Mark Ashley-Wilson's Cannes Diary: part 1 and 2
Mark
Ashley-Wilson, digital director of Three Drunk Monkeys, Sydney is
Australia's Cyber juror at Cannes this year. He and other Australian
and New
Zealand jurors will be writing diaries for Campaign Brief over the next
nine days....PART TWO
Today was all about blowing into microphones and adding yourself into the scene via webcams - all good but no real ideas, just technology use. See a selection of tweets below from 5 different jury members which gives an insight into what we are thinking.
# For reasons that remain unknown to me, upside down emails are a bona fide trend this year
#Bizarre mash-up of the day: M. I. A's "Paper Planes" playing during a demo about the efficiency of a business email.
#Overkill part deux an email that needs q quicktime movie explanation
#New heights of over-explaining: Just seen a banner that's accompanied by a documentary.
# Seeing things that nobody should see. Like a fake youtube with a fake view count on it.
#blow, jury, blow!!!!!!about
#A viral entry with 30 views... leaving a leaflet on the street gets more viral than that!
# I just laughed out loud 5 times during one video. That's more than in 30 others combined. I smell metal!
#I can hear the sad sad sound of people blowing into microphones to activate online ads. The world is rotten.
#A 'viral' with 155 views. I view my own videos that many times just to check they've uploaded properly ;-)
#A clip featuring lesbians on the Internet with under 5,000 views. You'll only see that when judging 'viral' videos
# "The twist is..." It's not a good sign when you have to explain the funny part before someone watches your banner.
#Watching an entry from BISCHHOEFLICHES HILFSWERK MISEREOR. I'm glad I'm not the one answering the phone at their company.
# One of the best things I've seen all day and I don't have to blow into it - http://twitpic.com/7t53r
#First 340 sites down (which is 1/5 of total entries as we were split into groups of 5) - let the madness of shortlisting begin!
#Inside the Cyber judging room at Cannes - http://twitpic.com/7sn7s and http://twitpic.com/7sn8y
#If I see another "upload your face" app within a microsite I'm gonna shoot my screen!
PART ONE
Mark Ashley-Wilson, digital director of Three Drunk Monkeys, Sydney is Australia's Cyber juror at Cannes this year. He and other Australian and New Zealand jurors will be writing diaries for Campaign Brief over the next nine days....
The Cyber jury were told not to tweet any news or gossip on any of the entries. After three minutes they started to filter out.
#Did they really say "this campaign uses the powers of digital technologies"??? Oh, how we LOLed...about 5 hours ago from web
#When something takes 20 mins to load, it hurts even more when it's s***about 6 hours ago from web
#Awesome brief: Launch a new supernatural energy drink that's named after Baron Samedi, a voodoo spirit who has the power to awaken the dead.about 6 hours ago from web
#Your slick production techniques do not fool me. You sir. Are a useless, pointless, piece of web-chuff #cannescyberabout 8 hours ago from web
#Deciding whether to have lunch or kill myself with a butterknife. Fucking microsites. #cannesabout 9 hours ago from TwitterFon
#Loading 3/5 80% - hang on if I'm 80% the way through 3/5 surely that's something else. I hate you!about 13 hours ago from web
#@bastholm has laid down the law at cannes - no twittering during judging - i just broke the law ;-)about 13 hours ago from web
More tomorrow
#Bizarre mash-up of the day: M. I. A's "Paper Planes" playing during a demo about the efficiency of a business email.
#Overkill part deux an email that needs q quicktime movie explanation
#New heights of over-explaining: Just seen a banner that's accompanied by a documentary.
# Seeing things that nobody should see. Like a fake youtube with a fake view count on it.
#blow, jury, blow!!!!!!about
#A viral entry with 30 views... leaving a leaflet on the street gets more viral than that!
# I just laughed out loud 5 times during one video. That's more than in 30 others combined. I smell metal!
#I can hear the sad sad sound of people blowing into microphones to activate online ads. The world is rotten.
#A 'viral' with 155 views. I view my own videos that many times just to check they've uploaded properly ;-)
#A clip featuring lesbians on the Internet with under 5,000 views. You'll only see that when judging 'viral' videos
# "The twist is..." It's not a good sign when you have to explain the funny part before someone watches your banner.
#Watching an entry from BISCHHOEFLICHES HILFSWERK MISEREOR. I'm glad I'm not the one answering the phone at their company.
# One of the best things I've seen all day and I don't have to blow into it - http://twitpic.com/7t53r
#First 340 sites down (which is 1/5 of total entries as we were split into groups of 5) - let the madness of shortlisting begin!
#Inside the Cyber judging room at Cannes - http://twitpic.com/7sn7s and http://twitpic.com/7sn8y
#If I see another "upload your face" app within a microsite I'm gonna shoot my screen!
PART ONEMark Ashley-Wilson, digital director of Three Drunk Monkeys, Sydney is Australia's Cyber juror at Cannes this year. He and other Australian and New Zealand jurors will be writing diaries for Campaign Brief over the next nine days....
The Cyber jury were told not to tweet any news or gossip on any of the entries. After three minutes they started to filter out.
#Did they really say "this campaign uses the powers of digital technologies"??? Oh, how we LOLed...about 5 hours ago from web
#When something takes 20 mins to load, it hurts even more when it's s***about 6 hours ago from web
#Awesome brief: Launch a new supernatural energy drink that's named after Baron Samedi, a voodoo spirit who has the power to awaken the dead.about 6 hours ago from web
#Your slick production techniques do not fool me. You sir. Are a useless, pointless, piece of web-chuff #cannescyberabout 8 hours ago from web
#Deciding whether to have lunch or kill myself with a butterknife. Fucking microsites. #cannesabout 9 hours ago from TwitterFon
#Loading 3/5 80% - hang on if I'm 80% the way through 3/5 surely that's something else. I hate you!about 13 hours ago from web
#@bastholm has laid down the law at cannes - no twittering during judging - i just broke the law ;-)about 13 hours ago from web
More tomorrow
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I dont get this diary entry. Is this digital people humor? Do I need to click something to reveal the entire message? Or is it still loading? Do I have the right plug-in?
Mark, your diaries are always less "wanky". You're awesome, keep those updates coming.
5:25 you're probably a junior, and some immature idiot but remember, in under 5 years...digital people are going to OWN you (and me)
Liar, that's not the judging room, that's an indian telemarketing firm.... wait, is Indian telemarketing up for the Grand Prix?!?!?
Well done. This is what we want to read. Judges ripping into the stuff people feel proud enough to spend the agencies food and drinks budget for 2010 on. A great lesson in humility for the adwankers who live their lives for these awards. Please continue to publish the tweets from the other categories. It will be hilarious. And yes, I have some stuff in there to be judged.
This is great.
Virals with 150 hits. My grandma gets more in tips at Porky's.