What am I waiting for?

A half-decent advertising idea for a big brand rather than another insane channel-planner's wet dream that has about as much link to the brand benefit than than a Croatian prostitute.

God I hate clients.

No credits from Clems.

Says it all.

Concept developed by Vodafone Australia.

Says it all.

Nice work Rookie. Keep it up.

Looks like a terrible re hash of every Lotto ad that has ever run....absolutely average. Is this seriously the best they can do, rubbish.

I think its fantastic. Its a feel good, populist brand film. Beats all the rest of the crap that's on TV.

Very lazy, not one of Garth Davis finest moments.
Heard that Vodafone client pretty much wrote the ad, so not Clems fault...

So I've clicked on the link. It takes me to a site that lets me search for stuff, but only in a more complicated way than google. How is this selling Vodafone, or talking me into choosing them instead of Telstra or a bunch of other telcos? It's generic and bad planning.

A lot of people promise themselves that one-day they'll achieve their dreams. One-day I'll be an astronaut. One-day I'll be a fighter pilot. One-day I'll be the world's best surfer. The campaign is designed to help people realise that they don't have to wait for one-day," said Danielle.

Christ. What a load of wank. I'm sick of hearing this sort of stuff. It talks to nobody but themselves.

woh, so Garth Davis is only human

simple insight, cutting edge creativity, beautifully realised. well done to all involved.

not this ad, this is shit.

CRAP AD...' MAKE THE MOST OF NOW'......its actually 'MAKE THE MOST OF IF'

Yet another client that's been conned into thinking this is what good advertising should be like.

And why are some people blaming the director for this?

Also, someone says they heard that the client pretty much wrote the ad. Well, the ad isn't full of the stuff clients make you do, so, it seems the agency may have wasted an opportunity.

I can't believe it. Yet another ad with crowds of people running through the streets.

I think Garth would be able to put a reel together of all the wide shots of streets with crowds running through them.

God I hate it.

Vodaphone AUSTRALIA for AUSTRALIANS.

Right?

Wrong! It's shot in New Zealand.

As of now, I'm not supporting any Australian company that doesn't support its own customers. Seems like a fair deal.

Who really cares where the idea came from? Presumably everyone got paid, the client got their rocks off. The end.

If Clems didn't influence this idea adequately, that's their missed opportunity (on one of their biggest brands)...

The biggest problem is that the ad just doesn't make any sense. What do mice chasing cats chasing dogs have to do with either 'What are you waiting for' or 'Make the most of now'?

I actually kinda like it.

no wonder they kept the business last year.

utter shite

Malcolm 3.29 - you really cant understand that? You dont think a mouse might dream of chasing away a cat? Did you not understand Tom & Jerry?

Given the months in between, they obviously didn't win the business with this work and I can't honestly believe it took them so long to come up with this crap.No wonder the former Marketing Director went back to NZ so soon.

Is is as useless as 6 beers and masturbation. Think of a new idea!

I think we're all waiting for the guy in the Crown Ad to make his speech!
Same Ad. Same look. Same feel. Lame. Who will get the balls to do something different!! its borning...

Lol..I love all the wanky comments by people I presume are arty farty ad types.
I'm a punter who has googled the shit out of this ad tonight to try and find the song title who sung it...it isn't anywhere...not even on vodafones own site...pretty piss poor.
the ad itself is fantastic. Funny, lively and engaging. It has hooked this family of truck driver, school teacher and 3 kids....so whoever did it, well done..it works. We'll be having a look at vodafone (currently with 3)
But, ffs....someone put up info about the song on the vodafone site!

5:16 - so mice are vodafone's new target audience are they? if I were a mouse i'd stick to being chased....

I am no expert, but thought the folding girlfriend and duplicate boyfriend series had so much more in them. I miss the feel of that campaign and its music.

6.44pm....i'm a punter my arse! It's so obvious when ad types, or in this case i suspect the author of the ad , tries to defend this lame effort by pretending to claim he's a member of the public.....get back to working on that Vodaphone retail print ad that you've been struggling to crack for the last two weeks.

4.45pm, Roger that.

Hey Stephen/Truck Driver/Average Punter Guy,

Get yourself an iPhone, download the Shazam app, and hold your phone up to the TV next time the ad comes on. With any luck, it should tell you what the song is.

Of course, if you're a real truck driver, you probably won't have an iPhone complete with mostly useless apps. But if, as I suspect, you're an adwanker just like the rest of us (except worse, because you're pretending to be a truck driver) then you'll not only own an iPhone, but you probably have it full of songs that ads have made cool. "Ooh yeah, I was into Jose Gonzalez waaaay before Sony Balls...."

glad to see the australian ad industry is as constructive as ever. beer ads anyone?

'One day is here' (ie: the day you've been dreaming of/putting off)
'So what are you waiting for - Make the most of now'

It's nice and simple.

It won't win a sh*tload of awards, but when the venom on this blog is this limited and passive, it actually means it's pretty good.

I'm sorry punter 8.44, but you either wrote the ad, or are the mum of whoever wrote the ad.

And the ad ain't good. In fact, it's derivative and pretentious.

Sandy 5:16 - you're a twit.

So because they used mice in their ad, that's their target audience? That's the stupidest thing I've ever heard.

Are gorilla's Cadbury's target audience? Are rubber balls Sony Bravia's target audience? Are polar bears Bundy's target audience?

It's called a device, you muppet

One day, I will kick a kid in the balls.

One day, I will dress up in women's clothes.

One day, I will build a bed-car and drive it to work.

One day, I will kiss a stranger and wipe my lips immediately afterwards in case he has herpes or something.

One day, I will release a thousand mice to wreak havoc upon my fellow townsfolk.

Well, I suppose it's more interesting than

One day, I will download some music videos directly onto my mobile phone.

Saw it last night. Liked it on the telly. The bit at the start was awesome. Stuart little... "It's today..." then it got a bit much.

Bugger loads of money spent on it. Not bad I think.

Reckon some people here are jealous they lost the account or didn't get to work on it. If this is what came out, imagine what went in.

Good work Rookie.

aren't blogs great. do all of you really care about how good or bad this commercial is? it's a shame you all can't use your energy to do something useful or fun in your life, rather than baggy a fucking tv commercial for a phone company. go and get a root.

Given that the end line and strategy had already been written for them, by another agency, years ago in the UK, Clemenger haven't really achieved anything here.

Oh come on everyone: ads with "plinky-plonk music and c***s smiling at each other", as one CB blogger once put it are hot right now.

times must be tough if Garth Davies has to do stuff like this.
he turned down one of my scripts last week, jesus it must be worse than I thought.

Times really would be tough if Garth DAVIES directed it.

This ad has about as much charm as Clare Werbeloff.

Holy shit! The Australian Back Biters don't like it. What a surprise.

Bet it moves a fuck of a lot of product though.

And I fucking like Clare Werbeloff. She was funny on the spur of the moment. No one's mentioned your name or catch phrase today about a million fucking times.

Continue being Chippy Australian please. It makes hilarious reading.

Go the Blues.

1:43 - Just get back from the Cross?

I'm loving 'Stephen' pretending to be a truck driver... Sorry Stephen, but as a suit, I know that your average truck driver doesn't describe himself as a "punter", nor use the words "lively" or "engaging" to describe an ad they like,

Hahahahaha.....

Makes that dumb ass whale piece of shit look good.

9:38 that is sad... oh dear. Someone fart?

I'll make the most of now and get a match.

Another copywriter copying from past campaigns.

Qantas. One Day.

Moral is, if you're gonna steal ideas, make it from a low visability campaign.

You're fired!!!

Isn't it comforting to know that one can survive to become a seasoned veteran without ever needing to acquire the ability to spell simple words?

'What Are You Waiting For?', bringing new meaning and a local context to Vodafone's global brand proposition 'Make the Most of Now'.

I can't see how this work achieves this.

9:38 "but as a suit I know that..."
Dude, you're a suit. You only know how to photocopy and say yes.

You all have tickets on yourselves. All of you. I do however enjoy reading this blog just so I can feel better about myself. Get the f*%K over yourselves and do something worthwhile for society.

The song title. I don't give a shit about the add other then its weird. The only good bit is the bit that got cut out after the first weekend when the store clerk sticks his finger up at his boss in the window. please does anyone know the song title

The do gooders probably phoned up and complained about the clerk flipping the bird at his boss. I too have searched for the song and lyrics, someone must know.

Title of song is "Lets fall back in love" by The Slow Club - I can't find anywhere to download it from in Oz though