Clems Melbourne leads The One Show first cut

Picture 129.pngUPDATED: The 'First Cut' for The One Show has been announced, with CB Agency of the Year Clemenger BBDO, Melbourne leading the Australian pack with 7 entries through, followed by Saatchi & Saatchi Sydney with six, Leo Burnett Sydney with five, then BMF Sydney, DDB Sydney and Publicis Mojo Sydney with four apiece.
DDB New Zealand head the NZ list with six entries though, followed by Colenso BBDO Auckland and TBWA\Whybin, Auckland with three each.
These entries have made it to the final round of judging which will take place in New York on May 1-3. This is not a winners list and does not guarantee a Pencil or Merit.

Download the full list:
OneShow-firstcut.pdf

Clemenger BBDO Melbourne
Television - Over :30 - Single - max. :90
Carlton 'Speak Woman'
Integrated Branding Campaign
Fourn Twenty Meat Pies 'Magic Salad Plate'
Collateral - Posters - Single
Starburst Re-Juiced 'Leftover Sugar'
Promotion
Fourn Twenty Meat Pies 'Magic Salad Plate'
Innovative Media - Single
Fourn Twenty Meat Pies 'Magic Salad Plate'
Innovative Media - Campaign
Carlton Dry 'Team Dry'
Branded Content - Single
Carlton Dry 'Team Dry Tokyo Blitz'

Saatchi & Saatchi Sydney
Newspaper - Full Page or Spread - Campaign
Sony Australia 'Maps'
Magazine - Color: Full Page or Spread - Single
Sony Australia 'Exploding Note'
Outdoor - Single
Sony Australia 'Exploding Note'
Outdoor - Campaign
Sony Australia 'Maps'
Public Service - Newspaper or Magazine - Campaign
United Nations 'UN Voices Project'
Cinema - Campaign
Tooheys New 'Beer Relay'

Leo Burnett Sydney
Television - Over :30 - Single - max. :90
World Wildlife Fund 'Ticks'
P.O.P. and In-Store - Campaign
McDonalds Australia 'Nature Trays'
Public Service - Outdoor and Posters - Single
World Wildlife Fund 'Eiffel'
Public Service - Outdoor and Posters - Single
World Wildlife Fund 'Lights Off'
Innovative Media - Single
World Wildlife Fund 'Lights Off'

BMF Sydney
P.O.P. and In-Store - Campaign
Lion Nathan Australia 'TED 696 Project'
Television - :30/:25 - Single
National Foods 'Boss'
09C: Television - :30/:25 - Single
National Foods 'Girlfriend'
Innovative Media - Campaign
Lion Nathan Australia 'TED 696 Project'

Publicis Mojo Australia, Sydney
Newspaper - Full Page or Spread - Single
Toyota 'Every Bit Brilliant: Pinboard'
Television - Over :30 - Single - max. :90
Toyota 'Every Bit Brilliant'
Television - Campaign of different lengths
Toyota 'Every Bit Brilliant'
Innovative Media - Campaign
Lion Nathan 'The Great Tasmanian Pipeline'

DDB Sydney
Television - Under $80k Budget - Single
Mailplus 'Skydiver'
Magazine - Color: Full Page or Spread - Campaign
Clorox 'Separate is Best'
Outdoor - Single
McDonalds 24 Hour Store 'Night Reflection'
Public Service - Newspaper or Magazine - Single
NSW Police Force - Road Safety 'Death Before Disco'

Droga5 Sydney
Collateral Posters - Campaign
Young Guns 'Quit in style'
Promotion
Young Guns 'Quit in style'
Innovative Media - Campaign
Young Guns 'Quit in style' 

Clemenger BBDO Sydney
Integrated Branding Campaign
Sega 'Offset the Evil'
Integrated Branding Campaign
Frucor 'Samedi Says'

GPY&R, Melbourne
Television - Over :30 - Single - max. :90
Cadbury Schweppes Australia 'Burst'
Television - Over :30 - Campaign
Cadbury Schweppes Australia 'Burst'

Whybin\TBWA, Sydney
Integrated Branding Campaign
Campaign to Ban Landmines 'Lost Sock Appeal'
Integrated Branding Campaign
Amorim 'Save Miguel'

The Campaign Palace Melbourne
Public Service - Newspaper or Magazine - Single
The Cancer Council, Victoria 'Mole'
Public Service - Television - Single
Quit Victoria 'Separation'

JWT Sydney
Magazine - Color: Full Page or Spread - Campaign
Olympus 'Binoculars' 
Magazine - Color: Full Page or Spread - Campaign
Olympus 'Elastic'

Lowe Sydney
Innovative Media
Football Federation Australia 'Socceroos vs Ghana - The missing H'
Innovative Media
Football Federation Australia 'Socceroos vs Ghana - The missing H'

Colman Rasic Carrasco Sydney
Branded Content - Single
MTV Exit Foundation 'Different Lives'

Leo Burnett Melbourne
Non-Broadcast - Single
7-Eleven 'Buddha'

Grey Melbourne
Integrated Branding Campaign
Transport Accident Commission 'Pictures Of You'

The Furnace Sydney
Magazine - Color: Full Page or Spread - Single
Skins 'Ice Bath'

Happy Soldiers, Sydney
Integrated Branding Campaign
Zuji 'Beans'

Euro RSCG, Sydney
Black and White or Color: Less than a Page - Single
Veet 'Bush'

Marketforce Perth
Public Service - Outdoor and Posters - Single
Office of Road Safety 'X - Ray Back'

303 Advertising Perth
Public Service - Outdoor and Posters - Single
Royal Lifesaving Association 'Don't Drink and Drown - Spirit'

Cooch Creative Perth
Public Service - Outdoor and Posters - Single
Transperth 'Handcuffs'

Clemenger BBDO Adelaide
Public Service - Newspaper or Magazine - Campaign
Motor Accident Commission 'That's the reality'


NEW ZEALAND

DDB New Zealand
Black and White or Color: Less than a Page - Campaign
Elephanta 'Rubiks Cube'
Outdoor - Single
Cadbury 'Fruit Burst'
Outdoor - Single
SKY Television 'Deja Vu'
P.O.P. and In-Store - Single
SKY Television 'Tadpoles'
P.O.P. and In-Store - Campaign
The Warehouse 'Lego'
Public Service - Television - Single
Starship Childrens Hospital 'Blow'

Colenso BBDO Auckland
Magazine - Color: Full Page or Spread - Single
Mercedes-Benz 'Shirt'
Public Service - Outdoor and Posters - Single
Heart Of The City 'Street Litter'
Public Service - Television - Campaign
Alzheimers New Zealand 'Tricks'

TBWA\Whybin Auckland
Full Page or Spread - Single
Communication Agencies Association of New Zealand (CAANZ) 'Shelf'
P.O.P. and In-Store - Campaign
Adidas New Zealand 'adiDuck'
Innovative Media - Campaign
Adidas New Zealand / New Zealand Rugby Union 'adiThread'

Aim Proximity Auckland
Outdoor - Single
Frank 'Ginger Sheep'

AIM Proximity Wellington
Innovative Media - Campaign
Te Papa 'Get into Our Space'

Publicis Mojo Auckland
Innovative Media - Single
Heart of the City 'Litter'

Ogilvy Auckland
Innovative Media - Single
Jealous Lovers 'Jealous Lovers'

DraftFCB Auckland
Outdoor - Campaign
Robert Harris Coffee (Cerebos Greggs) 'Outdoor Art Gallery' 

M&C Saatchi Wellington
Black and White or Color: Less than a Page - Single
Reckitt Benckiser 'Takes years off'

13 Comments

Anonymous said:

Hey Lynchy,

More Aussie finalists in Interactive & Design. check it out...

-Cam.

Anonymous said:

Guess who's BACK?

- P

Award victim said:

Are these finalists, or just short lists? Any points on CB for a shortlisted piece?

CB Author Profile Page said:

For The One Show, the CB Creative Rankings only awards points for Merit (in the book) and metal.

Anonymous said:

Saatchi Design are BACK!

Anonymous said:

Saatchi's may be BACK in Aus but in NZ they're just O

Anonymous said:

Hey 12.15pm. Was he ever there in the first place?

Anonymous said:

No Radio finalists at all?

Anonymous said:

11.00
Just checked the One Show .pdf, too. There is no section 8 at all. Looks like a major cock-up by the admin staff, rather than a damming indictment of world radio advertising standards

Anonymous said:

I think you'll find that Saatchi's got 11 all up through out the first cut lists

Anonymous said:

How 'bout an overall tally by agency Lynchy?

Anonymous said:

Yeah. Maybe we could "integrate" the lists

Anonymous said:

interesting...Mojo and Colenso both have a finalist for Heart of The City 'Street litter'.
How does that work?


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