CLEMENGER BBDO MELBOURNE WINS CB AGENCY OF THE YEAR, COLENSO BBDO TAKES OUT NZ AGENCY OF THE YEAR TITLE
The BBDO network has scooped the trans Tasman double, with Clemenger BBDO Melbourne chosen as Campaign Brief's Australian Agency of the Year and sister shop Colenso BBDO, Auckland taking out the NZ title."Putting all these pieces into place has taken some time but over the past 12 months, we have really started to see our efforts come to fruition," said James McGrath, executive creative director of Clemenger BBDO Melbourne.
"We are beyond the integration cringe and we're now really confident in playing with ideas. Once we've got the idea, and if we don't know how to actually make it happen, we know we're really on to something.
"CB Agency of the year is the award for the Creative class because of both its skilful analysis of business problems we face but more uniquely an understanding of the more mercurial nature of what makes an idea and their development special."
Says Colenso BBDO, Auckland managing director, Brent Smart: "This is the one important award that has eluded Colenso in my four years here. Since we last won in 2002 it seems like we've been the constant runner up, despite aspiring to be the best creative agency in New Zealand, which this win confirms we are. It's a huge deal for an agency that's all about the work. And it says a lot about the massive impact that Nick has had in his first year here."
Says Colenso BBDO executive CD, Nick Worthington: "From a creative point of view there is no other title that comes close."BMF Sydney came a close second for Australian Agency of the Year and were a worthy recipient of the NSW Agency of the Year title.
Said BMF creative chairman, Warren Brown: "It's terrific to win the Campaign Brief NSW Agency of the Year title, and one we've always coveted, and about bloody time! Hopefully next year we'll get the national AOY."
To read all about it and to check out the 2009 CB Agency Creativity/Billings Index 2009, check out Campaign Brief Online. For subscription enquiries contact Ginny at CB in Sydney: +612 9247 4933.
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Why are The Works Sydney so far into the red zone?
Where is the Hot/Cold Chart?
Well done Shane
How completely rad to the power of sick for them. well done.
Hot!
Congrats BBDO Australia & NZ. Big win.
It's good to see Ogilvy Sydney creeping over in the red there.
Congrats to BBDO and BMF.
Surely, Patts Melbourne must have come close after winning Gold at Cannes.
Not sure if Colenso in NZ deserve the title. Clems in Wellington and Mojo in Auckland both won Cannes Gold.
3.35.
Nice BMX on eBay. Rad.
Whatever.
I've got a really good DM brief on my desk.
In your face!
Why didn't BushAtkins get a mention?
I must admit, I sometimes find these awards very confusing.
Reading the PDF in this story, it appears that BMF won $25 million more in business and won more awards. That given, what exactly is the criteria to a winning entry?
Maybe James McGrath will change his bio on the Clems website now.
well done to bbdo.
two agencies who are doing real work instead of scamming their way to the top.
well picked CB.
makes ad news creative network pick a joke.
bmf you are legends too. bloody great result.
Which network is sponsoring the villa in Cannes this year?
Well deserved Host, doing some great work. On the other hand Whybins Syd must be doing some timely schmoozing.
I'm astounded Clems Melbourne got this. Their work overall is as old-school as it gets.
2:36 couldn't agree more, Whybins so far up in the red?
Something ain't right there.
Also noticed last years Droga prediction didn't quite make the mark.
I assume (2.36) you meant 'old-school' as a pejorative, but I'm sure Clems take it as a compliment. And for the poster above you, last time I checked Whybins were the highest ranked Aussie agency on the BestAds rankings so maybe it is more than just schmoozing.
How much do you want for the BMX Jim? Rad.
Hello 2.36 how's Dubai?
DDB have dropped 'Back' quite a way.....
Good to see CRC so far up there on real work.
Whybins is highest ranked on bestads - Tequila are the only ones winning any awards. They even managed one on St.George.
Dubai is fantastic. No short people, everyone's nice and friendly.
2.07 yes haven't they.
maybe they have had to focus on real work and the emperor's new clothes have finally been exposed.
not as easy as scamming, sorry 'initiative work' ,as they like to call it.
a house of cards built on bullshit.
Just out of interest, who is US, Sydney? Hell I even Googled them and got the U.S. Consulate. They seem pretty hot for someone I've never even heard of.
I'm not being critical, I assume they've done some good work, just interested to find out who they are and if they're worth watching.
Well done Jules and Tom.
Do your homework, 3:31. US Sydney is the new name of Razor Junior, the agency where Josh Moore is CD. They had a ripper year last year including Cannes Finalists and many other awards, and for the last couple of years have continuously delivered above the average creative for a bunch of clients and also winning plenty new business. And yes, they're worth watching. Back to that DL, son.
Gee, 10.37... is everyone who works at US as hyper-sensitive and nasty as you? The dude just asked a perfectly reasonable question, in a rather polite manner. Sheesh...
10.37
Hello you-know-who. You always attack with the same nasty venom.
10:37 - twat of the week
Dayum 10.37, defensive much?
Thanks 10:37 for letting us know who US is, sorry I wasn't up with the news on name changes and knowing that they are/were Razor Junior explains a lot.
It was a simple question that's all and yes I'm back on that DL right now.
US, also responsible for that "Ripper" SBS work posted on here a couple of weeks ago.
Nice bitch fest, bitches.
"Cannes Finalists and many other awards"
Finalists aren't an award - they're almost an award.