China’s ‘Ugly Betty’ is one long product placement
May 29 2009, 1:05 am | | 5 Comments
NEW YORK (AdAge.com) — As it goes into its third season as asmash TV hit across the mainland, the Chinese version of “Ugly Betty”is also pioneering new levels of product placement clutter. The show isset in an advertising agency rather than a fashion magazine and, so,enables the program to focus on all manner of products and theirattributes. Mateo Eaton, who heads the branded content division ofMindshare North Asia, admits that the dense placements are a bit overthe top, but advertisers — and the TV producers they’re paying –aren’t complaining at all.
5 Comments
Does this guy know anything about long format shows?
as so the bubble begins to burst
Sit through an episode of ‘Getaway’ and or “Better Homes and Gardens’ and tell me Australian audiences won’t sit through a great big ad with ad breaks in between.
Ugly Shirty
Anyone else kind of uncomfy with this dude’s culturally superior dialogue. Hey yanky dude they speak chinese they are not fuckin stupid.