SUNRICE APPOINTS DISCIPLE TO AD ACCOUNT
SunRice, Australia’s largest packaged food exporter and market leading rice brand has appointed Sydney start-up Disciple, founded by ex-Saatchi & Saatchi multi-award winning senior creative partners Peter Buckley and Tim Brown to handle the advertising and marketing of the popular rice brand effective immediately.“We were aware of Disciple’s creative credentials but their strategy, enthusiasm and level of detail in their presentation really set them apart. Disciple’s ability to handle a complex project that includes our sponsorship of swimmer Stephanie Rice was phenomenal. Since winning the business they have delivered with a strategy and creative to ensure the long term success of the SunRice brand” says Craig Young SunRice Marketing and NPD Manager.
“It’s an incredible start for us to work with such an iconic Australian brand and vindication of our belief that the time is right for fast and nimble strategically driven creative outfits. In these times of economic uncertainty we are finding clients are happy dealing with senior people without paying unnecessary overheads." says Peter Buckley (pictured), partner Disciple.
Disciple, who position themselves as Brand Activists, have been quietly building their business since launching in July 2008.
SunRice joins Disciple’s foundation client Chic Management, Australia's largest modeling agency.
Disciple can be contacted on 02 8585 6508. Mobile: 0410 663 434
pete@disciple.net.au
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Just desserts. Well done guys.
Greidy.
Well done Pete and Tim, great to see a creatively led start-up winning significant pieces of business.
Brilliant news. Everyone wants to see you two make it.
Good one fellas. Well deserved.
Roundy
Love your work boys.
Fried Bryce.
Browny & Bucks, well done boys. Love your work on the founding client as well- any contra on that?
Wolfie
Is that Steph with Pete? It appears she's spent a bit too long in the water.
Great stuff guys - and congrats to Sunrice for recognising startup creativity and talent.
Cool, can't wait to see the work. Have a feeling i'll have to wait for the awards submission at Cannes.
Nice one lads...
Go "fast and nimble" :)
Speaking of ex-Saatchis lads, I wonder how Skip is doing at McCann Ericsson.
Apparently their website is blank, so I guess there's some changes to be announced soon.
Speculation that Microsoft are giving McCanns the flick is mounting in the U.S.
http://adscam.typepad.com/my_weblog/2007/11/microsoft-givin.html
Global realignment of this account would see McCanns here on life support. They don't have any other clients to speak of.
Well done Pete and Tim. You blokes are going to kill it.
8:22am let us not spoil this exciting news about two great blokes who do awesome creative by mentioning an embarrassing place like McCann Eriksson.
Best of luck boys
8.22am, that news you linked to is over a year old. congrats for having your finger on the pulse.
Wat u doin on blog at 2:56?
That Erik guy sure knows how to play the guitar
... have you read this back Pete?
... pleeeeeeeeeeeeeeessse.
“It’s an incredible start for us to work with such an iconic Australian brand and vindication of our belief that the time is right for fast and nimble strategically driven creative outfits. In these times of economic uncertainty we are finding clients are happy dealing with senior people without paying unnecessary overheads." says Peter Buckley (pictured), partner Disciple