$10,000 WORTH OF INSTANT SCRATCHIES ON BILLBOARD BEING GUARDED 24/7

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SCRATCHIE.jpgA massive billboard on Parramatta Road, Sydney featuring 10,000 $1 scratchies has just been unveiled by The Outdoor Awards – the winner taking all as first prize for the Best Outdoor advertisement or campaign of the year.

The 12 metre by 3 metre billboard has had to be especially built and took 4 days to attach the 10,000 instant scratchies. Each day almost 100,000 cars will pass the billboard, which will be guarded 24 hours a day to protect the prize. 

The prize could be worth significantly more than the $10,000 to the winner, with each scratchie potentially a $20,000 winner. The winner is set for a time consuming task and some serious RSI – to scratch the 10,000 scratchies would take 20 days if they scratched one a minute for 8 hours per day!

Helen Willoughby, of the Outdoor Media Association says: “Outdoor advertising at its best is truly an event which draws an audience. We wanted our first prize to create a similar buzz.”

The massive billboard – featuring the Outdoor Awards’ golden pigeon logo made from the scratchies – directs people to the Outdoor Awards website which provides entry information across a number of categories – as well as imagery of the billboard itself.

Picture 19.pngThe ultimate deadline for entries will be the end of April – but the prize has been announced now to allow creative teams the chance to have their latest work appear and become eligible.

In addition to the financial first prize, winners will receive a Golden Pigeon statue. The awards are free to enter – and cover categories from financial to travel.

Helen Willoughby continues: “To launch the Outdoor Awards without creating an exciting and original outdoor campaign of our own would be a missed opportunity.  We started by driving a billboard truck around Australia – and now we have unveiled our first prize.

“We have also taken the opportunity to assemble a hugely inspiring international jury to judge the first prize – so that there is real objectivity in selecting the year’s best ad.”