IT'S A RAPP
As part of a global alignment of its agencies in 45 countries, the Rapp Collins Worldwide network has changed its name to Rapp.
Effective immediately, the Australian and New Zealand agences, with offices in Sydney, Melbourne, Auckland and Wellington, will lose the “Collins” and become simply Rapp.
Along with the name change will be a new corporate identity that reflects the Rapp network’s “Customer Obsession” philosophy.
Globally, Rapp is the world’s #1 direct marketing and CRM agency network (Ad Age 2007), delivering over 40 years experience in customer acquisition, retention and optimization to its clients. Rapp is part of the Omnicom Group Inc.
Rapp’s new global website www.rapp.com went live earlier this month and all offices in the network will be incorporating the new brand over the next few months.
Effective immediately, the Australian and New Zealand agences, with offices in Sydney, Melbourne, Auckland and Wellington, will lose the “Collins” and become simply Rapp.
Along with the name change will be a new corporate identity that reflects the Rapp network’s “Customer Obsession” philosophy.
Globally, Rapp is the world’s #1 direct marketing and CRM agency network (Ad Age 2007), delivering over 40 years experience in customer acquisition, retention and optimization to its clients. Rapp is part of the Omnicom Group Inc.
Rapp’s new global website www.rapp.com went live earlier this month and all offices in the network will be incorporating the new brand over the next few months.
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woo.
hoo.
Go Scott Smith. Legend.
But damn the Manly sea eagles.
Bastard.
PS
CRAPP
Really who cares?
They must have busted a creative nut coming up with Rapp from Rapp Collins. Fucking geniuses. Man, the creative fire power in that house must be why they're so good and every man and his integrated dog want to get in there.
Jeez, I feel sorry for Collins.