Google include The Hippo Water Roller, a relatively inexpensive 24-gallon container that can be easily wheeled on the ground to help the millions of people who laboriously carry 5-gallon buckets of water on their heads for long distances. First Mile Solutions implements simple but effective ideas for connecting isolated communities in developing countries to the internet.
Google is excited to help fund projects that have a similarly big impact.
Says Alan Noble, Director of Engineering, Google Australia and New Zealand: “We know there are many brilliant ideas out there that will help improve the lives of people around the world, but which need funding and support to come to fruition.
"We’d love to see Aussie Google users get involved with Project 10100 and submit their world-changing ideas."
 Google users can find out more information and submit their Project 10100 ideas at www.project10tothe100.com

THROW US A BONE, the innovative Sydney Dogs and Cats Home fundraising campaign from M&CSaatchi/Mark Sydney, represents the first time in Australia that people can have a two-way interaction with a live outdoor ad, with your phone.
Launching Wednesday 1st October on a massive 7m x 7m outdoor cinema screen in the Customs House forecourt at Circular Quay, the quirky and playful THROW US A BONE campaign has been designed and animated by Sixty40. 
This ground breaking campaign creates a fresh twist on the traditional charity calling card. Instead it rewards generous donors with a gift of hilarious branded content.
As well, by taking the initiative to create its own content, the Sydney Dogs and Cats Home now have the freedom to continue to raise funds with the THROW US A BONE campaign on and off-line. This event will also be supported by a PR push as well as an outdoor, print, direct marketing and online advertising campaign and on social networking sites.
Sixty40 have created an action-addicted character, Frankie the Wonder Dog, who when let loose on his big screen at Customs House, will playfully bark, yelp and more, for people to throw him a bone. Passers-by simply text their name to a campaign number, to throw a virtual bone onto the screen for Frankie. As he grabs the bone, the donor’s name will appear and Frankie will break out into one of his amazing stunts.
The donor will then receive an animated wallpaper of Frankie’s trick on their mobile phone, and $5 will be deducted from their phone account, proceeds from which go to the Sydney Dogs and Cats Home.
"For this idea to work we needed to create a lovable mutt that would stop people in their tracks because they wanted to interact with it. Working with Sixty40 we not only got the content we wanted, they far surpassed anything we were expecting. Basically they stopped us in our tracks," says Gavin McLeod, Creative Director M&CSaatchi/Mark, Sydney. 
Casually juggling chainsaws, break dancing or getting riff-tastic with his air guitar are some of the eight different eye-popping stunts Frankie the Wonder Dog has up his sleeve.

Client: The Sydney Dogs and Cats Home
Title: THROW US A BONE
Run Date: Wed 1st – Fri 3rd October 2008
Screening:  Forecourt Customs House, Circular Quay
Advertising Campaign: Outdoor, Print, Online, Ambient, PR, Social Networking Sites
Online (from Wednesday, October 1): www.sydneydogsandcatshome.org/blog
 
Production Company: Sixty40
Design Director: Mark Simpson
Animation Director: Matthew Taylor
Producer: Cheryl Warbrook
 
Agency: M&CSaatchi/Mark, Sydney
Executive Creative Director: Ben Welsh
Creative Director: Gavin McLeod
Head of Copy: Hamish Stewart
Copywriter: Genevieve Hoey
Art Director: Hannes Ciatti
Account Management: Kirsty Smith, Megan Wooding,
Fiona Reay, Lee Bachar-Adler
Technical Director: Aaron Wallis
Production: Grant Glover
 
All creative, advertising, technical and venue partners in the project have contributed their time and resources free of charge. These include: M&C Saatchi/Mark (concept, campaign management and execution), Sixty40 (cutting edge animations), Moxi Music (sound design), Inspire Screens (outdoor screen and technical support), Tigerspike (SMS delivery), Access PR (consumer PR), JCDecaux (outdoor signage), McMillan (print production),Optus (screen sponsor), Hire Intelligence (technical support) and Customs House / City of Sydney (venue hire and PR support).

The Australian's Simon Canning reports that The Campaign Palace Sydney creative director Russell Smyth (left) and two partners have created a sitcom called Chandon Pictures, which they have managed to sell to a major US network. Read the story.

Following two years of steady growth, The Foundry continues to thrive and has promoted Annie Price to Creative Director in Melbourne, where she will take on responsibility for all creative output of the Melbourne office.  
The Foundry recognised Annie’s exceptional talent 12 months ago when she came on board as Associate Creative Director.  She has quickly progressed to take over the top job. 
With over 18 years industry experience, Price will now oversee The Foundry’s Melbourne-based clients as well as working closely with Ian Brown, Executive CD, across additional campaigns.  
In further recognition of her talent, Price was this month elected by her peers to the Melbourne Advertising and Design Club committee.
“Annie was no slouch when she joined us, but in just 12 months she has developed into the fully fledged CD that everyone she has ever worked with knew she would become," says Ian Brown, ECD of The Foundry. 
“She has earned the great respect of her team and of her clients. She has demonstrated the ability to encourage, to lead and to raise the creative standard for absolutely every brief that comes into the office.
“She has been a big part of the growth of the agency in the last year that has in turn allowed us to create this opportunity.” 
In her new role as Creative Director, Annie will work with The Foundry’s award-winning creative team to develop campaigns for clients including Snooze, Guardian Pharmacies, STIHL, Australian Weaving Mills, Fresh Life and more.
“I work with an exceptional group of people at The Foundry and am delighted to take the next step in my career with this team," says Price.  
“I’m particularly passionate about the Melbourne ad industry and am delighted to have the opportunity with MADC to put something back at a local level."  

Publicis Mojo Auckland creative Lorenz Perry and Colenso BBDO Auckland senior digital producer Hamish Wanhill have joined forces to form Splinter Group. Perry, while doing a small stint at Ogilvy Auckland, worked on the latest L&P Bakery Feed campaign currently running in NZ and while at Mojo worked on the highly awarded Speight’s Great Beer Delivery campaign, and has won a raft of awards at most international and local award shows. Wanhill was across most of Colenso’s award winning digital work. The pair have a lot of big brand experience and are looking to work with agencies offering a creative resource in art direction, design, typography and digital.
 “We felt it was time to break away from working in big multi nationals and form our own small independent group – hence the name Splinter Group," says Perry.
“Also we’re interested in partnering agencies who don’t have an internal digital offering," says Wanhill, who has five years experience as a senior digital producer and an IT background and knows this space very well.
The pair can be contacted on +649 302 7388.

Click HERE to see all the pics from the KODAK AWARD New Director Of The Year cocktail party last week at The Water Bar at BLUE Sydney, which was designed specifically for the occasion.
The sell-out event screened the work of all four finalists in the presence of the AWARD Award judges (including quite a few Kiwis), who were in Sydney last week.

A radio commercial via Marmalade, Melbourne for Vic Roads, titled '6 foot blonde', has won the overall and single categories for round two of the 2009 Siren Awards. The spot, which uses humor to promote custom made number plates, was written by Neil Mallet (left).
Judge and previous round winner, Thomas Duncan-Watt from agency Gorilla Communications, Sydney said the spot was funny: “In this age of Facebook, MySpace, customised ring tones and every kind of way to force your personality on other people, the idea that 'the real you' isn't always fit for public consumption was not only totally refreshing, but downright funny."
Mallet said the commercial was unique for its simplicity: “Remembering the environment in which the
spot will be heard. It is a world of wall to wall sound - which is most important when creating an effective radio commercial."
There were two highly commended entries in the single category. They included another ad for Vic Roads by Neil Mallet called 'Amun Ra' as well as an ad called 'Drink and Dial' for Thirsty Camel, written by Matthew Ellis and Andrew Panozzo from agency, Twenty20 in Melbourne.
Winner of the campaign category was 'Never Leave' for Ford Falcon Ute. Writers were Carly Williams and James Orr (left) from agency, JWT in Melbourne.
Judge, Thomas Duncan-Watt from agency, Gorilla Communications said about the campaign winner: “In the campaign category, there were some excellent contenders, but Ford Ute stood out, not only because it contains a great new thought for a challenging brief, but each spot was as good as the next. The voices sound authentic and 'live', which is still a refreshing break from the over-produced sound of most radio voice-overs. Most importantly though, it’s bloody funny."
There were two highly commended ads in the campaign category. They were 'UBD Traffic Chopper' for UBD Street Directory, written by Jim McKeown, from agency, DDB in Melbourne. And 'Small Market', 'Professor' and 'Small Market Support' for Commercial Radio Australia, written by Ralph van Dijk from agency, Eardrum in Sydney.
Winner of the craft category was 'Everything' for RAC Insurance, produced by sound engineer, Ross Batten from production studio, The Cutting Edge. The spot was created by Dale Simmonds and Craig Buchanan from The Brand Agency, Perth.
There were two highly commended ads in the craft category. They included a spot for International Sports Clothing, called 'My Conscious', which was produced by sound engineer, Glen Styles from Radio Network Austereo in Sydney. Styles was also the creative director with Kade Robinson.
The other highly commended ad in the craft category was a spot called 'Paintball - Bring Out Your Wicked Side' for Paintball Games. It was produced by sound engineer, David Hinchley from DMG Radio Australia in Melbourne. Creative director was Paul Varrasso.
The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.  The awards promote the importance of creativity as a way to make radio advertising more effective. Entries for round 3 for 2009 are now open and close on October 17. For more information or to hear the spots visit the dedicated website: www.sirenawards.com.au.

Out-of-home company, oOh!media, has created two points to spread the message of Mount Franklin’s support for Breast Cancer week.
As part of Mount Franklin's sponsorship of the Pink Ribbon campaign, the out-of-home company has worked with Coca-Cola Amatil’s creative agency, Publicis Mojo and media agency, Ikon Communications, to establish a two-month campaign that includes three-dimensional special builds depicting two pink-capped bottles on their side.
The three-dimensional special builds are made from a new polystyrene material, meaning that the weight is less than materials previously used for special builds and installation is easier than ever before. 
The special builds - which will be erected at ten sites in NSW, Victoria, Queensland, SA and WA from today through to mid-November - is accompanied by a tagline advising that “Every mouthful helps RAISE AWARENESS for breast cancer research”. 
These special builds are accompanied by an additional 52 large format billboards across the state, using oOhroad! and Eyecorp inventory.

Creative adman Siimon Reynolds will be the subject of Talking Heads on ABC1 (Channel 2), this coming Monday, September 22nd at 6.30pm. 
The program looks at the arc of Reynolds’ life and career and reveals, among other things:
-  the large chip he carried on his childhood shoulder;
-  how he once quit advertising to become an inventor;
-  his spiritual side, his interest in meditation and kung fu, and how he does a lot of creative work and reading in his bath;
-  his quest for long life.

The D&AD Annual launches tonight and for the first time ever, the Annual is going totally online.  From 6pm (GMT) today and for the next month, anyone can browse the online annual to see the best work in the world for free (including playing commercials). The online annual is only available to D&AD members from the end of the month.
Visit annual08.dandad.org to have a look.  The site was created by KentLyons and inspired by the design of the book itself, by Neville Brody and Research Studios.

Leo Burnett, Melbourne scored Gold, Silver and Bronze Sharks in the International Radio category for client Connex and Clemenger BBDO Melbourne won Gold for their Carlton Draught 'Skytroop' TV commercial at the 46th annual Shark Awards in Kinsale, Ireland on the weekend.
JWT Sydney won Silver for their Thrifty 'Birthday Girl' spot, The Campaign Palace, Sydney won Bronze for their Domino's 'Many Toppings' commercial, as did M&C Saatchi, Sydney for their Herringbone 'Henri's Hands' spot. In International Craft - Best Direction, Paul Middleditch from Plaza Films won Silver for 'Skytroop'.
Aussie expat Leo Premutico's New York based shop, Johannes Leonardo won Gold for their 'Damn Boots' commercial for Nomis.
Leo Burnett Worldwide was named 'Network of the Year' after winning 20 Shark Awards from 16 offices. AMV/BBDO London took out the Agency of the Year Title and the Grand Prix went to Cadbury 'Gorilla via Fallon London.
The Kinsale Sharks is a high-profile international showcase of work and is one of the industry’s longest-running shows. For the first time in the show’s history, Print & Posters were included as categories in the award line-up.

The Sweet Shop has signed in-demand director David Gaddie, who joins the company for global representation.
Gaddie has carved an award winning career as a big visuals director of a broad range of styles range from complex visual effects to performance driven comedy.
Says The Sweet Shop managing director, Paul Prince: "David and I had a very successful partnership together in Australia before I started The Sweet Shop and he forged ahead with his career based out of America. Now to have the chance to work with him globally with The Sweet Shop, makes me very proud."
Says Gaddie: "Paul Prince was instrumental in launching my career, which began at Silverscreen in Sydney. Since then, I’ve been fortunate enough to have been surrounded by some very motivated and hard working people at some prestigious shops, but no one has been as engaged and helpful in supporting my global commercials efforts than Paul.  
"The Sweet Shop is clearly a place of his making (along with Director Melanie Bridge and Exec Producer, Sharlene George), as there is a love and dedication to the craft of making ads that permeates every part of that company, and which has clearly benefited both directors and the clients who have worked through the company.
"There is also a ‘special sauce’, a global vision of the productions industry that is both exciting and thoroughly modern that’s become part of their emerging global philosophy and reach. Their Schweppes Short Films project and their digital media arm, The Rumpus Room, reflect their contemporary outlook and the company backs its global claims by its great personal relationships within both traditional and emerging markets.
"All told, I’m thrilled to be part of a company that is poised to take advantage of dynamic global changes and kinetic landscape of the business. In a business of fierce competition, I’m grateful to have the opportunity to work with Paul again, now with The Sweet Shop."
Gaddie has worked on commercials for brands including Heineken, Coca Cola, Nissan, LG, Mastercard, Sony, Snickers and Mars to name a few.
Go to www.thesweetshop.tv for contact information.

Amy Gebhardt from the Exit Films has been named KODAK AWARD New Director Of The Year at a special cocktail party event tonight at The Water Bar at BLUE Sydney, designed specifically for the occasion.
Greg McKibbin, Regional Business General Manager & Vice President, Entertainment Imaging, Eastman Kodak Company announced Gebhardt’s win at the sell-out event, which screened the work of all four finalists in the presence of the AWARD Award judges, who are in Sydney this week. 
Chosen from a list of finalists whose work represented an exceptional standard and an amazing variety of ideas, Gebhardt’s submission included three short film trailers 'Walnut', 'Look Sharp' and 'Pleasance'.
"Yet again I am amazed at the extraordinary young talent we have across the Asia Pacific Region," said McKibbin. “Finding a winner amongst the high calibre work of the finalist’s must have been a challenge for the judges. The short films submitted by the eventual winner highlights an incredible talent and I am sure that we will hear the name Amy Gebhardt for many years to come."
Gebhardt will receive a prize of 10 x 400’ loads of 35mm Kodak Motion Picture Film valued at around $4,000 and will be introduced and recognised at the AWARD Presentation Evening to be held on November 27th 2008 at The Overseas Passenger Terminal, Sydney.
Finalists were selected from an impressive collection of entries from thirteen cities from eight separate countries from around the Asia Pacific Region and the following finalists are also to be congratulated:
Dael Oates, Prodigy Films, Melbourne
Sam Peacocke, Robbers Dog Films, Auckland
Rong Soralamp, Phenomena, Bangkok
 
For further details visit www.awardnewdirector.com.
For more information on Amy Gebhardt, visit www.exit.com.au

Pictured at Blue: Greg McKibbin (Kodak), Amy Gebhardt and AWARD chairman Richard Maddocks (Clemenger BBDO)

With work selected as 'Ad of the week' by Shoot Online and exhibited at Pictoplasma NY, XYZ Studios continues its march as a shop to note by winning 'Best Animation' for three years running at the Desktop Create Awards last week.
Founder Tim Kentley and Executive Producer Hamish Macdonald are pleased to announce that XYZ Studios now represents some of the worlds best animation directing talent.
With agencies increasingly looking to animation for their creative solutions, XYZ are punching up their studio offering by adding internationally acclaimed directors Steven Watkins, Peter Lungdren & againstallodds to their ranks.
Steven Watkins has just returned home from a year directing at the San Fran based shop Gunshot while Peter Lungdren brings a prestigious Gold Kolla award for the main titles of "Svinalängorna" to the XYZ shelves.
Swedish outfit againstallodds already have three Silver Cannes Lions under their belt for the much publicised Coke Zero work. Aussie co-founder Derek Picken is pumped to be on board, looking for any good excuse to come back home.
Recently many industry types turned out to celebrate the addition of the new directors, braving the Melbourne winter for a rooftop party. If you missed out, they have a snazzy new website up, featuring all new works from what promises to be a dynamic stable of Animation Directors: www.xyzstudios.com

Imagine what it's like to forget how to do what you've always done and known. To have your mind playing tricks on you every day. Imagine not remembering where you parked your car, or worse still, not remembering who your wife or husband is.
It's a terrible feeling, which creates a lot of anxiety, confusion and frustration, to say the least. It's Alzheimer's, and unfortunately is often diagnosed much later than need be. To raise awareness of Alzheimer's signs and stages, Colenso BDDO Auckland and Plaza Films has brought to life the way that Alzheimer's works, through a series of Candid Camera style tv ads.

View the Car spot
View the Change Room spot
View the Restaurant spot

ADSHEL Create AWARD Craft held its graduation drinks last week at The Tilbury Hotel, Woolloomooloo. Hosted by AWARD Committee member, Dejan Rasic (left), ECD of CRC Sydney, and ADSHEL’s Media Service Manager, Huw Edwards, the evening gathered AWARD Craft sponsors, students, lecturers and the AWARD Committee to celebrate the completion of AWARD Craft.
The part-time course ran from Monday August 18th through to Saturday, August 23rd, offering students an incredible chance to spend intimate time with the industry’s top talent. The practical demonstrations focused on the crafting of ideas, covering topics such as; copywriting, art direction, TV direction, post-production, photography & retouching, interactive, design and radio.
Says Rasic: "AWARD Craft was a success this year. We had an impressive line up of lecturers covering all areas of craft. They shared their wisdom to a captive audience of students who soaked up some super valuable knowledge. Thanks go out to both the speakers and the students for making it a great week. Our sponsors ADSHEL, Cutting Edge, Stellar Sound and Sound Reservoir also deserve a big thank you for making the course happen."
ADSHEL and AWARD would like to thank the following speakers: Pete Buckley - The Disciple, Mark Bennett, Scott McLean, Steve Anderson, Ron Roberts & Hugh Seville - Cutting Edge, Mark Harricks - DDB Sydney, Nic Hodges - NetX, Graham Nunn- Funnel Productions, Brad Power & Buzz Pringle - StellarSound, Michael Ritchie, Jim Hosking & Kris Moyes - Revolver, Inness Robins & Bruce Bigelow - Electric Art, Stephen Stewart -  Stephen Stewart Photography, Barry Stewart - Sound Reservoir, Mark Stott – Common, Zac Skulander & Pete Windrim - Fairfax Media and Anthony Xydis – ADSHEL.

To register your interest for ADSHEL Create AWARD Craft in Melbourne, please contact
Hannah Morden at AWARD on 02 9699 2999 or email hannah@awardonline.com

The Carlton MID brief to Clemenger BBDO Melbourne was one of those rare ones: A beer brand with a history of great advertising that needed a refresh.  It was simple; talk to blokes with real world responsibilities like a mortgage, kids and a relationship, who really just wants to have it all – including some decent time with their mates. The idea is that Carlton MID could give them this 'mate time'; yes that magical and often elusive time for one more beer.  It’s familiar stoush in the battle of the sexes.  The end result is a campaign about men with extraordinary powers. Powers that won’t save the planet, or even a life but maybe, just maybe they can help a mate stay for one more beer.
Says Prodigy director Tim Bullock: "In a sense, these ads offer wish fulfilment. Every bloke would love to have a miraculous solution to these age-old problems."

View the 'Woman Whisperer' spot
View the 'I speak Woman' spot

Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Creative Team: Richard Williams & Ant Phillips
Agency Producer: Sevda Cemo
Director: Tim Bullock
Production Co: Prodigy
Producer: Jonathan Samway & Kate Sawyer

Australasian Production Company, Film Construction officially opens the doors to it’s Melbourne office on Monday 28th of September.
The location will be familiar to many as those of Pod Film. After 15  years at the helm, founder and EP Catherine Kerr has decided to take a long overdue 3-month sabbatical and Film Construction will be taking over their Melbourne operations.
"We have long admired the great work that comes from Melbourne agencies, and are thrilled about having a presence on the ground", says Peter Hewitt, Film Construction’s NZ Executive Producer.
Film Construction are excited about taking on two of Pod’s rising stars, Maia Horniak (2007 Kodak New Director of the Year finalist, pictured 2nd from top) who will be joining Film Construction’s Sydney office, plus visual and fashion oriented director Jasmin Tarasin ('Closet Tales of Australian Fashion', pictured top left).
New director Nick Ball (pictured below left)will also being joining the Film Construction Melbourne team in October. Nick has recently finished shooting Jeep and Fontera for Clemenger BBDO, and has just returned from the Palm Springs Film Festival screening of his co-directed short film 'How Much Do You Love Me?' - described as a very unromantic comedy.
"We have been working on establishing a team and office in Melbourne for some time when the opportunity with Pod came up. We look forward to building on the commitment Pod has made in the Melbourne industry. Catherine has achieved so much with Pod Film. I hope we can collaborate further with her in 2009", says Roy De Giorgio, Film Construction’s Australian Executive Producer.
 
The Melbourne contact details are:  
Film Construction
191A Smith Street
Fitzroy VIC 3065
Phone: +613 9416 0141
 
Roy De Giorgio: roy@filmconstruction.com,
Phone: +61 403 306 448
 

NEW YORK, September 15, 2008 – The Art Directors Club (www.adcglobal.org), the first global creative collective of its kind with membership in advertising, design and visual communications, today announced the line-up of industry leaders who will serve as jury chairs to head the five categories of the ADC’s 88th Annual Awards program for 2009.
The 2009 jury chairs for each category include:
•    Advertising – David Nobay (pictured), creative chairman, Droga5 Australia, Sydney, Australia
•    Design – Geneviève Gauckler, illustrator/graphic artist, Paris, France
•    Interactive – Brendan Dawes, creative director, magneticNorth, Manchester, UK
•    ADC Hybrid – John C. Jay, partner, executive creative director, Wieden+Kennedy, Portland, OR, USA
•    ADC Design Sphere – Steff Geissbuhler, partner, C&G Partners LLC, New York, NY, USA
In addition, the ADC announced a number of new elements for its 88th Annual Awards program, including the debut of the ADC Black Cube for best-in-show in Advertising, Design and Interactive; the new ADC Bronze Cube (supplementing the existing Gold and Silver Cube awards); and cumulative awards for Design Firm of the Year, Advertising Agency of the Year, Interactive Agency of the Year and Network of the Year, based on winning point totals for the year. 
Call for entries for the ADC 88th Annual Awards will open soon, with winners announced in the spring of 2009 during the Gala awards ceremony at the ADC Gallery in New York.  Winning work will also be part of a world exhibition tour, and be published in the Art Directors Club Annual 88, the longest running archive of leading creative work in global advertising, design and visual communications. 
 

Creatives in Australia and New Zealand have until the close of business on Wednesday, October 1 to submit their entries for the August-September 'Could Be a Caxton' competition, the last chance to win an all-expenses-paid trip to this year’s Caxton Awards at the fabulous Sea Temple Resort in Port Douglas. 
The winning creative team will join teams who have already won the bi-monthly 'Could Be a Caxton' competitions during  the past year and are heading to Far North Queensland for the newspaper industry’s most prestigious annual event, this year being held from the 24th to 26th October.
Any newspaper ads that have appeared in national, metropolitan and regional newspapers from 1st August  to 30th September are eligible.  
It’s free to enter and anyone can submit nominations. 
Thanks to their entries in previous “Could be A Caxton” competition rounds, these five creative teams have already won their trip to Port Douglas:  Vaughn Davis and Matthew Webster (Y&R - Auckland); Steve Jackson and Vince Lagana (Saatchi & Saatchi - Sydney); Paul Mitchell and Richard Troy (Paoli Smith – Melbourne); Allie Buckle and Michaela Brown (JWT- Sydney); and Johnny Velis and Geoff Robertson (Clemenger BBDO – Adelaide).
Creatives wanting more information on how to enter the 'Could Be a Caxton' competition just need to visit www.thecaxtonawards.com.au
 

Each fortnight CB asks two top creative directors to review some recent work. So why not kick off the series with two of the best in Sydney: David Nobay (far left), creative chairman of Droga5 Australia and Steve Back (left), executive creative director of Saatchi & Saatchi Australia.



HONDA JAZZ
Nobay Let’s face it, any car brand that flaunts itself in its own PR as “the ever-so-sassy Honda Jazz” is pretty much screwed from the start. I kind of got the original iteration of this “Thomas the Tank Engine” animated campaign, but, in this latest offering, any sense of irony is lost on me and the “Sex in the City comes to London” ending is nothing short of nauseating. They may share the logo pneumonic with “Cog”, but there all similarity definitely ends.
Back Definitely well produced. 

GRAINWAVES
Nobay Grainwaves chips want to have us believe that their crunchy snacks are imbued with superior grains, and have delivered this revelation by way of an animated talking grain that narrates his rights-of-passage journey into their plastic bag with a tale of possibly alternate juvenile paths. Reminds me a bit of Ribena. Local voices remind me a bit of Creature Comforts (and its many bastard children). That said, the animation is fresh, the writing is sharp and the point is well made; in a category where freshness is famously thin on the ground.
Back Grainwaves? I really like what the the boys have done for Sega.

NISSAN NAVARA
Nobay I’ve worked more than most on cars. They’re really, really hard. “Romance the metal” is up there with “go fuck your mother” in my book: something you’d prefer not to think about, and invariably insulting. Worse still, Lishy and Scott are mates. All that said, while I commend the strategic courage to focus on the driver’s appeal, rather than the car’s (we pulled it off just once with “drive a Hilux and you’ll think you’re unbreakable”), I can’t help suspecting that, in this particular spot, I’m left feeling like I want to go home with one of the mini-digger trucks, rather than the Nissan Navara.
Back Great ad for Bobcat football, where do I sign up?

COKE
Nobay 'Screaming match' is a great idea in a really well-worn sponsorship category. I think it’s a great script too. Somehow the spot falls a bit short, which for me still leaves it head and shoulders above this week’s bunch. I like the warehouse setting; a bit like the stage for an illegal Eastern European dogfight, but I don’t buy the energy of the crowd. I suspect the idea was a bit bigger than the stretch of the local Coke sponsorship budget, which is a shame as I think this could have been special rather than simply good.  That said, a very respectable day at the office.
Back I actually like this one. Great idea, well executed too.

The results the YGAward - YoungGun of the Month - August are in, as judged by Josh Lancaster from Colenso BBDO Auckland, and they are:
Professional YoungGun of the Month - Matt Sellars & Cory Bellringer from Y&R Auckland for their Microsoft - Anti Virus Campaign.
Student YoungGun of the Month - Ana C. Galvez  from The Art Institute of California-San Diego for her Monster Posters for Monster.com idea.
CLICK HERE to see their work showcased. Lancaster has also picked runners up and provided a commentary on all the selected work. This can all been seen on the YoungGun of the Month Showcase.
If you are under 30, don't forget to enter your work into the September YoungGun of the Month competition and be affirmed as upcoming young talent.
The Annual YGAward Professional & Student Award is NOW OPEN - CLICK HERE to enter and be recognized as top talent early in your career.
And if you already haven't, do download the YGAward Widget with content from YGAward, Quit in Style and Best Ads on TV. It's cool.

Qantas Airways, the world’s leading long distance airline and New York Festivals have partnered to entertain passengers in-flight by showcasing NYF’s World’s Best Work™ in television advertising on Qantas flights. Qantas, known globally for providing their passengers with the best in-flight entertainment, was named by the World Airline Entertainment Association (WAEA) as the world’s No. 1 airline for in-flight entertainment for the fourth time in five years; in addition Qantas was honored with its second prestigious Avion Award in 2006 for 'Best Overall In-flight Entertainment'. 
“Qantas is delighted to have the opportunity to showcase the very best of world advertising – our passengers enjoy the humor and creativity of the program," said Michael Freedman, Executive Producer for Qantas In-Flight Entertainment.  
New York Festivals President Michael O’Rourke has developed strategic content partners around the world in an effort to provide recognition on a global scope to NYF’s winners, as well as providing entertainment and educational opportunities for viewers at large.  In addition to partnerships with Qantas and 2 other airlines, a recent partnership with China’s iPTV allows New York Festivals winners to be exposed to millions of people around the world.  According to Mr. O’Rourke, “We’re extremely excited to make this announcement because it means we’re giving our winners that much more exposure.  At the end of the day, it’s about recognizing creative ideas and the execution of these ideas.  It also gives people the opportunity to look at some of the best TV commercials in the world and in most cases, commercials they’ve never had a chance to enjoy." 

Sydney shops Colman Rasic Carrasco and Lowe are the only two Australian agencies to make the finalist stage of The One Show Entertainment Awards.
The MTV EXIT ‘Different Lives’ Radiohead music video and MTV’s ‘Welcome Snoop’ idea have both made the finalist stage of the One Show Entertainment Awards. The Winners will be announced in Los Angeles on October October 7, 2008 at the Paley Center for Media in Beverly Hills, California.
The MTV EXIT ‘Different Lives’ Radiohead music video and MTV’s ‘Welcome Snoop’ idea have both made the finalist stage of the One Show Entertainment Awards. The Winners will be announced in Los Angeles on October October 7, 2008 at the Paley Center for Media in Beverly Hills, California.
The One Show Entertainment Awards was created by The One Club to recognise outstanding creative work in the realm of entertainment, including television programs, films, both documentaries and commercial releases, games and all other forms of electronic and online entertainment. The Awards recognise entertainment on behalf of a brand that furthers its positioning. 
The judging panel includes a cross section of television and film luminaries such as Matthew Weiner, the creator and executive producer of Mad Men. Matthew was also a key writer of HBO’s now legendary series, The Sopranos.  
Advertising greats including David Droga from Droga5, Tim Roper from Crispin Porter + Bogusky and David Lubars from BBDO North America also make up the panel.
Colman Rasic Carrasco’s MTV EXIT Radiohead music video made the cut in two categories while MTV’s ‘Welcome Snoop’ idea appears across four of just six categories in the entire show.
Other finalists include the feature film ‘Transformers’ for Hasbro, HBO’s Voyeur campaign through BBDO New York and The Key to Reserva through JWT Spain.  
A full list of finalists is available at www.oneshowentertainment.org  

Campaign Brief has launched an interactive online version of the magazine that allows super fast access to current and archive issues. You can search throughout the archives for the name of a person or company and you can print any page. Clicking on any of the ads in the magazine will link to the web address of the advertiser, and you can view any of the commercials featured in the Creative Circle (and some other sections) in each issue by clicking on the images on the page. Eventually, the archive will grow to include all issues from the last few years, and we will be adding CB Asia soon as well as all The Work annuals. An amazing resource included with your subscription to CB.
Please register your details to receive Campaign Brief Online for free until 31st December 2008. After that date, the online version will only be available to subscribers of Campaign Brief magazine.
KEY FEATURES:
TURN PAGES by clicking the arrows at the side of the page, or by using the toolbar.
ZOOM IN by clicking anywhere on the page.
READ by dragging the page around when zoomed in.
ZOOM OUT by clicking anywhere on the page when zoomed in.
VISIT web sites or send emails by clicking on hyperlinks.
EMAIL any page to a friend or PRINT pages.
VIEW COMMERCIALS by clicking on images in the Australian and NZ Creative Circle sections.

There has been further retrenchments at George Patterson Y&R Sydney, with around 15 staffers affected.
Says managing director, Julie Porter: "Due to the recent reassignment of Telstra business we regrettably have had to retrench further staff from the Sydney office. This is not a decision we have taken lightly but unfortunately circumstances dictate it is the only course of action open to us. We are endeavouring to redeploy as many of these people as possible in Y&R Brands companies and the wider WPP group companies in Australia.  We are offering outplacement services to all those affected.
"Moving forward, we have a clear mandate to rebuild the Sydney office. We have a core team of new, senior and experienced managers and are continuing our global search for a new Executive Creative Director. We expect to make an announcement shortly.
"We have a solid client list, LG, Arnotts, Caltex, Colgate Palmolive, News Ltd, Tabcorp, and NSW & Federal Government work. We remain a rostered agency for Telstra and continue to service all their relationship marketing requirements.   
"Our focus in the coming months is to build a re-focussed and a re-energised agency. Watch this space."

Euro RSCG Sydney launched a new campaign on Sunday for the Cancer Council to raise awareness of their Girls Night In fundraising event. The ‘Girls Night In’ concept initially launched nationally in 2005 and has been an ongoing success for the Cancer Council.
Jodie Wainwright, National Event Manager for the Cancer Council said, “We challenged the agency to come up with a campaign which would make Girls Night In fresh and appealing for women in this heavily cluttered ‘pink’ market.  We really wanted to move away from the traditional charity cry for help and have the campaign live up to the fun and excitement of a Girls Night In event."
Euro’s television, radio, print, online and direct marketing campaign entitled “The Girls are Coming" was made with the help of Flying Fish, Song Zu and Cutting Edge, as well as contributions from actors and the industry.
“Our approach was to focus on the intrigue and anticipation of the event in a fun way, and allow the seriousness of the event to be tempered with humour," says Rowan Dean, Executive Creative Director at Euro RSCG Australia.
“The enthusiastic response given to Euro by suppliers, talent agencies and production companies offering their services in order to produce our campaign was greatly appreciated.".

View the first spot
View the second spot
View the third spot
View the fourth spot

Agency: Euro RSCG, Sydney
ECD: Rowan Dean
Art Director: Brooke Harvey
Copywriter: John Gault
Director: Luke Eve
Producer: Paul S Friedman
Senior Accont Director: Julia Schaefer
Account Manager: Franziska Iseli
Head of TV: Monique Pardavi
Production Manager: Jon Keppell

Special thanks to:
Cutting Edge
Flying Fish
Song Zu
Essence Media
Mail Marketing Works 

Campaign Brief has launched an interactive online version of the magazine that allows super fast access to current and archive issues. You can search throughout the archives for the name of a person or company and you can print any page. Clicking on any of the ads in the magazine will link to the web address of the advertiser, and you can view any of the commercials featured in the Creative Circle (and some other sections) in each issue by clicking on the images on the page. Eventually, the archive will grow to include all issues from the last few years, and we will be adding CB Asia soon as well as all The Work annuals. An amazing resource included with your subscription to CB.
Please register your details to receive Campaign Brief Online for free until 31st December 2008. After that date, the online version will only be available to subscribers of Campaign Brief magazine.
KEY FEATURES:
TURN PAGES by clicking the arrows at the side of the page, or by using the toolbar.
ZOOM IN by clicking anywhere on the page.
READ by dragging the page around when zoomed in.
ZOOM OUT by clicking anywhere on the page when zoomed in.
VISIT web sites or send emails by clicking on hyperlinks.
EMAIL any page to a friend or PRINT pages.
VIEW COMMERCIALS by clicking on images in the Australian and NZ Creative Circle sections.

Remember this controversial truck billboard campaign that appeared simultaneously in London and Sydney on the final day of the Olympics? It got huge coverage on Sunrise, Channel 9 news, 2GB etc, and of course,the CB blog. Well, we've just discovered it wasn't done by the Poms at all - it was the work of the Aussie lads at Euro Sydney, on behalf of Euro London (they have The Sun account over there). 
Euro Sydney was asked late Thursday afternoon for an idea to be run in Sydney - then Euro London liked the idea so much they ran it in the UK as well. Turnaround had to be super quick as the guys had to wait until the very end of the Olympics for the final medal tally, get it printed and off to the UK and Sydney in time for the deadlines.
Says Euro Sydney executive CD, Rowan Dean: "In true Australian fashion we were more than happy to have a joke at our own expense."

Euro Sydney creative team: 
Rowan  Dean - Executive Creative Director
Darren Cole - Copywriter/Art Director
Warwick Nicholson - Production Director

The Campaign Palace, Sydney team leader Tracey Burns has resigned to take the managing director role at Love Communications, Sydney. She fills the vacuum left after the departure of Glen Campbell to Ideaworks a few months back. The departure of Burns comes only weeks after The Palace Sydney managing director Lindsey Evans announced she would be leave the agency early next year and today's announcement that national chief executive Mark Mackay would be leaving to start up his own shop, based in Melbourne.
Mackay is being replaced by Ogivy Cape Town managing director Jacques Burger.
Says Love executive chairman, Andrew Davie: "We want to build Love into something very unique, not just another agency. This requires the best talent in the industry. Tracey is the perfect fit for us, she's got terrific leadership experience, is highly regarded by her peers, management and clients and is a great addition to our new management team. We are thrilled to have her onboard as the MD of the new Love."
Says Lindsey Evans: "Tracey is a huge personality and one The Palace will sorely miss. She has a resilience, spark and infectious laugh that can not easily be replaced. Lucky Love."

The KODAK AWARD New Director of The Year finalists have been announced and we congratulate the following new directors:
Dael Oates, Prodigy
Amy Gebhardt, EXIT Films
Sam Peacocke, Robbers Dog Films
Rong Soralamp, Phenomena Company Limited
Finalists were selected from an impressive collection of entries from eight separate countries from around the Asia Pacific Region.
The overall winner will be announced at the upcoming KODAK AWARD New Director of The Year Cocktail Party on September 17th , The Water Bar at BLUE Sydney in the presence of VIP guests, the AWARD Award Judges.
Bookings for the event close tomorrow 5th September, unless sold out prior.
AWARD Members are invited free of charge but must RSVP to secure a ticket. Limited tickets are also available for purchase, contact Hannah at AWARD.
The winning KODAK AWARD New Director Of The Year will receive a prize of 10 x 400’ loads of 35mm Kodak Motion Picture Film valued at approximately AUD 4,000.00. This prize will allow the filmmaker to express him/herself with high quality film images and subsequently build upon and enhance their show reel.
The winner will also be introduced and recognised at the AWARD Presentation Evening to be held on November 27th 2008 at The Overseas Passenger Terminal, Sydney.

The Campaign Palace has named South African Jacques Burger as its new Sydney MD and National CEO. 
In the National role, Burger succeeds Mark Mackay who will depart the agency in the new year after 17 years at The Palace.  In the Sydney role, he will take over from Lindsey Evans.
Burger, 34 joins the Palace following a stellar 10 year career at the Ogilvy SA Group where he was most recently managing director of Ogilvy Cape Town, responsible for more than 240 staff across the company’s creative, DM, online, events and media agencies.  The agency ranks third in the South African market and services a blue chip client portfolio which includes BP/Castrol, BAT, SAB Miller and Volkswagen.
Under Burger’s stewardship Ogilvy Cape Town delivered steady profit growth and more than $20million in new business last year. He has also presided over the creative resurgence of the agency, which is now ranked 16th in the WPP Group’s 900 advertising agencies. 
Burger has extensive experience across the automotive, FMCG, tobacco, petroleum and financial services sectors and has worked on major brand campaigns for VW, Castrol, Cadbury Schweppes, BAT and the WWF. Described as a consummate advertising professional, he has also developed highly prized expertise across the direct and digital sectors. As leader of the Volkswagen account for a number of years, Burger was an early adopter and advocate of 360 communications.  Ogilvy Cape Town VW case studies are now used globally to demonstrate best practice integrated marcoms. 
Y&R Brands CEO Nigel Marsh was a key player in the selection process and his vision for The Palace brand clearly struck a chord with Burger: “Nigel’s view that The Campaign Palace remains undisputedly brave, relevant, independent and focused on creative excellence was the clincher for my taking the job," he said. 
“A single-minded focus on brilliant commercial ideas is at the core of  the agency’s DNA and this aligns perfectly with my own passion for work that stands out, that touches people, that moves them emotionally. In addition to a heap of effectiveness awards, The Campaign Palace has produced some of the most loved advertising in Australia.
“Talking with the senior management it was clear The Palace has an unfair share of the industry’s best talent and is blessed with phenomenal brands and strong client partnerships. I am really looking forward to being part of the team that takes this iconic brand on the next stage of its 35 year journey."
Mark Mackay was reflective about his own Palace chapter coming to a close but delighted to be able to pass the baton to a rising star of Burger’s talent.  “It has been a tremendous honour to lead one of the best agency brands in the business and I’m enormously proud of what we’ve achieved.  Our work for clients like Target, MLA, Westpac, Bonds and 3 Mobile has put the Palace in the history books. We’ve also had some of the industry’s greatest talent work for us and won more effectiveness awards than any other agency in the country."
Mackay said the agency was incredibly lucky to secure Burger: "Talent of this calibre is rare – a fact that was immediately recognised by the Palace team.  Jacques has an exceptional track record in above the line and is equally comfortable in the digital and direct space.  But one of the things I’m most pleased about is that Jacques is the perfect cultural fit for the Palace.  He just gets the Palace brand and the special place it has in our industry."

Lion Nathan today announced the first creative execution for Boag’s Draught, The Great Tasmanian Pipeline. The campaign, created in partnership with Publicis Mojo Sydney, officially launches the arrival of Boag’s Draught on tap to mainland Australia. 
The campaign is based on a “massive green, inter-connected network" which pumps Boag’s Draught from Tassie to Tap - fresh from the iconic Boag’s Brewery in Launceston, Tasmania, across the Bass Strait and directly to mainland venues. Pipe installations are currently under construction on various bars and pubs in Melbourne, Sydney and the ACT with more venues will be signing up over the next few months.
According to Arno Lenior, Lion Nathan Premium Category Director, the campaign is designed to highlight Boag’s Draught’s availability on the mainland, as well as communicates the product's Tasmanian heritage credentials in a unique and entertaining way.
“Mainland Australia has been denied the taste of a freshly poured Boag’s Draught for too long," said Arno. 
“The Great Tasmanian Pipeline campaign talks to beer drinkers in an engaging and creative way, communicating the very simple message that the Boag’s Draught being poured at on-premise on the mainland is direct from the Boag’s Brewery in Launceston," said Arno. “The Tasmanian brewing credentials are Boag’s Draught’s point of difference, so it was important to convey that message in the right tone."
Says Micah Walker, Publicis Mojo Sydney Creative Director:  “The Great Tasmanian Pipeline idea is a simple, unexpected way to give the arrival of Boag’s Draught on the mainland some news and talk value. The idea of beer literally linked and pumped from its source straight to your local, and all of the project detail around it – from construction films and notices to actual physical pipes and pipe workers - just reinforces Boag’s commitment to bringing you great beer."
A faux public awareness campaign, consisting of fly postings, venue posters and informational pamphlets, will also roll out over the coming weeks. Designed to be tongue-in-cheek, the public notices and pipeline collateral informs the community of the infrastructure project, allays any public concerns and communicates why such a pipeline is a worthwhile endeavour.
A heavy burst of online and rich media banners lead consumers to www.boagspipeline.com.au, a dedicated website created by Publicis Digital, which features a pipeline project manager who gives tours of the inner workings of the project via videos, newsfeeds and updates. The site also features online consumer promotions and product give-aways. 
Targeted emails, a WAP site and a Facebook group keep loyal Boag’s consumers informed regularly of the pipeline’s progress via updates and newsfeeds, including footage of the large green pipeline under construction. 
As for the pipeline itself, the first green Boag’s branded pipes have emerged from the main underground network, bringing Boag’s Draught straight into venues such as the Slip Inn in Sydney and Crown Casino in Melbourne, with continued expansion planned. 
The campaign will be supported by a PR and communications campaign developed by Zing – details to follow in coming weeks.
 
CREDITS: 
Lion Nathan 
Arno Lenior – Category Director, Premium
Raniero Miccoli – Marketing Manager, J. Boag & Son
Richard Spicer – Brand Manager, J. Boag & Son
Publicis Mojo, Sydney
Jenny Lipson – Business Director
Simon Ludowyke – Account Director
Tara Seymour – Account Manager 
Nicole Milward – Head of Strategy 
Micah Walker – Creative Director
Paul Sharp – Art Director
Mike Burdick – Copywriter
Andy Cooke – Digital Art Director
Lisa Vermaak – Creative Services Director
Oscar Birken – Senior Producer
Julia Prior – Senior Digital Producer
Penny Brown – TV Production
Zing 
Mike Maurice – Account Director Offline PR
Sean O’Byrne – Account Director Online PR
 

Fantastic Noodles has changed their marketing strategy and launched a bold new 'Pimp my Kettle' campaign via Clemenger BBDO, Adelaide targeting Gen Y product users rather than housewives.
Says Greg Knagge, Creative Director, Clemenger BBDO Adelaide: “Rather than going after the mums like some of our competitors, our strategy was to target the user themselves."
The Pimp My Kettle campaign parodies the popular MTV show, Pimp My Ride, where a run-down viewer’s car is customised by a team of experts.
When complete, the customised kettles (works of art in themselves) will be displayed on www.pimpmykettle.com where TV episodes can be seen and visitors can create their own ‘virtual pimped kettle’.
The website has already had over 20,000 hits and attracted 700 members including well known artists Ben Frost, Cupco and Jeremyville.
Anouska Thomson, Category Brand Manager, Fantastic Snacks said the campaign was meant to be a bit of fun and something those who eat noodles, mainly young guys, would appreciate: “We’ve also pimped-up a van, The Pimpmobile, which is touring Australia handing out free noodles so people can find out first hand how fantastic our noodles taste", Ms Thomson said.
The pimped-up kettles are currently being auctioned on ebay and on September 16th at a VIP, invitation-only party at the MTV Gallery. A limited number of tickets are available via a competition on the website. Proceeds from the sale of the kettles will go to charity.

DDB Sydney has lured JWT Sydney creative team Guy Futcher and Brendan Donnelly, who will join the agency next month as senior copywriter and senior art director working across a number of clients including Tourism Australia.
“Both Guy and Brendan have a natural talent of being able to put themselves in the consumer’s shoes and consistently push the boundaries with great ideas using different mediums," says Matt Eastwood, DDB national creative director. “Their work is not only first class but refreshing and passionate and we are looking forward to them joining the DDB Sydney team."
Adds DDB Sydney creative director Mark Harricks: “Guy and Brendan join us at an exciting time. DDB has had a truly phenomenal year this year from a new business perspective and awards point of view. The addition of these two clever fellas only ensures we keep on this trajectory. These guys are creative at their core, Brendan has a history in publishing and web design, while Guy plays acoustic guitar, piano, sings, writes music and has acted in various short films."
Futcher and Donnelly have been at JWT for three years working across a number of Banking and Finance, Telecommunications and FMCG clients.  Donnelly also worked at the Brand Agency in Perth for five years where he originally set up the agency’s internet division before joining the creative department. 

Chris Beresford-Hill, one of the key CommBank campaign creators, is leaving Goodby Silverstein & Partners, San Francisco, being lured to Saatchi & Saatchi, New York. Earlier this year Feh Tarty and Pat McKay, who also worked on the Bank, split for CD gigs at Wieden + Kennedy, London. And most recently, Goodby group strategy director Mike Daniels, who played a lead planning role on the Bank, announced he was coming home to Australia after two years at Goodby's, to the planning director/managing partner gig at Singleton O&M, Sydney.
Perhaps the departures will once again focus attention on a campaign that the local industry seems to have ignored after the initial outrage when the 'Dare to be Different' campaign launched at the end of January this year.
Many industry punters are suggesting BMF Sydney or another Australian shop will eventually end up with the account once the contract with Goodby's expires.

Campaign Brief has launched an interactive online version of the magazine that allows super fast access to current and archive issues. You can search throughout the archives for the name of a person or company and you can print any page. Clicking on any of the ads in the magazine will link to the web address of the advertiser, and you can view any of the commercials featured in the Creative Circle (and some other sections) in each issue by clicking on the images on the page. Eventually, the archive will grow to include all issues from the last few years, and we will be adding CB Asia soon as well as all The Work annuals. An amazing resource included with your subscription to CB.
Please register your details to receive Campaign Brief Online for free until 31st December 2008. After that date, the online version will only be available to subscribers of Campaign Brief magazine.
KEY FEATURES:
TURN PAGES by clicking the arrows at the side of the page, or by using the toolbar.
ZOOM IN by clicking anywhere on the page.
READ by dragging the page around when zoomed in.
ZOOM OUT by clicking anywhere on the page when zoomed in.
VISIT web sites or send emails by clicking on hyperlinks.
EMAIL any page to a friend or PRINT pages.
VIEW COMMERCIALS by clicking on images in the Australian and NZ Creative Circle sections.

Judging of entries into the 2008 Caxton Awards for excellence in newspaper advertising has been completed, resulting in 74 finalists across 26 categories, with the number of entries up by 10 per cent on last year.
Finalist nominations were hotly contested with Saatchi & Saatchi Sydney securing 12 finalists, M&C Saatchi Sydney 8 finalists, Saatchi & Saatchi New Zealand 7 finalists, Clemenger BBDO Adelaide 6 finalists, BMF Sydney with 5 and JWT Sydney and The Campaign Palace Melbourne with 4 nominations each.
See the complete list of finalists.

Director and producer team Ken Lambert and James Schulz are operating under a new banner, Sheepish Lion.
Says Lambert: "The plan is simple, do good work, make money, and open a beach resort in Beirut". The name is derived from a classic animation 'Lambert the Sheepish Lion', a short story about a lion who finds his courage.
The team already have runs on the board; they are near completion with their first multi-regional shoot throughout Asia, as well as an experimental TVC for the Australian market. With a completed global campaign coming out for Nickelodeon International in September, Sheepish LIon is off to a good start . On the side, Lambert is completing his first installment in a series named Mr Pineapple Head, created specifically for Youtube platform for no particular reason other than a bit of fun.
Says Lambert: "Yes, the market is saturated with production companies but I have learnt to trust my instincts and the is time right to have a go. Sheepish Lion has something unique to offer; we are able to contribute at the concept stage, are inventive with our approach to film-making, and smart with production. We are also open to new ways of working including partnering with other production companies."

DRAFTFCB Melbourne has launched a fully integrated campaign for the all-new Honda Jazz. Leading the campaign is a 60' and 45' commercial entitled 'London'. The spot follows the ever so sassy Jazz as she discovers the wonders of a big city for the first time. The campaign continues on from the charming 'Village Green', which was launched late in 2005. The 'Village Green' concept, created by DRAFTFCB, was narrated by 'Black Adder's' Tony Robinson and established the Honda Jazz as a highly likable character that all other cars admired. It positioned the Jazz as the absolute best car in its category.
"The challenge with this new incarnation was to deliver the story in a more dynamic, contemporary style, yet keep all of the charm, fun and humour of the original," says DRAFTFCB Melbourne creative director, Scott Lambert.
The fully integrated campaign sees the all-new Jazz in magazines, on street furniture, in point of sale and brochures at dealerships and with her own Microsite featuring her own online magazine. DRAFTFCB's interactive department worked closely with DT Design to deliver the on line elements. The Microsite honda.com.au/vroom also contains a humorous viral casting session.

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Spring is in the air, the lunar eclipse has shifted everything and have you noticed it is not dark at 530pm!!!!  It is dark in time to watch some fantastic films at tangerine – and there is no better place to be on a Tuesday spring evening, with good food, the roof garden and comfy sofas...
September is a special month, with short films from London, Paris and Australia, including spectacular animation from Daren Burgess.  
The climax of the evening is a tribute to a beautiful music video made for the musical talent LIOR.  Exploring shadow puppetry, not only is the clip being shown but tangerine’s first documentary, and Lior will also be there to answer any questions alongside the director Natasha Pincus.

Date:  Tuesday September 2nd @ 6:30pm
Place:  184 Carlisle Street, St Kilda
Information:  www.ilovetangerine.com 

This spot from George Patterson Y&R Melbourne is one part of an integrated campaign for Spring Valley introducing people to their "Sensible". See the commercial. Go to saveyoursensible.com for more.

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Most utes in the market are either suited to work or play, not both. The Nissan Navara is both Tough at Work and Hard at Play. The new multi-media campaign from Whybin\TBWA Melbourne highlights how with a Navara you can get the best from both work and after hours play. The commercial highlights how these days the lines between the two are blurred, creating a humorous look at what a Navara driver does with his work tools after hours. This message for Navara has been strongly leveraged through TV, radio, print, OOH, DM and online.
Whybin\TBWA Melbourne managing director, Andrew Scott, said the creative challenges conventional uses for the ute to talk to today’s tradesman: "This is a compelling new offer from Nissan, presenting Australian tool men with a vehicle that plays as hard as it works. The creative captures the essence of the self-made Aussie bloke who is unpretentious and values their mates, family and fun. The Nissan Navara ticks all their boxes – power, towing, style and comfort – making it the ideal utility vehicle for all facets of life, no matter how extreme."

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