Droga5 Sydney debuts VB campaign tonight on SBS: What banner do you march under?

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Picture 245.pngPicture 246.pngPicture 247.pngPicture 248.pngPicture 249.pngPicture 250.pngThe long awaited VB campaign via Droga5, Sydney launches tonight with a two minute launch commercial during the first drinks break

of the npower Ashes telecast on SBS.

The scale of the production demanded a cast that is a combo of professionals, CUB employees, punters straight off the street plus some well known faces.  Keep an eye out for cameos from Michael Clarke, Wally Lewis, Paul De Gelder, Scott Cam, Molly Meldrum, Peter Russell Clarke, Dean Jones, Michael Klim, Billy Brownless and yes, Greg Evans.

The TVC is part of a much bigger campaign that includes VB’s first ever dedicated brand website.There will also be print, radio, outdoor, on line and “The Regulars”will be brought to life in store through point of sale and refreshedpackaging.

 

AGENCY

Agency: Droga5, Sydney 

Creative Chairman: David Nobay   

Creative Team: Cameron Blackley and Matty Burton

Agency Producer:Paul Johnston

 

PRODUCTION

Director: Gary Freedman, The Glue Society

Director of Photography: Danny Ruhlmann

Production Company: @radical.media

Producer: Cath Anderson

Production Manager: Clare Shervington

 

VB

Marketing Director CUB: Peter Sinclair

Group Marketing Manager VB: Paul Donaldson

Senior Brand Manager VB: Scott McGregor