August 2009 Archives

Last Thursday marked the student graduation of the News Limited AWARD School Brisbane, held at Gerties Bar, New Farm.

Hosted by AWARD executive committee member Grant Johnston, and Pru Rankine  from News Limited, the evening allowed the town's top creatives, sponsors, students and media to view an exhibition of students' top work.

Following up on last week's Effie Awards success, CB Agency of the Year Clemenger BBDO Melbourne scooped the pool at Friday night's MADC Awards, taking out all the major awards, including The Blackley Award for Creative Leadership, Best of Show, Account Service Person of the Year and Client of the Year.

The Four'N Twenty Magic Salad Plate took out the coveted Best of Show, adding to creative team Tom Martin and Julian Schrieber's cupboard full of international awards for the concept. The Magic Salad Plate also won the gold award for the AudioNET Best Integrated Campaign, the bronze for the Maurice Dowd Clemenger BBDO Award for Best 30 second TVC/Cinema Commercial and the bronze award for the MADC Award for Best Direct Response Advertising.

On the 40th anniversary of Woodstock, BMF, Sydney has created a new campaign for Meat & Livestock Australia that celebrates the love of Lamb in Spring, hippie style. 'Lambstock' is set in the present day, but inspired by the ethos of the 'love generation'.
"I think the original Woodstock would have been even better if they'd had plenty of lamb barbies. Lamb is about togetherness and being a little free spirited and this ad captures the vibe we want for lamb perfectly," commented Warren Brown, BMF's executive creative director.
The new spring campaign will launch nationally as a 45 sec TVC tomorrow, 1 September, supported by point of sale, outdoor, brand activation and online.

Client: Meat and Livestock Australia
Agency: BMF Sydney
Executive Creative Director:  Warren Brown
Associate Creative Director: Dennis Koutoulogenis
Art Director: Jake Rusznyak
Agency Producer: Jenny Lee-Archer
Director: David Denneen
Producer: Anna Fawcett
Production Company: Filmgraphics
Editor: Toby Denneen
Strategic Planner: Gerry Cyron
Account Management: David Flanagan, Rebecca Booth, Louise Mawer
Media Agency: Universal McCann
Director of Photography (TV): Matt Stewart
Print Producers: Michele Zupanov, Clinton Bell
Studio: Steve Hanzic, Stuart Flynn
Post Production: The Lab
Music: Song Zu

A new online advertising marketplace launched today will enable advertising agencies and creatives for the first time to showcase and offer for sale creative concepts that have yet to see the light of day as fully fledged ads.

www.creative-exchange.com offers a one-stop, online creative resource that agencies can use to market creative ideas that might have been left "on the shelf" because they have not been used by clients.

The service can be used to sell existing concepts or repurpose creative ideas for different clients and brands, not just in Australia but globally.

Buyers using www.creative-exchange.com can browse through a range of creative ideas and choose concepts that are ideal for their own purposes.

www.creative-exchange.com also helps agencies boost awareness of their creative talent - and all their other skills - among target audiences such as potential clients, the creative community, prospective employees and freelancers.

The top prize at the inaugural Australian EFFIE Awards last night was awarded to a campaign produced by Clemenger BBDO Sydney on behalf of the NSW Roads and Traffic Authority (RTA).

The judges said The Grand EFFIE winner was a truly outstanding campaign that drove a real sea change in social attitudes to speeding. Clemenger BBDO Sydney used an insightful strategy to develop the campaign. The judges said the Speeding. No One Thinks Big of You campaign saved lives and benefited the state by $264m.

See the full list of winners.

Lee Taylor from News.com.au reports that Tourism Queensland's new TV ad campaign has been labelled "embarrassing" and an "abomination" by Australians.

The campaign was created by CHE, Brisbane. View the series of commercials

The inaugural Australian Effie Awards Gala Dinner and Ceremony to celebrate and recognise 'Ideas that Work' is on tonight at the Parkside Ballroom Sydney Convention Centre, Darling Harbour.
A record 131 entries were received this year and 81 made the cut.
BMF Sydney leads the agency pack with eight finalists, followed by Clemenger BBDO Melbourne with seven and Clemenger BBDO Sydney, M&C Saatchi, Sydney and CumminsNitro Brisbane with six apiece. Interestingly, Goodby Silverstein & Partners, San Francisco has three entries on the shortlist for their Australian client, the Commonwealth Bank.
Julian Lee has a spiel about the awards (and creative awards) in today's SMH and The Age.
The annual Effies replace the previous AFA Effectiveness awards, which were held every second year. The winners will be on the blog later tonight.

Three Drunk Monkeys is continuing to add to its television credits, with the premiere on SBS tonight at 7.30 of My Family Feast, a 13-part half-hour weekly TV series.

My Family Feast is the first television show to result from the partnership between Three Drunk Monkeys, Hopscotch Productions and television and film production company Benchmark Films.

The program takes viewers into the lives and cooking traditions of Australian immigrants and their families. Part cultural profile, part cooking show, My Family Feast is hosted by award-winning chef Sean Connolly and runs for 13 episodes. It examines the cooking traditions of Afghanistan, Serbia, China, Vietnam and Italy among other cultures.

Erik Vervroegen, the massively awarded former TBWA/Paris executive creative director, has joined sister Omnicom agency Goodby, Silverstein & Partners, San Francisco as a creative director, to work on the Commonwealth Bank of Australia as well as work on new business.
While at TBWA Paris, Vervroegen won around 70 Cannes Lions, including several Grand Prix and TBWA\Paris was Cannes Agency of the Year three times in a row. Originally from Begium, he made his creative rep working under current Y&R worldwide CD Tony Granger, first at TBWA\Hunt\Lascaris, Johannesburg and later at Bozell in New York.

For one night only, Ross Nichols Productions is back in business. If you were ever crew or a client, get along to catch up with mates from Aussie advertising's heyday.

The reunion will be held at Engine Studios, 47 Herbert Street, Artarmon on Saturday October 17, from 5.30pm until late.

RSVP to Helen Everingham by October 1: tintagell@bigpond.com or call/text Ross Nichols on +64 210 416802 or rossnichols@clear.net.nz to let them know (for catering purposes) how many you're bringing along on the night.

Trade Minister Simon Crean today announced the Australian Government will spend $20 million over the next four years to deliver a new international brand for Australia. Building Brand Australia will aim to capture the energy and vibrancy of contemporary Australia and present it to the world.

Ron & Libby proudly show us what their bank helped them get, in this series of spots for ME Bank via George Patterson Y&R, Melbourne.

View the 'Ron' spot
View the 'Libby' spot

Client: ME Bank
Agency: GPY&R, Melbourne
Executive Creative Director: Ben Coulson
Copywriter: Evan Roberts
Art Director: Paul Meates
Agency Producers: Luisa Peters
Director: Julius Avery
Producer: Tracy Proposch
Production Company: Renegade

In partnership with MediaCom, EYE has recreated a mega size phone menu on their Eye Shop digital network. The campaign demonstrates the features of the new Nokia N97 handset via customised Eyelites. The Eyelites deliver a live feed from the internet displaying the latest news and weather updates specific to the state. In addition to the custom-built units, this campaign combines Portrait and Landscape Digital nationally.

A radio commercial for RAC Roadside Assistance, called 'SOS', has won the overall and single categories for round two of the 2010 Siren Awards. Written by Des Hameister (left), from The Brand Agency, Perth, the spot uses humour to promote the benefits of roadside assistance, by sending an SOS message with a car horn.

Judge and previous round winners, Nigel Clark and Adrian Ely from agency US Sydney, said about the winning spot: "Roadside Assistance won because the execution works really well in radio, is relevant to the product and has good comic timing. Basically, it made us laugh, which is good."

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Tom Eslinger, worldwide digital creative director of Saatchi & Saatchi, based in London: http://tr.im/fopw

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In this campaign Colenso BBDO, Auckland demonstrates that LandSAR is New Zealand's emergency exit when you are in trouble in the outdoors.

VIEW THE FOREST AD
VIEW THE MOUNTAINS AD
VIEW THE SNOW AD

Aimed at parents of older tweens and young teenagers, this commercial, created by Smart, Melbourne, is part of a campaign designed to reduce the age of initiation to alcohol.

Client: DrinkWise
Agency: Smart, Melbourne
Creative Director: John Mescall
Copywriter: John Mescall
Art Director: Faye Carre
Agency Producer: Mark Bradley
Director: Justin Kurzel
Production Company: Cherub Pictures

Last night about 100 advertising industry executives gathered at Fox Studios for a preview screening of :30 Seconds, the latest television show about the advertising industry - and the industry seemed to enjoy it - there were a lot of laughs and lots of congratulations afterwards.

The six-part series created and written by Three Drunk Monkeys executive creative directors Justin Drape and Scott Nowell and Prodigy Films director Tim Bullock, airs on Foxtel's Comedy Channel, commencing Monday 7 September at 8.30pm.

M&C Saatchi New Zealand has parted company with Todd Waldron (left), who has been executive creative director of the agency since arriving from Asia this time last year.
 
M&C Saatchi CEO Nick Baylis confirmed Waldron has gone but would make no further comment on his replacement at this stage.

Before MC Saatchi, Waldron was a former BBH Asia Pacific creative director. Born in the United States but resident in Asia for much of his life, Waldron has created award-winning work for clients such as Levi's, Axe (Lynx), McDonald's and Reebok. Under his creative leadership, BBH Asia Pacific was twice named Agency of the Year, in 2004 and 2006.

Sydney digital agency @www has developed a Crime Scene microsite in support of The World Movies Channel's crime showcase set to run in September.
 
@www creative director, Tristan Fawley said the scope was to develop an engaging microsite to support the Crime Scene season of films: "The key was to create a site aimed at Foxtel and Austar subscribers," said Fawley.
 
The five films Our Town, Crime Insiders, Mr 73, The Preacher and City of Men will be included in the Crime Scene season to be hosted by Vince Colosimo every Wednesday night at 8.30pm in September on The World Movies Channel.

Ogilvy Sydney has put to air a new spot for Qantas, combining new footage of an aboriginal boy singing in his native tongue with existing footage from previous spots. The boy is soon joined by the rest of the Qantas choir, switching to the English version the Peter Allen song.

Chris James, the former BMF Sydney digital creative director, who left the agency back in May to pursue other ventures, has resurfaced as the new interactive CD at Ogilvy One, Sydney. He replaces Jonas Lembke, who is returning to Europe after a year in the gig.

Considered to be one of the most awarded and experienced Interactive creative directors working in the Australian market, James brings more than 16 years experience to the role. James turned his interactive skills to advertising in 2000 when he became the Creative Director and one of the founders of  TEQUILA\Sydney (the digital arm of TBWA). During his 4 years at TBWA and TEQUILA, he built one of the most strategic and creative digital offerings in the Australian marketplace. 
 
In July 2004, James left to set up his own agency, The Farm, a specialist digital agency, established to complement brand agencies and their work. After selling his business he then joined BMF as the Creative Director of Interactive. As the founding digital specialist at BMF, he was instrumental in the success of both its interactive and integrated offerings and over the course of only 2.5 years, successfully built a multi award winning team of over 25 art directors, designers, developers, strategists and producers.

The new Legacy Week television campaign, via agency AdPartners, Sydney, was unveiled nationally last night to support the main fundraising campaign from August 30 to September 5.

The 30 second spot gravitates around the history of the promise made in the trenches during WW1. The creative direction of all involved shaped a true depiction of war, camaraderie and the importance of the promise to veterans and their families. This is the core essence of who they are and what Legacy has been doing since 1923.

The Kodak AWARD New Director of the Year cocktail party will be held at The BLUE Hotel, Woolloomooloo, Sydney on Wednesday, September 9th, with special guests the AWARD Award judges, featuring some of the top creatives in Australia, NZ and Asia.

AWARD Members are invited free of charge but must RSVP to secure a ticket. Limited tickets are also available for purchase via the booking form. Or contact Hannah at AWARD: hannah@awardonline.com. Bookings for the event close this Friday 28th August, unless sold out prior.

The winning commercial director will be awarded a prize of 10 x 400' loads of 35mm Kodak Motion Picture Film valued at approximately A$4,000. And the winning film school student or recent graduate will be awarded 5 x 400' loads of 16mm KODAK Motion Picture film valued at approximately A$1,300.

The winners will also be recognised at the AWARD Presentation Evening to be held in November 2009 and attended by up to 800 of the finest industry members from the region.

Download the booking form:
KODAKAWARDNewDirectorbookingform.pdf

DON'T MISS THE MADC AWARDS THIS FRIDAY NIGHT AT THE PENINSULA
Shed 14, Central Pier Docklands, 7pm to Midnight
DRESS: Lounge Suit / Dress like you're Famous
-  Please arrive on time, 7.00pm for Pre Dinner Drinks at Atlantic (situated at the end of the Wharf next to Peninsula)
-  The Awards Presentation Dinner will commence at 7.30pm at Peninsula
 

M&C Saatchi Melbourne and Plaza Films have produced a 140 second online commercial for ANZ Bank to promote more convenient banking. The spot depicts the frustrations small business owners can experience when their bank is understaffed and they cannot contact their bank manager. ANZ now have a small business banker in almost every branch. There are accompanying 45s and 30s TV spots, the first of which went to air last night.

View the 140 second online commercial

Client:  ANZ
Agency: M&C Saatchi Melbourne
Creative Director: Steve Crawford
Creative: Murray Bransgrove and Sandra Galiazzo
Agency Producer: Karen Muxworthy
Production company:  Plaza
Director:  Paul Middleditch
Producer:  Peter Masterton
DOP:  Tristan Milani
Editor:  Peter Whitmore @ The Editors
Post Production:  the Editors
Sound mix: Barry Stewart @ Sound Reservoir


 

By Mike Newman

Last week saw Google's first Creative Sandbox event outside the US, held in Sydney's Carriageworks. It's great to know Australia rates so highly in Google's worldview.

Robert Wong, Google's New York based Executive Creative Director, explained his job was like that of any agency CD, and to prove it he set the evening up with a slogan:

"The best thing you can do tonight is to make friends with a geek".

DDB Melbourne has invented a new kind of poo called a Number 3 to launch BabyLove's revolutionary new nappy.

Executive Creative Director: Grant Rutherford
Creative Director: Jim McKeown
Copywriter: Jim McKeown
Art Director: Grant Rutherford
Agency Producer: Carol Sinclair
Director: Paul Middleditch
Production Company: Plaza Films

View the commercial

Google played host to 250 of Australia's finest creative minds from across Australia last night, at the first Google Creative Sandbox to be held outside the US. In a meeting of the minds, the Creative, Media, and Technology communities shared ideas and possibilities. Australian creative agencies got to touch, feel and play with Google technology, experiments from the Google Creative Lab, and the best examples of creative campaigns from Australia and around the world.  

WWF's Earth Hour today launched a world first social mapping platform aimed at illustrating the global mandate for action on climate change.

The new 'Show Your Vote' platform, developed as part of Earth Hour's Vote Earth campaign, asks people to show their Vote for Earth (over Global Warming) in the lead up to the UN Climate Summit in Copenhagen this December.

The platform was developed using Google technology and launched with Earth Hour creative partner Leo Burnett at Google's Creative Sandbox event last night in Sydney.

AWARD School Singapore held their graduation this week with a function at the Artery Bar. Hosted by AWARD Committee member, Jagdish Ramakrishnan (pictured center), creative director of BBDO Singapore, the evening allowed the finest creatives, students and media to view an exhibition of students' top work. The top AWARD School student in Singapore went to Shivram Gopinath (in picture to right), who will now go forward for international judging against students across Australasia. These winners will be announced in the coming weeks. Second place went to Selwyn Low Wei Siong (pictured left) while Brendan Graham placed third.

In what can only be described as a truly unique collaboration, the key players in W.A's media and advertising community have joined forces in an effort to lift consumer confidence across the state.
The goal is simple: to spread the word about all things good happening in the West and restore some of the consumer confidence that keeps everyone in high spirits.
A huge range of material has been produced for the campaign by 303, Marketforce and The Brand Agency, to run across press, radio, television and outdoor.
The Vote Confidence campaign commenced with a series of 5 and 10-second tvc's and supporting press ads teasing the launch of the official voteconfidence.com.au website.

iiNet and Meerkats, Perth have launched a national campaign for a new broadband product.
iiNet's quirky brand ambassador, Finn, again spearheads the campaign and this time he's introducing a new friend - 'BoB'. BoB stands for Broadband-in-a-Box, described as "the coolest new gadget for 2009, delivering wireless broadband and phone in one sexy little black box."

Nigel Reed, creative director and partner of Sydney agency Reed Miltiades Kaye, passed away yesterday after respiratory failure, aged 57.
Reed, who was born in Nigeria on the 12th September 1951, starting his advertising career in London and migrated to Australia in 1985, working at agencies including McCann-Erickson, Lintas, Y&R and Bam SSB.
He was a highly awarded copywriter and was recognised in the AFA's celebration of the top 100 advertisements between 1956 -2006 with NEC's 'Mr Okamura' campaign.
Says old friend Tim Hall, creative director at Saatchi & Saatchi, Wellington: "Nigel was a wonderful creative, and an even better friend. I spent many a boozy evening at his Balmain address, listening to stories about his childhood in Nigeria and his early years in the industry in London. I first met him as a wet behind the ears junior at Y&R Sydney and he immediately took me under his wing and encouraged me to believe in myself. Unfortunately, he didn't afford himself the same self belief.  But his endless generosity combined with his dry and at times caustic wit made him a lovable rogue and one of the true characters of our industry. Vale Nigel, the world's a poorer place for your passing."

Nigel's funeral will be held this Tuesday 25th August, 2.00pm - 2.30pm at St Johns Church, Corner Birchgrove Road & Spring Street, Birchgrove.

4.00pm Celebration of Nigel's Life:
            RMK
            10 Hancock Street
            Rozelle  

Judging of entries into the 2009 Caxton Awards for excellence in newspaper advertising has been completed, with a total of 43 finalists chosen in 18 categories.
 
Marketforce, Perth led the agency pack with 9 finalists, followed by DDB New Zealand with 5 (plus 5 Craft finalists). 303 Group, Perth scored 4 finalists (including one Craft finalist), with CumminsNitro, Brisbane and Grey Melbourne scoring 3 nominations each.

The 2009 Campaign Brief Creative Rankings for Australia and New Zealand are now online in an easy to flick through format (just like the magazine), so you can see where your agency, network and creative director is ranked and, if you're an agency creative, you can see if you made the top 500 creatives list.
The online edition is available free to all print subscribers so it's a worthwhile investment and is tax-deductable. Past editions (currently back to May, 2007) are also in the online archive and are fully searchable.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Andrew Simon, SVP, Creative Director, DDB Canada: http://tr.im/fopw

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The Australian Directors Guild today announced the nominees for its 2009 peer-assessed awards, celebrating the creative achievement of directors in film, television and new media platforms.

In the TVC category the nominees are:
Ben Lawrence - Pollards: Mitsubishi
Sean Meehan - Separation: Quit Victoria
Steve Rogers - Pure Waters: Boags Draught

Winners will be announced at the Awards Dinner at the Star City Astral Room in Sydney on Thursday September 10, 2009. Tickets are available online at www.adg.org.au

This week's breaking newspaper campaigns from The Newspaper Works.

Coca-Cola Minis
Stay in Bed Day
iinet Broadband in a Box
Be Natural Trail Bars
Colgate Sensitive
South African Airways
Climate Institute
Nokia N Series
 

The second punishment meted out in Stuff.co.nz's infamous consequences campaign. Don't spare the tomatoes.

Momentum Worldwide, Sydney, one of the most creatively-awarded BTL marketing agencies in Australia, today bolstered its creative offering, appointing Phil Watson as creative director.

Watson previously was CD at Boomerang and prior to that associate creative director for Mojo Publicis. He has judged local awards like ADMA and Young Guns and won many local and international accolades including three Cannes Gold Lions for Virgin Credit Card. In addition to Cannes, Watson has nabbed a swag of awards from ECHO Diamond, Caples, ADMA and APMA.

"Phil's appointment is the first of several initiatives in the coming months geared to drive our creative product to new heights," says Gus Guthrie, managing director, Momentum Worldwide Australia.

Says Watson: "Momentum has a wonderful reputation and I'm delighted to be joining the team and relishing the challenge to help Momentum cement its place as leaders in the BTL space in Australia with a revitalized creative proposition."

M&C Saatchi, Sydney has launched Freedom's new '3 levels of cushion comfort' with a new spot directed by Rey Carlson via Playbig.

Executive Creative Director: Tom McFarlane
Creative Directors: Oliver Devaris and Graham Johnson
Copywriter: Oliver Devaris
Art Director: Graham Johnson
Agency Producer: Rod James
Director: Rey Carlson
Producer: Bonnie Fay
Production Company: Playbig

Last week Sydney Art Director Chris Kelly passed away tragically, a result of an accident on his farm in northern NSW.

This is a message from close friend Sean Cleary from MJW, Sydney:

Chris' death was a tragic freak accident. He was at his farm in northern NSW and whilst out in the paddock received a kick in the leg from a horse. Feeling somewhat sore he has gone back to the house and rested that evening. Sadly the injury created a clot, which ultimately caused his death. For such a glorious life to be cut so short defies logic. He will be missed.

Holeproof has launched a new series of commercials via Clemenger BBDO, Melbourne promoting 2 Stripes for men and Little Luxuries for women, with the line "You won't be able to trust yourself."

View the 'Husband' spot
View the 'Wife' spot

The Caxton Committee has announced that Mike O'Sullivan, executive creative director of Saatchi & Saatchi New Zealand, has joined the prestigious line-up of speakers for the 2009 Caxton Awards and Seminar.
 
O'Sullivan has won more than his fair share of international accolades including numerous Gold, Silver and Bronze Lions at Cannes, and pencils at D&AD, The One Show, Clio and AWARD. Over the last eight years he has been one of the most awarded creative directors in Australasia - he's currently ranked #1 in the region in the Campaign Brief Creative Rankings for the second year in a row - and was recently appointed to the Saatchi & Saatchi Worldwide Creative Board.
 

BMF Sydney executive creative director Warren Brown will chair this year's 2009 Caxton Awards judging panel.
Says Caxton Chairman Rob Belgiovane: "This year's judging panel has some excellent creative talent who will have the task of awarding the year's best creativity in newspaper advertising."
Other members of the judging panel are:
 
Dejan Rasic
Executive Creative Director, CRC, Sydney
Ian Morton 
Art Director, Brain Surgery, Sydney
Tim Brown 
Creative Partner, Disciple, Sydney
Dave Shirlaw 
Creative Group Head, BWM, Sydney
Dave King 
Creative Director, AIM Proximity, Auckland
Guy Rooke 
Creative Director, Clemenger BBDO, Sydney
Nancy Hartley
Joint Creative Director, CumminsNitro, Brisbane 
 
Judging will take place on August 18, with Caxton Award finalists to be announced on
August 20.
The winners of the Caxton Awards will be announced at this year's Caxton Seminar,
which will be held on October 23-25, 2009 at the Hyatt Regency Coolum. 
Bookings are now open for the Caxton Seminar weekend. To secure your spot
contact Jacinta at Two de Force

Three Drunk Monkeys, Sydney is promoting the premiere of its advertising-inspired comedy-drama, :30 Seconds, with a multi-layered campaign, breaking on 22 August.

:30 Seconds, the highly anticipated six-part series created and written by Three Drunk Monkeys executive creative directors Justin Drape and Scott Nowell and Prodigy Films director Tim Bullock, will premiere on The Comedy Channel on Monday 7 September at 8.30pm. The series - which has the odd mention of Campaign Brief and the annual CB Agency Creativity/Billings Index (AKA the Hot+Cold Chart) was produced by Andrew Denton's production company, Zapruder's Other Films, exclusively for Foxtel.

The campaign consists of online, print and outdoor executions, as well as 90-second, 60-second and 30-second TV spots, which will air online and on Foxtel. The spots are "vox pop" style clips starring some of the show's cast in character, showing viewers what to expect from :30 Seconds.

An 18-minute Behind the Scenes video, featuring interviews with the cast, writers, director and executive director Andrew Denton, will air on Foxtel and online.

VIEW THE BARBARA SPOT
VIEW THE MARION SPOT
VIEW THE McBANEY SPOT
VIEW THE SUMO SPOT
VIEW THE BROOKER SPOT
VIEW THE MARTIN SPOT

DDB Melbourne has made a raft of senior appointments to its creative and planning departments in recent months, bucking the trend of many agencies in the current economic climate. 

The agency has lured top creative team Pat Lennox and Ben Green from Cummins Nitro to join the agency. The pair were at Cummins for only 9 months after joining from The Campaign Palace, Melbourne late last year.

Additionally John Skaro and Roger Nance (pictured above) bolster the agency's senior ranks, after several months freelancing at the agency. Skaro and Nance have worked together since the early 90's and are highly regarded for "common touch" work, most notably the famous Beaurepaires Beau and Dave and Cadbury Picnic Deliciously Ugly campaigns.

In total, 19 new hirings have been made in DDB's creative department since May.

YoungGuns has launched for 2009 with a brand new, content rich website and a number of new initiatives that will further help young talent build their profile and fast track their career.

The two big initiatives are:
The YoungGuns Social Network: this is designed so that you can expand your creative network by showcasing, sharing and linking your portfolio or reel. It interconnects with Facebook and provides a personalized link to share. If you want to get your portfolio or reel out to the right people in the right environment, this is it.

When a brand as well established and as popular as Whiskas requires characters to be designed and animated for its new cat food commercials via Whybin\TBWA, Melbourne, according to The Lab's Head of 3D Clinton Downs the process will always be an extensive and rewarding one. Says Downs: "The production company on these TVCs, Luscious International, had a very straightforward brief, quite simply, get the characters right!"

The late 70s chic is the setting for Bonds latest product launch, Racey Shapes, via The Campaign Palace, Sydney, directed by James Brown via Stint, London.

Creative Director: Cameron Hoelter
Deputy Creative Director: Kelly Putter
Agency Producer: Jacqui Gillies
DoP: Danny Ruhlmann
Producer: Robert Bray
Director: James Brown
Production Company: Stink

Melbourne Writers Festival, via agency JWT Melbourne, has created a 45 second cinema spot to celebrate the launch of this year's festival. Based on the campaign idea of "Where Stories Meet", the spot features a typographic journey through various book genres with VO's recorded by some of the featured authors speaking this year.


Executive Creative Director: Richard Muntz
Copywriter: Chris Andrews
Art Directors: Harsh Kapadia and James Orr
Agency Producers: Sherry Cheesman and Justine Kubale
Sound: Stevo Williams @ Flagstaff Studios
Production Company: Mighty Nice

Boutique Sydney creative agency I.D.E.A.S. has launched a national advertising campaign for the Climate Institute and a coalition of welfare, union, environmental and research organisations calling for action on climate change and clean energy jobs.
 
'The Dinosaurs' campaign calls for politicians and business people blocking climate change action to think again. The campaign labels these opponents of change as 'dinosaurs' and presents them with  dinosaur heads.  People are asked to "help them evolve" by visiting a clean energy jobs  website where they can email their Member of Parliament and Senator.

Last night's winner of Melbourne AWARD school, Ryan Fitzgerald (left), has been snapped up by GPY&R Melbourne. He will join the agency next week and partner last year's national AWARD school winner, Annie Egan.
Says GPY&R ECD Ben Coulson: "Ryan scored votes on every brief in this years competition, which makes him the most highly voted student in years. He didn't just win it, he smashed it. Two of his ideas in particular would have produced lions in Cannes this year.
"Ryan is also about to complete his honors degree in design at Swinburne and has worked at Clems for the past year. I think he is a pretty good bet. Partnering him with Annie makes a lot of sense. She has already done some impressive work at the agency and with Ryan as her roommate they should make a lost of us nervous."

News Limited AWARD School celebrates the next generation of creative talent at the Melbourne Graduation

Last night marked the student graduation of the 26th year of AWARD School, held at Dante's Gallery, Melbourne.  

Hosted by AWARD Committee member, Jim Ingram (pictured below with AC/DC t-shirt) from GPY&R, and Andrew Hockley from the Herald & Weekly Times, the evening allowed the finest creatives, sponsors, students and media to view an exhibition of students' top work.

Sydneysiders have gained an independent website providing local event guides with the launch this week of Concrete Playground.

The Sydney website, which launched yesterday, will be followed by Melbourne, Brisbane, Auckland and Hong Kong editions. Concrete Playground is aimed at urban influencers who are as just likely to be doctors as they are designers. This site is for anyone who would consider themselves culturally curious.

The ad industry will soon start buzzing about 30 Seconds, the sitcom about a fictitious Aussie ad agency created and written by Justin Drape and Scott Nowell from Three Drunk Monkeys, Sydney and former TDM partner, now Prodigy director Tim Bullock (pictured).

The series goes to air on Monday 7 September at 8.30pm on THE COMEDY CHANNEL and there will be an advance screening for the industry (invitation only) on August 24.

OK, they didn't actually hang one of their staff members over the balcony, they had to use a stunt man. But the stuff.co.nz team know they won't be so lucky in the future and they are all up for the challenge.

This is an endearing look from The Campaign Palace, Sydney at how different generations wear their pants, while heroing Bonds' new Boxers. The commercial was directed by James Brown via Stink, London with top Australian DoP Danny Ruhlmann.
Creative Director: Cameron Hoelter
Deputy Creative Director: Kelly Putter
Agency Producer: Jacqui Gillies
Producer: Robert Bray

BWM Sydney has put to air a new spot for I&J, introducing Iron Jay.

Agency: BWM, Sydney
Simplot Marketing: Tara Lordsmith, Adam Hanlon, Vaness Linabury                                 
Executive Creative Director: Rob Belgiovane
Creative Director: Rocky Ranallo
Creative team: Rocky Ranallo, David Rollins, Jenny Barnett
BWM Melbourne MD: Hugh Nairn
Strategic Planning: Jamie Mackay
Account Management: Katie Molloy, Belinda Murray
Agency Producer: Emma Friend
TVC Director: Justin Kurzel
Producer: Pip Smart
Production Company: Cherub Pictures

An ad by Droga5 for Victoria Bitter has been announced as the June/July winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.




Client: Victoria Bitter
Agency: Droga5, Sydney
ECD: David Nobay
Creative Team: Cam Blackley and Matty Burton
Designer: Tim McPherson

VIEW THE PDF (SPREAD)
VB_concept_DPS_FINAL4.pdf

VIEW THE PDF (BACK PAGE)
VB_concept_backpage_FINAL3.pdf

In a major coup, internationally regarded and multi award-winning creative collective, The Glue Society have moved from @radical.media to join Revolver.

Headed by New York-based Gary Freedman (far left) and Sydney-based Jonathan Kneebone (left), The Glue Society comprising film directors, designers, artists, and a body of work ranging from art based projects exhibited in some of the most prominent spaces in the world, to broadcast entertainment, to TV commercials, The Glue Society directs work that crosses all boundaries and has seen them take home accolades from every major award show across the globe, not least of which, a Grand Prix and Titanium award at Cannes.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by awarded Sydney-based creative director, Andrew Fraser: http://tr.im/fopw

Get the Bestads Podcast CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top 20 Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland).

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Colenso BBDO, Auckland's new work for Random House is included in this week's Top 6 Outdoor on Bestads, which is being reviewed by guest judge, Sydney-based creative director, Andrew Fraser. His review will be posted around 5pm today.

Also, in the Top 6 Print, The Furnace, Sydney's print campaign for Skins cycle gear.

View the Bestads Top 6 TV, Print and Outdoor.

Following on from the recent success of its 4320LA.com twitter campaign, V Australia, via agency Droga5, Sydney is now throwing down the challenge to America for three of their countrymen or women to fly down-under and experience the best Sydney has to offer, while sending a 'tweet' every single minute of the 4320 minutes they are in Australia.

The unique social media challenge, promoted in conjunction with Twitter and KIIS FM in LA, will be one of the first of its kind in the US to harness the potential of social media and Twitter in particular to deliver entertainment and interaction with the aim to promote Australia as the ideal and affordable short break destination for Americans.

A new brand communications agency, Publicis Loft, has launched in Auckland.

Led by Aussie expat Lachlan McPherson (left) and backed by the Publicis Group, Publicis Loft has been formed to meet the demands of businesses seeking to work closely on specific projects with a small, bespoke team.

Says McPherson: "Publicis Loft is a new breed of agency which will strip away many of the formalities and processes brought by the traditional agency structure. We work with brands that might normally avoid a large agency - who find that layers of procedure can hinder their growth. Their challenges can be even more exciting and inspiring."

Whirlpool, via agency DDB Melbourne, launched its first Australian TVC series in 15 years last night, and once again famously asks 'Guess Whose Mum's Got a Whirlpool?'.
 
To complement the success of Whirlpool's humorous print campaign which launched in September last year, the new television ads feature the same iconic Australian entertainers - Dave Hughes, Bert Newton and Molly Meldrum. 

VIEW THE 'BERT AND MOLLY' SPOT
VIEW THE 'DAVE HUGHES' SPOT
 

Vince McSweeney has transferred from the McCann Melbourne CD gig - where he has been for four years - to the role of McCann Sydney creative director, replacing Erik Ingvoldstad, who will concentrate on the creative development within the CRM sphere - including search, direct, social and data - for McCann CRM specialist MRM Worldwide.
McSweeney is on the McCann Regional Creative Council and has been the recipient of a number of creative awards - both client and industry - as well as a prestigious HK McCann Award - one of only a handful given globally each year for truly outstanding performance.
Says Chris Mort, McCann Worldgroup CEO: "Vince is a tremendous talent and McCann Sydney is very fortunate to have him in the CD role. His contemporary multi-discipline approach to creative coupled with an ever present competitive streak makes him a great leader and asset."
 

In a move that will generate 25% of Publicis Groupe's revenue from digital, the holding company will buy Razorfish, the digital-marketing agency owned by Microsoft since 2007, in a cash and stock deal worth about $530 million, according to AdAge.com. As a result, Amnesia Razorfish, Sydney will become part of Publicis, owner of agency brands Saatchi & Saatchi and Leo Burnett, and part owner of Publicis Mojo.

Allianz's latest TV commercial, which launched last night, continues its use of genuine customer testimonials.
The creative strategy reveals some interesting consumer insights, and recognises that many of Allianz's customers discover and buy its services online.
While this is an Allianz campaign, the ad includes a reference to Google because this came directly from a customer testimonial talking about how she finds and buys insurance online. Allianz has launched an online AdWords campaign to complement the TVC.

The Sweet Shop has strengthened its contribution to the Australasian market with an exciting addition to its roster, European director SEGA.
SEGA has signed on for global representation and joins other newcomers Mr Hide (Japan) and Paul Goldman (UK) as part of the international new wave from The Sweet Shop.
Says George Mackenzie, managing director at The Sweet Shop Sydney: "From the beginning The Sweet Shop has always offered Australasian Agencies a high level directorial talent. In order to grow that pool of talent, they have spent the last six years investing in infrastructure and have created a truly global production model. Sega is part of that plan, he is a top notch international director keen to get is teeth into projects from a region that is producing some of the best scripts the world."
Before moving over to commercial direction, SEGA worked as an art director. His commercials fuse technical complexities with strong narration. Throughout his career he has worked on commercials for brands including Chrysler, Orange, Metro and Seat.
Click here to view his work.

New ads will air nationally today, as part of the multi-million radio brand campaign, which feature the national executive director of the Retailers Association, Scott Driscoll supporting the idea of continuing to advertise in tough times.

The ads are the next stage of the "Radio Advertising, Economically Sound" campaign, launched earlier in the year, which promote the need to trade through the economic crisis and advertise on radio.

Lara Sinclair reports in today's Media section of The Australian that Omnicon has become the advertising holding group for the economic downturn, with its three creative networks in Australia - DDB, Clemenger BBDO and Whybin\TBWA - leading the new business charge for the first six months of the year. Other shops in the Top 10 (most are considered creative) include CumminsNitro at #4, Smart at #5, Brave at #6, JWT at #7, 303 Group at #8, McCann Worldgroup at #8, M&C Saatchi at #9 and BMF at #10.

The VIC AFA Youngbloods descends on Honey in South Melbourne this Thursday August 13 for an exclusive Q&A session with Clemenger BBDO, Melbourne MD Peter Biggs.
The second in the 'Transplant' series for 2009, some of Australia's best thinkers will share valuable insights and tips to help give everyone's advertising destiny a nudge in the right direction.
Starts 6:30pm for 7:30 speaker, tickets strictly limited.
$10 Member presale. $15 Non-members.
For bookings visit www.afa.org.au

Badjar Ogilvy, Melbourne has created a potentially controversial outdoor campaign for the Melbourne International Film Festival.

'Everyone's a Critic' challenges the misconception that the film festival can be a scary and daunting experience and aims to attract new visitors by making the festival more approachable and accessible.

This execution is a reaction to recent events and media coverage that have surrounded the film festival and the tension that a certain title has caused with the Chinese government.

It is no coincidence that one of the sites appears in Little Bourke Street, the heart of Melbourne's China town.

View the 'Astronaut' TVC which was a recent Top 6 of the Week on Bestads. 

Whybin\TBWA\Tequila, Sydney has hired BBH London creative team Gary McCreadie and Wesley Hawes.

Both began their careers at CHI and VCCP before joining BBH, where they've spent the last five years. Whilst there, they worked on all the agency's clients, notably Tango, Lynx, Robinsons Juice and most recently they were the team responsible for the Barclaycard 'Slide' commercial. This spot led to the most downloaded free app on the i-phone, ever.

Schweppes Australia and BMF has launched the biggest ever campaign for Solo as part of the iconic Australian brand's three-year partnership deal with the FFA.

The idea champions 'can football', a game every man has played, to show that Solo and football are intrinsically linked and have been for years.

The launch spot follows 'can football' from Solo's birth in 1973 through to the present day FFA partnership, which is highlighted by the 'new Solo man' - none other than Harry Kewell.  Shorter spots focusing on spontaneous 'can football' moments will follow.

The Screen Producers Association of Australia (SPAA) has said that MEAA's announcement of an actor's 'strike' from last night is both misleading and mischievous.
 
"You cannot strike if you are not employed. MEAA should be well aware of the laws that relate to industrial action.  SPAA has received advice that MEAA may be seeking to mislead performers and their agents that there is some form of legal strike in operation and that they are somehow prevented from accepting employment with SPAA members.  Our advice is that any form of behaviour by the union which seeks or encourages unlawful industrial action is a potential offence under the Fair Work Act," said Geoff Brown, Executive Director of SPAA.

EXCLUSIVE - Publicis Mojo, Sydney senior copywriter Dean Hunt is set to join BMF on the 20th August, the latest high profile creative to depart Mojo in recent months.

Publicis Mojo regional creative director Darren Spiller left to join Fallon USA in June (Spiller's role was filled by former JWT worldwide CD Craig Davis), followed by Melbourne senior art director Christy Peacock last month. Earlier this year top creative Mike Burdick was retrenched from the Sydney office, eventually joining DDB Sydney last week.
 
Described as a 'sensitive' creative, Hunt will join Paul Bruce, in what he describes as a "no brainer" decision. Says Hunt: "I've always been a fan of BMF's structure, people skills and ideas. I'm very excited and proud to be invited into such a reputable gang. I can't wait to get started and am looking forward to having some fun. It's a fantastic opportunity for me," says Hunt, while sipping on a Soy Latte.
 
Hunt leaves Publicis Mojo after a three year stint, working on range of accounts such as Toyota Kluger, Nike, Coca-Cola and Virgin Active Health Clubs.
 
"I've worked with Dean in the past and he's one of the funniest guys I know. He'll be a great addition to the culture here at BMF," said Simon Langley, creative director. "The added bonus is he's an award winning creative who is passionate about doing great work on big brands."

The cream of the Australian ad industry, past and present, paid tribute tonight to 11 creative legends at the AWARD Hall of Fame, held in Sydney.

The eleven inductees into the AWARD Hall Of Fame, which was sponsored by Adstream are: Jack Vaughan, Lionel Hunt, John Bevins, David Denneen, Bob Isherwood, Allan Johnston, Ron Mather, Alan Morris, Kim Thorp, Gordon Trembath and Neil French.

VIEW THE VIDEO: Enjoy Lynchy's special wobbly cam, audience-view, wide screen extravaganza, only possible with a Sony Cybershot camera...

Current JWT New Zealand creative director Angus Hennah (left, with beard) will be replacing Andrew Fraser as JWT Sydney executive creative director, effective October this year. As a result, Peter Ogden (far left) has been promoted from deputy CD to ECD of the New Zealand office.

Fraser is departing JWT after twelve months as ECD. Says Fraser: "I've really enjoyed my year at JWT Sydney and I know the creative team will thrive under Angus's stewardship."
 
Hennah has spent the past three years as ECD of JWT New Zealand - and is widely credited for turning around the now highly regarded Creative Department.

More than 40 different radio stations in Sydney, Melbourne, Brisbane, Perth and Adelaide put rivalries aside and broadcast simultaneously to a combined potential audience of more than 8.5 million people this morning in a massive outside broadcast to promote digital radio.
The event billed as "Radio United" saw the highly competitive commercial sector broadcasting side by side with their commercial counterparts and public service broadcasters from 5.30 am to 9.00 am in the central city locations; Sydney - Martin Place, Melbourne - Federation Square, Brisbane - Reddacliff Place, Adelaide - Victoria Square and Perth - Forrest Place.
In a world first, the metropolitan commercial radio industry effectively road blocked Australian metropolitan radio at 7.40 am today, when they simultaneously broadcast a four minute audio piece featuring competing commercial breakfast show presenters in each market describing their most memorable radio moment or a moment they would like to hear in the future, over a re-working of the iconic Australian song, You're The Voice.

Melbourne digital agency Citrus has relaunched the Sydney Turf Club website to increase site visitation, position Rosehill Gardens as a Sydney's pre-eminent racing venue and ultimately increase patronage on race day. The site aims to meet requirements from a wide variety of visitors - from purchasing tickets, referencing the race calendar and results to attending a race for the first time (beginner's guide), fashion tips etc.
 
Creative Director: Melissa Peters
Technical Director: Andrew Fisher
Project management: Alex Finlay
Account management:Peter Noble, Kei Lee

This week's breaking newspaper ad campaigns as featured on The Newspaper Works website:
Artline Permanent Markers
Visa Debit card
Vega 95.3FM
Australian Meat & Livestock tactical
Hoyts' 100th Anniversary
BankSA
WA's City Farmers
WA Snow White Drycleaners

The Carlton and United Breweries (CUB) team has finalised its retained advertising agency roster, which includes Droga5 and Clemenger BBDO, and the brands each agency will manage.

Droga5, who were awarded VB in January 2008, are the big winners in the review, and will now also take the reins on Crown and Cascade, previously with Badjar Ogilvy, Melbourne. "Like VB, Crown and Cascade are precious jewels in the CUB fold, so we're incredibly honoured they've chosen to entrust us with both," said David Nobay, Droga 5 creative chairman (pictured far left with Dave Droga).

Droga5's latest work for VB is The Regulars, a campaign spearheaded by a 2 minute commercial which celebrates unique Australian groups and ends with everyone coming together for a beer at the pub. Launched in July, the response from VB drinkers and beyond has been outstanding, according to CUB, and its success follows on from campaigns like Raise a Glass Appeal and Top Ticket. 

The Campaign Palace, Sydney's new commercial for the Panasonic Lumix is included in this week's Top 6 on Bestads, voted the runner up by guest judge Kevin Moehlenkamp, chief creative officer of Hill Holliday, Boston.

Also, in the Top 6 TV, BWM Sydney's new spot for Weetbix, titled 'Opera', featuring Australian soccer star Tim Cahill, directed by Hamish Rothwell from Goodoil Films.

In this week's Top 6 Print, the latest print work from Colenso BBDO, Auckland to promote America's Next Top Model for TV 3 was Kevin's top pick.

Also in the Top 6 Print  is a topical ad via McCann-Erickson, Sydney for Michael Hill Jewellers, to coincide with the solar eclipse.

The Perth ad industry held their annual Bullshit Band Nite last Friday night, proving once again that their industry has the most fun, despite the GFC. Here is the official highlights footage thanks to Ross Tinney.

See it HERE.

Look out for the new bumper 88 page edition of Campaign Brief Asia - published this week. The issue is dedicated to Yasmin Ahmad, who tragically died last weekend. Yasmin, the ECD at Leo Burnett Malaysia and an acclaimed movie director, is featured on the front cover.
In the issue is:

1. A tribute to Yasmin.
2. CB's annual Top TVC Directors profiles.
3. Extensive Cannes commentary including interviews with Eugene Cheong, Agnello Dias and David Guerrero.
4. Interview with Craig Davis on his return to advertising
5. Rowan Chanen at M&C Saatchi
6. A profile on McCann Worldgroup in Hong Kong
7. Joji Jacob at DDB Singapore

Plus 16 pages of hot Seen+Noted new print campaigns.
If you would like to subscribe to CB Asia, download a subscription form:
CB_2009_subscription_form.pdf

A total of 77 judges from Asia, New Zealand and Australia have been appointed for the coveted role of selecting the finalists and winners from the AWARD Call for Entry 2009.
As announced previously Craig Davis, co-chairman and Chief Creative Officer Publicis Mojo  will be chairman of judges.
Judges include, from top left: Andy DiLallo (Leo Burnett ,Sydney), Ant Keogh (Clemenger BBDO, Melbourne), Ben Nott (Droga5, LA), Second row: Dejan Rasic (CRC, Sydney), James Dive (The Glue Society, Sydney), Warren Brown (BMF Sydney). Bottom row: Guy Rooke (Clemenger BBDO, Sydney), Richard Maddocks (Clemenger BBDO, Sydney) and Craig Davis (Publicis Mojo, Sydney).
Judges are spread over 9 panels, each having its own individual chairman. Judging will take place at Carriageworks from September 7th until September 17th.  
AWARD finalists will be released in October, and the winners will be heralded at the AWARD Awards Presentation Evening on Thursday November 12th at The Overseas Passenger Terminal, Sydney.
Judges, AWARD Members and extended industry will celebrate together at the KODAK AWARD New Director of The Year & AWARD Judges cocktail party on Wednesday September 9th, at BLUE Sydney Hotel.

THE 9 JUDGING PANELS:

 

On 16th and 17th October at Foxtel Television Centre in North Ryde, 2009 SPAA Fringe will gather Australia's top film industry professionals and rising talent - including Kath Shelper, Dario Russo, Nicholas Carlton, Peter Broderick and Laurel Papworth - to share their experiences and expertise, offering insight and creative direction for up-and-coming filmmakers seeking lasting careers in the screen industry.

Clemenger BBDO Melbourne would like to invite friends and colleagues to join them in raising a glass in Maurice Dowd's honour this Thursday night.
Maurie was a well-known and much-loved member of the Australian advertising industry, whom we tragically lost on 21st May.
In his honour, David Blackley, past Clemenger BBDO Melbourne chairman and executive creative director, will announce the renaming of the Clemenger BBDO Melbourne sponsored MADC award to the Maurice Dowd Clemenger BBDO Best 30 second television award.
If you knew and loved Maurie, you are welcome to join them for a drink at Clemenger BBDO, 474 St Kilda Road, Melbourne from 6-8pm, this Thursday evening. Everyone is welcome, but for catering purposes please RSVP

Australia's leading donut and coffee maker Donut King has launched its largest marketing campaign for the year aimed at encouraging coffee-lovers to sample its new Royal Bean coffee blend.
 
Supporting Royal Bean is a $1 million advertising and integrated marketing campaign from advertising agency BCM, interactive marketing agency Oxygen and public relations agency BBS.
 
The campaign includes television advertising on Channel 7 and pay TV, sponsorship of the new TV Burp television show, loyalty card letter drop, New Idea coffee giveaway, magazine advertising, mallways, offers to Donut King's database and instore materials.

CumminsNitro, Sydney has appointed Christie Peolwane associate creative director after 18 months as senior art director at the agency.
The agency has enjoyed recent wins including Volvo Cars and 3 Mobile.
Sean Cummins, CEO & ECD of CumminsNitro, says it's fitting that Christie gets this position as she has been with agency through its humble beginnings in an apartment in Woolloomooloo.
Peolwane brings a wealth of experience having worked on brands such as Nikon, Navman, Nestle, Maggi, Heinz, Unicef and Proctor & Gamble.

The Big Issue will follow up their successful outdoor advertising campaign with a new TV commercial to be launched nationwide from today. 
 
Enlisting the pro-bono help of the blue group (creative), Melbourne-based director Luci Schroder and producer Craig Griffin (The Director's Group), Final Sound (sound), Digital Pictures (mix) and Mitchell & Partners (distribution), the 30 second television commercial aims to show people how $5 a fortnight can help homeless and marginalised Australians earn more than just an income.

Political correctness and creative dampening was taken to a new height as Seek.co.nz recently censored Wellington digital & interactive agency Resn's job listing because of its content.
Says Resn's digital strategist, Andy Williams: "We didn't know that the word 'communist' is offensive along with the word 'porn' and the word 'freaks'. But Seek said we are allowed to use 'porn' if we were advertising for a secretarial position in the porn industry. Also the word 'drunk' can be seen as offensive too. We understood how the word 'shit' could be offensive though.
"We were also told by them '...you won't get anyone replying to a job description written like that.'
"We Tweeted it and has heaps of great feedback from the industry and even a recruitment agent who loved it. To cap it off when we posted the ad on TradeMe.co.nz they actually personally rang us up and thanked us for such a hilarious and refreshing ad. At least some big New Zealand brands are still having fun in these 'tough' times. They placed the ad without censorship and even let us feature it."

The Call for Entries to The Work 09 has been extended to FRIDAY AUGUST 7th, 2009. Please act on this deadline quickly. Judging for The Work 09 takes place between August 11-14 so there is no time for any further extensions.

Now in its 8th year of publication, The Work is a 400 page, hard cover publication (including DVD) that features the very best advertising of the year from Australia, New Zealand and Asia. The Work is recognised as the only true permanent record of creativity from the entire region. There are two things that differentiate The Work 09 apart from traditional award shows. Firstly, The Work is selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Secondly, there is no wasted entry fees - only accepted work incurs an acceptance fee.

Entry deadline is FRIDAY, AUGUST 7th 2009.

Download the PDF Entry Kit with all the details:
The Work09 CALL FOR ENTRY KIT.pdf

The London International Awards has extended their entry deadline and announced their judging panels for this year's awards. The final deadline for entries is now August 17th, 2009. There are six different juries for this year's awards headed by the likes of Ogilvy's worldwide ECD Tham Khai Meng (Integrated and Television/Cinema/Digital/Web/Mobile) and DDB London ECD Jeremy Craigen (Non-Traditional, Poster, Print and Billboard).

Jurors from Australasia:
Toby Talbot
Executive Creative Director
DDB Auckland
Steve Back
Executive Creative Director
Saatchi & Saatchi Australia, Sydney
Ralph van Dijk
Founding Creative Director
Eardrum Sydney
Jamie Hitchcock
Senior Creative
Colenso BBDO Auckland
Brad Power
Senior Engineer/Director
Stellar Sound Sydney
Damian Royce
Creative Director
Clemenger BBDO, Melbourne
Bob Mackintosh
Digital Creative Director
Host, Sydney

Following a "constructive" meeting with MEAA earlier this week in which the union offered to consider amendments to the Offshore Commercials Agreement, the Screen Producers Association of Australia (SPAA) has advised MEAA that it will enter into discussions with regard to the broad employment conditions for Offshore Commercials.