UN 'Bad Mouth' spot looks familiar?

cool, and spike lee did it in 1989

http://www.youtube.com/watch?v=tNXsRJgOTmk

snap!

There is one glaring difference.

This is a great ad.

The Foundry's isn't.

why pray tell did it take a week for these CB bloggers to 'remember' this?

I've never seen this before and commented to someone the other day that I thought that the Foundry's ad would've been clever if the people telling the jokes were the subjects of the jokes themselves. Felt it would've been a better way to approach it.

...but clearly someone else beat me to the punch - years ago.

bunch of no good advertising noobs.

nice try...but this ad actaully works.
Where is the foundary's....doesn't. plus its shit

There is no hiding.
Crap will always be found out.
Love this Blog.

Wow, same idea and made more sense

Its a great shame it took a week.I wonder how often agencies take the easy way out and simply YOU TUBE creative ideas. So much for intellectual property. Cmon guys there are at least 6000/60 000/ original ideas out there. If not lets just had back money to our clients

has anyone actually, seriously seen something on youtube and copied it for an ad? be honest.

3:35 – Yep. Check this ad that came out recently.
http://www.youtube.com/watch?v=wRHCh-biOmE

And the rip.
http://www.youtube.com/watch?v=5hxJ6YaJZmg&feature=related

Don't ask me who did it, definitely not relevant to this article ;)

I have seen a creative director rip off an ad done in another country for the same category and pass it off as next level work for that client.

Are you guys smoking crack? This is about as similar to the fat discrimination ad as a McDonalds commercial.

you have some people talking to camera with some shocking statements... wow big deal, it's obviously ripped off then.

By your reasoning, the foundry must have ripped off When Harry Met Sally and every John Pilger documentary.

This ad doesn't even make sense. The whole reason people say those things is because they are not asian, aboriginal etc.

The latest offering from ADMA called Fight Crub promoting Sumo wrestling.

Now that's racist!

Frankly, they both send me to sleep.

After only a few years in this industry, it has become pretty obvious to me that ideas are sometimes repeated. It doesn't necessarily mean someone ripped someone off.

It's completely likely that two entities will arrive at the same or similar creative solution to similar briefs. Anyone who has done AWARD School knows this well.

I'm not denying that rip offs happen, but I would like to point out how childish we all sound when we point fingers, stamp feet, and whine "But I did it FIRST!"

3:35

'Burst'

I don't know what you guys are talking about. I get ALL my ideas from youtube.

What, you think I'd actually bother to knuckle down and do something for myself when there's a resource like that out there?

Spare me.

Sony Bravia Balls / David Letterman.

2:45 do you actually work in creative?

Spare me.

4.52, not a mental giant are you? DId you read the endline saying "It doesn't make any sense coming out of their mouths"? Obviously not, because what just came out of your mouth makes no sense either.

The plagiarism seen too often in the Australian "creative" industries is problem enough. Even IF this ad did not rip off another, the fact is that some other dimwit, spinleless little twerp (whom probably torrents the bulk of the films they watch and songs they listen to, I imagine) created an ad for free to air TV (I won't say if it was on 7, 9 or 10), for regional play, and they where SO dim they ripped one of the major WB hero-characters (who's image and likeness is a REGISTERED TRADEMARK).

This, right as WB goes into production on Green Lantern.

And considering how the WB views things it would be more than likely that the turdling responsible will cost a lot of future jobs in Oz, simply by dint of the turdling be too lazy to create something new rather than rip of published company art WHOLE HOG, for use on free to air TV.

Which makes us ALL look sleazy and incompetent.

7.09.

Be coherant.

What the fuck are you on about, 7.09?

Reckon you could master the English language, then repost?

Ta.

7:09.

Production's a funny world. The only 'sober' people you have to deal with are writers, actors and crew. After reading your rant, I feel as straight as the chief financial officer of the worlds most boring bank.

Well, 7:09 posted at 7:09 on Friday in Australia, so culturally speaking, I doubt we can fairly chide him/her/it for being drunk when ad agencies actually are paid to convince people to buy more plonk on a Friday night than not.

I mean, that'd be like someone doing a great job on a Hungry Jacks campaign then making fun of a HJ customer for being fat.

However, in the interest of good fun, and since Angels and Demons just came out, I thought I'd have a go at deciphering at least part of 7:09's post.

I think he/she/it is referring to a regional Northern NSW coast TVC that took established and well-known Superman art by a globally famous DC Comics artist named Alex Ross,

then digitally replaced the "S" logo on Superman's chest with a "new" logo , and used this image with the illegal-usage of the Warner-Brother's owned artwork (since Warner owns DC comics which owns Sumperman)

which was then used for a less than stellar result to promote a small business in the Northern NSW area, on free to air commercial TV.

I've seen the ad. If 7:09 is ranting about that, well, unless someone paid the liscensing fees that are legally owed for using copyrighted art published by Warner Brothers, then 7:09 may have had a point.

And Green Lantern is a DC comics character, and thus a Warner Brothers character, so I reckon that may have had something to do with the rant, but that part I'm not so sure about.

I love how Anonymous 12:50 makes a cliched joke of "ooooo, let's poke fun at the drunk guy" joke when this very web-page sports 2 Campaign Brief covers with "3 Drunk Monkeys" and then the Carlton ad below that as examples of excellence in advertising.

But hey, I'm sure Anonymous 12:50 never did any work for an alchohol providing client, or sports event fueled by alchohol, or ever worked for an agency that did.

I'm sure there is NO way Anonymous 12:50 is a flaming fucking hypocrite on this one, yup, I am.

Yep 7:42, I've never launched 4 of the most successful alcohol brands in Australia and I've never been keen for a tipple given I've just come home from one of those brand's trash & bash parties.

But I have been an absolute fuckwit on the blog talking about shit no-one cares about, nobody can doubt me that. And I have been so insular that even a davinci code angels and demons tom hanks expert can't decipher my incoherent hypocritical insecurity.

And I have been guilty of tossing off a few to many times in public, anonymous forums.

Maybe he wasn't talking about alcohol, in your case I think he meant anything white you put in your pipe and smoke.

Good work from the Foundry ... take a good idea, melt it down and cast it as one of your own.
Nice work.

Wow, off topic much guys? Suggest we cease the personal slagging matches and focus on the actual topic. I thought The Foundry's "FatPride" ad was certainly on brief and probably did manage to make the point it was trying to but I must admit, it took me two watches to get past the initial shock tactic to hear it clearly. I do however think it commendable for The Foundry to use "The Pitch" segment to differentate themselves from the agency masses by making probably the most discussed ad that The Gruen Transfer has ever shown (or not shown).