First ever Aussie Effie Awards attract 131 entries
The first ever Australian EFFIE Awards look set to pit 131 of the country's finest marketing campaigns head to head in the bid to carry off the market's most prestigious awards for advertising that truly works. When entries closed last Friday, 48 agencies and clients from all over the country had put their most effective work forward for judging.
The EFFIE Awards are the international benchmark for marketing
communications effectiveness for both agencies and clients with the
Award programme currently running in 39 countries around the world with
regional programmes in Asia Pacific and Europe as well as a global
competition.
"The very strong number of entries highlights a real commitment from agencies and clients to demonstrate the power of effective marketing communications and how fundamentally it can drive business success," said the Chairman of the AFA's Effectiveness Committee, Matthew Melhuish. "And there is no better time to draw that link between communications and business prosperity than now."
The entries, across 16 categories, will now go through a first round of judging with finalists announced on June 1, with a second round to decide the winners.
The Awards are a joint presentation by the AFA and the Australian Association of National Advertisers (AANA) with the gala dinner to announce and celebrate the winners confirmed for Thursday, August 27th.
The EFFIEs have also attracted a blue ribbon line-up of sponsors and the AFA acknowledges and sincerely thanks all those companies that have supported the inaugural event.
Those sponsors and supporters are - Millward Brown, Adstream, AFA Healthcare Communication Council, ASB, Commonwealth Bank of Australia, EYE, Open Up To Mail, OzTam, Phone Names, The Newspaper Works, Multicultural Connexions, Gekko and B&T Magazine.
For further information about the Effie program visit the AFA website - www.afa.org.au and www.effie.org
"The very strong number of entries highlights a real commitment from agencies and clients to demonstrate the power of effective marketing communications and how fundamentally it can drive business success," said the Chairman of the AFA's Effectiveness Committee, Matthew Melhuish. "And there is no better time to draw that link between communications and business prosperity than now."
The entries, across 16 categories, will now go through a first round of judging with finalists announced on June 1, with a second round to decide the winners.
The Awards are a joint presentation by the AFA and the Australian Association of National Advertisers (AANA) with the gala dinner to announce and celebrate the winners confirmed for Thursday, August 27th.
The EFFIEs have also attracted a blue ribbon line-up of sponsors and the AFA acknowledges and sincerely thanks all those companies that have supported the inaugural event.
Those sponsors and supporters are - Millward Brown, Adstream, AFA Healthcare Communication Council, ASB, Commonwealth Bank of Australia, EYE, Open Up To Mail, OzTam, Phone Names, The Newspaper Works, Multicultural Connexions, Gekko and B&T Magazine.
For further information about the Effie program visit the AFA website - www.afa.org.au and www.effie.org
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Brisbane the new Portland?
Well done James, Nancy and all at Cummins Nitro Brisvegas for Best of Show at One Show for 'The Best job in the world'.
So if you can win an AWARD award for work done for the AWARD awards can the EFFIEs win an EFFIE Award for getting 131 entries for the first EFFIE Awards?
Wouldn't it be amazing if everyone stopped entering Awards!
These are called the "iffies" back in NZ.
All advertising awards should be based on effectiveness otherwise it's just nice pictures and words. The good thing about these type of awards - scam work can't creep in and you need a client that actually briefed it in, paid for it and signed it off to enter the work. Will be interesting to see if there are any entries from the campaigns that get the glory at the top creative shows.
The sad thing is that nobyde gives a flying "Effie" if you win an Effie.
Maybe they should shape their award like a pencil, it might gather more interest.
11:29, clients care. More than they do about the rest of your shiny awards.
5:11, if all awards would be based on effectiveness, would it be possible to award a brand ad? Say, one like 'think different'? Hard to do an Effie paper on transforming the way people feel about a brand. Call me old school, but they're you can't have have effectiveness if you have no brand. Both are important, but brand still comes first for the most part. In extreme cases like 'Best Job in the World', you can build the brand through one of the most effective campaigns ever. Like I said, extreme cases.
Actually, it's quite good to win an EFFIE in NZ. It rounds out your CV for clients who are being sold on you if you're put up for a big job. They take it very seriously.
Here here, 7.31pm
Have you thought that maybe some of our more creative agencies (Host, BMF) also win a lot of Effectiveness awards, too? Sometimes for the same work that sweeps awards (like Host's Virgin Mobile work and BMF's Lion stuff for XXXX Gold and TED).
You'd be surprised to learn that the creativity the industry appreciates can also tie up with what works with the people who buy or use the brands we work for.
All it requires is for every agency to spend a little more time caring about the normal, everyday briefs that come in and stop putting creative 'initiatives' as a top priority.
In the end, treat every normal brief as an opportunity to do the work you want to.
The only problem with the Effies is that it puts a planner out of action for a week, writing the freaking entry for it.
That, and it sounds like they were named after a Greek girl.
But otherwise, well worth entering and winning. And one Effie will do more for the bottom line of an agency than two gold lions.
9.29 here again, wondering whether a planner being out of action for a week is actually a bad thing...