Australia scores four Yellow Pencils at D&AD
Australia had a brilliant night tonight at the D&AD Awards in London, converting its record 10 Nominations into four prized Yellow Pencils. It equals Australia’s performance in 2006, when Virgin Mobile (two), VB ‘Boony’ and Tooheys ‘Stolen Glasses’ won Yellow Pencils.
Yellow Pencils went to BMF Sydney for their TED 696 Project campaign for Lion Nathan Australia in the Branding category: Printed Material category, UN Voices Project from Saatchi & Saatchi Sydney in the Mobile Marketing category, Sydney Dogs & Cats Home ‘Throw us a bone’ from M&C Saatchi, Sydney in the Mobile Marketing category and a self promo for Christopher Doyle in the Writing for Design category.
PIC – CB caught Saatchi Sydney ECD Steve Back and CD Dave Bowman at the D&AD Awards tonight
Majority Australian owned agency Droga5 New York pulled off a major coup, winning two of only fourBlack Pencils awared tonight. ‘Million’, the programme that ‘turned academic achievement into a brand’ won in Integrated, and ‘The Great Schlep’, the film in which comedian Sarah Silverman championed Obama to Jewish voters before the US election, won for Writing in Viral.
54 Yellow Pencils were awarded on the night. View all the winning work HERE
42 Comments
Well done Vinnie & Steve J. Awesome news and well deserved!!
In the words of Mr Grace… You’ve all done very well.
Well done to all.
Chris Doyle’s guideline book is hilarious!
TED 696 looks great and is packaged so well. Great branding.
& Love the UN Voices campaign. It was so well presented.
http://awards.dandad.org/2009/categories/mmkt/mobile-marketing/17293/un-voices-project
All you guys have done Aus proud.
DN
Load of crap. Been done.
Oh sorry wrong thread: Bloody well done, great work, awesome results.
Congrats to all. I notice, with interest, that one of these winners, your blog devoted pages of slagging off previously.
8:25, any wonder? The average mental age of a chimpanzee is?
Really glad Chris won. That was awesome work.
Awesome work on 696 Canning! Congrats.
Nice one Vinnie and Steve, maybe you can scratch all those scratchies with your pencil. And well deserved Chris.
Tommy.
Nice one Hoey & Woods.
Az
Congrats Lads!!!!
I voiced that I didn’t like the LISTEN TO ME campaign.
Nothing like a D&AD Pencil to shut-me-the-fuck-up!
Put in my place nicely guys.
Well done.
Funny how no one blogs to congratulate but everyone blogs to rip apart any piece of work that gets posted on this blog. That’s the Aussie advertising industry for ya.
UN Voices I recall got absolutely smashed on this site. Shows how much you all know. Where are you now fuckers??????!!!!!!!!!!
Well done all. Nothing like a D&AD pencil to shut the bloggers up!
N
Anyone who changes their mind just because someone else has a differing opinion is weak-willed and better suited to, well, being a suit.
I thought the UN thing was shit. It now has a pencil. I still think it’s shit.
The guy who slagged the UN Voices campaign in some Asian blog/column posted on this blog was the Swedish CD at the McCanns Sydney.
Let’s see their work!
Well done Backy and Saatchis Sydney, a shame you can’t drink Tequila from a D&AD pencil.
Yes, I am as jealous as fuck and would excise my left nut for a black pencil. Don’t get me wrong.
I am just a little dubious about things like the mobile marketing category.
With a relatively new advertising medium that is still trying to find its own feet, it seems to me that work is highly awarded for merely exploring the potential of the medium.
It’s less about the brilliance of the idea and more about the interesting use of the channel. There is just far less track record to determine if it’s truly worthy of a black pencil.
It’s kind of like your first sexual experience. At the time, it was amazing, but looking back with what I know now, it was pretty average.
Well done to the winners.
Just an opinion.
Don’t hate me.
Congratulations to all the winners, and especially Steve, Vince and Nobby for proving the haters wrong.
Hey Jay
I’m a writer who is congratulating a team on massive achievement.
One opinion that I won’t change is that you floss with dangle-berries.
So from ALL of us on this blog – Go back to that Target catalogue you’re working on and continue batting off to the kiddies section.
Steve J and Vinnie’s sex is on fire!!!!!!!!!!
11:18am – there’s two things you forgot to mention
A) It also has a Cannes Lion
B) The link to where we can view YOUR work
1.19
You’re such an idiot. I’m working on the Target catalogue and I can assure you there’s not even someone called Jay here.
Get your facts right buddy.
jay, you always have been,and always will be, a TWAT!
Seriously Jay,
You keep making a fool of yourself mate. Maybe you should consider a career change.
Congrats Steve, Vinny & Nobby!
Indeed 3.53. Congrats Steve, Vinny & Nobby.
And well done BMF. It’s great to see them pick up a few at D&AD now. Warren’s dream of being a world class ad agency that just happens to be based in Sydney has become a reality. Well done Warren & Matt. Your 10 year plus agency partnership is nothing short of inspiring. You had the dream and created it (from scratch). A true Aussie powerhouse.
Gee wizz, you can still win an award for an ad for a Cats & Dogs home. Can I get one for an invitation to my next bbq too? What about a funny post-it note? Or a really witty post on the Campaign Brief blog. Or what about an award for a fancy signature. Or …
Jay, your work has won awards and I think it’s shit.
It’s funny how the UN & Toyota billboard seam to be close to other people’s works, and win major AWARDS. Maybe we should all follow suit.
Wow kind of makes me feel proud to be part of the local industry. It has been far to long, well done to all the big winners!!!!
Green with Envy!!
P.s. Can’t wait for next week looking very good…
Well done Shane.
7:17 couldn’t be the Jay we all know and owes us cigarettes. He can spell seam.
Fuck the fakers. Jay’s ok. Great creative. Won’t mention anything else. Ay. Ay. Know what I mean yeah?
London looks good Davo. Keep it up.
Beers on us.
Lynchy,
Can’t you do a piece on expats overseas? Where is the brilliant work from Andrew Petch, Dave and Levi to name a few? All brilliant creatives who we haven’t heard much from since they left. Does London EAT good creatives?
Congrats Steve and Vinny (and Nobby). Well deserved. All credit to those who actually worked on the campaign.
I agree with Jay.
Just because UN voices has:
1 Yellow Pencil and another ‘In book’ for print at D&AD
1 Cannes Lion
2 OneShow awards
1 Clio award
A few AWARD pencils
etc, etc
It doesn’t mean it’s good.
– Ray
Throw us a bone? Throw me a freaking bone…
Do we have to rely on other people to validate what we feel about our work?
If you’re happy with what you’ve done, be happy.
4.23 I think you’re way (and very unfairly) off the mark – get your facts right before you hit the keyboard!
Jay has been buying his own smokes recently.
Difference is BMF actually get paid by clients to do this sort of work. They win business and awards. Especially well done.
Yes 3:45 and I saw those brown paper bags EVERYWHERE.
Hoey & Hannes… you rock
x
I ‘m a raging alcoholic.
Most Bottle-O’s no me on a first name basis.
I’ve never seen the brown paper bag thingy in my life. And believe me I have a pile of brown paper bags in my living room from all over the place.
Sometime I like to throw-up in them.
– Ed
Hey, nice post, really well written. You should post more about this.