WHEN WILL THE FRUIT BURST?
October 11 2008, 12:08 pm | | 32 Comments
Pascall,via agency DDB New Zealand, are creating a literal ‘fruit burst’ bymaking a giant fruit balloon full of Fruit Bursts and blowing it upuntil it bursts.
The deflated strawberry balloon has been erectedonto a billboard, next to a giant pin. Gradually over the next monththe billboard will fill with air moving it closer and closer towardsthe pin.
Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000.
Whenthe strawberry finally colides with the pin and pops, thousands oflollies will burst out giving the public a chance to get their hands onsome free Fruit Bursts and New Fruit Burst Jellies.
32 Comments
Brilliant.
If I was anywhere near this I would burst it as soon as possible on the way home from a drunken night out. That would fuck off their chances of an award
rather good indeed….
What an absolutely great idea. Simple and so relevant to the product and consumer. Australia, take note. This will be in the annuals for sure.
you have got to love kiwi ingenuity – love it!
When it bursts, will it explode like a bomb? Or will stuff spurt out of it, like blood?
Feels very fucking familiar.
It’s just the exploding billboard with a different product – it’s been done before – and in NZ.
grand prix
I can see where you’re coming from Ben but I also feel it’s got a great promo aspect to it – if you can pick the day it bursts you win x dollars. I really like it, you may feel it’s same same but it’s got that relevant pun ‘fruit bursts’ tracking the whole time along.
It also, from a business pov engages consumers and builds relationships through data generation (guessing which day it wins) and ultimately product sampling (when it bursts).
It really is a very cleaver direct campaign disguised as an above the line billboard.
12.33pm
http://www.youtube.com/watch?v=yLGI6-dTJDU
Famous campaign not from here.
thats great.
but why in a parking lot?
Ben, this is way better than the exploding billboard.
Great idea but andy makes a good point, and quite eloquently too – how do you stop some drunk fucker bursting the bubble on this idea? …maybe a cheeky little bow and arrow would do the trick…anyone keen for a side bet of what day some drunk fucker pops it?
Kiwis are great at outdoor.
But to stay true to the product, shouldn’t it be the other way round; lolly bursts and fruit comes out?
Off-season strawberries anyone?
That totally fucking rocks.
M!$H@
Honestly, by the amount of hyperventilating going on here, it makes me think the creative department of DDB are critiquing the ir own work on the blog now.
It’s a good idea, but Gold? Grand Prix? Award annuals? Who are they trying to kid or influence? Colenso’s exploding billboard was original. This one’s a gimmick mimmick.
Nice idea. Don’t care if the technique is similar to exploding billboard cause it’s a different idea.
New Zealand sure is depressing though. Rainy shithole carpark where trannies probably shoot up at night. Nice.
They should of ditched the pin. If you blow it up enough surely it will explode on its own. A little more intriguing than waiting for it to touch the pin.
From my vague recollections of Auckland, that looks like the carpark opposite SkyCity casino. i.e always bloody busy.
Nick, don’t think that’s DDB commenting. Just people who like the idea (you cynical prick). It might have escaped you, but Pascall is Cadbury, a big and not altogether easy client in NZ. Colenso’s exploding billboard was for Deadline Couriers (who?) I heard that it cost $20K and the agency ended up footing most of the bill. I also have it on good authority that said client refused to do a follow up this year because, surprise surprise, it did nothing for their business. Reckon the whole lolly scramble idea will go gangbusters. Which, by the way, makes it a completely different idea in my book.
Can’t Toby and Nick talk to each other personally?
A cool one off, but people in Taupo don’t get it.
Now that last comment definitely did sound rather defensive….
Anonymous said
When will the fruit burst??
Gosh, I don’t know.
When will that agency admit to their radio spot hoax for that Dogs Home?
Probably never.
Well done AWARD radio jury, for shitting on it and not letting it get shortlisted. Great to know, as an industry, we still have some moral fibre left.
That twat who made a ridiculously emotional post last month, saying it would win and that the agency would all go on stage rejoice and hug like they’re at a Republican convention must feel very red-faced.
Don’t embarrass your client in controversy. Be real for gods sake.
Genius. Bet it gets heapsa attention from the media.
When will the creative bubble burst?
2:50 – lol.
I think people need some happy consultation. Or time working in a coffee shop to appreciate, our job is fucking awesome and who cares if some prick does something better than us.
Well done.
Move on.
Thanks for the new name 7.34. (Cock.)
Now we’ve got the name calling over with, (and you started that), your comment kind of proves you must be from DDB. You seem to know the client requirements fairly damn intimately. You also seem to have studied the Colenso work pretty carefully. So I’d like to just stand by my original observation – a gimmick mimmick.
Good on ya.
Creatives – 7/10. Media buyer – 2/10.
come on guys. just hug it out. hug it out bitch.
Gimmick mimmick. That’s’s bullshit bro. Forget the fact that this has a far more relevant message that’s ALL about the product taste. Or the fact that it’s a promotional idea – a fuckin’ huge lolly scramble. Park all that to one side. It’s a different idea pal. I should know. I work at Colenso.
You work at Colenso… really?
I’m with Nick,its not great,its another one those goodish one off ideas the Kiwis love to do (….isn’t it the same car park as ‘Be the ball’?) They are also great at talking it up on the blog………