DDB Sydney to invite four of this year's top AWARD School graduates to Launchpad
The 2009 AWARD School graduation party will take place on Wednesday 22 July and for the third year running, four students from the top ten will automatically receive a placement in the Launchpad program.
Says Matt Eastwood (pictured), DDB national creative director: "We're delighted to be actively involved and getting behind News Limited AWARD School. I'm a huge advocate for developing local talent and this initiative is such a great success for both the students and for DDB Sydney."
The LaunchPad program, which is operated in conjunction with FBI Recruitment, offers those selected the chance to work for some of the top creative directors in Australia. Those involved will tackle live client briefs over the 12 week period with a real opportunity to stock their portfolios with a broad range of real work. Previous graduates include Lisa McLeod and Maureen McCabe, most recently at Saatchi & Saatchi, Paris (soon to surface at another Paris agency), Derek Kim, now at 303, Sydney and Guy Rooke, now creative director at Clemenger BBDO, Sydney.
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That's all we need. Another round of young pot-smoking, tight-jeans-wearing, I-deserve-to-be-the-ECD-already gen y'ers clogging up the industry.
It is always refreshing to hear in these boa constricted financial times that there are always people willing to invest in talent.
Good on you Matt and DDB.
I know when Garry and I sat down with Patsy and kicked the whole Launchpad idea off, it was always our mutual hope that this would be something that had a future.
Sure the money is rubbish, (or was), but the opportunity is great for both parties.
It is always a pleasure to see people succeed and I might add, those ex-Launchpad members mentioned in this article, deserve everything they have achieved.
Like many others, they had the drive, talent and passion to create their own luck.
Once again, great news and heaven points to DDB and FBI.
Velvet
2:41 PM
yeh nice pov there grandpa.
damn pants below they're asshole wearing blah blah blah. yeh, stuff you, i bet you don't even know how to upload your profile image onto your facebook page, because you have a facebook page don't you, all old farts seem to these days.
God I love Velvet - always tells the truth, oh so eloquently....
Back to ordering the stationery 2.41. Get me a flat white with 2 while you're there.
2:41 well if you got out of the way, they wouldn't clog it up so much.
5:59 - the last pov you saw was on Red Tube.
Hey 2:41, get me a banana while you're down there
You can tell 2;41 is an old fart - no self-respecting gen-y'er smokes pot any more.
Pot smoking? More like free base.
Here we go, another agency trying to help out the youth of today.
Queue unintelligent and bitter comment from another has been. - 2:41
I can't believe you young fogies bit so hard on 2:41's hook. Surely it was a piss-take.
One thing we can say for sure, you sure are gullible little things. That might be something to work on while you're learning spelling and grammar.
Sorry to have rattled a few cages, but in my experience the latest crop of young creatives is more interested in wearing funky t-shirts and hairstyles than learning the craft of advertising. They all have ADD when it comes to seeing a job through and are easily sucked into the celebrity-like world of Cannes and the vacuous advertising it extolls. I do not have an issue with DDB. Good on them. The truth is, unfortunately, they have to take on the next round of advertising machine gun fodder as it is dished up by society. I, personally, would much rather take on a post-30 craftsman who appreciates having a job any day of the week. Now, back to work youngsters!
It's a hard slog, shit pay, but even still a very good way to get a foot in the door. We did it after award school and although you're just 'the new launchies' you've got a chance to get your book beyond the same award briefs everyone else will cart around.
Good luck to all this year. If you get a rare job offer, congratulations. If not, I reckon launchpad is a very good way to get in the right frame of mind. It helped us land a job.
puff puff pass...
You are an absolute theodolite, 2:41PM.
Perhaps you meant troglodyte?
Ant, that wasn't even close to the right spelling. I hope you're an Art Director.
Or even luddite?
How to land a Job at DDB from launchpad. 1-Make sure you're good looking, skinny and long haired (That'll get you further than any craft or skill you might have). 2- Always get there early and leave as late as you can (this is regardless if your working on anything at all or not, the important thing here is to appear hard working). 3- Laugh and pretend to be interested to what any of the older creatives are saying. 4- Get ready to double cross, or stab in the back any fellow launchpadder, this will further your stay at DDB. 5-Lastly, try and hookup with as many suits as you can as they might put on a good word for you.
Or even, wanker? ...Regardless, this whole thing feels way too close to what Leo's are doing with their innovative Black Pencil thing. What a rip.
Congratulations to DDB, Leo Burnett and M&C Saatchi for hiring some of our new, young talent during these “Henny Penny” times.
These agencies are not making charitable gestures, it’s just plain good business to do so.
They are also helping to reinforce one of our most fragile business conditions: confidence in ourselves.
It’s never been easy for young talent, such as AWARD School graduates, to get a job in advertising but creativity thrives in tough times. One measure of this is AWARD School students over twenty six years have survived recessions in 1982/3, 1987, 1991, 1996 and will in turn, 2009.
Not all made it then but those who did understood the value of perseverance and thankfully, there were agencies out there then with the foresight to hire them.
Ray Black
wasn't aware that the CB blog had copywriters editing blog posts
I wonder how much agencies charge clients for these bodies?
A noble venture or shrewd business?
Beware the 35 yo + creative on six figures.
The more I read the comments on this thing, the more I'm convinced I work in an industry full of absolutely boring cocknuckle wankers.
Then I read the odd comment like Ray Black's.
Thank you Ray for reminding me not to throw it all in and become a bricky. And many apologies for my language sir.