May 2009 Archives

The Campaign Brief Asia Creative Rankings has just been published. There is 32 pages of Rankings coverage in this edition of the magazine including: a comprehensive ranking of the Top Agencies in Asia (from No1 to No187); an exhaustive ranking of the Top Creatives in Asia (from No1 right down to No1533); A ranking of the Top 20 Agency Networks in Asia; a very interesting ranking of the Most Creative Countries in Asia; and country by country breakdowns of the Top Agencies and Top Creatives in each individual country. Plus lots more commentary. The Creative Rankings tabulate all Asian winners from the 8 most important international and regional creative awards shows.

Look out for the Campaign Brief Australia/NewZealand Rankings which will be published in mid June. To get the full details of this year's Creative Rankings make sure you are a subscriber to Campaign Brief and/or Campaign Brief Asia by downloading the subscription form.
CB_2009_subscription_form.pdf

AWARD members, look out for the AWARD Call For Entries brochure in the mail. It will give a chance for members to flick through their hard copies before AWARD posts the whole thing online.
 
Credits
Agency: DDB Sydney
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Designer: Jay Young
Account Service: Graham Van Der Westhuizen
Retoucher: Matt Bright
Creative Director: Mark Harricks
Executive Creative Director: Matt Eastwood

VIEW THE PDF:
Award_Poster.pdf

EXCLUSIVE: JWT Melbourne has appointed Brits Chris Hart and Jim Ritchie as senior art director and senior copywriter respectively.
The pair hail from Newcastle (the cold, wet and windy one) and have worked in London for the past eight years. 
They began their careers at Saatchi and Saatchi in 2001 before moving to Ogilvy and Mather where they spent five years working on brands such as Ford, BP, Nestle, WWF, GSK, Dove, Kimberly-Clark and Lucozade. 
They were the DMA young team of the year in 2000 and have been nominated at just about every awards show including Cannes, The One Show, Campaign Poster and Creative Circle. 
Says JWT Melbourne ECD, Richard Muntz: "Chris and Jim have a wealth of relevant experience, proven digital creds and really thick accents".
 

The Brainwave Foundation held a fund raising night at Crown Casino in Melbourne, attended by current and former ad men including advertising legend Peter Clemenger and his wife Joan; David Blackley, former executive creative director of Clemenger BBDO and his son, Cameron (Droga5, Sydney); Peter Doyle, ex-Clemenger BBDO and current MD of Clemenger BBDO, Peter Biggs.  The evening had an added bonus:  the presentation of a cheque for $10,000 to Brainwave by the Commonwealth Bank with Bernard Tanner, COO Local Business Banking.
 

NEW YORK (AdAge.com) -- As it goes into its third season as a smash TV hit across the mainland, the Chinese version of "Ugly Betty" is also pioneering new levels of product placement clutter. The show is set in an advertising agency rather than a fashion magazine and, so, enables the program to focus on all manner of products and their attributes. Mateo Eaton, who heads the branded content division of Mindshare North Asia, admits that the dense placements are a bit over the top, but advertisers -- and the TV producers they're paying -- aren't complaining at all.

Harold Mitchel's column in today's smh.com.au is worth reading, especially for CB Bloggers 18 to 30. Says Mitchell: "It's about generation Y. The people we love to hate. Marketers are always talking about them."

"If you go parachuting, and your parachute doesn't open, and your 
friends are all watching you fall, I think a funny gag would be to  
pretend you were swimming. " - Jack Handy

This month, we have a special feature selection from Moxie Pictures.  
Tangerine: Tuesday 2nd June at The Local Taphouse, St Kilda, from 7pm.  
Supported by Campaign Brief.

UPDATE: There will be a memorial service tomorrow, Friday 29th May at St Andrews Brighton at 2pm.

Well known art director and director Maurice Dowd has lost his battle with cancer on the weekend. The following is a tribute from the management of Clemenger BBDO, Melbourne:

It is with deep sadness we announce Maurice Dowd lost his battle with cancer on the weekend.
 
A much loved and respected member of the Clemenger BBDO family, Maurie's career was a colourful and successful one.
 

This week's crop of ads at Bestads turned up two nearly identical concepts which got us in a bit of a whirl, one created for Handee by Colenso BBDO, Auckland (picked as one of this week's best Outdoor), the other uploaded soon after for Scottex via JWT Milan.

Excitement is building for IAB Australia's 2009 Awards with 16 agencies today announced as finalists, including two for CumminsNitro, Brisbane for Tourism Queensland's 'The Best Job in the World' campaign.  ZenithOptimedia is the leading agency, securing four finalist spots for their work across two campaigns, while a further eight agencies also received multiple nominations.  Three finalists were named in most of the twelve new Award categories, while four finalists were announced for their stand-out entries in the hotly contested 'Brand Destination Site' category.
 
The winners will be announced at a cocktail event in Sydney on Thursday 9th July 2009.  Tickets are expected to sell out as in previous years and are still available for purchase from the Awards website
 

Julian Lee from the Sydney Morning Herald: The gravy train that Google and Microsoft have been riding for years could be finally shunted off to the sidings if the present global furore over tax avoidance reaches these shores. Under Australian tax laws, Google - and many others - are able to siphon off hundreds of millions of dollars in revenue from its Australian business to an overseas subsidiary - in Google's case, Ireland.
Read the article

Saatchi & Saatchi has just released a short film as the final call to entry for this year's New Directors' Showcase at Cannes. The film asks 'Can you make anything happen in front of the camera'?
"The Saatchi & Saatchi New Directors' Showcase is all about uncovering the best talent out there.  Recently, we have found more and more seriously exciting work through places like YouTube rather than just through the more traditional channels such as production companies and film schools.  The style of our film reflects this shift and shows that anyone, not just those who have formal training, can be inspiring and can enter the New Directors' Showcase," says Paul Silburn, Creative Partner, Saatchi & Saatchi London.
The creative team, Jesper Lonnqvist and Joakim Hutchison were behind the idea which was directed by Tony Barry through Academy.

Nando's, via The Sphere Agency, Melbourne, will air a new radio spot this evening, taking advantage of the Clare Werbeloff 'Chk, Chk, Boom' phenomenon.

Listen to the commercial:
NAN2126.mp3

The "who's who" of Brisbane's young advertising community will be donning their pinstripe jackets and fancy shoes for the first AFA Youngblood's social of 2009, on Friday, June 5 at Brisbane's most illustrious venue - Cloudland.
Media and photographers are invited to attend the event between 6.15 and 8pm.

WHAT:  The AFA Youngblood's Social
WHERE: Cloudland, 641 Ann St, Fortitude Valley
WHEN: Friday June 5, 2009
TIME:  5.30-8.30pm
RSVP:  Brittany.wickes@gpyr.com.au
COST:  $5

Social photographers are encouraged to attend if available.

Bestads Top 6 Commercials of the week in the world now ready to view, reviewed by Jonathan Cude, partner and chief creative officer of McKinney, Durham, North Carolina: http://tr.im/fopw

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Check this out - Jorge Colombo drew this week's cover of The New Yorker using Brushes, an application for the iPhone, while standing for an hour outside Madame Tussaud's Wax Museum in Times Square.

EXCLUSIVE: Last night at the Asian Media Effectiveness Awards in Hong Kong, the premier advertising effectiveness awards in the region, CB's NZ Agency of the Year Colenso BBDO was recognised as the most effective agency in all of Asia Pacific, taking out the Platinum Award for Best-in-Show and 6 awards in total.
 
The Platinum Award went to the Yellow Treehouse, along with 2 Gold and 2 Bronzes, recognising the huge contribution this idea has made to the Yellow Pages brand. The V Monster Truck work for Frucor was also recognised with a Bronze.
 
 

Completing his restructure of the JWT Sydney creative department, executive creative director Andrew Fraser (centre) has promoted creative group heads, John Lam (far left) and Ben O'Brien (left) to the newly created roles of associate creative director.

"These promotions are in recognition of John and Ben's enormous contributions to JWT's successful creative output for Nestlé and Kellogg's respectively. I believe very firmly in promoting from within if the talent's there," says Fraser.

Fraser joined JWT Sydney a little over six months ago as ECD and has restructured the JWT Sydney creative department with greater emphasis on "hands on" creative.  "We've built on an already highly talented creative department here following on from last year's terrific local and international recognition of our work."

Five creative teams from five different agencies are in contention for the major prize for this year's Outdoor Awards - 10,000 $1 instant scratchies and a gold pigeon statuette - to be announced at a special awards ceremony in Sydney on Thursday 4 June, 2009.
 
And many more from among the 224 entries received will take away one of 25 pigeon statuettes.  
 
The Chaser's Julian Morrow will be Master of Ceremonies at the Awards' cocktail function, hosted by the Outdoor Media Association (OMA).  All those who entered the
Outdoor Awards have been invited to attend, along with other luminaries from the advertising, media and marketing industries.
 

Members of the Outdoor Media Association (OMA) have lent their support to the prodigious
poster exhibition KesselsKramer Exports: 12 Years of Posters & Other Communication,
being held in Melbourne and Sydney next month.
 
From May 25, the campaign created by The Surgery and KesselsKramer, promotes the upcoming exhibition through a multitude of outdoor sites around Melbourne and Sydney.
 

The MADC has extended the deadline for Call for Entries to 5.30pm Wednesday 3rd June.

The aired/published date of work has also been extended until June 3, 2009 (between 29 March, 2008 and 3 June, 2009.

This year the MADC is asking members to nominate for the following categories;

Honorary Life Membership
Recognising outstanding contribution to the MADC and the industry, selection will be made by the 2009 MADC Committee.
 
The Blackley Award for Creative Leader of the Year
Recognising outstanding achievement and commitment to creativity in the past 12 months by an individual or team, selection will be made by the 2009 MADC Committee.
 
Account Service of the Year
Recognising an account service person responsible for their outstanding contribution to the creative process and fulfillment of the client's business goals in the past 12 months. Selection will be made by the Judging Panel, MADC President and the Chairman of the 2009 MADC Awards.
 
 

FORMER Foster's Group marketing director Anthony Heraghty, who is at the centre of a legal row with the brewer's former advertising supplier WPP, has been appointed to a new global marketing role overseeing both beer and wine for the company.

READ MORE

Panasonic, via The Campaign Palace, Sydney, has shot much of the footage for its latest television commercial using its new consumer digital still camera, to demonstrate the product's high quality high definition video and stills.

The new commercial airs this weekend and highlights the Panasonic LUMIX FT1 camera's tough, waterproof technology, high definition AVCHD Lite video and outstanding still images. More than half of the footage for the 30-second TVC was shot in high definition on the camera in a remote location in New Zealand - including mountain panoramas and underwater shots.

Vodafone Australia, via agency Clemenger BBDO, Sydney, will launch a new brand campaign this Sunday 24th May entitled 'What Are You Waiting For?', bringing new meaning and a local context to Vodafone's global brand proposition 'Make the Most of Now'.
 
Building on Vodafone's 'Split and Fold' campaigns from 2008, the 'What Are You Waiting For?' campaign is designed to provide answers to Australian's 'one day' dreams.
 

Tourism Western Australia has short-listed four agencies for its advertising account: 303 Perth and Sydney shops BMF, Host and M&C Saatchi.
The four will be asked to present a breakthrough creative idea and provide commentary on Tourism WA's new brand strategy during the next stage of the tender process.
Tourism WA expects to select a winner in July.

UPDATED: The New York Festivals Grand Jury has selected 33 Australian entries - including seven from CB Agency of the Year Clemenger BBDO Melbourne and five each from George Patterson Y&R Melbourne, JWT Sydney and Publicis Mojo Sydney - as Finalists in the 2009 Advertising in All Media (TV/Cinema; Print; Radio; Outdoor; Interactive) Awards.
Medalists will be announced in June, followed by the international Tour of the World's Best Advertising ™ taking place in the USA, China, Spain, India, Philippines and Chile.

It is clear that things have changed in the Industry, so Brolly is to become the new home for top tier freelance directors and a select group of producers.
Since the recent closures of a number of production houses and the number of productions and budgets decreasing, Linda Schmatloch, formally of AHT and before that Sydney Film Company for ten years, believes it's time for change: "After talking to a number of creatives, directors and producers, it is clear that things need to be done differently."
Linda says Brolly will work as an agent for great freelance talent with access to top production facilities.
Brolly is open for business and so far, represents Josh Baker, Justin McMillan and Perry Westwood.  Linda can be contacted by directors and agencies at Brolly on 0418 406 955, or email linda@brolly.com.au or visit www.brolly.com.au

Western Australia may have voted against daylight saving again, but there was one man who did his utmost to try and save it, with a passionate plea to the No voters: Oskaar from Iceland.

Perth agency RARE was approached by FORM to develop a piece of communication that would encourage people to engage in the daylight savings debate and ultimately vote Yes. Because they wanted to reach a younger demographic it was agreed that viral was the best approach. So RARE created Oskaar. He's Icelandic and makes a desperate plea to the people of Perth to 'Save the daylight!'

Watch the clip HERE

RARE shot the movie with director Sam Barrett and Sauce productions. Using the pseudonym Davedockerslover, it was uploaded to You Tube, with a link to the clip sent out via email. To add a perception of authenticity no reference to FORM was used in the clip or the email.

controversial Gruen Transfer 'Fat Pride' spot via The Foundry, Sydney is rather similar to this commercial created by Saatchi & Saatchi Sydney for the United Nations six years ago. It was Nobby's first spot as CD of Saatchi's and was directed by Tim Gibbs.

BMF Sydney has lured awarded digital creative Fred Haas from Tribal DDB Melbourne to the position of creative director digital, following the recent departure of Chris James to pursue other opportunities. Haas has been replaced as digital CD at Tribal DDB by Nick Cummins.

Haas will report to Dylan Taylor (Creative Director Direct), and work alongside Simon McMaster (General Manager Digital) and Aaron Michie (Digital Planning Director) within BMF's converged agency model.

"Everyone here is excited to have someone of Fred's calibre joining BMF," says Taylor (pictured far left with Haas).  "We feel Fred's capabilities will be a great addition to our digital offering."

Says Haas: "I'm really looking forward to working at BMF - they have a unique role in the market and a great suite of clients to showcase some great work."

Haas has held significant senior roles in advertising and interactive media, including Tribal DDB, Grey Worldwide, Ninemsn, OneDigital, GP Bates, and Condenast Publishing Group.  He was a panel judge in the New York Festivals and most recently for the Australian Direct Marketing Association. He has won numerous global advertising awards, including the prestigious Webby, Clio, D&AD, Mobius, and International Automotive Awards.

BCM Sydney has appointed Geoff Reid creative director after holding a senior writer position at the agency since October last year.  

Reid is an awarded senior creative with nearly 20 years industry experience at leading agencies Leo Burnett, Batey Kazoo, The Campaign Place, JWT, and most recently Human. His work has been recognised at D&AD, New York Festivals, Cannes, London International, One Show, Folio, AWARD, The Caxtons and MADC.

He brings a wealth of experience, having worked on many well known Australian and international brands including Kellogg's, The Nine Network, Bolle, Coles Myer, Jeans West, Tetley, Target, Campbell's, Foxtel, Fuji Xerox, Singapore Airlines, Telstra, UK TV, Subaru, Woolworths and Murdoch Magazines.  

CREATIVE SYDNEY today revealed its inaugural and much-anticipated Creative Catalysts list - 100 inspirational and innovative Sydneysiders who have made a unique contribution to the city's creative culture. 
 
A side project of the Creative Sydney free event series set to take place from May 27 - June 12, 2009 during Vivid Sydney, a unique new festival of music, light and ideas, the Creative Catalyst list aims to honor the people who make interesting things happen in this city. 

Ad industry companies and individuals on the list include Animal Logic, The Glue Society, Soap Creative, Vince Frost and Nigel Marsh (pictured).
 

51 finalists from 193 entries across 17 categories have been nominated for the 4th annual 2009 APMA Star Awards. Over 40 senior marketing professionals judged entries over the month of April to find the best promotional marketing campaigns across Australia and New Zealand.
The APMA Star Awards programme (previously APMA Awards of Excellence till re-launched 4 years ago) has been developed to acknowledge and reward agencies and clients for their creativity and strategic prowess in today's highly competitive marketplace. Winners in the 2009 APMA Star Awards will also go on to compete in the MAA Worldwide Globes (Marketing Agencies Association) in Boston, USA in October 2009.

Schweppes Australia has appointed BMF to handle its SOLO account, after a two way pitch against incumbent The Furnace, Sydney.  This appointment builds on the recent work BMF has been doing with Schweppes across digital creative for Cottee's and the first ever brand campaign for Cool Ridge.

Check out the latest newspaper ads from all around Australia, courtesy of The Newspaper Works. The page features the best ads from last week.

The AWARD Hall Of Fame, with principal sponsor adstream, will be held Thursday August 6th in Sydney at the stunning new Centennial Parklands Dining for the AWARD membership and industry luminaries. AWARD Members are being called upon to nominate the Hall Of Fame inductees, by Monday 25th May.

"AWARD Hall of Fame sets out to recognise the best of the very best. It's for those who've defined a generation of advertising," says Richard Maddocks (pictured), AWARD Chairman. "Those that have shaped creativity .Those that we look up to. That inspire us. That have done what few others have ever done or could ever do. Entry is for the exclusive. For those that have pioneered. Those that have been on top, stayed there and will always be there. The very few we can call legends. AWARD Hall of Fame is for those whose remarkable creative contribution needs to be recognised now, and always."

Bestads Top 6 Commercials of the week in the world now ready to view, reviewed by Steve Red, president and CCO, Red Tettemer, Philadelphia: http://tr.im/fopw

Get the Bestads Podcast HERE


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Craig Davis, former chief creative officer worldwide JWT, has been appointed the Chairman of Judges of this year's AWARD Awards. Davis is one of the global advertising industry's leading and award-winning talents.

The AWARD Call For Entry opens today, May 19th - visit www.awardonline-cfe.com
AWARD Judging will be held in Sydney, September 8th until September 18th. Finalists will be released in October, and the winners will be heralded at the AWARD Awards Presentation Evening on Thursday November 12th at The Overseas Passenger Terminal, Sydney.

"To be the best regional show you need the best judges and it all starts with the Chairman. We're obviously delighted to have someone of Craig's calibre in that role", says AWARD Chairman Richard Maddocks. "Craig will bring both a wealth of experience and a global perspective to the judging process. He'll set the highest standard which is exactly what AWARD is about."

With The One Centre under administration, agencies and studios looking for some office equipment bargains could find them at 47 Murray Street, Ultimo from May 19 to 22. More details on this PDF:
ONE-CENTRE-SALE.pdf

Round 1 of the 2010 Siren Awards closes this coming Friday, 22 May.
Commercials must have aired anytime between 16 March and 22 May, 2009.
Entry is free @ sirenawards.com.au

FBi radio station has asked CB to encourage the creative community to get behind their www.askrichard.com.au campaign.
It's simple, they want people to ask Sir Richard Branson for $1,000,000 to save FBi radio station.  The person who has the most creative (or effective) entry will win $50,000 for themselves - as well as feel good about saving FBi.

ACMP in Association with Sony Projections 09 Photographic Screenings May 2009
Emerging Photographers Show their talent in High Definition on the Big Screen in Sydney Melbourne Brisbane and Canberra

ACMP Projections in Association with SONY 2009 will be showcasing a series of new works from 15 of Australia's top emerging photographers in a stunning high definition multimedia presentation on 30 foot high screen this May, ensures that the winners can be recognized by  the creative and Photographic industries as well as the public as Australia's best emerging photographic talent. Featuring the 15 finalists from the Projections 09 photographic competition, this is some of the best and most dynamic visual imagery you'll see this year.

Sydney agency Banjo has re-launched 1300 Flowers, with new branding and advertising.
A teaser campaign featured a range of closed buds on un-branded key billboard sites (OOH Media). Four days later these buds blossomed and the new logo was revealed. Courtney Brims was commissioned to do the illustrations.
For PA Day bosses and secretaries were targeted with an ambient campaign, consisting of 450 sites in Sydney, Melbourne and Brisbane CBD areas, produced in conjunction with Mark Vincent at Ambient Media, Sydney.
This was followed with a TVC for Mother's Day, directed by Chris Riggert via @radical.media

VIEW THE FIRST OUTDOOR
VIEW THE SECOND OUTDOOR
VIEW THE THIRD OUTDOOR
VIEW THE FOURTH OUTDOOR

VIEW THE PA DAY AMBIENT

Agency: Banjo
Creatives: Banjo
Account Team: Banjo
Producer: Banjo
Illustration: Courtney Brims
Print production: Prodeuce
Director: Chris Riggert
Producer: Pip Smart
Production Company: @radical.media
Post: Resolution

YouTube and Cannes Lions have launched a global competition for young creative talent aged 28 or under to attend this year's Festival and compete in the Young Lions Film Competition. Get the full brief here 

Top Australian cinematographer Mandy Walker has won a Silver Clio for Cinematography for the Australian Tourism 'Transformation' television spot at the 50th Annual Clio Awards presented tonight in Las Vegas.
Walker also shot Baz Luhrmann's movie Australia. The spot, via Bazmark Inc., was directed by Bruce Hunt via production company Revolver.
Leo Burnett Sydney won a Bronze Clio for their WWF 'Tick' television spot in the 'Music-Licensed' category and DDB Sydney won a Bronze Clio for Animation for their Sydney Children's Hospital 'Mary' television spot.

New York based Aussie shop Droga5 has taken out the Content & Contact Grand Clio for their New York Department of Education 'Million' campaign at the 50th Annual Clio Awards, presented tonight in Las Vegas.
'Million' also won one of only three Gold Clios in the Content & Contact category. The agency also scored one of two Silver Clios in the same category for their 'The Great Schlep' campaign for Jewish Council for Education and Research.

CumminsNitro, Brisbane continues their award-winning run for their Tourism Queensland 'Best Job in the World' campaign, winning one of eight Gold Clios in the Innovative Media category. In the same category, Droga5 New York won a Gold Clio for 'Million', Clemenger BBDO Melbourne won a Silver Clio (only nine Silvers awarded) for their Four'N Twenty Pies 'Salad Plate' campaign, as did The Hallway/Happy Sodliers, Sydney for their Zuji 'Zuji Beans' campaign, and Colenso BBDO Auckland for their New Zealand Book Council 'Read a book at work' campaign.
There were only four Bronze Clios awarded in the Contact & Contact category, one of them went to The Hallway/Happy Sodliers, Sydney for their Zuji 'Zuji Beans' campaign.
Droga5, New York also won a Bronze Clio in the Interactive category for Guitar Hero World Tour campaign.

Julian Lee from the Sydney Morning Herald reports that the ABC has dumped a segment of its hit television show The Gruen Transfer which joked about the Holocaust, Jews, black people and homosexuals.

Lee reports that the corporation's lawyers stepped in and canned half of the segment in which two ad agencies compete to sell the unsellable, in this case obesity. The part of the segment made by Sydney agency, The Foundry, was found to be racist and discriminatory, and will not go to air on tonight's show.

Adam Hunt (left), at the time creative director of The Foundry Sydney, who has since left the agency (see story below) told CB last night: "The brief was to 'END SHAPE DISCRIMINATION' against fat people. Discrimination is a very ugly thing, and if you want someone to stop doing something - you need to show just how ugly it is. The proposition meant that the usual attempts at agency humour were never going to be on brief.
"There's a history of shock advertising being used for road safety - so I'm using similar tactics to make people stop and think about discrimination.
"I understand the ABC's decision not to air it."

POSTSCRIPT: After the show, host Wil Anderson directed viewers to a website to view the ad, which was directed and produced by The Kamen Brothers, via TVC production company The Guild.

As part of the website The Gruen Panel discussed the pros and cons of the ad with Adam Hunt - and viewers were encouraged to comment online.

Or view the spot on YouTube:

A new Australian production company, gods&monsters, has launched with the signing of director Barney Howells (far left) by executive producer Nik Round (left). With Round's 20 years of production experience, and Howells's recognition by Cannes Lions as one of the world's hottest new directors, the collaboration promises agencies a skilled and imaginative team dedicated to the craft of making outstanding content.

The iQ is a set-top PVR that is integrated into the Foxtel pay TV service. With the iQ, your TV stops pumping out generic content as if you were the same as everyone else. Instead, it treats you as an unique individual and tailors TV to you. So Lowe Sydney built a site to celebrate uniqueness in everyone.

BoilerRoom Melbourne were tasked with developing a campaign to address the issue of alcohol related violence in Victoria. A 2 prong approach with a TV commercial and viral TVCs developed for different audiences. Both strands tap into the misconception amongst young guys that fighting makes them seem heroic to their mates. In actual fact, there is more kudos given to guys who get their mates out of trouble. Check the website.

Agency: BoilerRoom Communications, Melbourne
Creative Director: Adrian Pritchard      
Senior Art Director: Paul Hermes                     
Copywriter: Eric Blakeway  
Art Director: Mikey Tucker                 
Agency Producer: Deanne Pascoe
Group Account Director: Tracey McCulloch                 
Production House: Renegade Films
Producer: Tracey Proposch
Director: Edwin McGill                     
Editors: Tim Parrington & Michael Houlahan                                   
Post Production & Visual FX: MRPPP
Sound: Bang Bang Studios                              
Client: Tony O'Dea, Dept of Justice

Grey, Melbourne took out Australia's only Gold Clio at the Clio Awards held tonight in Las Vegas, winning in the Radio - Public Service category for their Transport Accident Commission 'Pictures of You' campaign.
A Silver Clio and Bronze Clio was awarded to 303 Perth, with one Bronze Clio apiece to Whybin\TBWA Sydney, The Brand Agency Perth, JWT Sydney, Leo Burnett Sydney, DDB Sydney and The Campaign Palace Melbourne.

Clemenger BBDO Wellington scored a Gold Clio for their Land Transport 'Crashed Beds' print campaign and Colenso BBDO Auckland won a Silver Clio.

Tonight's awards covered Print, Poster, Billboard, DM, Radio and PR, with more awards to be presented during this week.

CB EXCLUSIVE - Adam Hunt, who was only appointed creative director of The Foundry, Sydney, on March 2, (following the departure of founding creative partner Ian Brown) has left the agency, largely due to the loss of the sizeable Snooze business.

Hunt told CB: "I left because there was a conflict between some new business we won in Sydney, and some existing business we had in Melbourne - which had to be resigned. That left a large hole in agency revenue, and they could no longer afford my role. The Foundry's managing director Simon Burrett is a bloody good bloke, and I'm genuinely sad to be no longer working with him."
 
Hunt's impressive list of career awards includes two Cannes Gold Lions, A Grand Prix at Eurobest, Gold at London International, Silver Pencil Nomination at D&AD, and work in the Permanent Collection of MOMA in New York.

Hunt has worked with the world's biggest brands including Nike, British Airways, Guinness, Procter & Gamble, Hewlett Packard, Samsung, MTV, and he was a Creative Director on the team that delivered the acclaimed BigPond 'Rabbits' ad at BWM.
 
Hunt's career has traversed London, New York and Amsterdam. His passion for media-neutral communication has seen him write, design, photograph and illustrate a book published by Random House - as well as create highly successful ambient and viral ads for Amnesty International, Kevin 07 and his online T-Shirt company Goatboy.
 
 

THE NEXT GENERATION HAS LANDED
Youth Forum Releases Unique Research Defining "Generation Z"

Move over Baby Boomers, enough of Generation Y, a new influential generation 'Generation Z' has been identified at a forum today held by Multi Channel Network (MCN), Habbo Australia, and Channel V at the Sydney Opera House.
 
The Next Generation forum, hosted by Jason Davis aka "Jabba", gave fresh insight to advertisers and marketers about the characteristics, values and media and brand consumption habits of Australian youth in the 13 and 24 year-old demographic. However, the focus of the forum was on the previously undefined teen demographic of 12 - 18 year olds who are part of Generation Z.
 

The Australian Childhood Foundation has once again partnered with JWT Melbourne to create a unique outdoor advertising campaign to raise awareness about the seriousness of neglect as a form of child abuse.
Entitled "Invisible", the installations are located at popular sites around Melbourne CBD and
feature a bill poster pasted over a child-sized mannequin.
The highly emotive posters depict a lonely, abandoned figure of a child so invisible to everyone that he can be literally covered up and made to disappear. It acts as an invitation to members of the public to reflect on how easy it is not to notice vulnerable children.
The campaign highlights the need for adults to be aware of children in their local neighbourhood and be prepared to take action to offer support.
 
Client: Australian Childhood Foundation
Agency: JWT, Melbourne
Creative: Richard Muntz (Executive Creative Director), Keith Nicolas (Deputy Creative Director) & Scott Glennon (Senior Copywriter)
Production: Lauren Napthine
Account Service: Tim Seow

New York - New York Festivals Announces the debut of two new awards presented in the 2009 NYF Advertising in All Media Awards.  For the first time in 52 years, the competition will recognize the creative excellence and ingenuity of the boutique advertising agency; in addition the competition will honor the year's best new advertising agency.  The newly launched awards, Boutique Agency of the Year and Best New Agency are designed to showcase smaller creative shops as well as up and coming shops.

"We realize that in most competitions only the large networked agencies win Agency of the Year, but we also recognize that there are agencies out there that are doing great work and are simply being overshadowed because their awards budgets are small in comparison.  It's our goal to make sure we recognize great work from anyone, anywhere, from the three person shop in someone's apartment to the 5 story building downtown," said Michael O'Rourke, NYF's President.

Fresh off the launch of the new Nando's 'Portugasm' brand campaign, The Sphere Agency has produced a new radio commercial to air around the time of the Federal Budget release next week.

Continuing the Nando's tradition of topical advertising, this time the radio spot takes us to Parliament where chaos has ensued from the 'elevated state' the members have found themselves in through the eating of Nando's.
 

BMF Sydney's highly awarded digital creative director Chris James has left the agency to pursue other ventures. His replacement has been found and should be announced shortly.
James' departure comes three months after BMF Sydney hired Simon McMaster as General Manager Digital from Tequila London.

Here's something to cure the Monday blues: Coca-Cola Great Britain's summer campaign, via Mother, which launched on the weekend, is centred on a TV commercial titled 'Yeah Yeah Yeah, La La La'. View the spot

The Campaign Palace Sydney, together with Lavender, Yello and MediaCom, has launched a major campaign tonight for Westpac with the line 'A bank you can bank on'.
Watch Westpac executives explain the rationale for the campaign.

VIEW THE COMMERCIAL

NEW YORK - Australia scored three Silver Pencils and a Bronze Pencil, plus five Merits at the 2009 One Show Interactive Awards in New York last night, placing us #5 in the world, behind the USA, Sweden, Japan and the UK. Now in its 12th year, One Show Interactive reflects the expanding realm of online and digital work.

New Zealand also performed admirably, winning two Silver Pencils and a Bronze, plus five merits, and was placed seventh.

Saatchi & Saatchi Australia scored a Silver Pencil for their UN Voices Project, as did Clemenger BBDO Sydney for Sega 'Offset the Evil' and CumminsNitro, Brisbane for Tourism Queensland 'Best Job in the World'. GPY&R Melbourne won a Bronze Pencil for Spring Valley 'Sensibles.

Colenso BBDO Auckland won A Silver Pencil (shared with AIM Proximity) for Yellow Pages 'Yellow Treehouse' and a Bronze Pencil for New Zealand Book Council 'Read a book at work' while sister shop Clemenger BBDO Wellington won a Silver Pencil for New Zealand Transport Agency 'Distracted Drivers'.

Aussie owned Droga5, New York won three Gold Pencils, two for Jewish Council for Education & Research 'The Great Schlep' and one for New York City Department of Education 'Million'. The agency also scored a Bronze Pencil for Activision 'Bike Hero'.

A controversial commercial for Adults Surviving Child Abuse (ASCA), written by Steve Dodds from agency, Whybin TBWA, Sydney, has won the 2009 Gold Siren award for best radio commercial of the year, as well as a Silver Siren for winner of the single commercial category. Another spot, titled 'Rugby', part of the ASCA campaign, also won a Silver Siren as winner of the craft category at today's announcement in Sydney of the 2009 Siren Award winners.

The ASCA spot will be automatically entered into the Cannes Radio Lions to be held next month at the Cannes Advertising Festival. The spot, one of three in a campaign, is controversial in its approach to promote awareness about child abuse, and the television campaign has been heavily criticised for being "insensitive." ASCA is a national organisation which works to improve the lives of adult survivors of child abuse throughout Australia.

Australia is one of the very few countries outside the USA invited on to The One Show Jury, represented by Mark Harricks, creative director of DDB Sydney. Here is Mark's diary from New York, the day after the big night, exclusive to the CB Blog.

What a night. The show was held at the Lincoln Jazz Theatre overlooking Central Park and the city skyline. A fairly modern venue, kind of like the Sydney Opera House inside. The theme of the show was 'The Ones', meant to be like a secret society - think Masons, but a bit more weird.

We took our seats under a huge moving eye in a triangle on the screen. Then a booming voice of God controlled the proceedings. Commanding "BE SEATED!" and "SILENCE!".

Unlike any other award show I've been to, there was very little chatter in the audience during proceedings - I'm not sure whether this was a result of "the voice" or that the attendees truly respected the show.

The presenters were mostly ECD's from various American agencies, some judges, a few important people from The One Club and to add a bit of New York bling - Ludacris, the hip hop artist, who gave out the Green Pencil (made of recycled glass) - I have no idea why they chose him, but it somehow worked. The best in show was finally presented by "The Voice" who revealed himself to be Daniel Dae Kim from the TV series Lost (even more bizarre, but kinda funny).

We then filed out, picked up our showbag made of recycled billboards and seatbelts, and headed to the after party, where everybody I talked to mentioned the strong showing by Australia. Well done to all the winners, especially CumminsNitro - you rock!

The Tourism Queensland 'Best Job in the World' campaign via CumminsNitro, Brisbane has taken out the coveted Best of Show at The One Show, currently being presented in New York.
The same work also scored a Gold Pencil in the Integrated Branding - Campaign category.
Clemenger BBDO Sydney are also celebrating after winning a Gold Pencil (Integrated Branding - Campaign) for their Sega 'Offset the evil' campaign.
BMF Sydney scored a Silver Pencil (POP or In-Store Campaign) for their TED 696 Project for Lion Nathan Australia.
GPY&R Melbourne also scored a Silver Pencil (Cinema - Single) for their Schweppes 'Burst' commercial.
Colman Rasic Carrasco, Sydney won a Bronze Pencil (Branded Content - Silngle) for their MTV Exit Foundation 'Different Lives' spot.
A Bronze Pencil (Public Service Magazine or Newspaper Campaign) was awarded to Saatchi & Saatchi Australia for their United Nations 'UN Voices Project'.
DraftFCB, Auckland won a Silver Pencil (Radio - Single) for their Prime 'Secret Diary of a Call Girl' commercial, while Colenso BBDO Auckland scored a Bronze Pencil (Radio -Single) for their NZ International Comedy Festival 'Offensive' spot.
It was a big night for expat Aussies: Droga5 New York won a Gold Pencil (Non-Broadcast - Single) for their Jewish Council for Education & Research 'The Great Schlep' web film and a Bronze Pencil (Innovative Media - Single) for the New York Department of Education 'Million'. Johannes Leonardo, New York won Bronze (Non-Broadcast - Single) for their Nomis 'Damn Boots' spot.
The U.S. was the most awarded country, taking home 39 Pencils, including the most Gold (8), Silver (15) and Bronze (16). Australia came in second with 6 Pencils (two gold, two silver and two bronze), followed by Malaysia, which won five pencils (two gold, one silver, and one bronze).
 
See all the results here:
OS-winners.pdf

The first ever Australian EFFIE Awards look set to pit 131 of the country's finest marketing campaigns head to head in the bid to carry off the market's most prestigious awards for advertising that truly works. When entries closed last Friday, 48 agencies and clients from all over the country had put their most effective work forward for judging.

Creative and media agencies and marketers have flooded the IAB Australia Awards website submitting entries for the chance to be crowned 2009 Best of Show and attend the 2009 MIXX Awards in New York.  Entry numbers increased a phenomenal 59 percent from last year, with digital agencies the most active entrants, followed by media and then creative agencies.
 

The Economist, via Singleton Ogilvy Sydney, has launched an Australian brand campaign targeting the increasing numbers of Australians who have a globally curious mindset, seek new ideas and like to operate outside their 'time zone'.
 
The campaign highlights how readers of The Economist enjoy insight into world issues and the links between politics and business, via an independent world view. It recognises that more Australians are seeking in-depth reporting, commentary and a comprehensive analysis of global news.
 
Managing Director, Hong Kong, Korea, South East Asia and Pacific, The Economist Group Howard Digby said: "Australia is a very important market for The Economist because we are finding that more Australians, from increasingly diverse walks of life, want to satisfy their natural curiosity about the world.
 

Bestads Top 6 Commercials of the week in the world now ready to view, reviewed by Noah Regan, creative director of Three Drunk Monkeys, Sydney: http://tr.im/fopw

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13th ANNUAL WEBBY AWARDS UNVEIL WINNERS FOR BEST INTERACTIVE ADVERTISING - R/GA Takes Agency of the Year Award with Most Wins followed by New Zealand's Hyperfactory with six awards

With eight wins, R/GA New York will be presented with the first-ever Webby Agency of the Year Award at the 13th Annual Webby Awards, organizers announced today. 

The new award recognizes the most successful agency across all Webby categories, including, interactive advertising, websites, mobile sites, and online film and video. Other multiple winners include: New Zealand's Hyperfactory with 6; Goodby Silverstein and Partners with 3; and 2 each to Clemenger BBDO, Wellington, Wieden + Kennedy, 42 Entertainment, The Netherland's Achtung!, Japan's Less Rain, Grow Interactive, Razorfish and Atmosphere. Of the big four advertising holding companies, Omnicom and Interpublic tied with eight awards each, followed by Publicis with three wins.
 

Luscious International has signed award-winning Director Vincent Ward. With a wealth of dramatic features to his name and Academy-award nominations to boot, Vincent Ward brings a unique talent for visual and performance based film to the world of commercials. Dubbed "one of film's great image makers" (Jar Carr, Boston Globe), Ward has earned international acclaim as an accomplished filmmaker with a reputation for crafting films with a unique visual style.

The 2009 One Show Design Awards has proven a bonanza for Asia with the region accounting for 30 of the 63 Pencils awarded. The international design competition honoring the year's best in print design, environmental design, corporate identity, publication design, and package design, was held  Monday night at the IAC Building in New York.
Japan was the second best performer behind the USA (17) with 13 Pencils, followed by India and Malaysia with 6 and 5 Pencils respectively.
The top Pencil winners at this year's One Show Design were: Dentsu Network: 6 total (2 Gold, 1 Silver, 3 Bronze). BBDO Network: 5 Total (2 Gold, 2 Silver, 1 Bronze). And Ogilvy & Mather Network: 3 total (1 Gold, 1 Silver, 1 Bronze).
The list of Pencil winners is here:
OSD-winners.pdf 

Triple M is opening its studio doors to creative agencies across Australia for them to pitch a concept for a radio show which will be broadcast on the Triple M Network.
In an industry exclusive opportunity, Semi Pro Radio is unlike any other client brief. There are no mandatories on the content - it just has to be legal.
Entries are open to creatives (or anyone creatively minded) who work in the Australian advertising industry. They just need to show how they would fill two hours on the air.  
A series of finalists will produce their pilot shows at Austereo studio's and then have them broadcast on the Triple M Network on Sunday nights.
The winning agency will be awarded $5,000 cash and a $30,000 airtime package.

The final shortlist for The One Show has been announced, with Saatchi & Saatchi Sydney leading the Australian agency pack with five and GPY&R Melbourne with three. BMF Sydney, Clemenger BBDO Melbourne, Clemenger BBDO Sydney and Leo Burnett Sydney have two apiece.
DDB New Zealand head the NZ list with four entries though, followed by Colenso BBDO Auckland with three, DraftFCB Auckland with two and TBWA\Whybin Auckland with one finalist.
The One Show pencils will be revealed Wednesday night in New York - and from all accounts Australia could be in for an impressive haul.

Design company Voice/Adelaide has won Australia's only Gold Pencil at One Show Design, which is currently being presented in New York.
A Silver Pencil and a Bronze Pencil was awarded to Alt Group, Auckland, both for client Hudson Gavin Martin, and Saatchi & Saatchi Australia won a Bronze Pencil for a Sony Australia brand book.
Australian creative Jay Furby won a Silver Pencil for his Yellow Pages 'Colors of Life' campaign created while he worked at Grey/Dubai last year.

GOLD PENCIL
Client: Toby Richardson
Title: More Singles, Couples and Queens
Agency: Voice/Adelaide

SILVER PENCIL
Client: Hudson Gavin Martin
Title: Hudson Gavin Martin Identity
Agency: Alt Group, Auckland

BRONZE PENCIL
Client: Hudson Gavin Martin
Title: Hudson Gavin Martin
Agency: Alt Group, Auckland

BRONZE PENCIL
Client: Sony Australia
Title: Brand Book
Agency: Saatchi & Saatchi Australia

Friday 1st May marked the completion of Fairfax Media AWARD CopySchool Sydney. The week long intensive workshop was attended by 17 creatives and marketing professionals, highlighting AWARD's commitment to the importance of embracing clients into its leading creative educational offerings.
 
Says Nikki McMahon, CopySchool graduate and marketing professional: "From a marketing perspective, I found it interesting and valuable to see how things work on the advertising side, what their creative process is like, what challenges may arise and how these can be overcome. I think it's definitely a course young Marketers should also attend if they get the chance to gain a better understanding of how the different industries can work together effectively, which is important to get the best results for both. CopySchool inspires new ways to approach Marketing tasks."
 

Australia is one of the very few countries outside the USA invited on to The One Show Jury, represented by Mark Harricks, creative director of DDB Sydney. After selecting the long shortlist in Hawaii, the jury are back together in New York deciding what gets metal and Merits. Here is Mark's diary on Day 3, exclusive to the CB Blog.


DAY THREE
Nicks summary of our last a day is perfect.

I just wanted to say, yesterday was a brilliant day for our industry, I felt so proud to be Australian. It was like the end of swimming during the 2000 Sydney Olympics, Australia absolutely dominated. Throughout the day various judges kept making remarks about the high quality of work we're producing. Every time they mentioned something I had a lovely warm surge go through me (It wasn't the watery coffee, I'm sure).

The Australian work Nick mentioned before; Sega Condemned 2 "Offset the evil" (Clemenger BBDO Sydney), Queensland Tourism "Best job in the World" (CumminsNitro, Brisbane), Four'N Twenty Pies "Salad Plate" (Clemenger BBDO Melbourne) and others, all resonated strongly with our jury. Not bad considering there are 27 or so judges from all over the world. When we finally went around the room to put our case forward for best in show, almost all of them mentioned one Australian piece or another in their short lists.

I don't know for sure what the results will be, but I can't wait till Wednesday night to find out! - time to put old agency rivalries aside and support our Aussie mates over here - Good luck to all the finalists, you've already done us proud. Go Australia!!

INTERNATIONAL ANDY AWARDS NAMES TY MONTAGUE NEW CHAIRMAN - JWT Exec Takes Over Reigns From Mark Waites of Mother London

The International ANDY Awards has named Ty Montague, Co-President and Chief Creative Officer of JWT North America, the Show's new Chairman. Montague takes over the position from Mark Waites, Creative Director and Founding Partner of Mother London, who has served as ANDY Chairman for the past two years.

AD AGE: During her first year as the new CEO of the 4A's, Nancy Hill has worked hard to open new channels of communications with industry critics. But she clearly has a long way to go with bloggers -- and knows it. At last week's annual leadership conference in San Francisco, she took to the podium with some choice words for what she called America's "incessantly negative adverbloggers." VIEW THE AD AGE VIDEO

Nando's, via The Sphere Agency, Melbourne, has unveiled a new brand campaign that will be encouraging people across Australia to achieve the elevated state of 'Portugasm'.

Nando's National Marketing Manager, Justin Monaghan said: "Portugasm is a celebration of the way you feel when you eat Nando's. Nando's is all about having an 'uplifting experience' and the springboard for this is the best tasting chicken in the world. While providing a great experience is serious business, at Nando's we refuse to take life too seriously.

New Zealand is one of the very few countries outside the USA invited on to The One Show Jury, represented by Nick Worthington, ECD of Colenso BBDO, Auckland. After selecting the long shortlist in Hawaii, the jury are back together in New York deciding what gets metal and Merits. Here is Nick's diary, exclusive to the CB Blog.

First up, Aus has played a blinder. Pretty much put NZ in the shade this year as far as I can see.

The Hamilton Island "Best job in the World" idea was the most discussed going into the "Best In Show" judging, with most of the Americans and international judges raving about this. They've seen it, heard about it and like it. It's lower key in Aus and NZ, but it's hitting its target overseas, which is the point of a tourist campaign. So awesome work there. No idea what we all did in the private vote, but as I say, it was up there at the top. 

3media Group Ltd, New Zealand's largest privately owned business-to-business publishing company, has been placed in voluntary liquidation.

The company's titles include AdMedia, NZ Marketing Magazine, Onfilm, FMCG, Apparel, In My Kitchen and New Zealand Management.

The company has been for sale for the past three months but prospective buyers have had difficulty raising funds to purchase 3media's relatively large portfolio of magazines, newsletters and industry award events.

Insolvency specialists, Gerry Rea Partners, have been appointed liquidators as from today, May 1, 2009.

The move to voluntary liquidation means business as usual for the majority of 3media employees until the sale of the portfolio of publications has been accomplished. It also means that the company can more effectively manage the sale of the group's titles in clusters or as individual mastheads or activities. The liquidator, Mr Gerry Rea, says the company will trade the business until all its assets have been sold.

3media owns 15 monthly b2b magazines and newsletters and promotes and manages major industry events.  In March it sold the iconic dairy industry magazine NZ Dairy Exporter to Country-Wide Publications.

Australia is one of the very few countries outside the USA invited on to The One Show Jury, represented by Mark Harricks, creative director of DDB Sydney. After selecting the long shortlist in Hawaii, the jury are back together in New York deciding what gets metal and Merits. Here is Mark's diary (day one and day two), exclusive to the CB Blog.


DAY ONE

I'm a wee bit conscious you've been reading a lot of award diary blogs lately - so I'll try to give you a succinct breakdown of the first day here.

"The length of a film should be directly related to the endurance of the human bladder." - Alfred Hitchcock.

This month, we have films from Mad Cow (London), Luscious Films (Sydney) as well as music video from 'Regina Spektor' (New York). Tangerine: Tuesday 5th May at The Local Taphouse, St Kilda, from 7pm. Supported by Campaign Brief www.ilovetangerine.com

Three Drunk Monkeys, Sydney creative director Noah Regan has been celebrating over the last week after hearing he had three Nominations and four in-book at D&AD, for work he created with former partner Graeme Hall at DDB London last year. Creative Director was Jeremy Craigen.

Regan told CB: "It was a great privilege working with the likes of Jeremy Craigen, Grant Parker, Graeme Hall and all the other DDB London crew. It was certainly the most fruitful freelance experience an upstart Aussie in London could ever hope to have. I'm planning on trying to implement some of the thinking and standards on brands like VW, Marmite and Harvey Nichols with the Three Drunk Monkeys back here in Redfern."


Nomination in Press - Harvey Nichols 'Fashion Statement' campaign
Nomination in Press - Harvey Nichols 'Fashion Statement' - 'Bathroom' execution.
Nomination for Sound Design - Volkswagen 'Enjoy the everyday'

In Book for Press - Marmite Snacks campaign
In Book for Press - Harvey Nichols 'Fashion Statement' - 'Café' execution.
In Book for Press - Harvey Nichols 'Fashion Statement' - 'Fountain' execution
In Book for Photography - Harvey Nichols 'Fashion Statements' campaign

The entry deadline for the Outdoor Awards has been extended to Thursday 7th May 2009. Entry is free and all outdoor creative run between 1 January 2008 and 30 April 2009 is eligible for entry across 11 categories.  The major prize winner will walk away with $10,000 worth of instant scratchies and a golden pigeon statuette.

The awards are run by the Outdoor Media Association (OMA) and details on how and where to enter can be found at www.outdoorawards.com.au
 
An international judging panel of senior creatives chaired by The Glue Society's Jonathon Kneebone will choose the award recipients. The panel includes John Merrifield (Cannes Grand Prix Outdoor Winner & ECD TBWA Asia/Pacific), Leo Premutico (Johannes Leonardo, New York), Ewan Paterson (CHI London), Joe Staples (Weiden & Kennedy, Portland) and Carlos Bayala (Madre, Buenos Aires).
 
Winners across all categories will be announced at a special evening event in Sydney on 4 June 2009 with all who enter to receive an invitation.

Because CB loves charts, Maeve at D&AD has done all the number crunching to compile a chart of top nations at D&AD this year especially for CB, which shows that Australia indeed put in a stellar performance, placed #4 in terms of Nominations and #5 in terms of Nominations and In-Book. New Zealand also punched above its weight, placed at #12 on both charts.

Hungry Man, one of the premier production companies in the world, has signed Australian TV commercials director Tim Bullock, who has been consistently building his reputation for comedy story-telling amongst Australian and New Zealand advertising agencies since he swapped his Saatchi & Saatchi, Sydney suit for a director's chair in 2004.
 
"Tim is a great fit with the rest of our Directors," commented Hungry Man's Managing Partner, Matt Buels.  "We are delighted to be welcoming him to the company as our first Director from Oz".
 
Bullock has become a highly sought after commercials director with a solid reputation for comedy and a skill for constructing engaging stories throughspot-on casting and a sharp eye for detail. These qualities have seen him honoured as one of the world's young commercial directors to watch at the New Directors Showcase at Cannes, featured on the SHOTS Hottest New Directors reel and awarded as Best Ads on TV's Director of The Year. View his reel.
 

The Art Directors Club announced the winners of the ADC 88th Annual Awards program tonight at its Awards Gala, held at the ADC Gallery in New York.
Saatchi & Saatchi, New York took out the ADC Agency of the Year and Leo Burnett the ADC Network of the year. R/GA was in the ADC Interactive Agency of the Year and Pentagram Design the ADC Design Film of the Year.
Although there were only a few entries from Australia and New Zealand, several got through to winning metal, and metal was pretty rare:

WHAT IS THE SAATCHI & SAATCHI NEW DIRECTORS' SHOWCASE?
It's one of the highlights of the annual Cannes International Advertising Festival. The best attended event after the Gala Award ceremonies. It's also a demonstration of Saatchi & Saatchi's commitment to identifying, nurturing and spotlighting new creative talent. The Showcase is always an eclectic mix, which may include commercials, short films, titles, animation, music promos, or examples of new filmic techniques. Many featured directors have gone on to seriously successful careers: Tarsem, Michel Gondry, Mark Romanek, Spike Jonze, Ivan Zacharias, Kinka Usher, David LaChapelle, Danny Kleinman and Jonathan Glazer included.
 

The 617 participants who entered the SBS Sports Challenge Rubiks Cube competition online last month may not be surprised to hear that Debbie Teo of OMD, who consistently held first place throughout the competition, will be officially awarded first place at OMD Melbourne next week.  
 
Second place went to Stacey Carruthers and third place to Joshua Poole, both also from OMD Melbourne, in a result that proves the team's unparalleled aptitude for online games of skill!
 
Teo will select from a prize pool of a Playstation Portable and a sports game, lunch with Les Murray and a Tour de France merchandise pack. Runners up will select from the remaining prizes.
 
The online competition was launched to media buyers and advertising clients as an imaginative sales campaign designed to promote the broadcaster's key sports programming, in its 2009 program line up, including football, cricket, cycling, motorsports and athletics.
 
The challenge attracted 617 unique visitors in total, a healthy 36.9 per cent of which are repeat visitors. The average time per visit is one minute, 10 seconds, which is 55 seconds above the average for web visits, demonstrating a high level of engagement in the competition. 
 
SBS State Sales Manager Sam Harris will present the winners with their prize in Melbourne next week.

Both the Sirens Breakfast and Masterclass will be held at WatersEdge, Sydney on May 8.

The breakfast will run from 7.30am to 9.30am and the Masterclass will follow and includes lunch.

The theme of this year's Siren Masterclass is "Getting Radio Off The Page" and it's particularly relevant to agency creatives and agency producers.

Guest speakers will be looking at a number of production skills, paying particular attention to voice casting, and talent directing. Ralph van Dijk will be passing on tips and advice from years of casting and directing award winning radio commercials, but attendees will also learn from the experts who are casting and directing the very best in Australian drama and comedy:

Rob Carlton (well-known actor, writer, producer and director of Chandon Pictures)
Gyton Grantley (Silver Logie nominee, otherwise known as Carl Williams in Underbelly)
Anousha Zarkesh (Acclaimed Casting Director, recent credits include The Combination)
Tim Bullock (Sought after TV Director, with a solid reputation for comedy)
                    
If you're serious about improving the quality of your agency's radio, this Masterclass will go a long way in achieving that.

Last days to get tickets! Tickets are on sale now at $395 for the Breakfast and Masterclass combined. Tickets for the breakfast only are $65 and a table of ten is available for $595. Further information and booking forms visit www.sirenawards.com.au
 

Sydney-based boutique creative agency I.D.E.A.S. today launched a viral campaign for the Coalition on Food Advertising to Children, calling for a ban on junk food TV advertising to kids.
 
The 'Shamburger' campaign provided the CFAC with a new creative direction, taking a humorous approach to make a serious point. The viral ad uses the metaphor of a door-to-door salesman visiting a young child in his home and features a man dressed in a giant burger suit. The Shamburger character looks to use all his charms to get the sale but is ultimately thwarted by the dad. In doing so, it points out that parents wouldn't dream of allowing a junk food salesman into their home to talk to their children and yet they effectively allow it every time they leave them in front of the TV.
 

DDB London ECD Jeremy Craigen and O&M Worldwide ECD Tham Khai Meng will join other prominent world advertising leaders heading the various juries for this year's London International Awards. This year all the juries will judge together in Las Vegas and the results will be announced at the London Awards presentation on Monday November 16th.
Yesterday the London International Awards launched their new website and issued their Call for Entries. The deadline for entries is June 19th.
LIA is introducing a "NEW" Category, recognising ideas and executions without boundaries. This category will be led by the yet to be named "NEW" Jury President. The "NEW" Jury will honour work that merges the power of an original idea with a relevant compelling execution - emotionally inspirational, imaginative work, effectively creating new dialogues, creating new spaces of interaction, altering perceptions, setting new benchmarks that invite and reward at every level of engagement.
All work entered to LIA is prepared and presented to each of the Jury Presidents and their respective juries. After all work has been viewed by each Jury, their collective votes and voices will determine the Gold, Silver or Bronze LIA winners. Bronze is a new level that LIA has introduced from this year. Each Jury has the opportunity to award a Grand LIA, although it is not mandatory.
From this year the London International Awards will count in the Campaign Brief and Campaign Brief Asia Creative Rankings.

CB has just received this message from Fabio Fernandes (pictured) President / Creative Director of F/Nazca Saatchi & Saatchi, Brazil, obviously in response to the world economic crisis, which should worry the Cannes organisers....

F/Nazca Saatchi & Saatchi and the festivals of 2009

In 2009, F/Nazca will not submit its pieces to any festival that charges registration fees.

Our decision is in line with a broader objective for the agency in 2009--to focus on the qualification of our professionals, their well-being, agency growth, expansion of our facilities and double our attention on everything that is really the core of our business.