The 777: Why Dick can't wait to get it up



Sir Richard Branson makes an appearance in this spot for V Australia promoting non-stop flights from Australia to LA with the brand new 777. The spot was created by CAA, Los Angeles.

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38 Comments

Carl said:

what happened to Droga 5 ? This was their client ?

Simon said:

I'm sorry, but if we're going to tear Freeview to shreds then this should have a bomb dropped on it. I don't know how the agency could keep a straight face.

Nice casting session though. Maybe it was the only way they could get Dickie into it.

(And why isn't Droga5 doing this anyway? Was it made for the US market?)

Anonymous said:

This is phenomenally bad. It is neither witty not engaging, it doesn't say anything other than some cheap joke and the casting is awful. And...why wasn't it made in Australia?

Anonymous said:

that old animated spot by Resolution with Hamish and Andy is starting to look bloody inspired next to this cheesy, sexist joke.

Anonymous said:

Strategically speaking, tapping into the lucrative executive lesbian market is very forward thinking.

Anonymous said:

it was made in australia

Anonymous said:

hold onto your hat richard - something much more exciting is around the corner!

Anonymous said:

what is this shit?

Anonymous said:

So, like Virgin Blue, V Australia also recruits good looking trolly dollies who wear tight fitting semi-see through white shirts. Let's hope they learned from the domestic start up where they had to change the recruitment criteria because they frequently cancelled flights havng had half a crew of 21 year old girls calling in sick with hangovers. How did I get here? Oh that's right - booze and trolly dollies was what I took out of this spot....

Steve said:

I prefer the British 25 year campaign if we're going to use sexism this crass. Then again, an airline is the world's biggest penis extension (apart from the A380) and every red blooded guy flying business has thought about banging an air hostess at least once.

Having said that, I've never seen any brilliant V-Australia advertising ever, and am sorely disappointed by Dro5a's efforts. On top of that, Virgin keep putting their goddamn prices up, canceling flights even during peak business times and their air hostesses more often than not resemble the sour, bitter, dry sultana's in the in-flight cereal than the nice, hot women portrayed here.

I'm flying QANTAS now, it's actually cheaper, slightly more leg room, much better service. Only bitch is the hour long check-in, but it's worth it if your plane leaves on time.

Anonymous said:

Genius: mile high muff club!

Anonymous said:

I am both a lesbian, and a frequent flyer. This ad doesn't talk to me on either level.

Anonymous said:


Virgin Jet.

Anonymous said:

Wow! What a spectacularly embarrassing piece of work.

I am not sure who the spot is meant to talk to and actually entice to fly with V Australia.

It looks like it was shot by a 22 year old art student - who has aspirations to be a Best and Less catalogue photographer.

Anonymous said:

This is ad is just as good as the virgin flying expereince. Our completely so totally uncool in every possible way.

Anonymous said:

free flights for slags.com

I assume it's some clever set up, that we'll all fall for -
because our thinking is so 'obvious'.

Some sort of complaints generator - 'sexism' et cetera.

A fake LA agency or something that doesn't get "Australia".

It will create loads of publicity via blog created comment, with genuine consumer connection.

Maybe a 'can-you-write-a-better-endline-than-Richard-then.com'

Some sort of Droga5, 'how clever are we?- look' campaign.

Lets hope so.

Either way, it makes me feel a little queasy.

Jane said:

imagining dick getting it up makes me want to vomit

Anonymous said:

Do they only have "women only" toilets on the planes???

Surely that's sexist against non-lesbians, and men.

I am a frequent flyer and a gay man, and this ad doesn't talk to me.

Anonymous said:

Is this meant to be post-sexist. This ad would have looked fresh in about 1958.

Anonymous said:

Hey 9.40

Don't talk down Best and Less like that. To play in their position so consistently takes talent.


Anonymous said:

aaahh ... forget this shit ... have you seen the new 'dancing eyebrows' commercial for Cadbury? Now that is worth posting. Brilliant.

Anonymous said:

Virgin on the worst ad I've seen all century.

Pam said:

Obviously another delayed flight from Virgin, she had time for a nap before the Pilot could get it up....

Anonymous said:

Bet they aren't even real virgins.

Anonymous said:

Can someone tell me who did this ad? Creative and Direction.

Anonymous said:

Horrendous. Maybe if I write Branson a scathing, sarcastic email critiquing the ad, he'll give me a job.

Anonymous said:

Ohhhh...he's talking about his penis.

Anonymous said:

i am a lesbian and a frequent flyer and I'd fly Virgin Atlantic cos they're cheaper.
I just need to know about it.

Anonymous said:

I am a lesbian and a frequent flyer too. And a bloke. So i reckon all us frequent lesbian flyers should get together and discuss good 'ol dick.

Anonymous said:

Where was the director when all that really shit choreography was going on? In the fucking toilet knocking one out I bet - 'cause he certainly wasn't behind the split.

Anonymous said:

Nice soundtrack. They should have turned it into a radio spot and saved $250,000.

Anonymous said:

Need a Comm Bank campaign? Go to san Fran

Need a V Australia spot? Go to LA.

The yanks have really got this breakthrough creativity thing sorted. We don't have a chance. Only the boys at Banjo can compete with this level of game!

Raul said:

I'm neither a lesbian, or a frequent flyer.

I'm a ladyboy from Pattaya, who generally takes the bus or hitch-hikes.

I only found this site, via a link to budgetlesbotravel.com


Anonymous said:

Ok, ok. Hopefully you pre-pubescent, homophobic juniors have had your fun now.
Talk about advertising being a Boy's Club!!! This is ridiculous. There are so many real issues that we need to tackle as an industry right now. Like IP, the model of the future for agencies that can see us all endure in this business for more than the next 6 months, and let's not forget how we are going to compete with influx of competition from media companies who seems intent on morphing into creative one stop-shops. And yes, before you ask, I am in the business, I do fly very regularly and I'm a love starved carpet muncher craving for some primo, business class pussy to boot! This ad really talks to me.

Anonymous said:

I was at the Osteopath the other day, and while manipulating my spine, we started talking about what I do for a living. He said he had seen a great ad on TV for Virgin. He then basically recited the ad, and the punchline, and what they were advertising. He was a lovely chap, married with 3 kids, who was genuinely interested in going on holiday with the family. This ad really stuck out for him, and I guess (correct me if I'm wrong) but I think if the punter remembers the ad, the company and the price, the campaign is probably working?

Anonymous said:

Great point 12.57. It must be great working at Virgin.

I'm a dentist. And a lesbian. And this ad really talks to me too.

By the way...

What did one lesbian vampire say to the other lesbian vampire?

?

?

?

?

?

."..same time next month?"

Anonymous said:

I'm a dyslextic, sexist, egomaniac and I liked it.

Anonymous said:

LynxJet flies to LA now?

That's fucking great.

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