HUNT JOINS THE FOUNDRY AS CD

CB EXCLUSIVE – Adam Hunt has been appointed creative director of The Foundry, Sydney, effective March 2, following the departure of founding creative partner Ian Brown last week.

Brown told CB the agency was not going in the direction he had in mind, and is currently taking a break before announcing his next move. Brown made his creative rep in New Zealand at Ogilvy and Colenso,before joining Ogilvy in Sydney (just prior to becoming SO&M). Hebriefly worked at Saatchi & Saatchi Auckland before venturing intothe world of retail, co founding The Foundry in March 2006.

Says The Foundry Managing Director Simon Burrett: “We’ve been steadily improving our Sydney offer with great new premises and some fantastic new people, and Adam is really a very exciting part of these plan. Adam’s a Cannes Gold Lion winner with extensive global experience – a highly respected industry maverick. He’ll team up with GM and Strategist Jeanan Yasseen to create a formidable force in the Sydney market.  We’re very excited about where this can go.”

Hunt’s impressive list of career awards includes two Cannes Gold Lions, A Grand Prix at Eurobest, Gold at London International, Silver Pencil Nomination at D&AD, and work in the Permanent Collection of MOMA in New York.

Hunt has worked with the world’s biggest brands including Nike, British Airways, Guinness, Proctor & Gamble, Hewlett Packard, Samsung, MTV, and he was a Creative Director on the team that delivered the acclaimed BigPond ‘Rabbits’ ad at BWM. 

Hunt’s career has traversed London, New York and Amsterdam, but this role sees him back in Sydney for the long term.  Says Hunt: “I’ve seen scary stuff happen when multinationals catch colds,” said Adam, “which is why I really love an independent agency. At The Foundry we can observe, listen and respond immediately to the immense challenges surrounding us. 

“I’m very happy with Simon’s straight-up manner, and Jeanan’s immaculate brand and agency pedigree. She has great strategic insight and I see enormous potential in the clients we have.”

Hunt’s passion for media-neutral communication has seen him write, design, photograph and illustrate a book published by Random House – as well as create highly successful ambient and viral ads for Amnesty International, Kevin 07 and his online T-Shirt company Goatboy.

“I love ideas that make people smile, because the more they like you, the more they’re going to buy from you”, says Hunt, “which makes me terribly serious about making people laugh”. 

His appointment comes on top of several strategic hires in the last quarter of 2008, and grows The Foundry’s Sydney team to 20.