In a major coup, US heavyweight Stephen Dickstein has joined The Sweet Shop as Global President and Managing Partner of the award winning global boutique company head quartered in New Zealand.
Dickstein, formerly President of Partizan Entertainment in the States and founder of Propaganda Films, legendary commercials division, joins the company in advancing their global production paradigm.
The Sweet Shop, founded in 2001, has successfully established a global creative reputation while always being known as an efficient producer of notable creative commercials. The signing of Dickstein is a natural progression of their vision and existing operating principles.
Says The Sweet Shop, CEO/Managing Partner Paul Prince: "When we started The Sweet Shop, we had little choice, coming from such a remote place but to act globally, this mandate simply reflected the realities of our location. Now, seven years later we have teamed up with Dickstein to further develop this philosophy. It’s ironic that an industry centred around creative invention is in many ways behind most industries in terms of global business innovation. We are thrilled to team up with Dickstein, whose energy and strategic thinking is aligned with our own."
Says Dickstein: "The Sweet Shop global model is new, different and better. Directors as well as agencies and their clients will see the benefits easily. Offering top talent, making great films, providing superlative service and guaranteeing cost effectiveness is the contemporary mantra that will drive our business into the future. Smart clients and self-confident agencies know how to access the best suppliers of creative executions.  They know that they have to be in business with the best creative problem solvers, not just the most famous and most expensive. Times have changed its about time that procurement decisions catch up to the reality of the global production supplier landscape."
The company has also commissioned producer Susan Rued Anderson as North American Executive Producer to run the newly opened offices in Los Angeles. Rued Anderson’s covering responsibilities include overseeing production throughout The Americas and Mexico.
Over the last few weeks the company has realigned its US sales force including the hiring of Dawn Goodburn and Tracy Bernard and Associates, opened a proprietary office in New York City and signed esteemed directors David Gaddie and Bruce St.Clair