April 2009 Archives

Campaign Brief Asia has done the maths for the D&AD awards and the final tally for Asia is 26 Nominations and 98 in-book acceptances. Yellow & Black Pencils are still to be determined.
As a country Japan lead the way with an excellent performance that included 12 Nominations and 21 Acceptances. The next best country was Malaysia with 5 Nominations and 15 Acceptances. Singapore was third with 4 Nominations and 18 Acceptances.
The best performing agency was BBDO\Proximity Malaysia with an incredible haul of 5 Nominations and 6 in-book acceptances for their Jeep "Bushman/Eskimo" "Husky/Camel" campaign.
Here is the Asian country-by-country breakdown:

New Zealand's AIM Proximity was today announced as the world's most awarded agency for the first quarter of 2009 by the prestigious Won Report. BMF Sydney came in at number 8 and Rapp New Zealand at number 19. Each year the Won Report ranks the best communications based upon the quantity and quality of the awards won.

AIM Proximity also had three of the ten most awarded campaigns for the quarter, Warehouse 'The Great Love Conspiracy' was fourth, iPhone Jonny for Yellow was sixth and Innovation Fold website for Vodafone was ninth.

American company, Madison Avenue Cookware, has outraged women's rights activists after launching an advertising campaign in Australia this week.

The ads display images of high-end kitchenware accompanied by headlines such as "The only thing that cooks better is a woman", "Enjoy your time out of the bedroom" and "A woman's best friend".
 
Roger Hudson (pictured), CEO of Madison Avenue Products, defended the campaign saying "This model has worked very well for us in America and we feel it will work very well in certain parts of Australia too. These women respond well to traditional values. If we ignore hairy-legged feminists for one second, research has told us that women do actually love cooking and they do actually love keeping their man happy. It's in their DNA."
 
Women Rights Activist Cathy Davis says the ads are "...absolutely despicable. They devalue women by implying that cooking is our most important role in society... It is archaic, misogynistic and sexist".
 
In response to Ms Davis' comments, Mr Hudson said:
"Settle down doll face."
 
See the controversial TVC
Be warned though, not for the easily offended. 

Marketforce Perth, in partnership with the Association for the Blind of WA, The West Australian newspaper and PPR released the dogs on Wednesday morning.

Over 40 Guide dogs could be found roaming freely throughout The West Australian to mark International Guide Dog Day and make the point that guide dogs are allowed to go anywhere. In fact under the Disability Discrimination Act 1992 and the Dog Act 1976 it is an offence to deny access to registered Guide Dogs to anything other than the Zoo or operating theatres.

After readers saw dozens of randomly placed pooches, an ad appeared in the middle section of the paper revealing that registered guide dogs are allowed unrestricted access to most locations.

In a newspaper first the team of guide dogs infiltrated key editorial and feature sections of the newspaper that have been traditionally deemed as being off limits. They also appeared within some of its major clients' advertisements.

Marketforce creative director Andrew Tinning, who conceived the idea with client services director Gavin Bain's support, said: "It was a challenge for everybody involved but thanks to Chris Wharton, Les Corner and the Editorial team at The West, who all both embraced the spirit of the cause with great enthusiasm, the team made it happen. Mary Henry and Gemma Bogue from PPR worked alongside the clients Siobhan Finneran and Kate Vidler at the Association for the Blind of WA to deliver a terrific PR result."

So, you work at a big corporate, huh?
And you're not allowed to use Twitter...
Wouldn't it be awesome if there were a Twitter tool
that looked just like Excel?
Check this out, office workers: A Twitter app disguised as a spreadsheet

Australia has scored five finalists on the Clio Radio shortlist, out of only 35 spots in the world that made the cut. NZ had one finalist.
The Clio Awards will be presented in Las Vegas on May 12-14.

Australia has racked up 10 nominations for Yellow Pencils at the D&AD Awards 2009, over 3 times as many as last year and 23 in-book entries. New Zealand has also done well with 10 in-book and 2 nominations. A list of Nominated work can be downloaded HERE.  Download the Australia and NZ list:
D&AD-Aus_NZ.xls. In-Book work will be available tomorrow (30 April).

D&AD announced the interim results for the 2009 Awards today (Wednesday, 29 April), with a record breaking 165 nominated entries, including 10 from Australia.

Aussie Nominations include the Carlton Mid 'Woman Whisperer' via Clemenger BBDO Melbourne, TED696 Project from BMF Sydney, Schweppes 'Burst' via Exit Films, Melbourne, UN Voices Project from Saatchi & Saatchi Sydney, Sony 'Quantum of Solace' from Euro RSCG Sydney, and Sydney Dogs & Cats Home 'Throw us a bone' from M&C Saatchi, Sydney.

New Zealand has two Nominations: Warehouse 'The Great Love Conspiracy' via AIM Proximity Auckland and New Zealand Book Council 'Read a book at work' via Colenso BBDO Auckland.

Droga5, New York has a Nomination for New York Department of Education 'Million' and two for Jewish Council for Education 'The Great Schlep'

BRANDZ TOP 100 MOST VALUABLE GLOBAL BRANDS NOW WORTH AU$2.74 TRILLION
Google is the world's first AU$140 billion brand - number one for the third year running
 
The fourth annual BrandZ Top 100 Most Valuable Global Brands ranking published today by Millward Brown Optimor reveals that brands sustain their value, despite the tough economic environment.

The complete BrandZ ranking, including regional and category breakdowns, is available online. The rankings are also available as a free iPhone app from the iTunes store.  Download the Top 100 Brands PDF
BrandZ-2009 - top 100.pdf

Matthias May and Steve Ogilvy from DDB New Zealand have been judged Professional YoungGuns of the Month for their STIHL 'Butter' campaign, selected by Galen Graham from DDB Chicago.

Student YoungGuns of the Month were Tomas Jonsson & Carl Fredrik Jannerfeldt from Berghs School of Communication, Sweden for Maglite 'Liteart'

The Student Runners up were André Gidoin, Markus Johansson and Aleksander Hoel from Westerdals School of Communication Norway for Norwegians People's Aid 'A Virtual Minefield'.

CLICK HERE to see their work showcased and read a commentary on all the selected work. This can all been seen on the YoungGun of the Month Showcase.

Don't forget to enter your work into the April YoungGun of the Month competition and be affirmed as upcoming young talent.

2 DAYS UNTIL ENTRIES CLOSE FOR APRIL 2009.

The next judge for the coming quarter is Rebecca Carrasco, ECD at coleman rasic carrasco, Sydney.

The GRUEN TRANSFER
Tonight (Wed) at 9pm on ABC1
Wil Anderson, Todd Sampson and Russel Howcroft
Joined by Dee Madigan and Dan Gregory
 
How do you sell Tobacco?
How do you advertising a product that, according to the World Health Organisationwill be the planet's single biggest killer by 2030.
 
Ad of the Week: RSPCA 
This week' s Ad of the Week is actually not an ad, it's a cry for help to the Royal Society for the Prevention of Cruelty to Actors. Bad acting in Australian TV commercials. Think McCains, Rexona, or Advance Medical Institute.
 
The Pitch:
A campaign to convince the members of the IOC to take the 2012 Olympics back from England and give the games back to Australia where they rightly belong.
BCM Brisbane compete with Gatecrasher from Perth.
View the BCM Brisbane Pitch
View the Gatecrasher Perth Pitch

KesselsKramer Exports: 12 Years of Posters and Other Communications - Workshops and Seminars
Tickets On Sale Now!

UPDATED: Tickets to the KesselsKramer workshops, seminars and documentary screenings in both Melbourne and Sydney are now on sale. Tickets are available through Ticketmaster. Places per session are strictly limited. 
 
Dutch communications agency KesselsKramer is landing in Australia soon, exporting their Creative Director and Strategy Director to host a series of events in both Melbourne and Sydney.
 
KesselKramer Partners Dave Bell, Creative Director, and Matthijs de Jongh, Strategy Director, will host a workshop and seminar, as well as a screening and Q&A session of their documentary 'The Other Final'. The event series is part of the exhibition KesselsKramer Exports: 12 Years of Posters and Other Communications, which is showing throughout June.

GPY&R Sydney has snared senior creative team Alex Wadelton and Ant Simmons from DDB Sydney. 
"These guys are great. A lot of people talk about the ability to think and deliver in all media but Ant and Alex are the real deal," says GPY&R Sydney ECD, James Procter.
"Their work shows a great mix of both creativity and insight. They're talented, hungry and professional. We're delighted to bring them into our team and can't wait to get them across our clients."
While at DDB, the pair created the well known 'food creatures' campaign for Wrigley's Extra which has since been exported to more than 25 countries. Their recent work includes the Lipton Ice Tea 'Cool your world naturally' commercial directed by Nice Trees and the Joel Pront directed Eclipse mints 'Live life in the Eclipse'.
Their integrated work for Operation Gatorade and Arnott's made it into The Work 07 and 08, along with print for McDonald's and Loctite and the duo have also had a string of appearances in Cannes, The One Show, London International and the Clios.
Wadelton and Simmons have worked together for six years after teaming up at Badjar Ogilvy in Melbourne, Wadelton from George Patterson Bates and Simmons from The Campaign Palace.
"We want to focus on making great work and GPY&R has everything in place to make this happen. Everyone we have spoken to, from the top down, is focussed on achieving this," says Simmons and Wadelton.

Saatchi & Saatchi Australia CEO John Foley confirmed today that David O'Loughlin (pictured), the highly regarded national planning director at Whybin\TBWA\Tequila, will be joining the Saatchi & Saatchi Sydney agency in early July.
Says Foley, who took the helm of the agency two months ago:  "We interviewed fantastic overseas based candidates, but Steve [Back] and I knew we'd found a truly world class planning director in David right here in Sydney."

Bestads Top 6 Commercials of the week in the world now ready to view, reviewed by Dennis Ryan, chief creative officer of Element 79, Chicago: http://tr.im/fopw

Watch out for 'Watch and Win', an 8 part animated comedy series that will go live in May, screening on the Australian website TheVine

THE SCENARIO: The worst advertising agency in the world is foraying into the growing space of branded content, creating a series of 'advertainment' commercials for their client list.
The problem, however, is this ad agency is completely clueless, and in their desperate attempts to both sell a product and be entertaining, they have instead created the most outrageous, irrelevant, awkward and off-putting (but, ultimately, funny) pieces of ad-film possible.
Created by Marc Goldenfein and Chris Cork, and inspired by the (sometimes shady) world of advertising, Watch And Win is an eight-part comedic experiment, filled with human beings' wildest dreams, most secret desires, deepest fears, sexual frustrations and violent urges, the products to help fix all of these, and two ordinary guys called Tim & Ben.

Hip hop superstar and Hollywood film star Chris 'Ludacris' Bridges will present The One Club's first-ever 'Green Pencil' award honoring excellence in the field of environmentally conscious advertising at the 34th Annual One Show on May 6th.
The One Show is the centerpiece of an ambitious festival celebrating all forms of creativity called 'Creative Week NYC'.  The week's events take place in New York from May 4-8th at several venues around the city. Creative Week NYC includes three prestigious awards shows honoring the year's best achievements in advertising, integrated branding and design in addition to events devoted to digital, music, film and the fine arts.
The Creative unConference hits New York for two days (May 7 & 8) marking the first time ever that the advertising community in New York has hosted this hip and unique event.  For complete information, www.creativeunconference.com.

Created for Tribal DDB, Amsterdam, this awesome interactive campaign promotes Philips' latest entrant into the television market, the CINEMA 21:9.

Since the television's 21:9 frame lends itself so readily to film, Tribal DDB, Amsterdam commissioned Stink Digital to create a piece of filmed content that could hold its own with Hollywood's best.

Stink Digital director Adam Berg responded with an idea for an epic 'frozen moment' cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money.
The film, titled Carousel, is the centre piece of the project.

Sir Richard Branson makes an appearance in this spot for V Australia promoting non-stop flights from Australia to LA with the brand new 777. The spot was created by CAA, Los Angeles.

Mike O'Sullivan, executive creative director of Saatchi & Saatchi New Zealand was foreman of the Ambient Jury at D&AD, which convened last week in London. Here is his report, exclusive to the Campaign Brief Blog.

Being asked to be foreman of a D&AD jury came as an unexpected honour.

When Toby Talbot, Paul Catmur and I were working in London, getting into 'the book' was an act of God. When the letter arrived that said your work has been 'accepted into the annual' it was enough for any creative to throw a party. Thankfully, Catmur and I weren't that talented. On our 10,500 quid year salary, we could afford few parties.

Before I start, I'll tell you what a jury foreman actually does.
My official role was to inspire debate, ensure a thorough session, and make everyone stick to the rules. My other duty is to attend the Black Pencil judging in early May.
That's when all the jury foremen convene to decide on D&AD Gold.
 
Every show has its own unique style, and D&AD is no different. In the next few paragraphs I'll try and bring to life my experiences of the last few days.
So far a few people have blogged and posted photos of their jury experience, so I'll keep my diary short and simple.

  

Freeview launched a national marketing campaign last night, spearheaded by a rare 60-second TV roadblock on all Australian free-to-air networks.
The roadblock reached millions of Australian viewers across ABC, Nine, Prime, SBS, Seven, Southern Cross, Ten, WIN and their affiliate regional networks.

There are only a few Australian and New Zealand agencies with entries shortlisted at Clio, with CB's New Zealand Agency of the Year Colenso BBDO Auckland leading the way with four shortlisted, followed by CB's Australian Agency of the Year Clemenger BBDO, Melbourne and CumminsNitro, Brisbane with three each, and two apiece to Clemenger BBDO Wellington and The Hallway/Happy Soldiers, Sydney.
Noah Regan, now at Three Drunk Monkeys, Sydney, was shortlisted for VW Golf  'Enjoy the everyday' (which also picked up 2 silvers and a bronze at The BTAA's recently and was also a One Show first cut) and the Marmite Snacks print campaign (which recently got Grand Prix in the Graphis annual) that he did at DDB London last year.
Jay Furby's print campaign for Yellow Pages Egypt, created while he did a stint at Grey Dubai, also made the cut. Eight executions of the same campaign were shortlisted at Cannes last year and it is also lined up for a Pencil at One Show Design next month.

Ad Age's Simon Dumenco on what Ashton Kutcher's one million followers on Twitter really mean

Sam Kekovich has returned, this time to star in the new Mother's Day Lamb campaign via BMF Sydney.

In this new campaign, Sam plays the role of his young nephew, encouraging consumers to show their mums they care by cooking her a delicious lamb roast on Mother's Day.  The 30 second TV commercial is airing from April 28 until Mother's Day in Sydney, Melbourne, Brisbane, Adelaide, Perth and Tasmania. 

View the Mother's Day TV commercial here

Radar Recruitment has decided to take the economic downturn head on and re-launched their highly successful inter-agency foosball competition. The 6 month long comp was last played in 2006 when M&C Saatchi became the reigning champs after being runners-up to Saatchi & Saatchi in 2005.

"We had always intended to take a 2 year hiatus to keep the fever alive, but it seems the timing couldn't have been better to bring back a bit of fun into the industry - with our cleverly devised global economic downturn", said Dave Stapleton at Radar.

Despite cutbacks to the big parties in Cannes several agency networks are still investing in their sessions and workshops. Y&R is continuing their tradition of flying in big name speakers with their presentation this year featuring legendary rocker Roger Daltrey and one of the music industry's top impresarios, Harvey Goldsmith.
From his early days as the iconic frontman of The Who to his solo efforts, from his acting triumphs to his philanthropic roles, Daltrey remains one of rock 'n roll's most enduring and most exciting artists.

The Spikes Asia Festival is now open for delegate registrations. The three-day Asian Advertising Festival will take place at Suntec City in Singapore, 16-18 September 2009.
This year the Spikes will inaugurate as an Asian Advertising Festival offering a three-day programme, instead of being fundamentally an awards show for the past 23 years.
Full registration is priced at SGD$1,150 with a Young Creatives package offered at SGD$650.

Australia's jury representative on the D&AD Integrated Jury is Dejan Rasic, creative partner at CRC, Sydney, who reports from London, exclusively for the CB Blog.

After a cup of coffee and a quick briefing session, we were tucked into an odd little inflatable structure to watch all the entries. The voting system was via iPod touch and remarkably simple.
 
Entry video after entry video kind of read like, "We featured this mega awesome campaign on YouTube and got heaps and heaps of hits. We embraced social media and the campaign extended to Facebook and MySpace. Twitter was used to update people all the time and Flickr allowed you to download images. News coverage went mental. Results exceeded expectations by 5000%. So there. Did I mention Twitter? Yeah Twitter rocks and we used it. We're cool."

Saatchi & Saatchi Malaysia ECD Adrian Miller is in London for the D&AD judging and is writing about the experience on the Press Jury for the CB Blog. You won't believe how few ads survived...

DAY 1
At 9:06am I found myself standing in front of 1267 print ads. Our jury coordinator then proceeded to tell us that last year there were 1800 entries and 45 made it into the book.
One of the British judges shook his head in dismay and muttered something about the jury being overly generous last year.
Another British judge saw this as a chance to admonish any ads made for Scrabble. I looked up and in my line of sight were three campaigns for Scrabble. I silently said my goodbyes.
Then the conversation turned to scams. Apparently they are okay as long as they are brilliant and not for board games. 

News Limited tonight announced the Australian Young Lions winners who will be attending the Cannes Lions 2009 International Advertising Festival in June to represent Australia.



The Young Lions Media category winners are:
•    Lauren Cassar from Bellamy Hayden
•    Tristan Burrell from Universal McCann  

The Young Lions Print category winners are:
•    Garret    Fitzgerald from BMF
•    Neil Walshe from BMF

The Young Lions Cyber category winners are:
•    Andrew Fergusson from Tequila
•    Natalie Cheng from Tequila

A $600,000 national outdoor media campaign showing people how just $5 a fortnight can help homeless and marginalised Australians earn an income will be launched on Monday 27th April 2009 by The Big Issue and the Outdoor Media Association (OMA).
 

After watching tonight's episode, Kastner Sydney creative partner and AWARD co-deputy chairman, Darryn Devlin (pictured) has a few words to say about The Gruen Transfer:

As much as I hate to step up on the little soap box, I am desperate for a little "elevated debate".... so as I prepare to die by the wrath of anonymous here goes; in a world where we fight to protect our IP and be paid a "fair" amount for our commercial ideas, we as an industry run like lemmings to provide FREE content for a production company that then sells the 30 mins of content for a lot of money to the ABC.

My point is not about raising the understanding of what we do, all fine and dandy and hats off to reasoned debate and a small modicum of "fame" for those involved, but rather that as a creative community we should have discussed what would Zapruda films could give back to US as a creative community ....i don't know, like maybe 10% of revenue? That then could have been invested into AFA Traineeships, or God forbid the AWARD School that most of us have in some ways invested for purely altruistic means.

Australia's jury representative on the D&AD Cyber Jury is Mark Ashley-Wilson, digital director at Three Drunk Monkeys, Sydney, who reports daily from London, exclusively for the CB Blog. For more D&AD insight Follow him on Twitter. Look out for other daily reports from Dejan Rasic and Mike O'Sullivan later this week.

Day 3

By the time we got started today it seemed like we had been here for a week. As a group of jurors we have become a close bunch of mates. We have spent over thirty hours over the past three days in a small dark room together talking about what all of us are seriously passionate about - websites. The 'group' are a collection of CD's, ECD's, Strategists from the best interactive agencies across the globe - they are all amazing people.

CALL FOR ENTRIES INTO OUTDOOR AWARDS -
CHANCE TO WIN $10,000 WORTH OF SCRATCHIES

Entries close on 30 April for the inaugural Outdoor Awards where the major prize winner will walk away with $10,000 worth of instant scratchies and a golden pigeon statuette. All outdoor creative run between 1 January 2008 and 30 April 2009 is eligible for entry across 11 categories. The awards are run by the Outdoor Media Association (OMA) and details on how and where to enter can be found at www.outdoorawards.com.au

"The best site I've seen to ever come out of Australia", according to one blogger.... and a fitting tribute to our diggers in the lead-up to ANZAC Day.

Sydney-based creative studio Protein One has officially launched its new trademarked interactive presentation service 'PitchPerfect™'.

The award-winning creative group have serviced agencies for over 7 years - acting as a support studio for agencies' online and interactive solutions.

Their PitchPerfect™ service identified a need for truly engaging presentations for pitch, tender and sales purposes. "There has yet to be a comprehensive pitch-support service offered to agencies by creatives that truly understand what they do. With our service, the agency and client's vision is left intact and delivered on a cross-platform dynamic presentation", says company director, Galvin Scott Davis.

The best radio ad of 2009 will be battled out between 26 ad agencies, radio stations and production studios as part of the national Siren Awards, which will be announced in Sydney next month.

CB EXCLUSIVE - Melbourne based agency Samuelson Talbot will join forces with product and service innovation company Day and Age to form a complementary group of companies - with Samuelson Talbot's Bob Talbot as managing partner and Day and Age's Paul Taylor (pictured) as creative partner of the group.
At the same time, Marty Hungerford, the highly acclaimed digital CD at JWT Melbourne, has resigned to set up and take some equity in a digital, data and direct company yet to be formed as part of the group.
Hungerford joined JWT in December 2007 from George Patts Y&R Melbourne.
Talbot and Taylor are currently on the look out for premises to hold the combined group of companies.
Before setting up Day and Age several years back, Taylor was creative director of M&C Saatchi, Melbourne where he made his creative reputation, particularly on award-winning work for ANZ. He was a key player in M&C Saatchi, Melbourne being named Campaign Brief Agency of the Year in 2001.

MJW Advertising has put to air a new spot for Hungry Jacks, entitled 'Jailbreak' which asks the question, "how far would you go for a Whopper?".
Says agency creative diredctor Mark Farrelly: "The two hands thing has been evolving over past 12 months or so to be something that reinforces the line. Maccas are moving away from burgers into cafe, healthy salads and stuff... (when was the last time you saw a Big Mac spot?) So we wanna own burgers.
"The spot was shot over 3 nights and 2 days in the Dandenongs, out near Whittlesea and in the D Division of Pentridge (just before all the cells were about to be converted to wine cellars!"

THE GRUEN TRANSFER
Wednesday at 9pm on ABC1
www.abc.net.au/gruentransfer

Wil Anderson, Russel Howcroft and Todd Sampson
Joined by Jane Caro and Matt Eastwood
 
How Do You Sell?
The billion dollar industry - breakfast cereal.
Did you know that breakfast cereal  was invented just over a century ago by Seventh Day Adventists called John Ca-Kellogg, who believed a diet rich in cereal could end of twin evils of constipation and masturbation?
 
Ad of the Week
Droga 5's Million Phone Project
In 2007 the New York Board of Education challenged six ad agencies to motivate the city's 1.1 million public school students, many poor and disadvantaged to improve their attendance and achievement. Droga 5 New York, which did the tagging of a fake Air Force 1 for Marc Ecko, came out with a totally different campaign that went on to win the Titanium Integrated Award at Cannes.
 
The Pitch
Convince Parents that Plastic Surgery is right for kids under 10
Agencies: Ward 6 vs H&T
View one of the pitches

Going for Gold Eight-Volume Box Set:
SPECIAL DISCOUNT - Save 35% off the original price.

Determined to document the very best creative work of the Australasian advertising industry in 2008, AWARD assembled a jury of the highest calibre and put them through a grueling 14,400 minute adjudication process. The result is Going for Gold. A startling eight-volume magazine series that comes housed in a magnificent red box set holder. Showcasing the finest TV, Craft in TV, Print, Integrated, Poster & Outdoor, Ambient, Print Craft, Radio, Direct Marketing, Design, Interactive and None of The Above work, this unique collection is also accompanied by two DVDs containing over 400 minutes of dazzling finalists and awe-inspiring winners.

US creative mag Creativity has a Q&A with Darren Spiller, the regional ECD of Publicis Mojo Australasia, who takes over as chief creative officer of Fallon USA in June.

While the CB Blog had the scoop on Spiller getting the Fallon gig on April 14, AdNews reported it only on Monday (April 20), and B&T has yet to do so.

Bay Audio is a New Zealand company which makes hearing aids and wants to expand into the Australian market.
The brief to George Patterson Y&R Brisbane was to talk to a younger target audience as well as establishing the brand. Their approach was to shift the perception of the product from being something for the old, to instead making it about being a true audiophile and having precision hearing.
The work is a simple product demonstration of the sound quality one can experience with a Bay Audio listening device, making the smallest sounds discernible. It also showcases their unique design.

Agency - George Patterson Y&R, Brisbane
Creative Directors - David Joubert and Piet Human
Art Director/copywriter - Andre Hull/Lee Sunter
Illustrator - Santi Drane
Account Director - Fiona Caird
Client - Bay Audio

Australia's jury representative on the D&AD Cyber Jury is Mark Ashley-Wilson, digital director at Three Drunk Monkeys, Sydney, who reports daily from London, exclusively for the CB Blog. For more D&AD insight Follow him on Twitter. Look out for other daily reports from Dejan Rasic and Mike O'Sullivan later this week.

Judges Diary - Day 2

This morning was buzzing because the remaining juries arrived and the lounge area was packed. Interesting to note that the interactive jury is the largest out of any category this year for the first time.

Bestads Top 6 Commercials + Print of the week now ready to view, reviewed by Joel Clement, deputy ECD at Saatchi & Saatchi Asia.

Download the free weekly  BESTADS PODCAST
Follow Bestads on Twitter

Colman Rasic Carrasco, Sydney has won two Silver Awards for their MTV Exit Foundation 'Different Lives' campaign at the New York Festivals' 2009 Innovative Advertising Awards.
The 2009 competition awarded one Grand Trophy, fifteen Gold awards, nineteen Silver, twenty-nine Bronze awards and one hundred twenty-eight Finalist Certificates.

The 2009 AWARD Call For Entries will open Tuesday, 19th May. Entries submitted by May 27th receive a 10% early bird discount. Deadline for all entries is Tuesday, 30th June 2009. Eligibility: Any work first published or aired between 16th July 2008 and 8th July 2009. Full details on the AWARD site.
The 2009 AWARD Awards Presentation Evening will be held on Thursday 12th November 2009 in Sydney.

Australia's jury representative on the D&AD Cyber Jury is Mark Ashley-Wilson, digital director at Three Drunk Monkeys, Sydney, who reports daily from London, exclusively for the CB Blog. For more D&AD insight Follow him on Twitter. Look out for other daily reports from Dejan Rasic and Mike O'Sullivan later this week.

Judges Diary - Day 1

Today was fast and furious, jet-lagged and scary.

We all met in the hotel reception at 8am and introduced ourselves. The juries are made up of the best people in our industry from all over the world (you know like the people you have watched and admired from afar for years) and I quickly made my way to a small dark corner until the taxis arrived.  Luckily I had 5 people in my taxi who were all very big in their fields from Crispin's, R/GA, Weiden's etc who also happened to be very nice - no egos here which was so great! Everyone is just as intrigued in what I do as I am in them. Phew! So we are headed to Olympia, a major exhibition center in the heart of London. Just the scale of the outside of the place and the street posters (like the street flags on Macquarie St when something's on) all around it yelled "this thing is big".

Campaign London reports that BBC3 has selected Richard Huntington, Saatchi & Saatchi's director of strategy (pictured), and James Hilton, AKQA's European chief creative officer, to star in the UK pilot of the Australian TV hit show The Gruen Transfer.

Boring Monday afternoon? In case you missed it, here's Rob Belgiovane's Bestads segment on the Today Show this morning, which should cheer you up.

The ABC has been forced to defend its hit show on advertising, The Gruen Transfer, after a potential conflict of interest by one of its star panellists, Todd Sampson, according to a report by Julian Lee in today's Sydney Morning Herald.

If you are heading a company that relies on the ad industry (on both sides of the Tasman) for business, read the CB Twittercard above. For more info contact Mike Morris at Campaign Brief: +612 9247 4933.

Via Mashable : One of this week's most widely reported and talked about stories has been the appearance of Susan Boyle, a 47 year-old singer from Scotland, on the show Britain's Got Talent.

The performance - which surprised the show's live audience, judges, and subsequently the world - has led to appearances by Boyle on American television programs like Good Morning America and The Early Show.

Now, the various YouTube videos of the performance is approaching levels of some of the biggest viral hits of all-time. Visible Measures, which tracks online video usage, estimates that so far Boyle's performance has already been seen more than 47 million times in all, taking into account all of the reproductions of the original.

Catch the conversation at Mashable

You know the Cannes organisers are worried about numbers this year when they send emails like this out

Popular doughnut retailer Krispy Kreme has launched a range of Australian-flavoured doughnuts with an "Australiana" themed campaign, created by Sydney agency Dynamix.

The "Australiana" autumn campaign, breaking in press on 20 April, is a thematic departure from Krispy Kreme's usual "flavour" or "occassions" marketing approach and celebrates household-name Aussie treats, doughnut-style. The campaign is also noteworthy because Krispy Kreme does not traditionally use press advertising.

Australian actor, writer, producer and director, Rob Carlton will be the main speaker at this year's Sirens Masterclass, a one day creative seminar that provides keynote speakers and interactive sessions on how to best write and produce radio commercials.
Carlton, best-known for his work in The Hollowmen and the comedy series, Chandon Pictures, has also won Tropfest 2006, with a mock documentary, called Carmichael & Shane. He will provide insights from his extensive experience about production and direction of comedy.

If you watched The Gruen Transfer last night you might not have been aware that Leo Burnett, Sydney actually had the ASCA account around five years back (prior to Todd Sampson joining the agency, as Sampson confirmed with CB this morning). You also might not have seen this spot, one of four created by Burnett at that time.

A statement from ASCA following the criticism of their 'Wedding' spot on The Gruen Transfer last night....

The TV component of an integrated campaign launched by the national charity, ASCA (Adults Surviving Child Abuse) across TV, radio, print and online media was reviewed on last night's edition of the ABC TV's The Gruen Transfer.
The campaign, launched in early February, highlights the long-term impacts of child abuse and the needs of adult survivors, issues which according to ASCA have long been taboo.
The Gruen Transfer's website advises 'it is a show about advertising, how it works, and how it works on us' and 'it decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.'

A topical Black Friday ad for Booksellers NZ has been announced as the 2009 February/March winner of the Could Be a Caxton competition that recognises and showcases great creativity on a bi-monthly basis.

Client: Booksellers NZ
Agency: Saatchi & Saatchi Wellington
Creative Director: Tim Hall
Copywriter: Henry Kember
Art Director: Scott Henderson

New York - From can't-live-without mobile apps to offbeat guerilla marketing campaigns on Facebook, the nominees unveiled today for the 13th Annual Webby Awards reveal how interactive advertising is increasingly shaping popular culture.
Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, online film and video, interactive advertising, and mobile Websites.

The  BESTADS PODCAST brings you the Best 6 Commercials in the World every week on your iPhone or iPod. It's the #1 video ad podcast in the world, which has just passed two million downloads, six months after launch. It's in the iTunes Top Video Podcast Charts in Australia (#7), New Zealand (#2), UK (#23), Ireland (#7), Canada (#13), Greece (#9), Portugal (#3) and Finland (#14).
Not with Apple? Get the Bestads Podcast HERE

EXCLUSIVE: Darren Spiller, regional creative director of Publicis Mojo is moving to Minneapolis in June as Chief Creative Officer of Fallon US, replacing Al Kelly, who joined Fallon in 2007 from Strawberry Frog Amsterdam.
However, Spiller will continue to have input into Mojo Australia and New Zealand, the agency he has worked at since 1995 when he joined the Auckland office as head of art.
Fallon is also owned by The Publicis Groupe and has offices in London, and Tokyo.
Graeme Wills, regional chairman of Publicis Mojo negotiated for Spiller to retain ties with the agency and clients, however Spiller's main focus will be Fallon US.
"When they realised I was going to Fallon and it was still in the family it made sense to maintain a relationship," Spiller told Campaign Brief.

THE GRUEN TRANSFER
WEDNESDAY APRIL 15 AT 9PM ON ABC1
Wil Anderson, Todd Sampson, Russel Howcroft
joined by Dan Gregory and Gruen newcomer Carolyn Miller
 

Tony Leishman, the former creative director of The Campaign Palace, Melbourne who left the agency in August last year has resurfaced in a senior creative role at M&C Saatchi, Melbourne, teamed with Doogie Chapman.
Things are certainly looking up for Leishman of late. The Palace has two pieces of work (Quit 'Separation' TVC and Cancer Council of Victoria 'Mole' press ad) in The One Show 'First Cut', produced under his creative leadership, work that is sure to win many more awards this year.

The latest Red Shield Appeal campaign, 'Doors', via AdPartners Sydney, will run nationally from mid April to the end of June 2009 and it marks the 12th year Ad Partners has worked alongside The Salvation Army. This year the objective is to reach the annual fundraising goal of $72 million.

First round judging of the News Limited 2009 Young Lions competition is now complete for Media, Print and Cyber categories.
News Limited runs the local competition to discover six Young Lions to send to Cannes as Australian representatives in Print, Cyber, and Media categories. Now in its second year, the News Limited Young Lions 2009 competition attracted 171 entries from across the country.

The shortlist for One Show Design has been announced, with Saatchi & Saatchi, Sydney snaring three entries through, with one to Voice Adelaide.
Alt Group Auckland head the NZ pack, have four entries shortlisted, with one each to Clemenger BBDO Wellington and Publicis Mojo Auckland

The shortlist for One Show Interactive has been announced, with Clemenger BBDO Melbourne and Clemenger BBDO Sydney leading the Australian pack with two entries through, with one apiece for GPYR, Melbourne, Saatchi & Saatchi Sydney, Mark Sydney and CumminsNitro, Brisbane.
Clemenger BBDO Wellington head the NZ list with two entries though, with one apiece to Colenso BBDO Auckland, AIM Proximity Auckland, Saatchi & Saatchi Auckland, The Hyperfactory Auckland and Resn Auckland.

Campaign Brief hears a top Australian executive creative director is set to take the ECD gig at Fallon, Minneapolis, replacing Al Kelly, who has held the post since June 2007, poached from StrawberryFrog, Amsterdam.
A simultaneous announcement will be made in the US and Australia sometime next week, so stay tuned.

UPDATED: The 'First Cut' for The One Show has been announced, with CB Agency of the Year Clemenger BBDO, Melbourne leading the Australian pack with 7 entries through, followed by Saatchi & Saatchi Sydney with six, Leo Burnett Sydney with five, then BMF Sydney, DDB Sydney and Publicis Mojo Sydney with four apiece.
DDB New Zealand head the NZ list with six entries though, followed by Colenso BBDO Auckland and TBWA\Whybin, Auckland with three each.
These entries have made it to the final round of judging which will take place in New York on May 1-3. This is not a winners list and does not guarantee a Pencil or Merit.

BBH Chairman & Worldwide Creative Director Sir John Hegarty was the keynote speaker at this year's AdFest. He presented his views on "What makes great work". He broke it down to seven factors:
The power of Advertising.
The power of Strategy.
The power of Ideas.
The power of Fame.
The power of Truth.
The power of Irreverence.
The power of Product Demonstration.
View his presentation here.

The deadline for entering Cannes has been extended by an extra two weeks. You now have until 24 April to enter your work. Enter now
If you have any questions, please email Cannes or call +44 (0) 20 7728 4040.

The entry deadline for the 11th annual Young Director Award has been extended to Thursday, April 30, 2009.
The award has a simple submission rule: films that are submitted have to be among the first four commercials ever made by a director and have to have been made during the year preceding the award. 

Now in its sixth instalment, the popular father and son duo are back in a new BigPond campaign via BWM Sydney, promoting wireless broadband.
The new television commercial - Big Things - goes to air on Tuesday 14 April.
Australian iconic landmarks as far and wide as the Sunshine Coast's Big Pineapple, Melbourne and Sydney's Luna Park and Tamworth's Big Golden Guitar lend their largess to promote the  reliability and speed of BigPond Wireless  Broadband.

Directed by Ernie Clark ACS and shot on the Phantom HD camera, this latest television and - ahem - viral campaign for the SA Department of Health urges the public to get a flu shot this season.
Jamshop, Adelaide writer Steve Callen and creative director Jim Robinson are behind the concept, choosing to exploit the grotesque in all its glory with each and every one of the 1000fps grunt of the Phantom. Produced by Spirit Films, the TVC has just hit the airwaves and here is an exclusive look at the brand new viral.

One of the world's most influential bloggers, The Sartorialist, will visit Australia this month as part of a new Tourism Australia initiative to target social media opinion leaders.
The Satorialist, aka Scott Schuman, who was rated by Time Magazine as one of the world's top 100 design influencers and by The Observer as the 20th most powerful blog in the world, will visit Australia in April. His New York based blog site currently receives in excess of 36 million visits per annum, with many visitors joining in the conversation via interactive blogging.
Schuman has been invited as part of Tourism Australia's new push to invite leading online opinion leaders to experience Australia. Tourism Australia aims to work with these key influencers to drive the desire in others to travel to Australia through positive word of mouth commentary.
Other opinion leaders who will be visiting the country in the coming months include: Andy Rouse, a nature blogger based in the United Kingdom, with in excess of 50,000 hits per month; Lesmads.de, aka Julia Knolle, based in Germany, who writes a blog about lifestyle, fashion, design and photography, and has in excess of 210,000 visits and 830,000 page views per month; and Yibo FAN or 'The Colourful Map' - one of China's top travel bloggers.

If you're not into Twitter after reading and viewing these two posts, you never will:
What can Twitter do for you?
More than you might imagine, says Edward Boches
Building a Twitter-based ad agency for entertainment companies.
Tweeting Star Carri Bugbee explains her 'Mad Men' success.

NEW YORK - The Art Directors Club will announce this year's award winners at the ADC 88th Annual Awards Gala on Thursday evening, April 30, 2009 at the ADC Gallery in New York.
For an advanced look at the state of this year's awards entries, David Nobay, creative chairman, droga5 Australia in Sydney, chair of this year's ADC Advertising jury (pictured), comes straight off a rigorous ADC judging process to give his thoughts about what he liked and, notably, what he disliked.
"Fundamentally, what excites the jury most is work that has a real depth to it: momentum, connection into the popular culture and multiple moving parts. Clearly, this year, for a lot of big clients faced with recession, I guess that all sounds like too much hard work. Sadly, there was a marked absence of really big, wide, unconventional campaigns on offer. That said, as always, the best rose up in the crowd and was duly rewarded."
"For a lot of brands, 'integration' still obviously translates to 'matching luggage'."
"Great radio is, as it always has been, as rare as hen's teeth."
 

Here's some thought-provoking pre-Easter fare...

Dave Trott has some straight-shooting comments on advertising awards: "They're very nice, but they are not what we actually do", he says.

The Australian radio industry today announced that the first commercials in the digital radio multi-million dollar awareness campaign will go to air on the 13 April 2009 across all commercial radio stations and in 65 languages on SBS radio in Sydney, Melbourne, Brisbane, Perth and Adelaide.  
Developed by independent creative agency Smart in conjunction with Commercial Radio Australia and with the support of all the commercial stations, plus the ABC and SBS, the estimated $10 million on-air awareness campaign for digital radio will illustrate that no matter what type of radio broadcast you listen to - music, talk, sport, news, lifestyle... digital radio will enhance the experience.

Rather than nodding respectfully at the economic climate and toning down their call to action accordingly, furniture chain Freedom, via agency M&C Saatchi, Sydney boldly sticks two fingers up at thrift trends and tells people they can afford to Replace Everything. It's a quirky little commercial that shows the quaking fear and sadness of everything in your home as a reaction to the Freedom sale prices.

AWARD School Sponsor News Limited, AWARD Committee members, students, tutors and lecturers all came together last night to celebrate the opening of the 26th year of the ideas-based training program for aspiring creatives.
Speakers included Chris Shoolman - AWARD School graduate and art director at DraftFCB, Jim Ingram - AWARD School head and senior writer of George Patterson Y&R and Ben Coulson - Executive Creative Director, George Patterson Y&R.

CB hears that Clemenger BBDO, Melbourne senior creative Paul Reardon has taken an eight month military secondment, but will be back at the agency prior to Christmas, and will still represent Australia on the Cannes Radio Lions jury in June this year.
As a result, Reardon's partner Gus Johnston has left the agency, and two craft guys, a designer and a high-end Mac operator have been employed.

BBH Asia ECD Steve Elrick has posted a detailed reply in response to comments made on this story on the CB Asia Blog on February 25.

For the first time in the history of the Siren Awards, an ad campaign including three ads, has won all the categories in round five: single, campaign and craft.
The ASCA campaign, via Whybin\TBWA, Sydney - "21st Birthday", "Rugby" and "Birthday" - all use humour in a confronting way to highlight the effects of child abuse.
"21st Birthday" won the overall and single categories of Round 5 and "Birthday" won the craft category. Additionally "Birthday" was highly commended in the single category.
The ASCA campaign was written by Steve Dodds (above left) and David Lidster (middle). Sound engineer was Beau Silvester (above right) from Whybin TBWA and creative directors were Garry Horner and Matt Kemsley.

By Roger Tompkins

Isn't it ironic how fiction parodies fact? When I sat down and penned the idea for the Australasian Union of Commercials' Production Companies, it was in cahoots with Lynchy for the CB blog.
It was written purely as a joke, tongue firmly in the cheek. I thought: here's a funny way of highlighting some the issues facing the production industry. I thought it might act as a reminder to one and all of the growing rift between agencies and the tvc production industry.

Joe Van Trump, creative director of Loud, Sydney has appointed copywriter Emma Den Ouden to replace his previous position.
Den Ouden brings an array of experience to the position, having worked at agencies around Sydney including DDB, Euro RSCG and Ogilvy, responsible for a diverse range of accounts including Tourism NSW, Coca-Cola and NSW Lotteries.
Says Den Ouden: "I've known and admired Joe since I was a junior at DDB, and jumped at the chance to work in a creative department led by him. As a leader, Joe is receptive to new ideas and approaches - I hope together we can challenge convention and treat the current economic times as an opportunity to innovate. I think we're going to build something very cool. I am also excited about inheriting Joe's old partner, Darren Seddon, who is an excellent creative."

Quit Victoria and the makers of a controversial anti-smoking commercial now running in New York City let a 4-year-old boy lose sight of his mother so that he would cry on camera, according to the US Today Show. But they insist that the child was not harmed and the child's anxiety lasted a matter of only a few seconds.
The original commercial, via The Campaign Palace, Melbourne, caused a similar storm of controversy (including 87 comments on the CB Blog) when it was released in October last year.

BCM Brisbane has appointed Anthony Dever as Social Media Manager.  
In his newly created role, Dever will primarily be listening and responding to 'virtual chatter' about BCM's clients' brands and campaigns within all forms of social media. He'll be working within BCM's ID (Interactive and Direct) division, teaming with our existing Interactive, and Data and Direct Strategists, Creative team of developers and designers, as well as BCM's in-house fully integrated Channel Planning division to develop strategies for BCM clients which harness the full power of social media.

David Guerrero has defended Asia's creative reputation in a piece he wrote for UK creative blog Scamp. The recent FT7 Doha debacle at the Dubai Lynx (see previous posting) saw the old "Asia is the king of scams" argument get thrown around on the blog with Scamp stating here that Asia was the "epicentre of scam".
Scamp contacted Guerrero (Chairman & ECD at BBDO Guerrero Manila) for comment.
Read the full story on the CB Asia Blog

DDB Group Melbourne has made 10 retrenchments, including six in the creative department, made across DDB, Rapp and Tribal to reflect the changing needs of their clients.
Says DDB Melbourne ECD, Grant Rutherford (pictured): "The wins of Coles and APIA has seen the agency grow significantly since January and this has resulted in a restructure of the agency, particularly the creative department. It certainly was not a decision we made lightly because they are extremely talented and all have made an enormous contribution to the success of the company to date."

When creative director Martin Manning realizes he's dropped to double figures in the Campaign Brief Creative Rankings - thanks to a ruling by the agency's new CEO to ban the agency from entering awards - he has a meltdown. He then sets out to create an award-winning campaign to get him back to number one, a play for power that has unexpected consequences.
Manning, played by Joel Tobeck of Lord of the Rings fame, is one of the stars of :30 seconds, a six part satirical drama set in the Australian outpost of a multinational agency called BND Worldwide whose motto is: 'BND. Truth Well Sold'.

Cannes, 02 April 2009 - 11,500 entertainment content producers, distributors, digital media and advertising executives (including Sir Martin Sorrell and Chuck Porter) from 105 countries, gathered in Cannes this week saying that the television industry may have changed forever, as the global economic situation and a blurring of lines between television and newer mobile, web and IPTV players, re-draws the entertainment map.
With some 4,000 companies represented at MIPTV, which Endemol Chairman and CEO, Ynon Kreiz, described as "the world's greatest gathering of the world's television industry," delegates said the recession had focused minds but not necessarily dampened spirits. "We've all been humbled by the economic situation," noted Ynon Kreiz. "However, we're feeling optimistic. If we are bold and imaginative, there is no limit. Those who can supply to all platforms will prevail."

More than 250 fine quality, handmade chocolate pigeons are being flown across Australia this week to entice creatives to enter their best outdoor media campaigns in the Outdoor Awards.
The awards are free to enter and open to any outdoor advertising campaign that has been run in an Australian market in the 16 months between 1 January 2008 and 30 April 2009 (when entries close). All entry details are at www.outdoorawards.com.au

Coca-Cola will publish corrective advertisements in newspapers across the country about its 'myth-busting' campaign, created by agency SO&M Sydney, following action by the Australian Competition and Consumer Commission.
"The ACCC has accepted court-enforceable undertakings from Coca-Cola South Pacific Pty Ltd (CCSP), about statements published in Coca-Cola's Kerry Armstrong on Motherhood & Myth-Busting advertisement," ACCC Chairman, Mr Graeme Samuel, said today.

The organisers of the 3rd Dubai Lynx Awards have withdrawn the Agency of the Year award from FP7 Doha and the trophy will subsequently now not be awarded this year.
Investigations after this year's award show have revealed numerous examples of work from FP7 Doha that did not meet the Dubai Lynx entry criteria and subsequently these 18 submissions and the associated seven awards have been withdrawn. Those awards were: 1 Gold Print campaign, 1 Gold TV/Cinema campaign, 3 Silver Print campaigns, 1 Silver Outdoor campaign and 1 Bronze TV/Cinema campaign. In addition, ten pieces which were shortlisted in the Print and Outdoor sections were also disqualified. FP7 is part of the Interpublic Group.
UK trade website Brand Republic carried a story two days ago on a scam controversy featuring a Samsung ad that was not authorised by the client. Brand Republic quotes the client Sunny Hwang, the president of Samsung Electronics Levant, who stated: "At no time was Samsung Electronics aware of these advertisements and the company has not approved or commissioned FP7 to create any advertising campaigns." See full story here.

Jonathan Kneebone, creative head of The Glue Society, has been appointed Chairman of Judges for the 2009 MADC Awards.
Says Kneebone: "Of the many shows I've been asked to judge in the past, MADC stands apart as the one that always seems to get things right. The work that is genuinely the freshest always seems to be the work that's most rewarded. And politics always seems to step aside for actual talent. I'm looking forward to being part of what is already shaping up to be a great year for Victorian agencies."

ADVERTISING & MARKETING SUMMIT 09 
28th & 29th  July - Luna Park, Sydney
A trio of eminent overseas speakers, including Crispin Porter + Bogusky USA founder Chuck Porter (left) will join their Australian counterparts at the 8th Annual Advertising & Marketing Summit in Sydney on 28th & 29th July. The 2 day summit assembles over 35 C level speakers and attracts over 300 corporate marketing and advertising executives. Themed to tackle the most critical issues the advertising and marketing industries are facing the event will deliver a wealth of strategic insights geared to equip delegates with the tools and techniques to succeed in 2009.

A commercial for Stihl chainsaws, via DDB New Zealand, that makes light of a deathbed scene, has drawn criticism for being insensitive and offensive.
The TVC has just been selected as Bestads top spot of the week.

DDB Sydney creative director Mark Harricks (left) has just finished judging The One Show in Hawaii, one of only a handful of non Americans on a pretty heavy jury. Here's his report...

OK, sorry I'll be up front, I'm doing this totally out of guilt.
I've just had Part A of the the junket of a lifetime, a real dooozy! Not only did I get to travel to Hawaii all expenses paid. Get to meet some of the most interesting people in my preferred profession. I then got to look at what people all over the world in my preferred profession paid a lot of money to put forward as their best work.

Coinciding with its 25th anniversary, FSM has announced a rebranding and restructure using a multi-layered boutique approach. Now, housed under the FSM umbrella are five distinct units - FSM COLOUR, FSM DESIGN, FSM VFX, FSM CUT and FSM FEATURES.
This new structure better reflects what FSM offers - specialisation in a range of areas, backed by world-class technology and the talent of an established post company.

Hugh Hefner's new holiday home - a "boost" for Rotorua tourism

After various newspapers published articles about the recent research findings in the journal Proceedings of the National Academy of Sciences, where scientists at Italy's University of Naples had discovered a link between hydrogen sulphide - the gas that gives Rotorua (New Zealand) its rotten egg smell - and male sexual arousal, KingSt Advertising, Auckland saw an opportunity for an April Fool's Day prank to raise awareness of Rotorua's natural aphrodisiac properties.
They ran full page "articles" in The New Zealand Herald and The Dominion Post, and released PR kits announcing that the research findings had caught Hugh Hefner's attention - and that excited by the architectural similarities to the Playboy Mansion, Hugh had brokered a deal with the Rotorua Trust to convert the final stage of the Rotorua Museum development into his Playboy Holiday Mansion.
View the video interview with Hugh Hefner at www.rotoruaNZ.com

Agency: KingSt Advertising, Auckland
Account Directors: Chris Williams, Joelle Cross
Creative Director: Tony Aubrey
Design: Sheree van den Broek, Hone Tutua
Viral production: Konrad Smith, Patrick Hui

At a meeting of the Australasian Union of Television Commercials Production Companies (AUTCPC) held in Sydney on the weekend all Australian and New Zealand television commercial production companies have agreed to be represented under the auspices of the AUTCPC.
All TVC production companies, along with Directors and Producers, are being made to comply under the authority and mandates of AUTCPC and its associate Unions. 
All production companies must comply with tough new mandates and all agencies, and consequently their clients, failing to comply will face scrutiny from the brotherhood of unions associated with AUTCPC.
Apart from many new and revised mandatories covering issues such as workplace safety, compliance and insurance, here are some key points agreed by all attending the meeting (leaked to the CB Blog) that will affect agencies and their clients: