HOW TO SPEAK WOMAN TO GET 'MATE TIME'

Freakin' love these ads. Great idea. Great writing. And the direction is perfect. Rare that all those work together. Nice work to all involved.

Signed,
Jealous Creative Director

ha ha...funy.

Great! Love em.

Nice

Onya Tim!

Nice one, Ant!

Frickin love 'em! So well written, great casting. Sooo much better than some recent beer work that hasn't been showcased here yet.

Brilliant!

d.

I really like these. Kind of a fresh take on the bud light institute. Would it have made more sense to stick with the woman whisperer for each ad? He's actually really funny.

Nice, I would have gone for a campaign of the woman whisperer, it's funnier.

Simple, funny, not up its own arse.
Good to see someone's having fun and keeping it simple.

hahhahhhhahh very funny

great work gentlemen

Great work.

How refreshing.....NO interactive, integrated, digital, crm, flash animation, user generated, teaser based (just wait for the campaign to roll out) crap!!

Just really good ads....well done you bastards!

Well done.

New, fresh and so true.

I really liked 'I Speak Woman'

Love it!

I really like these ads, and I should tell you that I am a woman... I suppose I shouldn't like them for their portrayal of us as nagging, controlling and emotional, but who cares! They're funny, and I have to say I have made fun of guys in so many ads, I'm kind of glad we can turn the tables in ads now and we can finally find humour everywhere again. Well written, well directed. Well done.

Beautiful stuff... and a quick doff of the hat to the director as well. Perfectly cast and elegantly handled.

This is good work. Well done to all involved.

Now that I have Clem's attention, could you tell your 4n'20 client that charging people $10.26 for a Magic Salad Plate is a fucking rip-off.

Not only do you have to buy the pies and collect the codes, you also have to part with over 10 bucks for a freaking plastic plate.

Boonie Doll was free with purchase. So should the plate be. I reckon they'll struggle to clear 50,000 plates at that price.

fucking tightwads. could've built up some nice goodwill. but charging people proper money to buy a plate plastered with your logo, that's just stupid.

Forget the big budget, Carlton Sky troopers or Tooheys Beer Relays, this is a simple, insightful, sincere well produced campaign. Spots that punters will enjoy watching time and time again. Well done guys.

you bastards!
I love this.
makes me feel a little better about being in this crazy gig!!

(still pissed at you that I didn't think of it though)

Here! here! to an ad that is just an ad..no website, no tease, no, www...just an ad.

Paul,
if you think 10.20 is too much, you should check Ebay. Magic Salad Plates are already selling for around $60!

Big fan, this is a classic, memorable ad!

Shhh is also just an ad, correct?

Paul, Burger King were charging $50.00 US for the 'King Games' last year (created by CP+B) and they cleaned up.

these ads are so funny, nice work people. And i agree, give us more woman whisperer!

I like 'em. In a way I'd like to see a bit more of the whisperer's technique - maybe something really smart that solves the woman problem.

11:33 that's absolute bullshit!!! The games were $US3.99 when they first launched and also available with some purchases! I don't know were you're data comes from but it is bloody inaccurate. That said, 5 pies + codes + $10 dollars is a bit over the top.
Stuff like that should be either an exclusive give-away or free with purchase.

Yeah but King Games was made by EA Sports and was a proper game and worth the money.

This is a fucking plastic plate, and don't forget you also have to collect two bar codes as well.

I'm just pissed off because I wanted a complete set for my Grand Final barbie, and now I'm gonna have to buy a boxfull of pies and part with eighty bucks.

Woman whisperer is cool. I, however, just spotted a giant truck loaded with green pipes in front of The Vineyard in St.Kilda and think that's more than cool. It's awesome.

Totally brilliant, charming, oh so Australian. Charms the little lady too.

Damn there's been some good work on this site lately.

Lynchy – is it a good idea to get more breaking international stuff on here as well?

Paul,

What are you on about? Boony was never free, you get to eat pies when you buy pies... and despite your bitching and moaning you sound like you're going to get a whole bunch of plates which means you really like them. So is this just a clever way of telling us we should be getting plates for grand final?

11.11 - yes - Sssh is just an ad, except for the "Sssh awards" and for the fact it ain't as good...correct?

Oh come on!
It's ok at best. But far from great/
Cheap gags, over the top direction and very sexist!

What a bunch of Aussie yobo's you all are. Grow up.

Go trim those underarms Tracey

Tracey,

Smack bang in the middle of the target market. I'm loving seeing work on the blog again. Please don't spoil it by posting nasty comments. Save it for your tupperware party *intended sexist joke*.

Beers.

I think the woman whisperer is more relevant to the line 'stay a little longer' – maybe less sexist as well Tracey?

Other one looks like a client cut.

Still like 'em both.

I actually preferred "I speak woman". Thought the casting, performances and script were all fresher... loved the line about 'support network'... that's good writing!

Tracey, you have beautiful eyes, and your dress is so totally wow, you are looking so beautiful with hair that has air. You know, he loves you so much and just wants to his mates that he has found the girl of his dreams and that he wants you to marry you and have his babies. You can quit advertising, look after the family and drive a BMW to meet your friends at tennis.

Tracey,
I'm a woman and I think these are hilarious.
It can be fun to laugh at yourself a little sometimes you know.

"I speak woman" cast look like they've just walked out of an AA meeting.

BRRRRRRRRRRRILLIANT. I love Australian Advertising at the moment.
This reminds me of Dave Klaiber's recent work. No I'm not Dave Klaiber.

Great entertainment, but not convinced they're great ads for Mid.

Very cheap indeed.

Nothing smart about these ads, just humor for humor sake.

Says nothing about the beer. In fact, I thought they where VB ads!

Oh yes, these ads are great.
Awesome strategy. Great thinking. Perfect execution.

WHAT A BUNCH OF OLD SCHOOL YOBO'S YOU ALL ARE!

Think I've seen the same gag on the back of a toilet door in some dirty pub.

Stay a little longer is a great prop for a mid strength beer and I feel it could have been taken it a lot of more lateral areas...

In saying that out of the two I would have stuck with the woman whisperer and campaigned that out 360 - right down to sponsored woman whisperer training sessions at bars, body posture / moves / tips on the back of coasters, live appearances at 'rodeos', books & dvds, you get the drift..

But what would I know, Ant & James are f'in great and it's a bit of a laugh aimed at an obviously more rural audience, and growing up in a rural area, I can see how 'the locals' would really like it – especially when you're worried about RBT etc as everyone has to drive everywhere.

Old, tired formula. Slightly funny new gag.

Please someone, bring the beer category forward a decade!!!

But good to see the Clems team as keen as ever to blog their own work.

Get over it you bunch of poofs. It's an Aussie beer, not some European imported Heini-poo. Aussie beer ads are funny for a reason. They're Aussie.

Keep it in your pants.

11.13.

Top call. They are great fucking spots. Congrats to all involved.
An extension to this campaign would be to arm the punters with Wife whispering/Wife speak how to guides printed on the back of beer lables/coasters.