‘Sexist’ Mad Men radio spot for SBS via US, Sydney wins round one of 2010 Siren Awards
A teaser spot created by US, Sydney for Mad Men, currently showing on SBS, has won the overall award and single category in the latest round of the Siren Awards.
Judge and previous round winner, Steve Dodds from Whybin\TBWA in Sydney said about the winning ad: “The Madison Cookware stuff stood out because it is part of a strong campaign idea. It is an unusual idea that works well in radio.”
Agency: US Sydney
Writers: Nigel Clark & Adrian Ely (pictured)
Directors: Tone Ashton, Nylon
Client: SBS
Title: Madison Avenue Cookware
LIFELOUNGE MELBOURNE WINS FOR CAMPAIGN
A man sings a traditional Asian ballad without a worry in the world to win the campaign category in this round.
Agency: Lifelounge, Melbourne
Writers: Daniel Pollock & David Ponce de Leon (pictured)
Director: Paul Le Couteur, Flagstaff Studios
Client: Noodle Box
Title: Lighten Up
SOUND RESERVOIR SYDNEY TAKES OUT CRAFT
“Craft” at its best is the realisation of a script concept through the successful
integration of sound effects, music, acoustic treatments, and to a lesser extent talent casting and talent performance. Sound Reservoir have successfully created this in their winning craft spot for Air New Zealand.
Production Studio : Sound Reservoir, Sydney
Sound Engineer: Barry Stewart (pictured)
Creative Director: Parlour: Jo Swan and Tiara Lowndes, Host
Client: Air New Zealand
Title: Big Shout Out
21 Comments
Crapola
Controversial stuff indeed.
I presume you’re big fans of Harry Enfield.
http://www.youtube.com/watch?v=LS37SNYjg8w
Shamon! Ah hee hee (hee)
Steve Dodds from Whybin\TBWA in Sydney said about the winning ad: “The Madison Cookware stuff stood out because it is part of a strong campaign idea. It is an unusual idea that works well in radio.
Aren’t you supposed to judge the ad itself, not the campaign surrounding it?
I preferred the Noodle Box stuff. Any ad that can successfully rhyme “canoodle” with “noodle” deserves some sort of prize in my book.
SEXISM. (Now I’ve got your attention…)
Nice to see a good clean idea that’s so true to the product.
Well done.
that noodle stuff is shit in a box.
I like it.
That’s pretty much all you need to know.
I love the PR shots. These guys went sooo out of their way to break all the rules on the AWARD call for entries manual!
SBS is allright, Noodle Box is kooky in a thai ad kind of way. Neither is great but radio ads in Australia seldom are. Sad but true. Any complaints? Go write something better, get it done and enter it next round. My 50 cents.
Well at least the Mad Men stuff didn’t rape their daughters.
Oooops. I say too much.
has anyone listened to the radio ads that won Lions this year. It’s not that great. It’s nothing earth shattering or ground breaking. Seriously, they’re still awarding the national thoroughbread racing stuff and real american hero. Simple ideas well executed. That’s all you need. I might even start trying it myself.
That’s what is so great about Anonymous commenting, any idiot with no spine and verbal diarrhea, and more than likely personal and pathetic agendas, can say whatever they like with little care, or more importantly for them, recourse. Not that I care, as I am Anonymous, and there is not recourse to me.
Simple, great use of medium, stand out, surprising and above all utterly relevant to the product. Quite a rarity these days. Well done.
12:01, another cheap shot at the ASCA campaign. Siren winner, D&AD, Clio, One Show and Cannes finalists. Now, what have YOU done this year, 12:01? Please enlighten us, I’m really curious.
That Adrian is hot, but who is the other guy?
I flipping love the Noodle Box campaign. Would love to see it executed in print.
Looking good Nige.
11:26, it hurts you that it didn’t pick up metal at Cannes doesn’t it? Kind of goes to show that you didn’t beat much at Sirens. And that maybe some of the detractors may have been on to something.
I’m just giggling quietly to myself because even after you’ve spent all this money entering into awards all over the world, so many people still think it’s arse.
12:16 yes, a bit hurt but it’s still great to be shortlisted on all major awards. But, enough about me, what about you? How did YOU fare? I’m still waiting…
Winning An arguement on the blog is as satisfying as winning a meat tray in the state of Texas.
Nobody cares.
I’d love to win a Texan meat tray. It’d be fucking huge.
In fact, I’d rather win a Texan meat tray than the NY Fests.