SPIRAL MEDIA & GAYTIME - UTILISING SOCIAL MEDIA APPS TO DRIVE PEER TO PEER DISTRIBUTION AND BRAND ENDORSEMENT
Spiral Media continues to celebrate a series of new project wins, most recently adding Unilever’s Golden Gaytime, one of their iconic ice cream products, to their client base. After laying low for the past few years, the Golden Gaytime is back, showcasing its retro TV spots from the early 80s.
Spiral Media will launch the TVCs on the No.1 Facebook application SuperWall, with the aim of utilising social media networks to drive peer to peer distribution and endorsement. This application is advantageous for advertisers as a play is only counted when the trailer is viewed for more than 10 seconds. Plus advertisers do not pay for ‘viral forwards’, so this value-add viral component is highly desirable.
0 TrackBacks
Listed below are links to blogs that reference this entry: SPIRAL MEDIA & GAYTIME - UTILISING SOCIAL MEDIA APPS TO DRIVE PEER TO PEER DISTRIBUTION AND BRAND ENDORSEMENT.
TrackBack URL for this entry: http://www.campaignbrief.com/cgi-bin/mt/mt-tb.cgi/4584
16 Comments
Leave a comment
CAMPAIGN BRIEF Gold Sponsors
- <
CAMPAIGN BRIEF Silver Sponsors
CAMPAIGN BRIEF Bronze Sponsors
Custom Search
Campaign Brief Magazine
Subscribe or view online to the region's most influential creative ad magazines - Campaign Brief (Australia/NZ) and Campaign Brief Asia.
Download the subscription form (PDF)
Advertise in the region's most influential creative ad magazines.
Download the rate card for Campaign Brief (Australia/NZ) or Campaign Brief Asia.
Catchy headline.
And just in time for summer.
The clients also don't pay because no-one watches it.
'utilising social media networks to drive peer to peer distribution and endorsement'
Can we stop writing like this?
Basically you took some ads and posted them on some walls.
I do this peer to peer shit everyday.
Stop fucking our eyeballs with your over-hyped dick.
Stop it.
Are you cutting and pasting 2005 articles again? Tell the truth now.
effortless.
wonderful.
"SOCIAL MEDIA" ... "PEER TO PEER" ... "viral" ... "value-add" ...
Bingo!!
oh my god.
did any of you bitches watch that shite?
i'm guessing 203 hits means the agency, some people on this blog and the creatives mum have seen it.
that is fucking woeful.
i fricken love golden gaytimes
gay
Um, hellooooo 3:54, are you totally mental or something? The timing for this is, like, perfect actually. Just the world's most amazing, glittery, super event is coming up...Mardi Gras. yayyyyyy...
Boom 7:45!
To anonymous - I think you will find that the article refers to SuperWall on Facebook. HENCE, the numbers on the YouTube player are likely not representative of the numbers on the actual placement which is within an application across several social networks. Could be wrong of course.
So let me get this right... you stick a client's really old TVC on Facebook Superwall and it is lauded as marketing genius?
Fuck me.
Pure dribble.
If it were one small part of a more comprehensive 'retro' strategy to leverage the brand's history, executed in a creatively executed campaign, then it might be newsworthy.
I agree with the line "It's so hard to have a gaytime on your own" in the ad.
In this case, gaytime is on their own - there are no comments on their youtube post. Clearly has made quite an impact. All the punters are speechless.
Lazy