What can Twitter do for you?

The chattering class has become the twittering class. Yawn. Get off you ass and go surfing.

"And all of them are willing to make me smarter about how marketing has to change if it's to connect with a generation defined by community, collaboration and responsibility."

How long have we been talking about change in this industry? Wouldn't it be nice if we actually moved on from talking about it? I know that a few great campaigns and maybe one or two agencies actually have, but as an industry... we're all still "lovin our maccas moments" and slotting a half-funny little joke into the end of a boring 30sec tv spot or appallingly bad print ad.

I'm so sick of hearing our own bullshit and seeing no evidence to support it. Sorry if this comment doesn't quite match up with the post, but it just vexes me a bit.

Just out of interest, how many people n CB Twitter?

Why the hate? If you're interested, get on it, if you aren't then don't.
It's that simple.

What are you the hate police? Fucken control freak. If i want to hate I'll hate.

Twitter is an empty cave of bullshit. It's also used as a buzz word to fleece money from ignorant clients. There are more intelligent and worthwhile digital spaces to exist in.

And in further developments:

http://www.youtube.com/watch?v=PN2HAroA12w

Well sourced, 4:22. For another exquisitely cynical view, check out The Australian's 'Jack the Insider's column on the subject from today's online edition:

http://blogs.theaustralian.news.com.au/jacktheinsider/index.php/

Twitter is good. Who you make friends with is your own business.
If you don't get it, you're old. Too old, too slow, a proverbial dinosaur. Start digging, you've got six technological feet to go.

i use twitter. it's lame. there's only one cool guy who's posts i read. the rest are digital 'gurus' that bore everyone with what they fucking had for lunch.

markets have shifted from the y generation to the 'i think people actually give a shit which hand i wipe my ass with' generation and unfortunately brands have the same ignorance as well.

there are millions of tweets. millions of youtube videos. but only a handful of successful ones.

What is with all the anger?
Get it off your chest. Twitter it. Sign up, key it, send it.
Aaaah, that's better.
Bugger, what was the password?

5.42AM: You are being decidedly ageist and silly; but the rest of you naive. You should check out my mate Ken Radios findings on Twitter Pop. The majority of users worldwide are 35+. Microblogging apps have an early adoption from middle-aged demographics. 25-54 year olds are driving Twitter and other trends and 18-54 year olds worldwide stopped thinking about Cannes Lions and trad ads yonks ago! So, with respect, you’re all having anonymous arguments amongst yourselves on this. MySpace and Facebook social networking sites have similarly experienced a surge in older users, though, those increases were after younger users set the pace. According to Ken Radio, Twitter is a rare example of older people embracing a new web technology at such an early stage. Twitter’s popularity among older users may be linked to increasing comfort with the internet and social media as well as its perceived usefulness in business.