Saatchi’s wins Gold and Silver in Press Lions
Saatchi & Saatchi was the only agency in Australia andNew Zealand to take home Press Lions this year. Saatchi & Saatchi’s Sydneyoffice was awarded a Gold Lion for its campaign for Pedestrian CouncilAustralia, and a Silver Lion for its ‘Maps’ work for Sony.
Across the Tasman, Saatchi’s Auckland office was handed aBronze Lion Vespa ‘Police Gap’.
While good news for Saatchi, the Press Lions for all otheragencies was disappointing even at the shortlist stage where George PattersonY&R Melbourne was the only other agency on the list, with one entry. OfAustralia’s seven shortlisted nominations, six were from Saatchi & Saatchi,while New Zealand’s shortlists were all from the agency.
The results are a slump on last year’s performance whereAustralia picked up five Lions and New Zealand two.
The Grand Prix went to a campaign for Wrangler from Fred& Farid Paris, for entries ‘Dakota 1’, ‘Dakota 2’, ‘Dakota on Road’, CocoWhite Flare’ and ‘Coco Crouching’.
Jury president David Lubars, chairman and chief creativeofficer of BBDO North America, said: “The thing that pushed Wrangler was thatit set in DNA where the company will be going forward.”
Jay Benjamin, executive creative director for Leo Burnettwas on the jury for Australia. He said: “Saatchi has always been good at press.The work they did, the Gold winner, the insight in that was the best insight inall the public service work.
He added: “We had to cut the shortlist down big time becausethere were insights that weren’t real, ads that probably weren’t real, so thosewere all taken out and I think what we were actually left with was brilliant.It’s definitely a hard year for print, but that was why we were so brutal tomake sure that print is seen as a medium that you can do great work in, andhopefully we did that.”
Australia
Gold Lion
Saatchi & Saatchi Sydney
Pedestrian Council Australia
Campaign: ‘The Ross Family’, ‘The Smith Family’, ‘The WhiteFamily’
Silver Lion
Saatchi & Saatchi Sydney
Sony Australia
Campaign: ‘Maps London’, ‘Maps Sydney’, Maps ‘New York’
New Zealand
Bronze
Saatchi & Saatchi Auckland
Vespa
‘Police Gap’
41 Comments
DDBbomb!
Where can i see the Pedestrian Council work? It’s not on bestads which is a bit strange.
Geez, don’t hurry to say congratulations everyone.
Well done to you Steve, you are a top bloke and now you’ve definitely helped Saatchis win back its reputation as number 1 in Australia.
I guess after a just a bronze last year and not winning the Tourism Australia account, bloggers might have been lining up to take a few pot shots at Saatchis post-Nobby.
But you can’t argue with Gold, Silver and Bronze at Cannes.
Say congrats? What for? Haven’t seen the Pedestrian stuff and the tube map ad is an embarrassment.
Sexy’s Back…
Yep, Eron, Stevie (I thought you were the Stig), Vince and Steve congratulations, well done.
T.
saatchi’s number 1?
*cough* cumminsnitro *cough*
Winning a silver is an ’embarrassment’? Wow Matthew, you must have lots of golds sitting on your desk. And I guess all of them folks over there in frenchie land are just really silly.
Congrats to all, great effort.
isn’t that maps work a little similar to that lynx ad done several years ago? The one where the train station’s names are replaced with girls’ names.
I could take or leave the Tube Map campaign, but the Pedestrian Council ads are pretty damn good. Strong emotional insight and great execution:
http://www.bestadsontv.com/print_details.php?id=22563
Hey Matthew, 22 international judges say you’re a cock.
Can’t wait for job openings at Saatchi’s in 2013.
same idea three times. It’s getting a bit old isn’t it.
DPS – check
VISUAL TRICKERY – check.
LOGO (small in right hand corner) – check.
GET AWARDS.
BECOME CD.
REPEAT.
It aint that hard – you just gotta do it.
Congrats to those who did.
I am often a prick on this blog. I was lining up that Saatchi’s ad for some bile.
It’s actually really, really good. Well done.
2:36 – gold. That actually made me chortle out loud.
If you know the work that usually gets up in print/poster at Cannes, you’ll also know that flawless execution is often awarded – even if the idea feels quite familiar.
Happens all the time. And while the “making things out of a tube map” has been done many times before (it’s the modern equivalent of the swiss army knife), in this instance it was perfectly executed. And that’s why it won.
You can bitch, or you can learn from it. Because there’ll be work like that scoring lions next year. Maybe some of it can have your name on it.
Fuck that Pedestrian Council campaign is powerful stuff. Cocks!
C.
favourite comment is that article: there were ads in there that weren’t real.
mmm, reminds me of some binocular ads from last year.
Thanks 2:36. After seeing the Pedestrian stuff now I am really quite hurt that those judges think I’m a cock. See, that’s a great ad. Using something to make something look like something else isn’t. It’s shit. I don’t care if 22 international judges say so or not. A tube map is a the same as a fucking jigsaw puzzle or swiss army knife and it’s shit. Shiiiit. Merde. Shiezen. Crappo. Stick that up your fucking international judges.
Agree with 4.03, ironic to hear that coming from Jay.
Congrats on the discovery of a time machine. Pedestrian campaign was uploaded to bestads on June 18th.
I am just a jealous guy.
JL
To people backing the big players – Cummins Nitro will be best agency this year, unless the whole system’s rigged.
3 Grand Prix’s in one year? Unheard of, isn’t that a world record?
Maybe I also shouldn’t say this, but come on guys, where the f*ck did either of these print ads run? I buy every issue of the Manly Daily and I didn’t see them anywhere.
I know which agency I’d spend my money on.
Like the tube stuff coz the link between listening to music and taking public transport goes hand in hand – this ad capitalises on that connection rather effortlessly.
To compare this, an idea that won Silver at Cannes, to a Swiss Army knife idea is a big call. If you want to make those accusations why not post a link to prove your accusations?
Cummins Nitro Brisbane is not better than Saatchis Sydney. In fact, in all honesty, they’re probably no better than McCann Erikkson Sydney. Best Job delivered infinite ROI for the client – okay, well done. But PR-oriented ad stunts don’t take as much skill as cracking compelling visual ideas like Pedestrian Council and Sony.
Good on those Brisi creatives for winning at Cannes but I’d be interested to know if the rest of their books are any good. It wouldn’t suprise me if their books were pretty average if you take out what is basically just a PR stunt that the media turned into a monster.
Sure, you won’t get CNN interrupting a live broadcast to talk about a press ad for the pedestrian council but I reckon most seasoned senior creatives would agree that doing great press ads requires more creative skill than a smart PR stunt that rode into Cannes on the back of insatiable media coverage (much of it about, wait for it……..the insatiable media coverage).
So if you think Cummins is better than Saatchis, think again. Today, USA beat Spain in soccer. They had their moment in the sun but we all know Spain is superior.
Sorry to comment twice, apart from the tire smoke and the shadows on the people…
But great all the same, despite the in-house looking retouch job.
I thought the ad was funny.
Congrats to Eza and Stevie.
The Pedest Council ad is very bloody familiar though. Saw this same idea for the same client last year and wondered why it didn’t get up at Cannes.
If at first you don’t succeed, remake the ad and try again.
Congratulations to Matt and John on a great idea getting recognised for Gold at Cannes.
If anyone from Saatchis can name any of the major national newspapers these ads ran in, I’ll take this back.
Real or not.
Council ad rocks!
Let’s just celebrate the idea?
Regardless of the idea the execution is a little lacking. What’s with the peoples shadows. very ordinary.
7:33PM
For your own well being, get over your own insecurities and hang-ups. Best Job is fucking brilliant. Harder, easier, who cares? It’s brilliant and deserves all the plaudits that it gets. Hats off to them for picking a PR stunt rather than a more staid print concept. Any by the way, who says a brilliant enough print ad can’t stop the world. That’s the challenge.
I compared the tube ad to swiss army knife ads because, believe it or not, swiss army knife ads used to win lions at cannes – before judges finally gave up on them. I even saw one up on the shortlist wall in press/poster in 2006 ffs. So don’t go telling me that judges don’t sometimes reward ancient recycled ideas, if the craft is strong enough.
What accusations? Links? Jesus, are you for real? What advertising person who’s been around longer than three years wouldn’t know that tube maps have become a visual cliche, just like the knife and the lightbulb before that? Or have you never seen a tube map made out of something else ad before? LMFAO.
Oh, the big difference between what cummins did and what saatchi and their ilk continue to do, is that cummins got paid real money to create that idea. From a real brief. That’s why it ran in the real world, and was seen by real people, and delivered real results. Bit hard to ‘change the world’ with a print ad that no-one will ever see, because it was never asked for, and never ran in any real sense of the word.
Anyone who thinks print/poster at cannes is an accurate reflection of the genuine efforts of an agency, is an idiot. It’s scam central.
7.33pm,
If you’ve ever worked on an integrated campaign, and I believe you haven’t, a “little PR stunt” is a little harder to organise, time, plan and execute across all mediums than convincing a photographer to shoot an idea on his Saturday for 7 schooners of Coopers Pale at the Mercantile. And if you think ‘oh the suits do all that’ guess again buddy – you have to be neck deep in shit you hardly understand and certainly weren’t trained for to prevent anything ruining the original integrity of the idea – PR releases, web development, partners, sponsors, media partners… fuck I can’t imagine the hours of work that went in to pulling Best Job off.
PR Stunt V Print….
‘Harder easier, who cares?’
Mate, unlike press, there are plenty places for a creative to run and hide whatever mediocrity they may or may not have in a TV ad. In a PR stunt there are millions more. So what’s harder to do? A press ad of course.
Not trying to be a stirrer – just keeping it real. Posters and press absolutely lay bare a creative’s thinking and craft skills. PR stunts do not.
Mate, I am no fan of CumminsNitro, believe me.
But we are about ideas. Not mediums. Ideas.
This idea not only electrified the international advertising community, it electrified the real world.
They achieved that. Well done. That’s it.
I believe CP&B now require all there creative’s to present PR release not ads. Thus resulting in Whopper Sacrifice, Coke vs. Coke, Whopper Freak-out…etc. Don’t kid yourself best job is a massive idea that takes a true understanding of the media landscape and there brand. You cannot compare these two campaigns. Hats off to both teams. What I would love to see now is for Vinny and Steve to take there brilliant insight and come up with a PR-able idea that will reach a lager audience.
WHAT’S WRONG WITH YOU BLOGGERS?
CumminsNitro have won 3 Titanium awards. Congrats. Bloody awesome. Once in a life time stuff.
Saatchi’s Sydney win Gold & Silver. Not as good as a Titanium but congrats, still a massive effort.
1 thing they have in common is that they are both AUSTRALIAN agencies. YES AUSTRALIAN!!!!!! Surely that is the most important thing!
WHY CAN’T WE ALL JUST STOP BAGGING AND BRAGGING?
LET’S CELEBRATE THE EFFORTS OF ALL THE PEOPLE WHO ARE RAISING THE PROFILE OF THE AUSSIE AD INDUSTRY. THIS SHOULD MOTIVATE US ALL!!!!!!!!!!!
Congrats to all the other agencies who have done us proud as well!!!!
C’MON!!!!!!!
YES, I MEANT ‘3 GRAND PRIX’ NOT ‘3 TITANIUM AWARDS’ IN THE ABOVE POST.
C’MON!!!!!!!!!
7:13pm … Eron?