CLEMENGER BBDO MELBOURNE WINS CB AGENCY OF THE YEAR, COLENSO BBDO TAKES OUT NZ AGENCY OF THE YEAR TITLE

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CLEMENGER-WALL.jpgCLEMS-1 copy.jpgCOLENSO copy.jpgBMF-1 copy.jpgThe BBDO network has scooped the trans Tasman double, with Clemenger BBDO Melbourne chosen as Campaign Brief’s Australian Agency of the Year and sister shop Colenso BBDO, Auckland taking out the NZ title.

“Putting all these pieces into place has taken some time but over the past 12 months, we have really started to see our efforts come to fruition,” said James McGrath, executive creative director of Clemenger BBDO Melbourne.

“We are beyond the integration cringe and we’re now really confident in playing with ideas. Once we’ve got the idea, and if we don’t know how to actually make it happen, we know we’re really on to something.

“CB Agency of the year is the award for the Creative class because of both its skilful analysis of business problems we face but more uniquely an understanding of the more mercurial nature of what makes an idea and their development special.”

Says Colenso BBDO, Auckland managing director, Brent Smart: “This is the one important award that has eluded Colenso in my four years here.  Since we last won in 2002 it seems like we’ve been the constant runner up, despite aspiring to be the best creative agency in New Zealand, which this win confirms we are. It’s a huge deal for an agency that’s all about the work.  And it says a lot about the massive impact that Nick has had in his first year here.”

NZ-OTHER-STATES-NEW-CHART.jpgCB Agency Creativity-Billings Chart 2009.jpgSays Colenso BBDO executive CD, Nick Worthington: “From a creative point of view there is no other title that comes close.”

BMF Sydney came a close second for Australian Agency of the Year andwere a worthy recipient of the NSW Agency of the Year title.

Said BMF creative chairman, Warren Brown: “It’s terrific to win the Campaign Brief NSW Agency of the Year title, and one we’ve always coveted, and about bloody time! Hopefully next year we’ll get the national AOY.”

To read all about it and to check out the 2009 CB Agency Creativity/Billings Index 2009, check out Campaign Brief Online. For subscription enquiries contact Ginny at CB in Sydney: +612 9247 4933.