SBS TO DONATE $2 MILLION WORTH OF TV AIRTIME TO CHARITY PROJECTS
SBS will create a Foundation to be custodian of $2 million worth of television airtime which will be donated to support charities and charitable causes, SBS Managing Director Shaun Brown announced today.
“While SBS has always been a strong supporter of charities, the SBS Foundation will ensure that our support truly makes a difference to the aims and ambitions of a small number of not-for-profits,” Shaun Brown said.
SBS will dedicate significant airtime and resources towards a more targeted television campaign for a select group of charities who have a synergy with SBS’s Charter.
“A dedicated SBS committee will assess each application against published criteria and choose the charities that the SBS Foundation will support for a 12 month period.”
SBS today released guidelines and called for applications from charities interested in getting support from the SBS Foundation. SBS will select partners across a range of categories including:
Creative/Arts
Multicultural
Indigenous
Environmental
Health
Regional
Sport
Applications for support from the SBS Foundation close at 5pm on Friday 27 February 2009 and the successful charities will be announced before 1 April 2009.
The guidelines for the SBS Foundation can be found at www.sbs.com.au/future.
“While SBS has always been a strong supporter of charities, the SBS Foundation will ensure that our support truly makes a difference to the aims and ambitions of a small number of not-for-profits,” Shaun Brown said.
SBS will dedicate significant airtime and resources towards a more targeted television campaign for a select group of charities who have a synergy with SBS’s Charter.
“A dedicated SBS committee will assess each application against published criteria and choose the charities that the SBS Foundation will support for a 12 month period.”
SBS today released guidelines and called for applications from charities interested in getting support from the SBS Foundation. SBS will select partners across a range of categories including:
Creative/Arts
Multicultural
Indigenous
Environmental
Health
Regional
Sport
Applications for support from the SBS Foundation close at 5pm on Friday 27 February 2009 and the successful charities will be announced before 1 April 2009.
The guidelines for the SBS Foundation can be found at www.sbs.com.au/future.
0 TrackBacks
Listed below are links to blogs that reference this entry: SBS TO DONATE $2 MILLION WORTH OF TV AIRTIME TO CHARITY PROJECTS.
TrackBack URL for this entry: http://www.campaignbrief.com/cgi-bin/mt/mt-tb.cgi/4329
12 Comments
Leave a comment
CAMPAIGN BRIEF Gold Sponsors
- <
CAMPAIGN BRIEF Silver Sponsors
CAMPAIGN BRIEF Bronze Sponsors
Custom Search
Campaign Brief Magazine
Subscribe or view online to the region's most influential creative ad magazines - Campaign Brief (Australia/NZ) and Campaign Brief Asia.
Download the subscription form (PDF)
Advertise in the region's most influential creative ad magazines.
Download the rate card for Campaign Brief (Australia/NZ) or Campaign Brief Asia.
Brilliant - leading by example.
bring on the free award entry air time.
What a great initiative. Some bubble gum and highlighter companies are doing it tough these days.
Hey Lynchy,
Shame you no longer have the deja vu section in the mag cause I stumbled across this web site. Logo looks familiar yeah?
http://www.campagnolosportswear.com/jspcampagnolosw/index.jsp
- Shane D
Good to see a big organization doing this when most are dropping charities due to the recession. We weren't a giving enough society before the recession, imagine what could happen now. Good on you SBS.
unrelated........anyone else been cringing at those obama 'yes we can' jeep / chrysler ads on tele?
Shane.
Coca Cola logo look familiar!?
9.32, I suspect selfishness and general fuck-you-buddy attitudes are a direct result of good economic times and the materialistic values they spawn.
I think as times get tougher we may just see the pendulum swing back to less individualistic attitudes. Well, I hope so anyway.
And yeah, nice work SBS.
@5:44. Yep. Loads of people have. You should probably call your nearest Jeep/Chrysler dealer and tell them how you feel.
That Obama is excellent voiceover talent, but way too expensive and it's a bugger getting him in a studio now he's really busy.
Couldn't sell it. May as well give it away. It's only the tax payers money anyway!
I am Chair - Murray Darling Environmental Foundation (MDEF)
How can I find an application form ??
Thanks
Brian G.