SO EFFIE LUCKY!

GRASSE-MUMBAI-web.jpgSupersonic's Charlton Hill and Curious Film's Pete Grasse have returned safely from Mumbai to Sydney, where they were caught amidst last week's terrorist attacks.
Both Grasse and Hill were travelling in Mumbai with the NSW Trade Delegation when their hotel Oberoi Mumbai was attacked by terrorists.
In a lucky escape, the pair were offered a last-minute invitation to the Indian Effie Awards only moments before the attacks, and missed being caught in the crossfire.
They were later given refuge by the representative of a local post-production company and told to stay put until the Australian authorities could evacuate them.
At the American embassy, Grasse was offered French fries and Diet Coke.
Charlton went to the Aussie Embassy and was offered Shiraz.
"We arrived home in Sydney on Saturday night to our relieved families. I want to praise the Australian authorities and Curious Film for their support and assistance in returning us home. I also want to thank the Indians who aided us throughout the events in Mumbai, " says Grasse.
"Its overwhelming to realize how much timing plays a role in your fate. its good to be alive but devastating to lose one of our delegates and have had the others go through such trauma. It's very sad for Mumbai and India," says Hill.
It was both Hill and Grasse's first trip to India, and their first time at the EFFIES.

PICTURED: CHARLTON & PETER AT THE EFFIES IN MUMBAI JUST PRIOR TO LEARNING OF THE ATTACKS ON THEIR HOTEL.

0 TrackBacks

Listed below are links to blogs that reference this entry: SO EFFIE LUCKY!.

TrackBack URL for this entry: http://www.campaignbrief.com/cgi-bin/mt/mt-tb.cgi/4212

20 Comments

Anonymous said:

Even death has its PR opportunities.

Anonymous said:

Fucking lucky! Both you guys are loved so much by the wider industry in Sydney.
Very happy to hear you're both safe and well.

Ted Royer said:

Wow. Thanks goodness. See? Effies are good for something.

Anonymous said:


Spare a thought for Anthony Rose, Director at Flying Fish.

He checked into the Taj Hotel with his crew about five minutes before the terrorists arrived.

During a production meeting in an upstairs room, the explosions started..

Anthony and the crew could hear the terrorists systematically hunting and killing guests throughout the hotel, at one stage using grenades to attempt to gain access to their room.

They smashed a double glazed window, aware that this could possibly alert the terrorists to their location.

They climbed down the side of the hotel using curtains as a makeshift rope.

(I'm not Anthony, but we shot with him the week before, and he told us the incredible story a couple of days ago... check out this youtube clip of Anthony being interviewed by CNN...)

http://au.youtube.com/watch?v=97eobsoR2hE

Fucking hell eh?

Anonymous said:

Thank fuck you guys are safely home.

Now, to the first poster:

I feel sorry for you that you can't even read a NEWS article posted here (about people in this industry) without applying your cynical, dead-behind-the-eyes, ad wanker, opinion to it.

If you have a child do you criticise his sloppy drawing technique? Do you photoshop out your wife's/husband's imperfections from your holiday snaps?

You are lost.

And one final point...

Fuck you.

Anonymous said:

Thank God they had Shiraz. Merlot is SO inappropriate after surviving a terrorists attack.

Anonymous said:

9.39... was just waiting for someone to take a typical dumb cb blog cynical wanker take on this. knobhead.
guys, im happy you're safe and well.
grasse - no doubt your mo was a good luck charm.

Anonymous said:

At least you can still smoke inside by the look of it, every cloud etc.

Mahatma said:

There were in fact a small number of Australian advertising people caught inside the Taj when the attack took place.....don't you find it odd that you dont see them sticking their photos on this blog site; but two people who weren't in the vicinity park their faces on these pages. Sadly it does smell of PR.......but hey, that is what these pages are for.

(Lets see if you post this Lynchy.....)

Willows said:

Hilly - glad to hear you were safe and well. I bet Caro was beside herself back at home! Glad to learn you were at the racetrack having a punt and not at the hotel... how Oz.

Peter Grasse said:

Friend, I was just alerted to your post. I am discomforted by your anger, as I thought we had a more cordial relationship. Pls do call or email me when you are ready to talk, as I would like to work this out with you before Christmas. I am sure that we would both find some peace in a resolution. With regards to the people in the Taj, pls have them contact me. I would very much like to talk to them. Thank you.

Anonymous said:

9:39... They went to the Effies, and it fortunately kept them out of harm's way. The Effies are an advertising award show, and this is a blog about advertising. So, of course, the story is relevant. You're angry, and you're scary. Get some help.

Anonymous said:

it is a real good thing that these chaps are alive, safe and back home with their families.

Is this article a PR article? I hope not.

But the only person who can clear this up is lynchy.

If they came to him with the story, it is PR. If he heard about it and then wrote about it, it's not.

Anonymous said:

guys,

who cares who was the fucking closest to the terrorist attack,

can you fucking direct?

otherwise, stop calling me up at work, i'll call you – it bugs the shit out of me.

Anonymous said:

WHO GIVES A SHIT IF THIS IS PR OR NOT - THAT IS NOT THE POINT!!
point is, they're home safely.
ONLY THIS BLOG WOULD DEBATE ABOUT WHETHER THIS IS PR OR NOT.
gonna stop coming here, you guys are just depressing.
happy xmas.

Anonymous said:

I'm interested to know why Curious films where thanked for there help. If this is a news article and not a PR exercise what did they do to help??? I know you wont put this on the blog Michael.

jake said:

It saddens me that with an incident like this there are people that have to ask the above questions. Even sadder that you've posted them.

Shame on all you bastards.

Anonymous said:

yeh sorry about that, I left it but I was quite drunk at the time.

Peter Grasse said:

9:39; 6:36; 7:35 and 6:49 seem to be written by the same acrimonious individual.

In my opinion, getting drunk and being vicious is a waste of one's life (as is untempered blogging).

Nevertheless, he or she's words shouldn't be mistaken to represent the demeanor of our industry as a whole. The truth is that there are a lot of very good people amongst us, and we all have the opportunity to positively affect each other's lives in a multitude of ways.

Thus, here's to hoping that we all find some much needed tranquility over the holidays and enjoy & support our community in 2009.

Andy said:


Nice post Peter.

In the spirit of the holidays, it'd be nice to fucking chill out and appreciate the fact that a bunch of our industry guys were in and around one of the most unpleasant massacres in recent history.

Wish them well and thank fuck they're home, safe and with family this xmas.

We can go on bagging the work next year eh?

Leave a comment

 

CAMPAIGN BRIEF Gold Sponsors

  • <

CAMPAIGN BRIEF Silver Sponsors

CAMPAIGN BRIEF Bronze Sponsors

Custom Search

FREE to Subscribe


Campaign Brief Magazine

Subscribe or view online to the region's most influential creative ad magazines - Campaign Brief (Australia/NZ) and Campaign Brief Asia.
Order Download the subscription form (PDF)

Advertise in the region's most influential creative ad magazines.
Order Download the rate card for Campaign Brief (Australia/NZ) or Campaign Brief Asia.

About CAMPAIGNBRIEF

A blog for advertising creatives in Australia. Or view it online. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 07 Annual, email:


About this Entry

This page contains a single entry by CB published on December 3, 2008 8:11 PM .

CLEMENGER BRISBANE IS OPTIMISTIC was the previous entry in this blog.

AFA RESCINDS EFFECTIVENESS AWARDS is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

Powered by Movable Type 4.25