CumminsNitro Brisbane and Revolver awarded at New York Festivals Awards in Shanghai

Picture 315.png2009 NYF International Advertising Awards  in Shanghai; CumminsNitro, Brisbane awarded Boutique Agency of the Year, Revolver, Sydney wins Production Company of the Year Award

New York Festivals kicked off its first ever 2009 World Tour, with the NYF International Advertising Awards in Shanghai China. The spectacular day long series of events, held on Saturday at Jiading SINO ADO Creative Zone culminated with a gala award presentation and screening of the 2009 New York Festivals Gold Winners in TV and Film. 

CumminsNitro, Brisbane received the newly minted Boutique Agency of the Year Award, along with a Grand Trophy; Revolver, Sydney took home the just launched Production Company of the Year Award; Big Ant International, New York was bestowed the celebrated Grand Trophy;  and legendary ad man Neil French was presented the 2009 New York Festivals Lifetime Achievement Award.

Creative Directors Nancy Hartley and James Burchill of CumminsNitro, Brisbane were recognized with the newly christened Boutique Agency of the Year Award.  The Boutique Agency of the Year is selected from companies that are not affiliated with any agency networks and have less than 75 employees.  CumminsNitro also took home the prestigious Grand Trophy in the Digital + Interactive competition for their groundbreaking campaign for Tourism Queensland, "Best Job in the World."  This breakthrough campaign garnered three Gold World Medals in Mixed Media, Avante-Garde and Digital + Interactive competitions.  "We've tasted success as Agency of the Year in our own market, but to win an award like this on an international stage is incredibly satisfying. We feel like we've set a new benchmark for global campaigns," said Michael Branagh, managing director of CumminsNitro, Brisbane.

MICHAEL-RITCHIE-NEW-WEB.jpgRevolver, Sydney was honored with the Production Company of the Year Award. Executive Producer Michael Ritchie (left) accepted on their behalf.  Revolver garnered an impressive 2 Gold World Medals, I Silver, 1 Bronze and 3 Finalist Certificates.  Revolver received a Gold Award for "Transformation", for client Tourism Australia, in the Art & Technique competition.  The MTV Exit Asia/Radiohead "Different Lives" spot took home both a Gold Award and Silver.  The winning work was a poignant stance against child exploitation.  "To win Production Company of the Year at something as far reaching and comprehensive as the New York Festivals is wonderful surprise and an amazing honor. I guess the award was derived from the results of a number of projects, and that makes it all the more special to us," commented Michael Ritchie.

neil-french.jpgIconic Ad man Neil French (left) was paid tribute at this year's 2009 NYF International Advertising Awards in Shanghai where he was honored with the prestigious Lifetime Achievement Award for his significant contributions to the advertising industry for the last 3 decades.  The accomplished creative legend is founder of The World Press Awards and most recognized in advertising circles for bringing the creative revolution to Asia.  While with The Ball Partnership in Singapore, his work for Chivas Regal, Kaminomoto, and in particular the 'XO Beer' campaign for The Straits Times became one of the most famous and successful campaigns around the world. A former WPP Creative Director, Neil French is known around the globe for his award winning ads.  Having won numerous international awards including several NYF awards dating back to the mid eighties, French is undoubtedly considered one of the true pioneers of advertising in Asia.

All winning entries of the NYF Advertising In All Media Award are featured in the Showcase section of their website.  Additional award winning work, along with interviews with creatives, can be seen on www.newyorkfestivals.TV.

2 Comments

Anonymous said:

are they coming to Australia? Looks like a decent world tour, but they forgot us!

Adam Bailey said:

Congratulations to all the winners and Mr. A Neil French for achieving the prestigious Lifetime Achievement Award for his significant contributions to the advertising industry for the last 3 decades. He is famous for his advertisement for Chivas Regal and others.Chivas Regal is very thick and buttery smooth.Chivas Regal Scotch Whiskey is aged a full 12 years in oak casks and has been done so for over two centuries. No other whisky tastes like it – A smooth, soft revolution in whisky drinking. From his picture it seems as if he loves cigar.

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