AUSSIE RULES... AT 10,000 FEET
At 12:50pm on the Toyota AFL Grand Final Day, viewers saw the highest game of Australian Football ever played. Saturday’s unofficial curtain raiser was a game played at 10,000ft, with a bunch of skydiving stars turning their skills to footy. Falling at speeds of up to 200km per hour, two teams tackled each other and marked a specially designed football while four impartial skydivers fell with the goal posts. If you missed it, see it HERE
This was another ridiculous world first from the well-meaning Carlton Draught Sky Troopers, and an official part of the Toyota AFL Grand Final proceedings.
“We loved the idea immediately, as it’s another example the brand not taking itself too seriously," said Group Marketing Manager Vincent Ruiu.
“Given the high production values of the networks, particularly around a pinnacle event like the AFL Grand Final, we definitely had our work cut out," said Traffik Managing Director James Neale, “but it came together brilliantly."
The Sky Troopers appear in 'Sky Troop', the most recent instalment in Carlton Draught’s “Made From Beer" campaign, which was launched in February this year.
Carlton Draught is the number 1 Draught Beer in Australia and continues to buck the category trend with double digit value growth.
AGENCY CREDITS
Lead Agency: Traffik Marketing
Group Client Director :Adam Jeffery
Client Director: Bree Mankin
Client Manager: Stephanie Usher
PRODUCTION
Production Company: The Precinct
Director: Veeran Naran, Henry Motteram
CREATIVE AGENCY – SKY TROOP
Creative Agency: Clemenger BBDO
Creative Director: James McGrath
Creative Directors: Ant Keogh and Grant Rutherford
SKY DIVING STUNTS
Company: Melbourne Sky Diving Centre
Stunt Coordinators: Nir Davidson and Ossie Khan
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(in Southpark voice...)
W+K did it!!
I still blame Brad Ottens!
Can we please get over the Sky troop thing???
It doesn't get any better, and it seems to never end.
Anyone who dives out of a working plane with a footy deserves the Norm Smith.
Better than that New shit.
Shut up dick heads (Tommy/steve). It's genius!
7:14. You're right. W+K did it at the end of May. Skytroop launched in March.
So unless your calendar goes January, February, May, April, March... I can't really see your point.
"Poorly researched accusations are bad M'kay?"
fantastic stuff....whoever produced it deserves to take flag
Go Hawks
Hasn't everything been done in some shape or form before?
I think it's great, best laugh I got in the Grand Final.
How exactly did anyone view this?
I didn't see it during the coverage.
If it was live, i can't imagine the Grand Final crowd seeing too much from where they were seated.
Overall, a very poor cousin to the Honda UK idea.
For people who pride themselves on "not taking (things) too seriously," you advertising types sure seems to get upset pretty easily.
Excuse me while I duck the toys you're throwing out the pram Steve, but if you read the blurb it says that it was shown on the tv coverage at 12:50. Just a tip, but reading things before you post comments helps prevent you looking like an idiot. Although you're making it clearly obvious that there are exceptions to every rule.
steve1 should stop pulling himself...then again it may be the best use of his gene pool - good idea and an even better idea to use the guys at Precinct to execute it. You can't go wrong using a director with a name that rhymes. I expect Veeran and Henry will be very busy shortly. Nice one, they always aim high.....
there are a few defensive clems people keeping an eye on this story. if you post work, be prepared for people's honest (albeit anon) opinions.
8.43. Clems didn't post this story. It was Traffik who were, by and large, responsible for it. So clearly you don't know what you're talking about.
Honda did it months after after Carlton Draught. Typical that people start liking it when W+K do it.
8:43, it's probably defensive Traffik people, not Clems people.
Try spending more time thinking of the idea next time, and less time thinking of the blog defense of it.
I work in Media, and let me tell you more real people are talking about the Beer Relay than the Carlton stuff.
Same old stuff from Clems really .... try make something seem epic and insert funny part. It worked once really well but its time to try something new please.
Thomas.
Bring Back 'MADE FROM BEER' – the canoe style stuff.
I agree with Thomas.
Clems need a fresh approach. Its getting boring now.
For those of you urging a new approach from Clems - a reminder that the new regime is just that: new. It could take a few years until management get bored with their new superstars and the next purge occurs.
I thought promotions were to be seen Silly me.